New York City
Marketing coordinator @Click3X, social media specialist, blogger & videographer. Proud Mizzou alum. Closet Gator fan. Instagram obsessed. NCAAchat co-founder.
@JohnMTrader Thanks! :)
1 day, 1 hour ago on The Number 1 Mistake You Are Probably Making When Growing Your Online Community (And How To Fix It)
@ginidietrich Does podcasting have its perks? Absolutely. But, so does blogging, posting on social media, creating ebooks and whitepapers. Bottom line: You don't have to be doing everything. Focus your time on what drives the best results.
1 week ago on Join Tom Martin for a Special Author Q&A Today
What's the biggest trap companies fall into when optimizing their content or website design for higher conversions? And, what do you recommend to avoid it?
@Richard Millington All very valid points. In the case of your blog, I totally get why removing the comment section makes sense. It's much more effective to channel all of that directly into the CommunityGeek forum as opposed to having a bunch of fragmented commentary channels. However in the majority of cases, I'm seeing bloggers remove the comment section. Only to replace it by telling folks to share and RT their posts with commentary on social media. I'm not sure about you, but it's very hard to create articulate, thought-provoking comments in 140 character tweets. As for myself, I don't blog for the traffic (although it's a nice perk), I blog to start conversations rather in the comment section or elsewhere online. That's why I don't see myself removing the comments on this blog anytime soon. Thoughts?
3 months, 2 weeks ago on Why You Should Think Twice Before Removing Blog Comments
@Michelle Hals I feel exactly the same way. Sure, it feels good to get 1,000 or more people briefly glancing at and retweeting my content. I mean, who wouldn't like that? However, that's not what keeps me writing. I would rather write something that resonates and creates a lasting impact for 1 or 2 people instead of just filling a 2 minute void for 1,000, if that makes any sense.
5 months, 2 weeks ago on Why I Deleted My Snapchat Account and Started Writing More
Thanks for featuring my blog post review of your book in this case study. Like many others have said, I absolutely love that you are so transparent about what works and what doesn't.
6 months ago on The Spin Sucks Brand Ambassador Program: A Case Study
@Danny Brown Sorry, i couldn't resist sharing that. :) Keep up the great work! I can't wait to see the new direction this blog takes.
6 months ago on Why You Might Want to Unsubscribe From This Blog
As long as the "new content" doesn't include this social media video (https://www.youtube.com/watch?v=itvvFfeLh84), you better believe I"m staying put. This was one of the first industry-related blogs I found and it's been one of my faves ever since, since you aren't afraid to challenge the status quo.
Congrats, guys! This site looks awesome.
6 months, 2 weeks ago on Announcing CMX Hub: A New Publication for the Community Industry
@Anton Koekemoer @dennis brown: Great points, guys! While many posts will probably never get a comment, others will. You should make it as easy as possible for them to leave their thoughts- in a constructive manner of course.
6 months, 2 weeks ago on Why You Should Think Twice Before Removing Blog Comments
Congrats! It was a great read. I'll have a blog post review up later this week. :)
6 months, 3 weeks ago on Spin Sucks (the Book) is Here!
@TaraGeissinger I am completely obsessed with Shark Tank. Plus, it's one of the few shows where I have actually learned a few things.
6 months, 3 weeks ago on Financing a Growing Business: Options and Advice
@halthomas I couldn't have said it better myself. It's way easier to try and mimic someone else's success instead of carving your own path. Thanks for taking the time to comment on this post, Hal!
7 months, 1 week ago on Why You Shouldn’t Invest In “Real-Time Marketing”
Love the tips in your presentation deck. Thanks for introducing me to Umano! :)
7 months, 3 weeks ago on How to stay ahead of the social media onslaught–in 30 minutes a day or less
Unless your brand specifically caters to tweens or teens, the risks of joining a not-yet established social platform, like Snapchat, far outweigh any of the benefits. Even then, I would express extreme caution before embarking on any marketing campaigns.
9 months, 2 weeks ago on Is Snapchat really the next big social media platform?
