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Well done! I, too, noticed the bubbling up of negativity, like the river of slime in Ghostbusters II. Then, November 1 hit, and boom. It's as if everyone became aware Santa was watching, and they had to change their tune lest they wake to packages of uncompressed coal on Christmas morning. Everyone became thankful...really thankful. (I relate to 3, 4, 5, 6, and 7 in your list.)
2 days ago on Truth, Lies, and Facebook Memes
@Howie Goldfarb @JayDolan If you ever really want to see people convulse, ask them for the evidence that supports their claims.
2 days, 16 hours ago on PR Spam: The Haggler Takes the PR Industry to Task
@MonicaMillerRodgers I suggest that a good tool is following Twitter feeds. I've pitched over twitter...successfully. (I was shocked!)
3 days ago on PR Spam: The Haggler Takes the PR Industry to Task
@jasonkonopinski If you get a pitch for a really nice dressage saddle, please keep me in mind. But the Coach purses are a great runner up in my book. :)
@ginidietrich @TaraGeissinger That comment about "large numbers" kills me. I pitched a client who said he hired a firm a few years ago to get his name everywhere. They did. In some pretty suspect places, e.g. those internet Ask A Question/Get an Answer from someone who THINKS they're an expert. The question is usually phrased: "Is XYZ legitimate?" "Is THIS PERSON a fraud?" Ironically, he saw this as success.
@belllindsay I suggest, they weren't trained in the ways of the pitching pros. I can't blame folks if they were trained incorrectly or not at all.
@ginidietrich you are truly a world-class imp! Love it!
I'm going to float a couple of thoughts to the "SuperFriends of Public Relations" (that'd be all of us commenting away on Spin Sucks.) 1 - Teach the Fledglings/Practice What We PreachHow many of us were taught to pitch correctly when we were fledglings? How many of us were handed a copy of Bacon's -- sometimes outdated -- told to compile a list of (TOPIC) reporters, send to that list, and then follow up? So, without questioning the wisdom of our elders, or our client, we executed. And it kinda sorta worked. So we did it again. And again. We were congratulated on our effort. How much more effective would it have been if someone walked us through the most basic of public relations practices... the pitch? How much more effective if we mentors introduced our fledglings to the reporters? What if we truly "Watched One. Did One. Taught One." like they do in medical circles? So, if we want the madness to stop here, let's stop it by teaching the proper way. 2 - Help us out, ReportersOn the other side of the fence, reporters/bloggers could do themselves and the public relations pros who love them a huge favor by completing their profiles on the databases. Having pulled my fair share of lists as starting points for franchisees, those profiles are woefully sparse. Please use the notes section to inform us of your beat so you can save both of us a phone call. Let us know what you want to see, and what you really don't want to see. If your beat changes, update your profile. I've followed reporters across the Southland and even followed them as they took promotions. The scope of their work changed, and they were able to suggest another contact. In 2008, my lists of contacts went sideways as many of my contacts were downsized and those remaining took on a larger scope of assignments -- interior design and automotive, for instance. :) 3 - I'm always looking to improve and fine tune my pitching technique. What works for you? Cheers!
Help me out here, please.
I typically create a special email for a client's social media endeavors, so if I'm helping my pal at XYZ Co., I will create an email, XYZ-Social(at)gmail.com, share it and the password with my pal. I call it the "If I'm launched from a horse and unable to remember stuff." Contingency.. A back door, if you will. I still use legitimate names and addresses, but I might include a tag In the name.
I just want to make certain I'm operating above board.
1 week, 1 day ago on PR Firm Accused of Wikipedia Sockpuppetry
Is the challenge fake accounts? Is the challenge false info? Is the challenge public relations?
Realizing my confusion may be influenced by the cold meds I'm on, so be gentle and use small words, please.
It makes sense that the public relations function would write the entry. It's our thing. Who else would do it -- legal? IT? Accounting?
Who creates these Wikipedia articles about businesses otherwise?
I'm curious if the differentiator is INTERNAL v EXTERNAL?
Color me curious and confused.
Gini, any chance we can get someone from Wikipedia to weigh in rather than our speculating?
Thanks! I need to get smart about this.
1 week, 3 days ago on PR Firm Accused of Wikipedia Sockpuppetry
More likely culprit...iPhone's cousin, iPad. Or I simply fat fingered typing. Words like "shutters" and "Ducks" can be my biggest challenges.
Sorry, Gini...with an "i" at the end and a short "i" vowel sound on the first "i."
2 weeks ago on Home Depot Crisis: Social Media Requires Being Human
Well, welcome to the profession! You may be right. Forgive me if you're a seasoned professional,but I'm going to use the cue that you're taking a class on PR Fundamentals, and guess you're college age person bravely joining this discussion. (Kudos to you!)
A lot of the discussion in the comments below centers on the approval process. Since this was such a big event, the messages were likely approved -- at least the major ones. Additionally, the agency may have some free rein to capture the moment or respond in real time. The agency should know what the client will tolerate. (It's why those initial client meetings are so critical!)
If I have one piece of advice to give you about this it's "take a beat."
Check to make sure you're using the right account! (You don't want to post something meant for your private account on your client's account.)
If you have any doubt, ask others to weigh in.
Recognize that humor is subjective...and difficult. (Present company excluded, of course. We're all hilarious!)
Good luck in your studies.
3 weeks, 1 day ago on Home Depot Crisis: Social Media Requires Being Human
Gang -- this is a great discussion! Lots of great ideas being traded here. Gino's original critique of the response was it was robotic and impersonal.
I wonder now...24 hours and a night's sleep on the topic...did HD Legal weigh in and influence the apology and the impersonal nature of it?
I do what I can, Gini. ;)
My friend in Hungary was telling me they recently received the Freedom of Speech right. (A little mind blowing for me.). He was blown away by Socially Acceptable Speech. According to him -- and his English isn't fantastic -- anything goes. -- explicatives, slurs, you name it! So he'd likely look at this and wonder what we're up in arms about. Curious.
Giving ourselves space to think is so important.
3 weeks, 2 days ago on Conversation @ http://www.entrepreneur.com/article/229813
@Howie Goldfarb The back room deal: If this works you are a genius; if it goes over like a lead balloon, you're barbecued. You may be onto something!
3 weeks, 2 days ago on Home Depot Crisis: Social Media Requires Being Human
@Karen_C_Wilson Look again at the picture. :) It's two African American/Black men and a White person in a gorilla costume. If the guy wore a Woozle costume or a Princess Leia costume or a Teletubby costume, it gag would stand. As it is, it's culturally insensitive. We know we're going to offend someone when we try things, but it's why we review, why we run it buy others... that pesky approval process. I can't believe NO ONE on the team didn't say, "Wait a second..."
@gagasgarden For me, it begs the question if society has rounded yet another corner. I'm curious to know the age group of the social media team for that reason. Did they even KNOW it was a slur? Do people who worked so tirelessly to kill this slur win this battle? If so, why are we so bent on not accepting the W? Interestingly, when I talk with friends in former Warsaw Pact countries, they are shocked when they hear that there are words/references that aren't permitted socially. I always hear, "But, you have Freedom of Speech!" Then we talk about social norms, polite conversation, freedom and responsibility, etc. We Americans are very confusing. :)