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Such an important post. We take for granted that people can read between the lines - but not always. Employees, colleagues, stakeholders - they all feel better when they're in the know...
3 weeks, 5 days ago on Over-Communicate to Be a Better Leader
I for one was very impressed with the velocity of your posts!!! And you're absolutely right - the posts that are the easiest to write are those that truly resonate with YOU! Your passion for the subject matter comes out in your words and creates impact with your audience. Bravo!!!
1 month ago on 11 things I learned after blogging every day for one month
Firstly, I love that you used the word 'prattle.' Secondly, your post brings up a very important point: asking the right questions. This is such a lost art - either that, or very few brands have figured out how to do it in the first place.
2 months, 1 week ago on Brands: Whatever happened to solving the customer’s problem?
@ginidietrich @BethMosher OMG I love Linda Ronstadt. I still remember her first Rolling Stone cover - the one with the shag hair cut, the blud peasant blouse with the puka shell necklace - and she was chewing a piece of gum. The song: "When Will I be loved?' Sigh.
2 months, 2 weeks ago on Best Childhood Dream Jobs
@matthixson Hey Matt...I think you need to have better defined your objectives and messages before embarking on a media relations strategy. Being in all those pubs is fabulous - but what was your message? Was it consumer oriented? Did you have the foundational key messages to help drive your point home? And was media relations the best strategy for you in the first place??
2 months, 4 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?
I couldn't help but read this and snicker...at Mark Cuban. Everybody thinks they can do their own PR...then they grow up. I can't tell you how many times I've been called in at the 11th hour to help out those who thought PR was the science of the painfully obvious. Also, a good PR pro will help their client think 'beyond' the quick media hit and what their short term/long term objectives should be.
I'm also willing to bet Mark Cuban doesn't make a move without his own PR person....!
Really interesting discussion here. The press release, when used properly and with defined expectations still works; it also still works if you use the wire service strategically. Firstly, I'll never let a client put out a news release 'just because.' We've all seen too many useless and 'news-less' press releases. Secondly, the wire service can still give you great distribution - and if you're representing a credible organization - reporters still ask me if they can get the release 'on the wire.' As for SEO - you're likely right, not so much.
Also, some wire services have evolved into the b-roll distribution business. I can ensure a great story makes it on every network, both nationally and provincially, by distributing good b-roll. Let's face it, newsrooms are smaller and if I can help them assemble a story without engaging a camera, I'll do it.
3 months, 1 week ago on Why Newswire Services Don’t Work (and When They Do)
Fabulous! I've always loved @jasonkonopinski's comments in this space...and now we get MORE! Woo hoo!
3 months, 2 weeks ago on #FollowFriday: Our New Paid Media Manager
Yes, yes, yes to working out - and on the day(s) I don't do it? I feel somewhat incomplete...
3 months, 2 weeks ago on Three Secrets to Your Own Success
Arik....I'm still getting over the fact you just wrote a fashion post....
3 months, 2 weeks ago on The PR consultant dress code strategy
Fabulous news! Arment Dietrich continues to expand its empire!!
4 months, 2 weeks ago on #FollowFriday: Our New Client Services Director
@ginidietrich @ElissaFreeman AH HA! My Spidey sense must have been telling me that!!
4 months, 2 weeks ago on Keyword Analysis: Refresh Your Old Content
This? Is an amazing post. I love how-to's that I can actually do....you know, if you ever get bored again you could move into the instruction manual business...LOL
An important lesson! I'm also willing to bet many PR pros/firms don't realize the ramifications of fake reviews - instead see it as part of 'creating the narrative.'
5 months ago on Fake Reviews Fined; PR Firms Beware
Oh Arik you are SO right!! When I review my DD13's work - I'm am always asking (well, yelling WHERE ARE THE CAPITALS?????)
5 months ago on Is college students’ refusal to use email killing the next generation of PR writers?
Seven years! How amazing - you've taught us all so much! And? Glad that I've been privileged to have contributed to a small part of it!
5 months, 4 weeks ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
So here's the thing: I haven't read the book...but, I get the notion of leaning in. In the last few business meetings I've had, I leaned in big time. Instead of sitting back, dealing with it later...I took the bull by the horns. Leaning in will often take others by surprise...but the satisfying result is worth it.
6 months, 1 week ago on Lean In: Inspiring, Empowering, and Why You Should Read It
@ginidietrich @ElissaFreeman Ah, neither do I. But I do feel that society as a whole values woman's work in the workforce vs woman's work at home. One SHOULDN'T have to have a corporate background to be considered successful. And yes, the notion of asking for money would kill me too!
6 months, 4 weeks ago on What the Opt-Out Generation Means Longer-Term
Great post! I became the 'go-to neighbourhood mommy' for stay-at-home moms who wanted to get back into the workforce after 10+ years. And it's tough. It's also tough doing the high-flying corporate thing AND being a mother...I know this from experience. Everytime I see a well-known C-Suite-er saying she is 'very organized' that's how she makes it work? I shrug my shoulders and think, 'yeah, right." Our society still denigrates woman's work...as well, woman's work.
And another point? Have your own bank account.
Loved this post! Yes, I check my Klout score, every now and then; and yes, I check out the perks (got to test drive a Cadillac and go tot their driving school!). While it doesn't dictate influence - it does feed into something else we sorta/kinda care about. Popularity. And that's why it continues to exist. Whether you care about your Klout score or not? I believe people secretly check to gauge their own popularity.
7 months ago on My Klout Score: It Loves Me, It Loves Me Not