Bio not provided
De rigeur reading for anyone studying, starting out or mid-career in PR.
20 hours, 51 minutes ago on Advice to Those Who Want to Build a PR Firm
Happy birthday, Spin Sucks!!! May you celebrate many, many more!!
5 days, 20 hours ago on Happy Birthday, Spin Sucks!
@ginidietrich I'll do you one better...I'll use pinking scissors so I can make a nice design...
1 month ago on 21 Must Haves in Your Social Media Policy
My instructions for today after reading this blog: 1. Print. 2. Get Scissors. 3. Cut out the list. 4. Pin up. 5. Share with clients.
BEST SPIN SUCKS POST EVER! Ok…not really…but I did super enjoy reading this!
4 months, 3 weeks ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
Really fabulous post, Gini. Whenever I first speak with a client I attempt to move them off the media relations track as a first step. Yes, they can have 24 hours of glory - but then what? Sometimes it gets them thinking…and other times it doesn't. But those clients who do get it are fabulous to work with...
5 months ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
Oh I am so with you here. I've absolutely limited the number of 'coffees' I have. I have one day/week when I will book a lunch; and that's only because it's my 'out and about day.' My parameters are: meet with old friends, friendly client meet-up, potential new prospect. Between sleep, family and carpooling (the worst time-suck ever)…I need to be really picky about my time...
5 months, 3 weeks ago on Why I’m completely revamping my coffee meet-up strategy
Oh this is SO TRUE! Once you start giving advice to your children - they shut down and won't confide in you again. It's hard to do…but you're right Mary Anne…the technique works wonders!
6 months ago on Listening in Life and in PR
Such an important post. We take for granted that people can read between the lines - but not always. Employees, colleagues, stakeholders - they all feel better when they're in the know...
7 months, 1 week ago on Over-Communicate to Be a Better Leader
I for one was very impressed with the velocity of your posts!!! And you're absolutely right - the posts that are the easiest to write are those that truly resonate with YOU! Your passion for the subject matter comes out in your words and creates impact with your audience. Bravo!!!
7 months, 2 weeks ago on 11 things I learned after blogging every day for one month
Firstly, I love that you used the word 'prattle.' Secondly, your post brings up a very important point: asking the right questions. This is such a lost art - either that, or very few brands have figured out how to do it in the first place.
8 months, 3 weeks ago on Brands: Whatever happened to solving the customer’s problem?
@ginidietrich @BethMosher OMG I love Linda Ronstadt. I still remember her first Rolling Stone cover - the one with the shag hair cut, the blud peasant blouse with the puka shell necklace - and she was chewing a piece of gum. The song: "When Will I be loved?' Sigh.
8 months, 4 weeks ago on Best Childhood Dream Jobs
@matthixson Hey Matt...I think you need to have better defined your objectives and messages before embarking on a media relations strategy. Being in all those pubs is fabulous - but what was your message? Was it consumer oriented? Did you have the foundational key messages to help drive your point home? And was media relations the best strategy for you in the first place??
9 months, 1 week ago on The PR Firm Debate: Should Startups Hire One or Not?
I couldn't help but read this and snicker...at Mark Cuban. Everybody thinks they can do their own PR...then they grow up. I can't tell you how many times I've been called in at the 11th hour to help out those who thought PR was the science of the painfully obvious. Also, a good PR pro will help their client think 'beyond' the quick media hit and what their short term/long term objectives should be.
I'm also willing to bet Mark Cuban doesn't make a move without his own PR person....!
Really interesting discussion here. The press release, when used properly and with defined expectations still works; it also still works if you use the wire service strategically. Firstly, I'll never let a client put out a news release 'just because.' We've all seen too many useless and 'news-less' press releases. Secondly, the wire service can still give you great distribution - and if you're representing a credible organization - reporters still ask me if they can get the release 'on the wire.' As for SEO - you're likely right, not so much.
Also, some wire services have evolved into the b-roll distribution business. I can ensure a great story makes it on every network, both nationally and provincially, by distributing good b-roll. Let's face it, newsrooms are smaller and if I can help them assemble a story without engaging a camera, I'll do it.
9 months, 3 weeks ago on Why Newswire Services Don’t Work (and When They Do)
Fabulous! I've always loved @jasonkonopinski's comments in this space...and now we get MORE! Woo hoo!
9 months, 3 weeks ago on #FollowFriday: Our New Paid Media Manager
Yes, yes, yes to working out - and on the day(s) I don't do it? I feel somewhat incomplete...
