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This ROCKS, Gini! I think about this, but haven't mapped it out in this way. This is a great visual way to think about it.
Question - do you try to make sure every piece of content fits into one of these funnels? Or, do you only keep a percentage of your content as focused on the funnel? For instance, one could argue that talking about trends and industry news could be Top of Funnel content, but it's not as evergreen or quite as focused on the funnel. What's the breakdown between that kind of content and funnel content? Just curious.
2 days, 14 hours ago on Plan Your Content Using a Marketing Funnel
Thanks for the shout out, Megan! Great list - glad to see Jayme on it. She's a rock star!!! Thanks for including me in this round up! :)
2 weeks, 5 days ago on #NiceToTweetYou: 7 (More) PR Influencers to Follow this Month
@ginidietrich SO true. I felt like I was pretty decent with it for awhile, but after the last change, I can't seem to find anything!
1 month, 1 week ago on Analytics Resources and Data for Communications Pros
GREAT list, Gini. I like analytics and am fairly good with it, but I'm not as skilled with it as I'd like to be. That's a goal of mine for this year - to become great at it.
I can easily spend a couple of hours nosing around in Google analytics trying to glean insights, but I want to become more proficient so I know exactly where to look. This is a great list to help with that. Thanks!
This is great, Gini! Love this idea of looking at top posts based on time on site.
At the risk of sounding dumb, I have a question - how did you set this up? Is it through advanced segments or is there another way to set up this report in GA? I've looked and can't seem to figure it out easily. Can you help a girl out before I tear my hair out trying to set this up the right way? My luck, it's a simple fix I missed...
1 month, 1 week ago on Content, Analytics, and You
Great idea, Lisa! Really love using image for the Twitter chat - smart!
1 month, 3 weeks ago on Social PR Tweets: 8 Ways to Use Visuals in Twitter Chats and More
Happy blog birthday! Here's to many more wonderful years ahead!
And PS - you are brave for going back and showcasing your first blog post! I think we ALL started out like that. I know mine was worse. But, we've all come a long way and THAT is worht celebrating! :) Congrats on all your success! Very well deserved!
2 months, 1 week ago on Happy Birthday, Spin Sucks!
This reminds me about the "Busy Trap" article from the New York Times a couple years ago (which I think you wrote about too). I think busy shouldn't be the goal. I want to be productive, effective and focused. And, like others have said, I'm better when I do NOT work all the time.
It's tough to know where to draw the line sometimes (like last night when I'm up against a big deadline on a project). But, for the most part, busy doesn't equal better. I think it has just become the default response for so many people for so many things. We need to change our vocabulary!
2 months, 4 weeks ago on The “I’m Busy” Badge of Pride
@ginidietrich Thanks for the offer! I shared it with my team and they said I'm good. I may take you up on that sometime though!
3 months ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
@ginidietrich And PS - I wish @seanmcginnis would send me articles that make my blood boil! That would make finding blog topics that much easier!!!
@biggreenpen @ginidietrich Yes! Those are great. I wish there were more of them.
@ginidietrich Exactly. And yet, because people are so quick to judge, I always pause before I publish something and think "how will people view this?" I've got one in the hopper right now that I'm asking that very question about. But hopefully, if we give it some pause and it is perceived the wrong way, people will (hopefully) be forgiving and see the intent.
But you're right - why are people so negative and judgmental? The last time I checked, no one is perfect.
I think newsjacking is smart if you do it the right way. But, I think people are quick to judge if you do it at all. There's nothing wrong with writing about a popular news story if it relates to your brand. That's just plain smart - especially if you follow these tips.
And those four rules? I think that applies to many things in life. I think we could all stand to be a bit more dignified and positive.
@Eleanor Pierce @lauraclick @DanielleDAli Yes she does! :)
3 months, 2 weeks ago on Social Listening Gone Wrong: Southwest Polices Tweets
@Eleanor Pierce @lauraclick Actually, @DanielleDAli pointed me to it! She's on it! :)
I think blame likely goes both ways - on Southwest and the customer. But, just because the customer might have been behaving badly, doesn't mean you, as a company, should act in turn. In fact, companies should be the bigger person, so to speak.
I can't imagine his tweet was a big enough reason to make him deplane. But, the fact that re-boarding was contingent upon him deleting the tweet is downright ridiculous.
Perhaps this is a case of people being fearful of what they don't understand and the employee took it too far. Sounds like training is in order!
P.S. - Thanks for sharing the excellent post from @DanielleDAli! You definitely can't delete your way out of a mess! This story proves it!
