Communication & Digital PR gal. Grew up barefoot in Hawaii. JMU alum. Runner. Humorist. Creative. Optimist. Cheese=my weakness. I dream of traveling the world.
I wish you had a FitBit so I could compete with you but then again 20,000 steps a day....HOW?!?! :)
7 months, 1 week ago on 2014 Business and Personal Goals
Awww this made me take a deep breath! I have been struggling myself with being less active online. This year has been a whirlwind and as much as I would love to spend more time on social I just can't dedicate the time I used to...it makes me feel guilty. I miss it and sometimes I also realize while I miss it, it's what I have to do right now. Thanks for sharing Gini!!
1 year, 1 month ago on Online Habits: Is Less Really More?
I am so glad I read this. I really needed it and it's something I think we will all struggle with on a daily basis. Recently as I prepare for my wedding I have noticed I personally have started reevaluating my idea of success. My main focus after college was my career, so I moved to DC and chased that, always with the goal of moving back to where my family and boyfriend are. A few years later I was able to do just that but a new job, long hours, wedding planning and buying a house have really tested my priorities. I don't think that will ever change, at each step of your life something new will test your priorities and a new step may help you adjust your own idea of success and happiness. But I think it's important like you sad to reflect on that, stop and remember the top regrets of those dying because it's very easy to get caught up in the business of your daily life and forget to reflect on what's important to you.
1 year, 3 months ago on The Success Trap and Regrets of the Dying
Aww what a great post!
1 year, 3 months ago on We Make Our Own Fairy Dust
We missed you! Glad to hear you enjoyed yourselves!
1 year, 3 months ago on Lessons from a Vacation in Paris
@CatieRagusa Yes me too! I definitely think Instagram contests are interesting and a fun way to get your fans to post photos for you. Although, I myself have never participated in an Instagram contest, although that's not to say I wouldn't. What do you think about them? Have you ever participated in one?
1 year, 3 months ago on 4 free tools to measure your success on Instagram
Thanks for sharing my post!
1 year, 4 months ago on 4 free tools to measure your success on Instagram
Finding a topic and an angle is always the hardest part for me! But once you have it, everything else seems to flow much better! I also find writing the gyst of the post and then taking a break and coming back with fresh eyes is very helpful!
1 year, 4 months ago on Nine Tips to Write a Great Blog Post
Yvette - I completely agree with you! I made the transition shortly after you did and it is nice to actually feel like you're getting things done, which takes much longer in house. And you're right I'm never bored!
1 year, 4 months ago on Corporate to Agency Life: Differences Between the Two
@shonali well that I do but I'm still serious!
1 year, 4 months ago on An xPotomac Flashback: Social Scoring
What a great post Karelyn! I often wonder how I will ever have kids and be able to work the way I do now. I know I will figure it out when the time comes but it's always nice to learn from real women who've found a way to make work and a family "work" for them while also finding something they enjoy. Thank you for sharing your experience!
1 year, 4 months ago on How the Internet and Telecommuting Saved My Life
OMG you're hilarious!! You look amazing as always silly!
Thanks for the recap! Bummed I missed this week's chat. Also - I REALLY wanted to come to this summit. Hopefully next year!
1 year, 4 months ago on Talking #measurePR with Sandra Fathi
@sherrilynne Thanks Sherrilynne! I appreciate it!
1 year, 4 months ago on 4 Free Tools to Measure Your Instagram Success
@LKersey1 Most definitely which is exactly why I was then inspired to write my Buzz Bin post, http://www.crttbuzzbin.com/instagramhealthbrandsecrets/. For companies/businesses that do believe Instagram makes sense with their goals and audience, I think determining how and what to measure from the get go is crucial. Your clients or CEO want to know you're actually helping them meet a goal, if not you're just wasting your time and theirs.
@HowieG I agree with you. Spreading yourself too thin is never a good approach. I think it can work very well for some but again, you have to be dedicated to make it part of your comprehensive marketing/comm plan, it must tie into your key goal and your audience or potential audience needs to be there and be active. If not, it's not helpful. And like you said, it's not overnight but I think it's important for people/companies to understand that if they don't determine how and what to measure at the get go, they won't be able to see the value their time and investment on any given network has given them.
