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Wow - I love a great 'how to.' Thanks for sharing @ginidietrich ...
1 week, 5 days ago on Use Media Relations to Get on the First Page of Google
Wait...what??? @martinwaxman was on Tommy Hunter???? THAT MAKES HIM A CANADIAN ICON!!!
2 weeks, 2 days ago on The Spin Sucks Inquisition: Martin Waxman
Great post! I would also add this: when being taped for an interview, many reporters will ask you "is there anything else you'd like to say?" Trust me, you've said it. As the PR person often hiding behind the camera operator, I would make the "cut signal" so my spokesperson wouldn't go on (or off) onto another tangent that would derail the original intent for the interview. Also, what NOT to wear (you'd be surprised): busy patterns, white (it looks too hot on camera and washes you out). Finally, people still need media training - even those that consider themselves the most seasoned. I find when I'm face-to-face with an executive and/or spokesperson the light often goes on as in "oh yeah, I really do need this..."
2 weeks, 3 days ago on The Ultimate Guide to Media Interviews
This is a very inspiriting and most importantly, HONEST, post. It's key when your audience can relate to your own ups and downs. In fact...I'm going to get that book right now...
3 weeks, 6 days ago on 2015 Business Goals
Happy New Year everyone!! Spin Sucks continues to be an inspiration to us all - here's to more of that in 2015!
1 month ago on Spin Sucks Brings You: The Best Year Ever!
I love this one: "everything old is new again." That is so true - we favour the new and shiny and forget all about what used to work REALLY WELL. And I'm NOT saying this cuz I'm OLD either...just in case you were thinking that...*ahem"...
1 month, 3 weeks ago on The Five Communications Trends for 2015
@ladysportsman I so agree! Plus those weekly calls help jog the client's memory about things that aren't necessarily on the agenda - but as their consultant you need to know. Plus the trust factor is huge - a rapport you can build by phone calls and not necessarily by email.
2 months, 2 weeks ago on Is the phone call completely dead in PR?
@Soulati | Hybrid PR @ElissaFreeman @ginidietrich @PRTini Yes agree! NARS is fab...my guess is your colour is 'Damage' - as in damage control but of course...
2 months, 2 weeks ago on The Spin Sucks Inquisition: Jayme Soulati
@Soulati | Hybrid PR Doing great! Now what you need to do is post what your lipstick looks like...flat or in a perfect point??
I'm a big fan of Jayme; even more so now that I know she is an expert at lipstick application. Plus, I bet she does it WITHOUT a mirror...!
You had me at 'you bet'cher sweet bippy...'
2 months, 3 weeks ago on Bad Planning: A Cautionary Tale
De rigeur reading for anyone studying, starting out or mid-career in PR.
4 months, 2 weeks ago on Advice to Those Who Want to Build a PR Firm
Happy birthday, Spin Sucks!!! May you celebrate many, many more!!
4 months, 3 weeks ago on Happy Birthday, Spin Sucks!
@ginidietrich I'll do you one better...I'll use pinking scissors so I can make a nice design...
5 months, 3 weeks ago on 21 Must Haves in Your Social Media Policy
My instructions for today after reading this blog: 1. Print. 2. Get Scissors. 3. Cut out the list. 4. Pin up. 5. Share with clients.
BEST SPIN SUCKS POST EVER! Ok…not really…but I did super enjoy reading this!
9 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)
Really fabulous post, Gini. Whenever I first speak with a client I attempt to move them off the media relations track as a first step. Yes, they can have 24 hours of glory - but then what? Sometimes it gets them thinking…and other times it doesn't. But those clients who do get it are fabulous to work with...
9 months, 3 weeks ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
Oh I am so with you here. I've absolutely limited the number of 'coffees' I have. I have one day/week when I will book a lunch; and that's only because it's my 'out and about day.' My parameters are: meet with old friends, friendly client meet-up, potential new prospect. Between sleep, family and carpooling (the worst time-suck ever)…I need to be really picky about my time...
10 months, 2 weeks ago on Why I’m completely revamping my coffee meet-up strategy
Oh this is SO TRUE! Once you start giving advice to your children - they shut down and won't confide in you again. It's hard to do…but you're right Mary Anne…the technique works wonders!
10 months, 2 weeks ago on Listening in Life and in PR
Such an important post. We take for granted that people can read between the lines - but not always. Employees, colleagues, stakeholders - they all feel better when they're in the know...
