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@Jillian Paige I'm only saying that marketers need to be knowledgeable about the niche they're working on - or more importantly, the niche their clients are in and to have industry knowledge and foresight. After all, you don't need to build a whole resource. You can do this kind of stuff with product previews, blog posts and pre order pages.
1 year, 8 months ago on Online Marketing Strategy: The Early Bird Catches the Worm
@JoeCardillo Hey Joe, this can be a tough one to pitch to a client, especially with the amount of time it takes, so it's better to do this stuff in house if you can and put in an extra hour here or there to build it up.Although you can do similar 'early bird' tricks with product previews, pre orders and such which a client should be happy to try, because it takes minimal effort, just a bit of insider industry knowledge.
@TaraGeissinger @HughAnderson @adammbsmith Ah, but the chances of getting caught are minimal if you know what you're doing *maniacal laughter*... ahem.But not to worry, because the reason people who are good at SEO don't bother with Negative SEO is that it's much more cost and time effective to just do good work on your own sites.Also, your target would have to be a weak website for it to really have an impact.
1 year, 10 months ago on New SEO Rules: How to Keep Google Happy
@HughAnderson Ironically this form of 'ethical' link building has always existed and always worked very well. Blogger Outreach for example.However, it was always faster/cheaper to use tools like SeNuke and buy links from Blog Networks to increase rankings quickly.After years of all talk and no trousers, Google seems to be finally acting on their best practice guides. The only downside is that this could give rise to Negative SEO, where you blast a competitor with loads of bad links from Bad Neighbourhoods.
@belllindsay @RebeccaTodd So very true! I got hardly anything done yesterday because I had to... TALK to people!But I can see why big companies are against people working remotely, because (based on my experience) in big companies most in-office employers can't be trusted to be productive, let alone be productive from home.
1 year, 10 months ago on The Work from Home Debate: Myths and Facts
Hey @belllindsay, I know exactly what you're getting at, because people seem terrified of shouting out ideas in case they get shot down in flames. Interestingly enough, I've been in some amazing creative brainstorming sessions, which have stopped abruptly as soon as a Senior Manager has decided to walk in on the session. So perhaps the 'fear factor' lies with business leaders more than peers?On the flip side, when I was a copywriter working for a corporate events company, the MD would gather marketing + random people from the business, give us all chocolate and fizzy drinks, big paper pads and colourful crayons.Suffice to say we came up with some pretty bonkers stuff in those sessions... which usually overran into 2 hours. But they were awesome! We shouted out stupid ideas, we laughed lots and we always left the room having created some great events to pitch to our clients every week without fail.Hopefully my life stories have been entertaining and given someone some fresh ideas :)
1 year, 10 months ago on Brainstorming for Grown-ups
@PattiRoseKnight @ginidietrich That's what sub-headings are for!This article is a perfect example, because I just scan read points 1 to 9 because I'm lazy.But now I'll go back and read it properly.... honest :)
1 year, 10 months ago on Nine Tips to Write a Great Blog Post
@MauroDAnd @ginidietrich Awesome work Mauro! But how did you seed the content? Or did you have a large following already?
1 year, 10 months ago on A Month to Build a Blog Post: Crazy? Or Brilliant?
@Danny Brown @ginidietrich ha ha, will do. Thanks for the opportunity :)
1 year, 10 months ago on How Our #FollowFriday Recommendations Work
@jasonkonopinski @adammbsmith @ginidietrich Lol, I thought he was Scottish, not Welsh!
1 year, 11 months ago on How Our #FollowFriday Recommendations Work
I was planning to keep guest blogging awesome articles until I felt I was worth of a mention.Then I'd ask very nicely... and pitch another awesome article at the same timeHow does that sound? :)
Thanks for sharing screen shots of your analytics.Our sites only have a few track backs and social mentions that we didn't make ourselves, so it's good to see a more naturally successful graph.
1 year, 11 months ago on Using the Google Analytics Trackbacks Feature to Create a Content Strategy
Hooray for calls to action in cover photos!I never understood why companies were allowed to include their slogans, but not call to actions - because aren't these essentially the same thing?
1 year, 11 months ago on Facebook Updates the News Feed
@Tinu I don't know, there's a lot of bad SEO advice out there. Unfortunately it's easy to pitch something on the back of ranking 1st in Google than it is to demonstrate other ways to improve site metrics.For example, simply adding "UK" to the end of all the Title Tags for a .co.uk website brings in a small percentage of additional traffic. But if your site get 3,000 visitors per day, that could be an extra 30 visits per day (+840 per month) - simply by updating your Title Tags with an extra keyword for more long tail search results.I mean, why bother going to all the effort of trying to improve your rankings if you can do something as simple as this for more traffic and conversions site wide?
1 year, 11 months ago on There’s More to Life than Google Rankings
@crestodina If you also consider how much is costs to get #1 for that blockbuster term, you can find more affordable, sustainable opportunities elsewhere by diversifying your content across a larger number of search terms. And content is great for mopping up all that long tail search.
@ginidietrich My pleasure Gini :) Thanks for giving me the opportunity to share my thoughts.
@RonVanPeursem @TheBradEnlow Glad you enjoyed the article. And thanks to Brad for sharing it.In my first SEO job many years ago, my boss at the time said "It's not about being the biggest or the best, it's about being profitable" and those works of wisdom have stuck with me ever since.
Perfect timing Gini! I'm just about to start work on adamsmithseo.co.uk :)
1 year, 11 months ago on WordPress Wizardry for Muggles
@ginidietrich Happy to help :)
1 year, 11 months ago on RIP Google Reader: There are Other Options for You
I used NetVibes myself, because it's like iGoogle used to be.
@belllindsay I think Vine could be awesome for product reviews or demos on retail sites. In fact, you could encourage users (if they're very active) to post 6 second reviews as part of a competition entry for your site perhaps.Just some ideas.
1 year, 11 months ago on Vine: Social Media’s Shiny New Toy
@belllindsay @TaraGeissinger I'm currently in the process of conceiving creative ideas to pitch to them.Although the biggest hurdle seems to be needing to target a UK audience when the English speaking online audience is dominated by the US.
1 year, 11 months ago on Using News Releases to Boost Your Online Visibility
@TaraGeissinger That reminds me - I did manage to get one client on local radio here in the UK, following a press release, to promote 'snow boots' back when we hadn't had snow for years and the whole country went to hell in a snow globe.I'm currently trying to persuade my clinets to do SOMETHING interesting, but they're pretty stuck in their ways and just use press releases for link building to rank higher in Google :(
@allenmireles @TaraGeissinger Have you ever had a journo pick up one of your press releases? I've only ever witnessed webmasters publishing press release content on their sites
Or does this simply mean that they had productivity issues with people working remotely?Where I work many women have suggested having a creche downstairs because our company is so big and employs so many women. It would be a much more viable solution in many instances than working remotely - for both men and women with children.
2 years ago on Yahoo! Letter: Was Their Communications Team Consulted?
@ginidietrich Is now a good time to ask if I can guest post? lol
2 years ago on PR Firm Gets Client’s Site Blacklisted for Duplicate Content
A beautiful opportunity for some Negative SEO methinks!If you see a new competitor entering the space and you know they're going to be a threat in the future - Blast them by distributing the content from their home page.*evil cackle*
Spot on Robbie! In a great big world where many people share the same name, making yourself stand out from the crowd with an alias is a great way of helping people to find you.I'll certainly keep my eye on you :)
2 years ago on Get ahead as a young journalist – get a brand
2 years ago on Designer Expenses: What Do You Claim For?