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@matthixson Hey Matt...I think you need to have better defined your objectives and messages before embarking on a media relations strategy. Being in all those pubs is fabulous - but what was your message? Was it consumer oriented? Did you have the foundational key messages to help drive your point home? And was media relations the best strategy for you in the first place??
1 day, 9 hours ago on The PR Firm Debate: Should Startups Hire One or Not?
I couldn't help but read this and snicker...at Mark Cuban. Everybody thinks they can do their own PR...then they grow up. I can't tell you how many times I've been called in at the 11th hour to help out those who thought PR was the science of the painfully obvious. Also, a good PR pro will help their client think 'beyond' the quick media hit and what their short term/long term objectives should be.
I'm also willing to bet Mark Cuban doesn't make a move without his own PR person....!
Really interesting discussion here. The press release, when used properly and with defined expectations still works; it also still works if you use the wire service strategically. Firstly, I'll never let a client put out a news release 'just because.' We've all seen too many useless and 'news-less' press releases. Secondly, the wire service can still give you great distribution - and if you're representing a credible organization - reporters still ask me if they can get the release 'on the wire.' As for SEO - you're likely right, not so much.
Also, some wire services have evolved into the b-roll distribution business. I can ensure a great story makes it on every network, both nationally and provincially, by distributing good b-roll. Let's face it, newsrooms are smaller and if I can help them assemble a story without engaging a camera, I'll do it.
1 week, 5 days ago on Why Newswire Services Don’t Work (and When They Do)
Fabulous! I've always loved @jasonkonopinski's comments in this space...and now we get MORE! Woo hoo!
2 weeks, 3 days ago on #FollowFriday: Our New Paid Media Manager
Yes, yes, yes to working out - and on the day(s) I don't do it? I feel somewhat incomplete...
2 weeks, 5 days ago on Three Secrets to Your Own Success
Arik....I'm still getting over the fact you just wrote a fashion post....
3 weeks, 1 day ago on The PR consultant dress code strategy
Fabulous news! Arment Dietrich continues to expand its empire!!
1 month, 2 weeks ago on #FollowFriday: Our New Client Services Director
@ginidietrich @ElissaFreeman AH HA! My Spidey sense must have been telling me that!!
1 month, 2 weeks ago on Keyword Analysis: Refresh Your Old Content
This? Is an amazing post. I love how-to's that I can actually do....you know, if you ever get bored again you could move into the instruction manual business...LOL
An important lesson! I'm also willing to bet many PR pros/firms don't realize the ramifications of fake reviews - instead see it as part of 'creating the narrative.'
2 months ago on Fake Reviews Fined; PR Firms Beware
Oh Arik you are SO right!! When I review my DD13's work - I'm am always asking (well, yelling WHERE ARE THE CAPITALS?????)
2 months ago on Is college students' refusal to use email killing the next generation of PR writers?
Seven years! How amazing - you've taught us all so much! And? Glad that I've been privileged to have contributed to a small part of it!
3 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
So here's the thing: I haven't read the book...but, I get the notion of leaning in. In the last few business meetings I've had, I leaned in big time. Instead of sitting back, dealing with it later...I took the bull by the horns. Leaning in will often take others by surprise...but the satisfying result is worth it.
3 months, 1 week ago on Lean In: Inspiring, Empowering, and Why You Should Read It
@ginidietrich @ElissaFreeman Ah, neither do I. But I do feel that society as a whole values woman's work in the workforce vs woman's work at home. One SHOULDN'T have to have a corporate background to be considered successful. And yes, the notion of asking for money would kill me too!
4 months ago on What the Opt-Out Generation Means Longer-Term
Great post! I became the 'go-to neighbourhood mommy' for stay-at-home moms who wanted to get back into the workforce after 10+ years. And it's tough. It's also tough doing the high-flying corporate thing AND being a mother...I know this from experience. Everytime I see a well-known C-Suite-er saying she is 'very organized' that's how she makes it work? I shrug my shoulders and think, 'yeah, right." Our society still denigrates woman's work...as well, woman's work.
And another point? Have your own bank account.
Loved this post! Yes, I check my Klout score, every now and then; and yes, I check out the perks (got to test drive a Cadillac and go tot their driving school!). While it doesn't dictate influence - it does feed into something else we sorta/kinda care about. Popularity. And that's why it continues to exist. Whether you care about your Klout score or not? I believe people secretly check to gauge their own popularity.
4 months ago on My Klout Score: It Loves Me, It Loves Me Not
Ok firstly? You are a wonder woman. Can't believe it took til DAY THREE for things to implode. So, you are forgetting just how much you accomplished in the first two days! That being said - being late is my 'chronic disease' if you will. One day, it will totally bite me in the butt - and this was a good lesson to read. Time and attention ARE precious commodities that we take for granted. But come on, aside from the withering look, that prof's assistant should have had some sense of understanding and offered a re-booking. Why? Cuz you ARE Rebecca representing one of the top biz schools in the country. And with apologies to whatever Prairie-based learning institution you were at, they should have considered that.
4 months ago on Business Lessons Learned: The Meeting I Completely Blew
OH man...#4 on your list speaks to me: "unrealistic expectations." I'm doing a proposal right now for a company that measures "success" for this particular RFP as X interviews in major cities. What do I really want to write? "People! If you don't know strategically where you're going yet - how do you even KNOW what success looks like?!" We have a very long road to go in this industry, I tell ya...
4 months ago on Media Relations: How to Do it On Your Own
I died a little when I read that last line at the end of the interview. Oy.
4 months, 1 week ago on There is No Such Thing as Off-the-Record
Hmmm...I was wondering why people were eyeing my mini-tupperware containers today....!
5 months, 1 week ago on The Spin Sucks #FollowFriday Recommendations for 2013