I want to agree with you on this perspective, but I just can't get behind it. To be clear, I'm totally with you on the point that Facebook is more alive than ever. It's not dying by any stretch of the imagination. However, I do think this decline in organic reach is finally awakening a call in marketers and PRos - of all sizes including small biz, to stop being so heavily dependent in Facebook. We all "rent space from Facebook." They can make changes at any second (and do) and there is very little we can do about it besides being forced to adapt or abandon it altogether. I would argue that instead of blowing the small ad budget that many small businesses have on Facebook ads that may or may not get you increased reach and brand exposure, they should invest that money in building up their owned channels. Channels like email newsletter lists, blogs, forums, etc. Throw your small budget into promoting blog posts and/or ways to increase signups to your email lists. This I argue is a much more cost effective way to go.
9 months, 2 weeks ago on Why Facebook may be the MOST cost-effective marketing option for small businesses
11 months ago on Finally, a marketer realizes social media is not marketing
First of all - I'm a community manager in the support ("customer service") side. I've been on the marketing side before. I think rather than creating a new department called community, I think support or customer service should own community management. And, here's a few reasons why. 1. It allows you to have a deeper understanding of your customers and their pain points. 2. Sentiment tracking. 3. Also since you know their pain points, it allows for more relevant and engaging content creation. 4. To better utilize the power of the community to deflect support costs.
Finally, customer service is becoming the "new marketing." Marketers don't control the brand messaging anymore. They may like to think they do. But, the real messaging is controlled by the customers. (Measuring this also ties in nicely with #2).
Wow, it takes major guts to post something this honest and kickass. You're an inspiration for us all, Amber. Keep up the great fight.
11 months, 1 week ago on Guest Post: Would You Like Fries With That? (Meet Amber Hott)
@David Spinks Out of all these tips, I think the last one is the absolute most critical. There's no point in trying to even start conversations unless you're committed to listening and nurturing your community along.
11 months, 3 weeks ago on How to Start a Conversation
Great post, @DavidSpinks. I can definitely relate to many of your struggles. I am a nightowl too- and I've always been more productive in the evenings and night. I am also lucky that I only need about 6 hours of sleep to really be "on." So, the whole going to bed at 1:30am or 2am and waking up 7:30am or 8am thingie, generally works decently for me. That being said, I definitely could learn a few things from you via working out. I love how energized I feel after working out but I am so bad at sticking to a workout routine. Any tips?
1 year ago on Waking Up at the Same Time Every Day and the Power of Routines
@John_Trader1 That's a great tip, John. Twitter is only as powerful as the conversations you can have on there.
1 year, 1 month ago on Five Lessons Learned From Five Years On Twitter
Congrats on the new gig @marketo!
1 year, 1 month ago on 5 Reasons I’m Joining Marketo
I think the biggest mistake we can make is comparing and treating G+ the same way we treat Facebook. They are fundamentally different. G+ is a hybrid of search and social. There are so many ways that a brand can harness that.
1 year, 2 months ago on Rethinking Google Plus
@Karl Sakas Great points, Karl! I never really thought about this way but positioning online dating with similar CRM lead scoring tactics is actually 1/2 crazy and 1/2 ridiculously brilliant.
1 year, 2 months ago on The Biggest Problem Plaguing Many Online Communities (and why I hate Match.com)
@lil_tea Great advice! Specifically, the never say, "I can't." Saying "I can't" is the equivalent of saying I give up. If you really don't know something, take the time to learn it.
1 year, 4 months ago on My No BS Advice For 2013 College Grads
This campaign reminds me a lot of McDonalds' #McDStories campaign from a couple of years ago. We all know how that ended. It's not just about taking risks, but taking smart, calculated risks. In my opinion, the potential reward is far smaller than the risks to their brand's reputation.
1 year, 4 months ago on Jello FML social media campaign: Brilliant or bone-headed?
OMG, this "Prancercise lady" is something else. Hands down, one of the weirdest exercise routines I've ever seen. It may be even weirder than "chair dancing." Do a search on Youtube. You're welcome.
