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This is just awful! Awful approach, awful response. The e-mail response is especially surprising because Gaudio is an active BLOGGER. Cook's Source should have at least done its research before trying to fly under the radar after the angry e-mail. It's unfortunate because I read that Cook's Source has a nice, wholesome mission to support local, sustainable culinary practices and food. But Cook's Source is making bad moves right and left: The public e-mail, deleted Facebook page and website, and no public apology. I think Griggs needs to act SOON if she wants to recover her magazine, explaining all past infringements and announcing big time changes to its copyright use that are detailed and public to readers.
3 years, 11 months ago on Holy Crap, Cooks Source!
I agree that companies have been jumping on the social media bandwagon without thinking about it too much. As an undergrad PR student, I've been seeing so many internships that focus solely on creating and updating Twitter and Facebook accounts. Interns, especially new ones, often don't have the knowledge about the company that is necessary to run a social media campaign. I think it's important to involve these interns in the company's objectives and information about key publics, so that they can more efficiently deliver the company's messages.
4 years ago on Social Media: Plan Smart. Implement Smarter.