9 months, 4 weeks ago on Three Secrets to Your Own Success
Arik....I'm still getting over the fact you just wrote a fashion post....
10 months ago on The PR consultant dress code strategy
Fabulous news! Arment Dietrich continues to expand its empire!!
10 months, 3 weeks ago on #FollowFriday: Our New Client Services Director
@ginidietrich @ElissaFreeman AH HA! My Spidey sense must have been telling me that!!
10 months, 4 weeks ago on Keyword Analysis: Refresh Your Old Content
This? Is an amazing post. I love how-to's that I can actually do....you know, if you ever get bored again you could move into the instruction manual business...LOL
An important lesson! I'm also willing to bet many PR pros/firms don't realize the ramifications of fake reviews - instead see it as part of 'creating the narrative.'
11 months, 1 week ago on Fake Reviews Fined; PR Firms Beware
Oh Arik you are SO right!! When I review my DD13's work - I'm am always asking (well, yelling WHERE ARE THE CAPITALS?????)
11 months, 2 weeks ago on Is college students’ refusal to use email killing the next generation of PR writers?
Seven years! How amazing - you've taught us all so much! And? Glad that I've been privileged to have contributed to a small part of it!
1 year ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
So here's the thing: I haven't read the book...but, I get the notion of leaning in. In the last few business meetings I've had, I leaned in big time. Instead of sitting back, dealing with it later...I took the bull by the horns. Leaning in will often take others by surprise...but the satisfying result is worth it.
1 year ago on Lean In: Inspiring, Empowering, and Why You Should Read It
@ginidietrich @ElissaFreeman Ah, neither do I. But I do feel that society as a whole values woman's work in the workforce vs woman's work at home. One SHOULDN'T have to have a corporate background to be considered successful. And yes, the notion of asking for money would kill me too!
1 year, 1 month ago on What the Opt-Out Generation Means Longer-Term
Great post! I became the 'go-to neighbourhood mommy' for stay-at-home moms who wanted to get back into the workforce after 10+ years. And it's tough. It's also tough doing the high-flying corporate thing AND being a mother...I know this from experience. Everytime I see a well-known C-Suite-er saying she is 'very organized' that's how she makes it work? I shrug my shoulders and think, 'yeah, right." Our society still denigrates woman's work...as well, woman's work.
And another point? Have your own bank account.
Loved this post! Yes, I check my Klout score, every now and then; and yes, I check out the perks (got to test drive a Cadillac and go tot their driving school!). While it doesn't dictate influence - it does feed into something else we sorta/kinda care about. Popularity. And that's why it continues to exist. Whether you care about your Klout score or not? I believe people secretly check to gauge their own popularity.
1 year, 1 month ago on My Klout Score: It Loves Me, It Loves Me Not
Ok firstly? You are a wonder woman. Can't believe it took til DAY THREE for things to implode. So, you are forgetting just how much you accomplished in the first two days! That being said - being late is my 'chronic disease' if you will. One day, it will totally bite me in the butt - and this was a good lesson to read. Time and attention ARE precious commodities that we take for granted. But come on, aside from the withering look, that prof's assistant should have had some sense of understanding and offered a re-booking. Why? Cuz you ARE Rebecca representing one of the top biz schools in the country. And with apologies to whatever Prairie-based learning institution you were at, they should have considered that.
1 year, 1 month ago on Business Lessons Learned: The Meeting I Completely Blew
OH man...#4 on your list speaks to me: "unrealistic expectations." I'm doing a proposal right now for a company that measures "success" for this particular RFP as X interviews in major cities. What do I really want to write? "People! If you don't know strategically where you're going yet - how do you even KNOW what success looks like?!" We have a very long road to go in this industry, I tell ya...
1 year, 1 month ago on Media Relations: How to Do it On Your Own
I died a little when I read that last line at the end of the interview. Oy.
1 year, 1 month ago on There is No Such Thing as Off-the-Record
Hmmm...I was wondering why people were eyeing my mini-tupperware containers today....!
1 year, 2 months ago on The Spin Sucks #FollowFriday Recommendations for 2013
@belllindsay Well so am I - half American, that is! Since I started travelling internationally after university, we were all told to ensure Europeans knew we were Canadian - not American.
1 year, 2 months ago on Entrepreneurs and Intrapreneurs are America’s Future
Great list- you'd be surprised how many people DON'T know the difference bw paid and earned media!