I loved the videos! And, the corresponding campaign was brilliant. Word Crimes is my favorite - it's the anthem for grammarians and word nerds everywhere! I think it's the modern version of "conjunction junction" from SchoolHouse Rock! I hope teachers and professors start using it. :)
3 months, 3 weeks ago on Weird Al Teaches PR Pros a Thing or Two
Great overview, Frank! We've written a lot about this too - negative reviews are an opportunity to completely turn the situation around and truly and surprise and delight a customer. That won't always happen, but this gives you the chance to find and fix chinks in your armor or win back customers if you handle things the right way.
4 months ago on Small Business Negative Reviews are a Gift; Here’s What to Do
@ginidietrich Haha! Sad, but true. I haven't done award entries in a long time, but certainly know what you mean.
Speaking of awards, this is something I've wrestled with lately - are awards valuable? We've not focused on them because I've been busy building the business. But, I know that it can give social proof to prospects. Personally, I'd rather focus on getting results for clients, but I wonder if I need to think about this. Thoughts? Maybe worth another blog post? I'd be curious to hear what you think.
4 months, 2 weeks ago on PR Metrics: What to Measure in the PESO Model
@JoeCardillo @ginidietrich @LauraPetrolino I thought the same thing, Joe. This could make for a great eBook or workbook. Or, maybe even downloadable dashboards people could use. So much goodness to repurpose here!
Preach it, Gini! This is an excellent run-down of what needs to be measured. It might be hard for some companies (especially smaller ones) to do all of this right away, but starting with the basics will certainly help. Then, you can build on it from there. Without measurement, how do you know if your efforts are working?! This is a must.
Love these stories and examples, Clay. I wrote about this topic several months back. I think believing the client is always right can be dangerous - especially when clients are unethical, treat you and your employees poorly or make unreasonable demands.
I think it takes incredible skill to handle these people will professionalism and grace. But, it doesn't mean you have to put up with it. A lot of this is knowing when and how to hold your ground. And maybe more importantly, how to avoid bad client relationships in the first place.
5 months, 1 week ago on The Customer is Always Right (Except When They’re Wrong)
Yes! That is the crux of it right there. :)
Infographics, comics or illustrations, screenshots and demos are some other options to include. There are tons of ideas you can use. But, to @ClayMorgan's point, they still require some level of writing. You can't escape it completely.
5 months, 1 week ago on Content Creation without Ever Writing a Word
Oh man, am I going through this right now. My mom recently apologized to me and said "I think your farm upbringing has hurt you. We're so used to rolling up our sleeves and doing it ourselves. But, you have to let that go."
She's right. Aren't they always?! ;)
But, it's easier said than done. It's not that I don't trust my team, it's that it takes a mindset shift on my part and figuring out how and where to peel things off. Any practical tips on making that transition with your clients?
6 months ago on Founder vs. CEO: How to Scale Your Business
I don't bike, but I run. While I don't encounter all of the same problems as you, I do have similar frustrations. My biggest pet peeve is when people roll through their turns and don't let me through an intersection. Another one is when people don't use their blinkers. I'm in the crosswalk (with the right of way) and they nearly take me out when they turn. I can't avoid them because they didn't signal. SO frustrating! This is why I always wave really big before I run through intersections!
I wish we could all learn to share the road a little better!
6 months, 2 weeks ago on Share the Road: A Few Tips for Cars from Cyclists
Great round up, Gini. I really liked the Atlantic piece. That's something I've been feeling for awhile. In fact, I have a half-baked blog post sitting in my folder about the fact the conversations have left Twitter. It will be interesting to see how the network continues to evolve. I don't think it's dead (yet, anyway), but you're right - it's not the same as it used to be.
Also, interesting article about the news release. Sensationalism sucks! :)
6 months, 2 weeks ago on A Reading Assignment: Five Articles You Should Read this Week
@ginidietrich High school girls can be so mean! No wonder we don't want to talk about our accomplishments as adults after going through that as teenagers. Ugh!Also, thanks for your kind words, Gini. That really means a lot coming from you! Know that I truly admire you and the amazing work you do - as a business owner and champion for women! You rock! Don't be afraid to talk about all the awesome stuff you've got going on. :)
6 months, 3 weeks ago on Women Can’t Be Awesome: What’s Really the Root of the Problem
@JoeCardillo @RobBiesenbach Joe - I like that point about learning how people are growing or developing. Now, THAT is interesting and something I want to hear about...way more so than puffery about all the wonderful things you do.
I agree with Rob as well - overt braggadocios behavior is just flat-out annoying no matter if you're a man or a woman.
You know, this story makes me realize why I despised high school so much. I grew up in a tiny rural town and at my high school, sports were valued far more than smarts. I played sports, but I wasn't a start athlete. Instead, I was at the top of my class and therefore, not very popular.