11 months, 3 weeks ago on Over-Communicate to Be a Better Leader
I for one was very impressed with the velocity of your posts!!! And you're absolutely right - the posts that are the easiest to write are those that truly resonate with YOU! Your passion for the subject matter comes out in your words and creates impact with your audience. Bravo!!!
12 months ago on 11 things I learned after blogging every day for one month
Firstly, I love that you used the word 'prattle.' Secondly, your post brings up a very important point: asking the right questions. This is such a lost art - either that, or very few brands have figured out how to do it in the first place.
1 year, 1 month ago on Brands: Whatever happened to solving the customer’s problem?
@ginidietrich @BethMosher OMG I love Linda Ronstadt. I still remember her first Rolling Stone cover - the one with the shag hair cut, the blud peasant blouse with the puka shell necklace - and she was chewing a piece of gum. The song: "When Will I be loved?' Sigh.
1 year, 1 month ago on Best Childhood Dream Jobs
@matthixson Hey Matt...I think you need to have better defined your objectives and messages before embarking on a media relations strategy. Being in all those pubs is fabulous - but what was your message? Was it consumer oriented? Did you have the foundational key messages to help drive your point home? And was media relations the best strategy for you in the first place??
1 year, 1 month ago on The PR Firm Debate: Should Startups Hire One or Not?
I couldn't help but read this and snicker...at Mark Cuban. Everybody thinks they can do their own PR...then they grow up. I can't tell you how many times I've been called in at the 11th hour to help out those who thought PR was the science of the painfully obvious. Also, a good PR pro will help their client think 'beyond' the quick media hit and what their short term/long term objectives should be.
I'm also willing to bet Mark Cuban doesn't make a move without his own PR person....!
Really interesting discussion here. The press release, when used properly and with defined expectations still works; it also still works if you use the wire service strategically. Firstly, I'll never let a client put out a news release 'just because.' We've all seen too many useless and 'news-less' press releases. Secondly, the wire service can still give you great distribution - and if you're representing a credible organization - reporters still ask me if they can get the release 'on the wire.' As for SEO - you're likely right, not so much.
Also, some wire services have evolved into the b-roll distribution business. I can ensure a great story makes it on every network, both nationally and provincially, by distributing good b-roll. Let's face it, newsrooms are smaller and if I can help them assemble a story without engaging a camera, I'll do it.
1 year, 2 months ago on Why Newswire Services Don’t Work (and When They Do)
Fabulous! I've always loved @jasonkonopinski's comments in this space...and now we get MORE! Woo hoo!
1 year, 2 months ago on #FollowFriday: Our New Paid Media Manager
Yes, yes, yes to working out - and on the day(s) I don't do it? I feel somewhat incomplete...
1 year, 2 months ago on Three Secrets to Your Own Success
Arik....I'm still getting over the fact you just wrote a fashion post....
1 year, 2 months ago on The PR consultant dress code strategy
Fabulous news! Arment Dietrich continues to expand its empire!!
1 year, 3 months ago on #FollowFriday: Our New Client Services Director
@ginidietrich @ElissaFreeman AH HA! My Spidey sense must have been telling me that!!
1 year, 3 months ago on Keyword Analysis: Refresh Your Old Content
This? Is an amazing post. I love how-to's that I can actually do....you know, if you ever get bored again you could move into the instruction manual business...LOL
An important lesson! I'm also willing to bet many PR pros/firms don't realize the ramifications of fake reviews - instead see it as part of 'creating the narrative.'
1 year, 3 months ago on Fake Reviews Fined; PR Firms Beware
Oh Arik you are SO right!! When I review my DD13's work - I'm am always asking (well, yelling WHERE ARE THE CAPITALS?????)
1 year, 3 months ago on Is college students’ refusal to use email killing the next generation of PR writers?
Seven years! How amazing - you've taught us all so much! And? Glad that I've been privileged to have contributed to a small part of it!
1 year, 4 months ago on Seven Years of Blogging. Happy Birthday, Spin Sucks!
So here's the thing: I haven't read the book...but, I get the notion of leaning in. In the last few business meetings I've had, I leaned in big time. Instead of sitting back, dealing with it later...I took the bull by the horns. Leaning in will often take others by surprise...but the satisfying result is worth it.
1 year, 5 months ago on Lean In: Inspiring, Empowering, and Why You Should Read It
@ginidietrich @ElissaFreeman Ah, neither do I. But I do feel that society as a whole values woman's work in the workforce vs woman's work at home. One SHOULDN'T have to have a corporate background to be considered successful. And yes, the notion of asking for money would kill me too!
