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@Raul I Lopez to be fair though you don't know whether you really like your Volvo/laptop until after you've bought it and use it regularly. If you don't like it, you can't get a new one - unless you're super-rich! So you're stuck with driving around a car you thought you'd like (having tried it a bit, etc) but actually don't. That's quite different from saying "I bought a Volvo. I love it. I think you should buy one too."
2 years, 4 months ago on Five reasons to stop incentivizing brand recommendations
@Raul I Lopez I don't think you're talking about advocacy but rather about selling personal advertising space - i.e. you've "sold" the outside of the car you're driving or a small part of each email you send to an advertiser in return for something you want: free use of a car or free internet. You're not passing any value judgment on Volvo or XYZ Internet - only that you chose them as a supplier. They may be rubbish!
Paid referrals imho involve a more proactive approach - i.e. suggesting someone takes an action like signing up to a website or buying a product, which the referrer implicitly promises will add value. This is what creates the conflict of interest - if you're being paid, this undermines the altruistic nature of the referral.