1 year, 2 months ago on The Four Different Types of Media
@kwatt I think this comment sums it up. "Tragedy tweeting" ha almost become de rigeur - eg it demonstrates your companies' empathy. It's actually nothing more than grief grandstanding. Unless your brand/company is intrinsically tied to the tragedy/head office is in that city...the best thing to do is turn off your social channels for the day and resume the next.
1 year, 3 months ago on Do brands really need to demonstrate sympathy during national crisis?
A very deserved #FollowFriday - seeing as I've been following Eden around before the internet was born....!
1 year, 3 months ago on #FollowFriday: Eden Spodek
The point you raise here is something that even extends outside the PR industry...though I suppose most people working in some sort of comms-related job are more likely to have the flexibility to work from home. My peers who have left traditionally structured jobs often say "I'm not planning on walking into an office ever again from 9-5." Once you get a taste of that 'freedom' it's hard to let go. That being said, if my client calls/emails me on a weekend and needs an answer/help...I'm on the task asap. There's give and take to working at home; as long as I'm happy in what I'm doing, I'll never begrudge an 'out of hours' request.
1 year, 3 months ago on The Client Service Issue in a Virtual Workplace
@jasonkonopinski @belllindsay @ginidietrich There is something to be said for proving yourself. Going forward, one will need to give references highlighting the fact they can produce while working remotely...
1 year, 3 months ago on The PR Firm of the Future
@ginidietrich @belllindsay I don't know about those Boomers who would disagree, believe it or not. As of late, there's been a ton of discussion on LiinkedIN groups about 'ageism' in PR. Many PR pros 'of a certain age' (ahem) have found solo consulting the way to go - for a variety of reasons. In my case? It means being around for my teenage daughter and only working with people I like, quite frankly....
Firstly? I'm VERY annoyed about the bra strap comment...esp after my demonstration photo o posted on twitter for all the world to see!! Hhmph! But seriously...maybe it's the NAME of our profession that needs changing. I kid you not. How many posts do we read and write trying to explain PR? Maybe we should call it: "Work That Cool People Do."
1 year, 3 months ago on What is PR? Tactics a PR Pro Will Use Today
I'm with you on this one @arikhanson ; I call it copycat brand hopping - or bandwaggoning (even if the latter isn't really a word). When Oreo first came out during the SuperBowl blackout - it was groundbreaking. Their subsequent ads are now sort of 'expected.' However, I do hope they hop on over to another strategy soon...as at one point they are going to 'jump the shark.'
1 year, 3 months ago on Should companies give up promoting holidays on Facebook?
@ginidietrich go ahead...it's better than the one you've got!! LOL
1 year, 4 months ago on The PR Industry Does Need Better PR
As a visual lesson...simply check out my twitter account @elissapr to view the PROPER way to create bra slippage. I am available for any questions....
Wait a second here. You mean I've been buying bras with uber-sexy straps FOR NO REASON AT ALL???
Wow. I just read through the comments. So impressed by the open, but frank, discussion. I wonder if the protagonist reads one article about, oh the President of the US in one paper, reads a similar discussion in another paper...and then phones them up to complain that one is plagiarizing the other. It's as if he's the only dude with an original idea.
1 year, 4 months ago on A Blogging Community: Why it’s Important to Have One
Such an important post - especially the measurement piece.; It's almost as if you want a client who 'doesn't know any better' so you can train them from the beginning. Eg., with one client I asked how many educational materials moved after a particular campaign. Since they track that kind of thing thing, they saw a huge spike - and that meant more to them than reach numbers...
1 year, 4 months ago on The Future of PR: It’s Our Time to Lead
When you first experience the wrath of a troll...the experience can be jarring. Your first instinct is to give them 'what for'...but really, they're just cowards who don't even use their real names to call you out. Often it takes everything in my power NOT to say anything - then I think, "why would I even waste any more of my precious brain power even THINKING about such people."
There are some newspaper sites that now require you to comment using your facebook account. According to one friend who implemented this - it "cuts down on the crazies" almost completely....
1 year, 4 months ago on Seven Tips for Dealing with Online Trolls
Can I just say that I love how a nice Mormon girl like you says : "Oy!"
1 year, 4 months ago on Lessons from a Vacation in Paris
LOLOLOL x 100! (Of course, I can laugh because I'm already a FF recipient...ahem...)
1 year, 5 months ago on The Five Stages of Writing a #FollowFriday Post
What a great post...and a great reminder why collaboration is so important. I especially like the humour aspect - so important in breaking the ice, making people feel comfortable and overall making it a great company to work for.
1 year, 5 months ago on Collaborate: Five Heads are Better than One