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Great article Chel!
First off, we can't thank you enough for that glowing recommendation of Marketwired.
Second, you make an excellent point when you ask "what would your press release look like without Google?" As we've been telling people since Google implemented the change, the basics of press releases has not changed. The main idea of one is to create really compelling content that makes people want to do something or learn more. Press releases are for helping to get attention through content, not through the use of 50 links in a 200 word document. If your content is good, people will want to share it, and it's through that sharing that Google is now finding value in your press release.
The moral of the story? Write good content just as you should have always been doing.
Sheldon, community manager for Marketwired
1 month, 1 week ago on Google’s latest advice about press releases, SEO, and web spam
Great post! I see things like this all the time and always wonder who they think they're going to get to fill all those qualifications.
(Side note though: I'm one of those magical unicorns who can write and do analytics, just like the wonderful @chuckhemann . Although, admittedly I prefer one over the other, but I'll never tell which).
1 month, 3 weeks ago on Three common faults of the social media job description
Great post Sam and it raises some interesting questions.
I read Chris's article too and was very moved by it. I even sent it directly to my head of HR and CEO.
To answer some of your questions, I do think that employee value will need to become central to a corporation. These are the real people that are out there in the real world representing the company, whether they are asked to or not. They do it because they work there and therefore cannot be separated from the company. They are not the marketing message, but instead they are the embodiment of the company. And yes, having these people represent the company is the proper way to go. Sure, they can make mistakes, but as you said, we're all just humans after all. However, what many companies fail to do is put effort into place to help stop these mistakes. I think that rather than telling your employees this is what they can't and shouldn't do, companies should be training their employees on how they should be when representing them and teaching them how to be amazing at it. Rather than giving them a list of don'ts, companies should be giving them ideas and guidelines to show them how to be the best they can possibly be without making them completely deny in public who they actually are.
This is something that I've been saying for years. Companies need to empower their employees to be better, not make them live in fear of doing anything.
2 months, 1 week ago on The Social Enterprise: Employee-centric vs. Customer-centric Strategies
Thanks so much for letting Jeff post here. I've been working with Jeff for years and he really knows what he's talking about when it comes to helping our Marketwired Sysomos customers make the most out of their social media.
We really appreciate the opportunity.
3 months, 3 weeks ago on Influencer Marketing: Five Ways to Strengthen Relationships
I couldn't agree more, Jeff. You need to make sure that the person or people that speak publicly for your company always have your organizations best interests in mind. You also need to make sure these people are capable to start with or are trained properly so that even with your best interests in mind they are able to do it right.
Sometimes I'm surprised that my company lets me speak on behalf of them (but that's a completely different story altogether).
4 months, 4 weeks ago on Who speaks for your company?
This is an interesting thought Christopher.
All too often I see those posts as well. I always wonder how the best time to post can be the same for everyone?
While I agree with you that there is no absolute best time to post, there is still times that may be more optimal than others. On Facebook, it's one thing as content can go through cycles in a person's newsfeed, depending on how many likes etc the post receives. However, on Twitter, I think you really need to look for those optimum times. A lot of people follow to many accounts to see all the activity that everyone they're following on Twitter posts. However, if you know when your audience is most likely to be looking, it highly increases your chances of being seen.
Not to be all "selly," but one feature in our Sysomos powered software that i absolutely love is a feature we call "best time to tweet." What it does is looks through your followers and sees when they're tweeting the most on average. It then suggests to you a time that it seems the most of your followers on Twitter seem to be active (meaning they're posting to Twitter also, so they're seeing what's going on there as well). Well it's not an exact and for sure thing, something like this helps you to better your chances.
No time is ever the perfect time (well, most times aren't), but you can work to optimize and get the best possible results.
Sheldon, community manager for Marketwire
6 months ago on There is no best time for anything
Thanks for the shout out Danny!
And I totally agree with what you're saying. When our company started (before I even joined the team) the goal was to build something that people actually needed. Right from the very beginning it was about understanding the industry and what they needed to do their jobs better. To this day, that's still the philosophy we live by. That's why they have someone like me constantly talking with our core demographics of people and keeping up on what's happening in the industry, so we can take that information and use it to build on and improve our software. That way, we continue to stay relevant to the people who most need our software.
I'm glad to hear that you think we're doing right.
My latest conversation: What Ever Happened To Bathing Suits?
7 months, 1 week ago on Why Social Software Platforms Fail
Just wanted to thank you again Shonali for the great post on our Marketwired blog. We really loved it and so did our readers!
7 months, 1 week ago on Rewired PR: Neuroplasticity and Public Relations
Christopher, as community manager of Marketwire, I'm glad we were able to provide you with this data. Thanks for sharing it!
The question becomes, when should a company distribute a release? Being aware of these peak days/times is something to keep in mind; however, we also know there may be unavoidable factors driving release timing. The PR team should use its best judgement, considering who they're trying to reach and when the best time is to tell the story. We believe a high-quality release coupled with an integrated strategy, similar to the model you mention, is the most effective way to convey news.
Thanks again for sharing this data. If you, or any of your readers, have further questions, we're happy to be a resource.
Sheldon, community manager for Marketwire and Sysomos
My latest conversation: Confessions Of A 30 Year Old Child
10 months ago on The worst times and days for press releases
This is awesome! Thanks for sharing this here!
Sheldon, community manager for Sysomos and Marketwire
PS- my colleagues decorated my desk and got me a few presents too for CMAD. It was awesome.
10 months ago on Community Managers: Advice From the Trenches
Thanks for letting Jim, our COO, post here Gini! He's got a ton of great ideas and we're thankful for the opportunity to use your platform to get them out to the world!
Sheldon, community manager for @sysomos and @marketwire
10 months, 1 week ago on Big Data: Why PR Pros Need to Harness its Power
Like I said, I'm not upset about most of these things.
I just thought it was funny once I said them out loud and wrote them down.
10 months, 1 week ago on Confessions Of A 30 Year Old Child
Thanks for sharing our infographic with your readers Arik!
I also agree with your analysis. The hashtags seems like a good idea for tacking purposes, but they just couldn't get the people behind them. People were more inclined to tweet about the brand behind the commercial with and @ symbol or nothing than use the hashtags.
It's an interesting lesson for advertisers.
10 months, 1 week ago on Did hash tags really work for brands with Super Bowl commercials?
Thanks for sharing this!
My latest conversation: Forget The Strip And Play With Balls
10 months, 2 weeks ago on Conversation @ http://socialnewsdaily.com/7795/super-bowl-xlvii-examining-the-social-reach-of-fans-and-players/
Awesome to work with you guys!
10 months, 2 weeks ago on A Collection of Community Management Advice for #CMAD
Thanks so much for sharing our ebook with your readers, Jeff!
10 months, 2 weeks ago on Useful Tips for Community Managers
Thanks so much for sharing our ebook with your readers Shonali!
10 months, 2 weeks ago on 5 Community Management Tips on Community Manager Appreciation Day #CMAD
I just want to say thank you so much for saying this out loud on a site that people read!
10 months, 3 weeks ago on Social media is a giant scam
Thanks so much for allowing Jim, our COO, to post on your blog! He's got a lot of great ideas and messages to spread and we're thankful for the opportunity.
10 months, 3 weeks ago on Harnessing the Power of Big Data for Public Relations
@CorySilver It seems like no knows of it, but like I said above, I highly recommend going if you like playing pinball.
10 months, 3 weeks ago on Forget The Strip And Play With Balls