Thanks for the comment Howie!
@JasonVerhoosky Thanks Jason! I agree. It's fun as a customer or potential customer to feel like I'm getting a look at what it's like inside at a company, that's what makes following a company valuable to me.
Yes, I just played around with them both and they're awesome! I will definitely be using them more.
Thanks again for the comment! I hope all is well with you and your family!
Crazies huh? I'm not sure how I feel about this....haha just kidding!
1 year, 5 months ago on Seven Ways to Convert Your Superfans into Customers
My friends and I were playing with Vine all weekend :)
1 year, 5 months ago on Vine: Social Media’s Shiny New Toy
I'm sharing this with my colleagues right now! I find the more you practice looking for ideas to write about or that inspire you the better. Remembering to think this way and then writing down an idea when it comes to you (even if it's very premature) is very helpful and it's something I'm constantly trying to practice. Thanks for the tips Gini!
1 year, 5 months ago on Four Ways to Keep Content Fresh
I do want to hear the story of how you got the gig one day. I actually can't believe I've never asked! :)
1 year, 5 months ago on The Client Covenant
It took me a second to even understand what you were trying to explain because to me it is so outlandish it was hard to believe. So unfortunate really but there are scam artists in every industry. Makes me think of the show American Greed...
1 year, 6 months ago on Shedding Light on Black PR
First, I cannot believe they tried to get away with such a thing...second I cannot wait for Andy's webinar!!
1 year, 6 months ago on PR Firm Gets Client’s Site Blacklisted for Duplicate Content
I'm not off either so you're not alone :)
1 year, 6 months ago on A Cheat Sheet on President’s Day
Love this. What a good reminder to us all!
1 year, 6 months ago on Sheer Joy
What a touching post! I remember feeling the exact same way. I remember starting a blog because I thought if I don't blog no one will take me seriously and I also wanted to improve my writing skills. I was so unsure of my writing (I still am) and I remember one day @ginidietrich said to me "You really should blog more, you're good at it" or something to that affect. It was a great confidence booster and it affirmed that I did belong in this space too. Since then I have put my own blog on hold more or less and have dedicated my time to writing for other blogs like WUL. Maybe one day I'll pick mine back up again but for now I really just enjoy blogging in other spaces and while sometimes I dread starting a post once I do I'm always reminded of why I started blogging in the first place.
1 year, 6 months ago on Just Write
First of all...gyms need wifi...second I was reading this on my ipad at the gym this AM but I couldn't comment because I don't have 3G on my ipad soooo I'm back to say - this looks SO cool. I really want to try it. I wish it would work on IE even though I hate IE many of us are slaves to it thanks to IT ;) but I'm definitely going to try it out. Thanks for the great recommendations as always. I recall you introduced me to boomerang as well!
1 year, 6 months ago on Streak: Possibly the Best CRM System for Small Business
I love #measurepr chats and I really enjoyed chatting about social media and non-profits with @Kanter. I hope to join next week to chat with @GeoffLiving !
1 year, 6 months ago on #measurePR: Measuring the Networked Nonprofit with Beth Kanter
The beauty of actually admitting to "I don't know" and clarifying is that you're able to learn and do whatever it is you need to do better. Instead of acting like you know and then doing more work.
1 year, 6 months ago on The Best Three Little Words for Branding Your Business
Happy belated birthday to your mama!!
1 year, 7 months ago on 2013 Business and Personal Goals
Does it have to be three words? I can't get the quote "how bad do you want it?" out of my head :)
1 year, 7 months ago on Stop, Look and Listen
I agree that you can't and shouldn't just be a "PR" firm anymore and that we must evolve. Additionally I think agencies need to hire and grow talent that embraces and has expertise in areas beyond media relations. You can't over creative design services and just be "so so" at it but call yourself an integrated firm. If you're going to offer a design/advertisement service you need to be able to deliver this service at the same level as you do media relations and make it know. If you don't, clients will just continue to hire you for what they know (or think they know) you're good at and hire another agency for something like advertising.
