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@LauraPetrolino @ginidietrich @lauraclick Great question, Gini. I remember getting asked something similar at my last job and I rattled off a ton of ideas...which made it much easier for me to pursue and implement after I got the job. It's like I got pre-approval during the interview.
1 week, 2 days ago on Five Ways “No” Men Help Your Business
Really liked Laura's post and this one too. I'm curious - is there anything you ask or look for when hiring to ensure you find people with the willingness to share their honest opinion?
1 week, 3 days ago on Five Ways “No” Men Help Your Business
Thanks for the behind-the-scenes look at this! I'm definitely interested in trying it out once that functionality has been enabled on my profile. Any idea when they're adding more folks as publishers?
1 week, 5 days ago on Gamechanger: LinkedIn Professional Publisher
Interesting round-up. There are many of these I haven't heard of. I remember checking out Visual.ly awhile back, but haven't used their paid service. Though, in looking at it now, they do have some free tools and creators that seem rather nifty. I'll have to play around with it. Thanks for sharing this!
1 week, 5 days ago on Infographic: 25 Useful Content Marketing Tools
Arik Hanson had a blog post a couple of weeks ago with feedback from reporters about how they like to use social media. Most of them echoed exactly what you have here - social media is great for connecting and building relationships, but not for pitching. I would also add that social media is a great way for PR pros to research reporters and pay attention to what they talk about.
All that said, this just goes to show that the old-school methods still work. That's why I wrote about blog posts not being a great substitute for press releases. As much as social media and blog posts can complement media relations, they are not a substitute for pitching the good old fashioned way.
1 week, 5 days ago on Do Journalists Prefer Contact through Social Media or Email?
@Soulati | Hybrid PR Ha! Well, I was up at 5:30 (like most days). Just got around to the blogosphere a bit earlier this morning. :) So true - marketing / communication / PR should infiltrate and permeate through the entire organization. As you said, often companies realize that way too late and we get involved to fix the mess.
2 weeks, 5 days ago on When Startups Flounder, Is PR To Blame?
Totally agree with you, Jayme. It's hard to get PR for a startup or company that doesn't have something interesting, compelling or different to offer.
Also, it's important to note that PR/marketing should be brought on early in the game. I've had startups contact me a month before they launch wanting to get media coverage. It's hard to get coverage or achieve success when PR and marketing is an afterthought at the very end.
2 weeks, 6 days ago on When Startups Flounder, Is PR To Blame?
@ginidietrich @lauraclick @ClayMorgan @jasonkonopinski I totally get the answering part. That makes sense. But, who asked the question? It seems questions are anonymous now? Is that right? I thought when Quora started, you could see who asked the question. Sorry for my dumb questions...it sounds like I need to get reacquainted with Quora!
3 weeks, 2 days ago on Quora in Your Earned Media Efforts
I'm with @ClayMorgan and @jasonkonopinski - I haven't spent time on Quora in forever. But, this is food for thought.
But, I have a question - who is doing the asking on Quora? Does it work and is it ethical for you to ask a question for your client to answer? Maybe my foggy brain is missing the point here, but I'm trying to understand exactly HOW you orchestrate this without it just seeming like a total ploy. I think people would see right through that unless it's something really, really useful or interesting that you can't get anywhere else.
3 weeks, 3 days ago on Quora in Your Earned Media Efforts
@LauraPetrolino I would LOVE to talk to you about this and how it could be used as an organization and for individuals too. I also hear you could tell me how you guys are using Asana. So, now we have multiple reasons to talk. Let's make it happen!
3 weeks, 3 days ago on Vision, Goals, and Gold Medals
@ginidietrich Right there with you. Being a perfectionist is a blessing and a curse.
Great tips! A few months back, I was at my monthly board meeting with fellow business owners, and we did a SWOT analysis for each other. I had gone through that exercise scores of times for clients and others, but never for myself. It was enlightening - both with the strengths and the weaknesses. Having an outside perspective - negative and positive - can ben really helpful to keep you grounded and innovative.
3 weeks, 4 days ago on Vision, Goals, and Gold Medals
@rosemaryoneill So true about the email. Even though it's sometimes convenient to catch up on email over the weekend, I try not to do that too much - even on the client side of things. Not just because I don't want them to feel like they need to respond, but also because I don't want them to think they can email me all weekend and that I will respond (unless it's an emergency of course).
3 weeks, 6 days ago on Over-Communicate to Be a Better Leader
There's something about a closed door that always makes people assume the worst. I've been in multiple office settings where doors were never closed, but when they were, people always wondered what was going on. Honestly, I don't think you can ever over communicate. It's important for a healthy organization. Sadly, so many places get this wrong.
More importantly, HAPPY BIRTHDAY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Hope it's a great one!
Whoa. It's memorable, that's for sure!
1 month ago on Best Super Bowl Commercial You Never Saw
Haven't heard of HelloSign, but I use Adobe EchoSign and it works much the same way. You get five free documents per month. I love it!
Great round up of articles too. I'm a big fan of Erika Napoletano's article about haters. She's such a smart cookie. And thanks for the shout out too. Y'all rock! :)
1 month ago on #THRIVEable Friday: Public Speaking, Relationship-Building, and Electronic Signatures
@ginidietrich Yup. Here's the article: http://www.nytimes.com/2012/08/19/opinion/sunday/be-more-productive-shorten-the-workweek.html
1 month ago on The Power of Time Off
@rosemaryoneill @lauraclick Good cal! That makes a lot of sense. I could totally see people trying to be macho for not taking it, which totally defeats the purpose.
1 month, 1 week ago on The Power of Time Off
I love every time you write about this stuff! It's so important and I could talk about this stuff forever...
First, I think we need to talk about this a lot because our industry in particular seems to think the more hours the better. I started my career much like you did and it's been a hard habit to unlearn. Work smarter, not longer.
Not to bring religion into this too much, but we've been talking a lot about rest at church. For us to be fruitful, we need to work from a place of rest. In other words, we're supposed to rest FIRST, then work. I've always had that backwards. I think this makes a ton of sense and I'm trying to remember that rest is important for productive work.
I think this year off idea is an interesting concept, but I think it would be really hard to pull off. i do agree with the idea of giving people plenty of freedom to take time off though. The month-long sabbatical idea is perfect. I also love what Jason Fried does at 37 Signals - for six months out of the year, they work 4-day workweeks. And, it's not five days of work crammed into four, it's legitimately four days of work and three days off. It takes some of the monotony out of work and he says it makes his team work smarter and they come up with better ideas during the shorter weeks. More proof that rest is good for the brain.
Okay - last comment and I promise I'll shut up - I would love to know how the unlimited vacation time is working for you and @rosemaryoneill. I think it's a great idea, but I wonder if people actually use it. If you've got such a workaholic team that you have to tell to stop working weekends, do they have the same struggle taking vacation too? Just wondering how that's going. Sometimes, I think actually giving people a parameter around vacation time might help them be more likely to use it. Thoughts?
Amen! As a perfectionist, I definitely struggle with this. But, if you focus on perfect, you'll never ship. We have to be like Nike - JUST DO IT! :)
1 month, 1 week ago on When Perfect is the Enemy of Good Enough