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Yeah, bit selfish of you really. Could have shown you around the village of Downton Abbey fame too... :)

On a more serious note though, thought the book was great. And with this community of loonies behind you, I think you'll hit your 10,000 target this week. If anyone can, you can.

2 weeks, 3 days ago on Spin Sucks (the Book) is Here!

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Good luck from the other side of the pond @ginidietrich !  Have blogged a review today (http://wp.me/p2zpIm-rX) so will do my best to get some UK traffic to Amazon for you! Feel a bit isolated sitting in Oxford though :o/

2 weeks, 3 days ago on Spin Sucks (the Book) is Here!

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@RobBiesenbach Really? Is it some kind of in-joke among the power players? How come you've not been invited, Gini?!

3 weeks ago on Why We Won’t Shut Off Blog Comments

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Personally (and hey, WTF do I know?!) I didn't really swallow Copyblogger's rationale for doing this. Something didn't really ring true in the explanation. For a site like Copyblogger, or Spin Sucks for that matter, it sounds like blogicide. 


As you well know and have openly stated on many occasions, Spin Sucks is all about the community that exists within the blog. Sure, the outposts in G+ or Facebook or wherever are great. But split this community into different platforms and you'll lose the 'community'. 


Maybe Copyblogger doesn't really have a 'community' in the true sense of the word? It may get lots of comments (spam or not), but that doesn't translate into community. So that'd be my guess on it.


And for what it's worth, I thought Mark Schaefer's post on this was pretty good too: http://www.businessesgrow.com/2014/03/26/eliminating-comments/

3 weeks ago on Why We Won’t Shut Off Blog Comments

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I'm a bit late to the party on this one, Gini, but I completely agree. Also read that post by Jason and went through the same thought process (and meant to write a post, but never got round to it!).


Only last week I had an open conversation with a major client (a large corporate) who essentially implored me to keep not only measuring vanity metrics like Facebook fans and Twitter followers, but to keep them increasing. He basically told me that even thought he didn't believe in these as true measures and appreciates the direction we're trying to lead them in (looking at metrics that have more value to them as a business), the vanity stuff is what the guys at the top understand and look for when it comes to social comms. They put pressure on him according to those metrics, which gets passed on to us.


So yes, we can (and must) keep trying to educate clients and move them to more valuable measures, but until such time as there's no longer a demand for vanity metrics they are, as you rightly say, a 'necessary evil'. And there's not a lot of point in fighting it in my opinion.

3 weeks, 3 days ago on Vanity Metrics in PR May Be a Necessary Evil

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