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Gini, I think everything you're doing with social media is totally where it's happening, but the news release is not dead or dying. Given the blur between conventional news and self-generated information, a well-written release is more important than ever. If a business release is written wire-service style it even has the chance to be picked up and run as-is by some of the news agencies and to appear on countless websites as news. So, it's not the exciting or engaged side of what we do, but it's still viable!
4 years ago on What Is the Future of Press Releases?