1 year, 4 months ago on Gin and Topics: Dancing, Rapping, and Prancing
My high school principal was named Dick Gehman.
1 year, 5 months ago on QUESTION OF THE DAY: What’s the most unfortunate last name you know?
All of these are great apps. In particular, I would be lost without Evernote and Dropbox. Two additional suggestions would be Feedly and Flipboard, which are great for staying on top of industry news and posts.
1 year, 5 months ago on 5 Must-Use Apps for the Business Person
@juliaprior Exactly! Now is the time for brands to be strategic. You don't need to be every "next big thing" site. Choose the ones that must align with your core goals.
1 year, 6 months ago on Is The “Social Media Kool-Aid” Running Out?
@juliaprior Agreed! And, the Flash was a low estimate. Many sites are losing a lot more than 25% of their visitors.
1 year, 6 months ago on 7 Web Practices That Need To Die
@juliaprior That's too bad. Wish you could make it out here.
1 year, 7 months ago on 5 Tips For SXSW Newbies
@juliaprior All great advice, Julia! Will I see you in Austin next week? Hopefully. :)
@John_Trader1 Thanks. Wish you could be there. : )
What an awesome Follow Friday choice. Brilliant guy, great speaker and freakishly good at Golden Tee. Happy early birthday, @djwaldow :)
1 year, 8 months ago on #FollowFriday: DJ Waldow
Spot on, @arikhanson !
1 year, 8 months ago on 5 trends community managers should keep an eye on in 2013
That kid has some serious dance moves. :)
1 year, 8 months ago on Gin and Topics: A Pep Talk from a Kid and a Dancing Kid
@John_Trader1 I never realized just how important psychology truly is until I got into the community management space. Being able to understand human behavior and what triggers people to take action on something is one of the most underrated "soft skills."
1 year, 9 months ago on The Psychology Of Social Media Success
@dbvickery I think it goes back to a little bit of what @jasonkonopinski said. If they are already engaged and uber active on other forums, don't try to reinvent the wheel and create your own forum or blog just because. Often times, it may be better to just be present and engage where your audience is already at.
1 year, 10 months ago on Are Forums the Forgotten Medium?
@jasonkonopinski That brings up a great point, Jason. Brands don't necessarily have to create their own forum. In many cases, it's better just to be present where your audience is already sharing. However, just be engaging and helpful and not spammy.
@abdallahalhakim It's not necessarily just about sharing in public v. private areas. Forums are by no means always private, but in many cases, since they are smaller and often times more tightknit, they elicit a community feel which encourages people to share more candidly.
@barrettrossie Bingo! You nailed it.
@Danny Brown Exactly, Danny! Also, everyone isn't comfortable sharing publicly on Facebook and Twitter, but many will share in smaller forums. This is especially true for banking and medical industries.
Great food for thought. Admittedly, I know I have fallen into this trap more than once. Fear of failing or maybe just not living up to my very high expectations is a very real concern. That being said, if we don't take a chance, we will never fully know what you are capable of. Even if the chance results in a failure, it's a great learning experience. Much more so than just sticking to the straight, narrow and safe path.
1 year, 11 months ago on What are you so afraid of?
@TechBarber You nailed it. Arguably, there is no such thing as an "overnight success." Usually the harder you work, the "luckier" you get.
1 year, 11 months ago on The Rise Of “The Self-Help Generation”
@DavidBarber That's a great point. I've never understood people, who sign up for every social media site and then let all of them sit idle.
1 year, 11 months ago on 10 Things You Need To Stop Sharing On Facebook
@John_Trader1 I don't have official numbers for some of these, as they are hard to track and in the case of the knitting and craft beer hangouts not really applicable, as it's more about building tightknit communities. However, in the case of Musician Daria Musk, many of her Hangouts on Air drive upwards of 200,000 viewers.
1 year, 12 months ago on 5 Creative Ways To Use Google+ Hangouts
@king_cotton That's a great point.
2 years ago on 7 Underrated Skills Every New PR Pro Should Have