1 year, 5 months ago on What the Opt-Out Generation Means Longer-Term
Great post! I became the 'go-to neighbourhood mommy' for stay-at-home moms who wanted to get back into the workforce after 10+ years. And it's tough. It's also tough doing the high-flying corporate thing AND being a mother...I know this from experience. Everytime I see a well-known C-Suite-er saying she is 'very organized' that's how she makes it work? I shrug my shoulders and think, 'yeah, right." Our society still denigrates woman's work...as well, woman's work.
And another point? Have your own bank account.
Loved this post! Yes, I check my Klout score, every now and then; and yes, I check out the perks (got to test drive a Cadillac and go tot their driving school!). While it doesn't dictate influence - it does feed into something else we sorta/kinda care about. Popularity. And that's why it continues to exist. Whether you care about your Klout score or not? I believe people secretly check to gauge their own popularity.
1 year, 5 months ago on My Klout Score: It Loves Me, It Loves Me Not
Ok firstly? You are a wonder woman. Can't believe it took til DAY THREE for things to implode. So, you are forgetting just how much you accomplished in the first two days! That being said - being late is my 'chronic disease' if you will. One day, it will totally bite me in the butt - and this was a good lesson to read. Time and attention ARE precious commodities that we take for granted. But come on, aside from the withering look, that prof's assistant should have had some sense of understanding and offered a re-booking. Why? Cuz you ARE Rebecca representing one of the top biz schools in the country. And with apologies to whatever Prairie-based learning institution you were at, they should have considered that.
1 year, 5 months ago on Business Lessons Learned: The Meeting I Completely Blew
OH man...#4 on your list speaks to me: "unrealistic expectations." I'm doing a proposal right now for a company that measures "success" for this particular RFP as X interviews in major cities. What do I really want to write? "People! If you don't know strategically where you're going yet - how do you even KNOW what success looks like?!" We have a very long road to go in this industry, I tell ya...
1 year, 5 months ago on Media Relations: How to Do it On Your Own
I died a little when I read that last line at the end of the interview. Oy.
1 year, 6 months ago on There is No Such Thing as Off-the-Record
Hmmm...I was wondering why people were eyeing my mini-tupperware containers today....!
1 year, 7 months ago on The Spin Sucks #FollowFriday Recommendations for 2013
@belllindsay Well so am I - half American, that is! Since I started travelling internationally after university, we were all told to ensure Europeans knew we were Canadian - not American.
1 year, 7 months ago on Entrepreneurs and Intrapreneurs are America’s Future
Great list- you'd be surprised how many people DON'T know the difference bw paid and earned media!
1 year, 7 months ago on The Four Different Types of Media
@kwatt I think this comment sums it up. "Tragedy tweeting" ha almost become de rigeur - eg it demonstrates your companies' empathy. It's actually nothing more than grief grandstanding. Unless your brand/company is intrinsically tied to the tragedy/head office is in that city...the best thing to do is turn off your social channels for the day and resume the next.
1 year, 7 months ago on Do brands really need to demonstrate sympathy during national crisis?
A very deserved #FollowFriday - seeing as I've been following Eden around before the internet was born....!
1 year, 7 months ago on #FollowFriday: Eden Spodek
The point you raise here is something that even extends outside the PR industry...though I suppose most people working in some sort of comms-related job are more likely to have the flexibility to work from home. My peers who have left traditionally structured jobs often say "I'm not planning on walking into an office ever again from 9-5." Once you get a taste of that 'freedom' it's hard to let go. That being said, if my client calls/emails me on a weekend and needs an answer/help...I'm on the task asap. There's give and take to working at home; as long as I'm happy in what I'm doing, I'll never begrudge an 'out of hours' request.
1 year, 8 months ago on The Client Service Issue in a Virtual Workplace
@jasonkonopinski @belllindsay @ginidietrich There is something to be said for proving yourself. Going forward, one will need to give references highlighting the fact they can produce while working remotely...
1 year, 8 months ago on The PR Firm of the Future
@ginidietrich @belllindsay I don't know about those Boomers who would disagree, believe it or not. As of late, there's been a ton of discussion on LiinkedIN groups about 'ageism' in PR. Many PR pros 'of a certain age' (ahem) have found solo consulting the way to go - for a variety of reasons. In my case? It means being around for my teenage daughter and only working with people I like, quite frankly....