Barbara Weaver Smith
Indianapolis and Phoenix
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Baby boomers are not responsible for the parables--they are old--but we had a role in bringing them in animated versions to the big screen!
My favorite, re: the princess and the frog--the frog appears to an elderly farmer (baby boomer?) and promises to turn into a beautiful princess with one kiss. Farmer replies, "At my age, I'd rather have a frog that talks!"
Thanks Pamela--good stuff!
Brilliant post--thanks! It highlights the reality that people are afraid to buy. The more outre you are, the more innovative, the higher the level of fear. So all of your points are about how to reduce the fear and make it look familiar. Right on Peter--thanks!
ginidietrich Almost everyone struggles with that. Sales and marketing typically do not get along. In my view it requires cross-functional planning/training and agreements to get sales/marketing (including PR) on the same page (then operations too). Your next comment says it all--silos.
Adam | Customer ExperienceEricaAllison
That is such an excellent question! For the good of the company, it's important to establish a collaborative mindset in which everyone understands how initiatives are interrelated. Specific accomplishments can't really be carved out as credit for one effort or the other. Certain metrics will always be shared by sales, marketing, and PR when it's going well. I'd like to see sales, marketing, and PR agree on the metrics and also a cost of sales metric that could demonstrate ROI value in the collaborative approach.
I'm in sales, not PR, but your list of things to be accountable for is core to the success of any business. I'd add one more--probably implicit in your thinking, but nevertheless--all of your seven categories depend on the quality of the target customer that is understood in the business and by the PR firm as well as the sales and business development team. So I might add "from target customer" or "with target customer" to each of your categories. Nice job! @
ginidietrich clearly you have fallen. don't know what we'll do with you.
I love this post. Actually I have quite a number of friends who are Mormon although I didn't necessarily know their faith from the outset. What they learn from saving and preparing for their mission as well as their mission experience makes them great business people, especially in sales! All of the Mormon men of my acquaintance are amazingly successful at work but even more so at family life. They treat their wives and children and friends and co-workers with great respect. They are funny and fun-loving.
If you and your blog followers are not following one of the best "mommy bloggers", I encourage you to follow http://mooshinindy.com -- Casey Mullins' blog. Casey became a Mormon because she wanted to marry Cody who would not marry outside of his faith. She often writes about the faith.
Gini I so commend you on writing what is authentic to you.
I'm just a sucker for the laughs--don't really want to learn stuff on FridayI ginidietrich
This is by far your best ever Gin & Topics and it had to be hard to beat last week's. Keep rockin! Something to look forward to each Friday!
Yes, it's chauvinism. And it's deeply embedded in our society, still, and manifested by men AND women. It's not just a men's thing. How about companies adopt KPIs for women in key executive and BOARD roles? Thanks for this week's gin, Gin.
ginidietrich let's do it!
. What you do so well in this post is interpret what the verbs mean in a business development sense. "Sharing" for example. It didn't start out as a business word; it's a mealy-mouthed kumbaya word. Until Starbucks and others figured out how to monetize it. It's the "how does this relate to earning money" that the retailers are learning but a lot of B2Bs haven't figured out yet. Like you Gini, I'm really interested in "generating." "Protecting" [another verb :-)] is becoming obsolete regarding intellectual property, especially in a global business society. Your idea to allow users to customize and personalize is one solution. Another solution is to collaborate with your customers and others to create a continual stream of new content--anything pirated is simply out-of-date.
A verb that Kelly missed (unless you misinterpreted what he meant by "screening") is "filtering." Because so much info is out there, I am attracted to the people who clear it out and zero in on the good & relevant, saving me time and energy.
Great post.
Right on Lisa. Great list and thanks for it! I'd add thinly disguised discussion topics on LinkedIn that are really only promotional.
ginidietrich thewhalehunters Interesting point of view. It reminds me of my MyersBriggs score--I can "do" whatever I have to do, but if it's not my natural preference, it makes me so very tired to do it because it's so much harder!
While I DO agree with Les's definitions and useful distinctions, and I acknowledge that you define yourself as an over-achiever Gini, I just don't believe in "over" achieving. What does that mean anyway? All it can mean is you achieve more than you thought you could (and lots of people do that but are not marked as "overachievers) or, maybe, you achieve more than other people thought you could. So you tell them, every day, so there! Or you tell yourself that. [I don't mean you specifically, but people who are called "over-achievers"]
There is a distinction between Type-A and "Achievement"--and yes, I am also a firstborn so I know how that operates on your life history! Lots of people are "achievers" but are not Type A or Type AAA in their leadership or achievement style.
This is a great post and a great conversation! Not sure where I am on this spectrum--I always perform but have not always achieved at the level I thought my performance should have warranted. Ha!
KenMueller Priceless closing line Ken. Reminds me of "you don't always get what you want."
Davinia, you were tactful and appropriate. People are going to make their own decisions, and if they are new and naive, they will either fail or they will soon get smarter. Not so hard to spot those guys.
Happy Birthday Gini, and mucho thanks to your Mom for the lovely tribute about you. Much deserved and clearly spoken from the heart. Your mom Christy sounds just so much like my Mom Jean--who unlike your Mom is approaching her 90th birthday--and still sharp as a tack and celebrating our gift of an iPad for Christmas. She has her own Facebook page to track the kids, grandkids, and great-grandkids.
We are indeed our parents' children, and how blessed you are to have a wonderful mom. I am not surprised that she is so fiercely proud of you!
LizBelilovskaya Thanks for commenting Liz. You're right--there's no substitute for getting everyone to feel empowered to contribute to the business development goals. Amazing the insights that you get from people who are not usually asked to participate!
It's very tricky to figure out, but yes, some people will pay for come premium content. I am one of them. I know the time and energy and expertise it takes to build a great webinar, for example, and we can't really afford to give them all away. Still experimenting with the mix of free and paid. Haven't got it all figured out, but quite sure there is a mix.
Thanks for your analysis Gini!
Couldn't agree more. Nancy really deserves being called out and highlighted--thanks for being the one to do it Gini!