During high school, I always felt like I couldn't tell anyone about my achievements or I'd get ripped to shreds. For instance, I distinctly remember one time in particular (I can't believe I'm admitting this) I had won a statewide pageant and scored some scholarship money. I was proud and excited. I remember coming into school that Monday morning and everyone was talking about their weekends, but I felt like I couldn't share my story. When it came to stuff like this, I'd always come home and tell my mom instead. Isn't that sad?
Thankfully, since then I'm so glad to have amazing friends who care about me and WANT to hear about my accomplishments. But, far too often, women have a tendency to tear each other down in order to pull themselves up.
Why can't we all celebrate how uniquely amazing each of us are?
@KateFinley Just realized I never responded - sorry about that! I just had my two-year anniversary in February! :)
6 months, 4 weeks ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash
Here here! Which reminds me, aren't we long overdue for a chat?! I think we talked about it eons ago, so let's make it happen! It would be good to reconnect!
6 months, 4 weeks ago on Women in PR: We need each other; let’s start acting like it.
Great roundup - I especially love @Jessostroff's post! Thanks for including me too! :)
6 months, 4 weeks ago on Monday Roundup: Challenge the Status Quo
@Shonali I'm so glad to hear she's doing well!!!!
Love, love, love this! I've definitely been there. I tell clients that they've hired me for my honest advice, not just telling them what they want to hear. It's a tough pill to swallow, but if you can get past your pride you can make changes that will dramatically impact your business!
7 months ago on The Best Company Feedback is the Toughest to Hear
Has it really been a year already?!? Wow, time flies! Congrats on year one! I'm so excited for you and all of your growth, Kate! Happy business birthday!
7 months ago on It’s Our Birthday!! + Get to Know Our Team #BelleBirthdayBash
Excellent roundup! And, thanks for including me, Shonali! You rock! :)
7 months, 3 weeks ago on Monday Roundup: Success
@CarrieMorgan I really loved your post, Carrie! Thanks for introducing it to me, @Shonali!
@ginidietrich Awesome! Looking forward to connecting and hearing about it. :)
7 months, 3 weeks ago on Spin Sucks (the Book) is Here!
Woooohoooo! So excited for you, Gini! I ordered my book over the weekend. Looking forward to reading it! I'm sure it's going to be great. :)
Wow. That ad gave me chills! So very cool. A great message and an excellent tie-in with the brand. Thanks for sharing!
8 months ago on THIS Is How You Do Brand Storytelling
Wow - when did you join the team, @Eleanor Pierce? There have been so many changes here, I can't keep up! Congrats on the job!!!!
Also, great tips here. This advice is not only useful for finding a job, but building business relationships and opportunities too. I can attest to much of my business coming from the relationships I've built online.
8 months ago on Social Media Connections and Landing a Great Job
@rosemaryoneill @lauraclick @Shonali Sadly no, I'm not going to SMMW14. You'll have to let me know what you think of it. I need to find a good conference or two to attend since Social Slam got canceled this year. Wish I would have planned for SMMW instead. Any other conference you recommend?
8 months ago on How Milaap’s #HopeProject Gives New Life to Former Devadasis
Very cool! I'll have to check this out.
8 months ago on How Do You Network? There’s An App For That!
@Shonali I'm good! How are YOU? Do email. I'd love to hear from you. :) And no, I've not chatted with @rhogroupee. Waving hello now! Rosemary - how are you?
That song has been stuck in my head for days! I actually love it though. The perfect song to run to! Great tips on how to capitalize on a trend! And, I see why this local video spread - it's incredibly well done. I think quality definitely matters when you're competing against so much content.
8 months, 1 week ago on 5 Tips on Using Video Memes to Make Your Customers Happy
Kate - I joke sometimes that I need to hire more help and grow my business so I can be more generous with my time. Though, the reality is that it's true! I'm with you - I LOVE giving back. But, it can be especially hard to do when you're on the hook for running a business.
Despite it all, I'm really involved with my church - I'm actually part of a church plant, which is almost like helping start a second business! So, that's the way I give back most. But, I've always wanted to incorporate giving with my business too. I haven't done it yet, but I have an idea for what I want to do. Maybe this is the nudge I need to make it happen!
BTW - we still need to schedule that Skype chat sometime!
8 months, 1 week ago on Are We Too Busy for Compassion? Give … Like a Boss.
@Lisa Gerber I remember you talking about that awhile back. I need to revisit that again. I think that's a cool idea!
This is awesome, Shonali! Let me know when you set up your fundraiser. I'll be happy to support you and this great organization!
And PS, loved hearing your lovely voice on the voice over!
8 months, 1 week ago on How Milaap’s #HopeProject Gives New Life to Former Devadasis
Thanks for the shout out, Shonali! So glad you liked that post.
And, I loved the one from Eric Deckers awhile back - so good!
8 months, 2 weeks ago on Monday Roundup: More or Less