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Andy, awesome post. Thank you so much for laying it all out.
2 years ago on Google Analytics: 21 Inaccurate Traffic Sources, Setup Mistakes …and Fixes
Step 5 is a toughie- how often does the client know what they want? How often have they actually thought about content strategy and use cases? I'd insert step 5.5. Client barrels forward with cocktail napkin drawings and big nebulous ideas, leading to a very tense and uncomfortable, budget-blowing step 8! Thus, I'd also ask what the requirements determination process is for a given vendor.
2 years, 5 months ago on How Not To Buy a Website In 10 Steps