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@belllindsay @Tinu @ClayMorgan I think this part of the conversation should be part of Spin Sucks Pro...just say'n.
1 week, 5 days ago on Social Media and Brand Relationships: The Big Lie
@bobledrew I've always enjoyed your dog puns.
@JonAston Couldn't agree more. It always starts with what you do, not what you say you do.
@LauraPetrolino You can find a lot of fractured experiences out there based on the size, scale and global nature of brands. It's not easy to be consistent and sometimes it's so heavy-handed that it actually stunts the human touch that's also required. It's a very fine balance in social and one of the hardest things to get right.
Great discussion here. There's definitely a follow-up in the idea that people want relationships with people, not brand logos. I've often used this very line with brands: "People don't want to talk to brands through social media. They want to talk to people who work for the brands they like."