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I almost hate to use the cliche and say "social media is about relationships and not selling," but it's so very true. Especially when it comes to talk about loyalty.
People connect with a brand/company that they can actually perceive having a relationship with. And what do people connect with? Conversations, not ads (although if you have a great ad we still may love it). But you're absolutely right in saying that many brands have brought their old thinking of always be pushing purchase messages into social media and it's just not going to work. Especially when it comes to talk about loyalty.
It's much cheaper for a company to retain a customer than to gain a new one. So why would an already customer need to see your selling messages? They've already bought from you. Now they need messages that make them want to stay a customer of yours. There's still too many companies that don't get this.
Sheldon, community manager for Sysomos
1 month, 3 weeks ago on Presentation: The Power of Loyalty in Social Media
@chriskleslie Hmmmm, I don't really listen to as many podcasts as I used to. But thanks for weighing in Chris!
2 months, 3 weeks ago on What Apps Make The Perfect Homescreen?
Like what kind of data?
3 months ago on Ok, I Quantified Myself. Now What?
Thanks so much for recommending Sysomos to your readers!
3 months, 1 week ago on 25 social media listening aids to increase your hearing
Awesome analysis guys!
Sheldon, community manager for Marketwired
5 months ago on Predicting the Winner of the 86th Oscars Best Picture with Data
@danielnewmanUV Sounds good to me!
6 months, 2 weeks ago on Key Insights from the 2014 Social Intelligence Summit
This is a fantastic recap of the event, Daniel! I'm so glad to hear that you enjoyed the event.
I was a bit upset that I couldn't have been there in person, but thanks to you and a bunch of other people I was able to follow along on Twitter and even have some pretty good conversations around what the speakers were talking about.
Thanks for coming out and writing this!
6 months, 3 weeks ago on Key Insights from the 2014 Social Intelligence Summit
Great article Chel!
First off, we can't thank you enough for that glowing recommendation of Marketwired.
Second, you make an excellent point when you ask "what would your press release look like without Google?" As we've been telling people since Google implemented the change, the basics of press releases has not changed. The main idea of one is to create really compelling content that makes people want to do something or learn more. Press releases are for helping to get attention through content, not through the use of 50 links in a 200 word document. If your content is good, people will want to share it, and it's through that sharing that Google is now finding value in your press release.
The moral of the story? Write good content just as you should have always been doing.
9 months ago on Google’s latest advice about press releases, SEO, and web spam
Great post! I see things like this all the time and always wonder who they think they're going to get to fill all those qualifications.
(Side note though: I'm one of those magical unicorns who can write and do analytics, just like the wonderful @chuckhemann . Although, admittedly I prefer one over the other, but I'll never tell which).
9 months, 1 week ago on Three common faults of the social media job description
Great post Sam and it raises some interesting questions.
I read Chris's article too and was very moved by it. I even sent it directly to my head of HR and CEO.
To answer some of your questions, I do think that employee value will need to become central to a corporation. These are the real people that are out there in the real world representing the company, whether they are asked to or not. They do it because they work there and therefore cannot be separated from the company. They are not the marketing message, but instead they are the embodiment of the company. And yes, having these people represent the company is the proper way to go. Sure, they can make mistakes, but as you said, we're all just humans after all. However, what many companies fail to do is put effort into place to help stop these mistakes. I think that rather than telling your employees this is what they can't and shouldn't do, companies should be training their employees on how they should be when representing them and teaching them how to be amazing at it. Rather than giving them a list of don'ts, companies should be giving them ideas and guidelines to show them how to be the best they can possibly be without making them completely deny in public who they actually are.
This is something that I've been saying for years. Companies need to empower their employees to be better, not make them live in fear of doing anything.
10 months ago on The Social Enterprise: Employee-centric vs. Customer-centric Strategies
Thanks so much for letting Jeff post here. I've been working with Jeff for years and he really knows what he's talking about when it comes to helping our Marketwired Sysomos customers make the most out of their social media.
We really appreciate the opportunity.
11 months, 1 week ago on Influencer Marketing: Five Ways to Strengthen Relationships
I couldn't agree more, Jeff. You need to make sure that the person or people that speak publicly for your company always have your organizations best interests in mind. You also need to make sure these people are capable to start with or are trained properly so that even with your best interests in mind they are able to do it right.
Sometimes I'm surprised that my company lets me speak on behalf of them (but that's a completely different story altogether).
1 year ago on Who speaks for your company?
This is an interesting thought Christopher.
All too often I see those posts as well. I always wonder how the best time to post can be the same for everyone?