1 year, 7 months ago on The Future of PR: Beyond Media Relations
I want to read it already! Congrats Gini!
1 year, 7 months ago on Spin Sucks: The Book
You're going to have a blast!! xoxo!
1 year, 8 months ago on Home for the Holidays
@barrettrossie So I couldn't pick everyone was so great, so I put names in a hat and I picked yours so Meals on Wheels it is! DM me your email Barrett and I will send you the Razoo Giving code!
1 year, 8 months ago on Give the Gift of Giving this Holiday
@Emily Callison Em you're so cute! Thank you for sharing!! You're an awesome friend too. We need to go visit the TPP ladies!
Even more amazing then I could have imagined. As soon as I saw you posted this I just had to watch it! LOVE it! Gosh I want to know what you thought I am when you read my posts, I'm trying to think but I'm just not sure!
1 year, 8 months ago on The Space Between
@Joshua Wilner/A Writer Writes Thanks Joshua! What cause would you put a Razoo Giving card to if you were given one?
@barrettrossie Thank you! That's a great charity! I know it is really hard but hey that's why it's great that we each have something different we're passionate about!
LOVE IT! I too am not a zombie fan by any means (shh don't tell @ifdyperez she's be so disappointed) but my sister and fiancé are obsessed with the show and on Sunday nights with my computer in front of me doing some work they would be watching the show and now the story plot has captivated me and I can no longer watch it and be productive.
Great comparison Arik! It made me have to read it!
1 year, 8 months ago on What if The Walking Dead’s Rick Grimes were a PR pro?
@chelzwells Thanks Chelz!! I appreciate your comment!
@jasonkonopinski Woo hoo! I never knew that Jason. So if you won the $50 Razoo giving card would you give it to them?!
YES! That's all!
1 year, 8 months ago on Bah Humbug! New Study Shows PR Industry Lacks Creativity
@ginidietrich Yes and I'm looking forward to it!
1 year, 8 months ago on Four Ways Leaders Can Integrate Social Media
I'm so in! How fun!!
1 year, 8 months ago on My latest crazy idea – and how you can help
Great post Gini. I know it's hard and with a new job I'm struggling to make time myself. I'm still figuring out how to juggle it BUT I know how important it is. I know it's the reason why I've met so many wonderful friends and mentors. I could go on and on. I definitely think it's unfortunate that most organizational leaders don't lead by example in this area. But I also think we'll start to see a shift in this as the younger generation moves into more leadership positions because those that have used social when they were say just an intern, realize the value it has. Sometimes it takes time to realize it, but once you do you just get it.
@Lisa Gerber Thanks so much for sharing. Great info, I particularly love this quote ""Getting involved in social media is a critical component of serving the diabetes community," says Urbaniak" woot woot!
1 year, 8 months ago on Social Media: The Key to Transforming Doctor-Patient Communication
@Lisa Gerber Thanks for commenting Lisa! I completely agree! How we communicate is changing and every industry needs to figure out how they can use this to their own benefit. I think the cost of social media would actually be much less compared to the money saved in treating and addressing patient issues more effectively.
@Martina McGowan Thanks for commenting Martina! Yes as I was telling @mdbarber HIPPA is definitely something that is a concern but as you mentioned it can be addressed and many doctors are using social media while abiding by HIPPA.
You're right many doctors don't work for themselves. My thought is...if enough doctors start to realize the importance of social media and how it can be used in their work, soon the healthcare system will need to catch up. Yes ROI is always important and this is going to be a valid point to make among insurance carriers and health systems. It will no doubt be interesting to see how it unravels in the next year, two years and decade.
Thanks again for the comment!
@mdbarber Thanks for commenting Mary. Yes HIPPA is indeed a concern but I believe there is a way to use social media that helps your patients and doesn't violate HIPPA. I think there's a big difference between being able to contact your healthcare provider in a different manner (just as say you would on the phone) and offering advice without even seeing the patient.
That's great that doctors in your area offer tele-medicine to rural areas. Thanks again for sharing and commenting!