While I agree with you that there is no absolute best time to post, there is still times that may be more optimal than others. On Facebook, it's one thing as content can go through cycles in a person's newsfeed, depending on how many likes etc the post receives. However, on Twitter, I think you really need to look for those optimum times. A lot of people follow to many accounts to see all the activity that everyone they're following on Twitter posts. However, if you know when your audience is most likely to be looking, it highly increases your chances of being seen.
Not to be all "selly," but one feature in our Sysomos powered software that i absolutely love is a feature we call "best time to tweet." What it does is looks through your followers and sees when they're tweeting the most on average. It then suggests to you a time that it seems the most of your followers on Twitter seem to be active (meaning they're posting to Twitter also, so they're seeing what's going on there as well). Well it's not an exact and for sure thing, something like this helps you to better your chances.
No time is ever the perfect time (well, most times aren't), but you can work to optimize and get the best possible results.
Sheldon, community manager for Marketwire
1 year, 1 month ago on There is no best time for anything
Thanks for the shout out Danny!
And I totally agree with what you're saying. When our company started (before I even joined the team) the goal was to build something that people actually needed. Right from the very beginning it was about understanding the industry and what they needed to do their jobs better. To this day, that's still the philosophy we live by. That's why they have someone like me constantly talking with our core demographics of people and keeping up on what's happening in the industry, so we can take that information and use it to build on and improve our software. That way, we continue to stay relevant to the people who most need our software.
I'm glad to hear that you think we're doing right.
1 year, 2 months ago on Why Social Software Platforms Fail
Just wanted to thank you again Shonali for the great post on our Marketwired blog. We really loved it and so did our readers!
1 year, 2 months ago on Rewired PR: Neuroplasticity and Public Relations
Christopher, as community manager of Marketwire, I'm glad we were able to provide you with this data. Thanks for sharing it!
The question becomes, when should a company distribute a release? Being aware of these peak days/times is something to keep in mind; however, we also know there may be unavoidable factors driving release timing. The PR team should use its best judgement, considering who they're trying to reach and when the best time is to tell the story. We believe a high-quality release coupled with an integrated strategy, similar to the model you mention, is the most effective way to convey news.
Thanks again for sharing this data. If you, or any of your readers, have further questions, we're happy to be a resource.
Sheldon, community manager for Marketwire and Sysomos
1 year, 5 months ago on The worst times and days for press releases
This is awesome! Thanks for sharing this here!
Sheldon, community manager for Sysomos and Marketwire
PS- my colleagues decorated my desk and got me a few presents too for CMAD. It was awesome.
1 year, 5 months ago on Community Managers: Advice From the Trenches
Thanks for letting Jim, our COO, post here Gini! He's got a ton of great ideas and we're thankful for the opportunity to use your platform to get them out to the world!
Sheldon, community manager for @sysomos and @marketwire
1 year, 5 months ago on Big Data: Why PR Pros Need to Harness its Power
Like I said, I'm not upset about most of these things.
I just thought it was funny once I said them out loud and wrote them down.
1 year, 5 months ago on Confessions Of A 30 Year Old Child
Thanks for sharing our infographic with your readers Arik!
I also agree with your analysis. The hashtags seems like a good idea for tacking purposes, but they just couldn't get the people behind them. People were more inclined to tweet about the brand behind the commercial with and @ symbol or nothing than use the hashtags.
It's an interesting lesson for advertisers.
1 year, 5 months ago on Did hash tags really work for brands with Super Bowl commercials?
Thanks for sharing this!
1 year, 5 months ago on Conversation @ http://socialnewsdaily.com/7795/super-bowl-xlvii-examining-the-social-reach-of-fans-and-players/
Awesome to work with you guys!
1 year, 6 months ago on A Collection of Community Management Advice for #CMAD
Thanks so much for sharing our ebook with your readers, Jeff!
1 year, 6 months ago on Useful Tips for Community Managers
Thanks so much for sharing our ebook with your readers Shonali!
1 year, 6 months ago on 5 Community Management Tips on Community Manager Appreciation Day #CMAD
I just want to say thank you so much for saying this out loud on a site that people read!
1 year, 6 months ago on Social media is a giant scam
Thanks so much for allowing Jim, our COO, to post on your blog! He's got a lot of great ideas and messages to spread and we're thankful for the opportunity.
1 year, 6 months ago on Harnessing the Power of Big Data for Public Relations
@CorySilver It seems like no knows of it, but like I said above, I highly recommend going if you like playing pinball.
1 year, 6 months ago on Forget The Strip And Play With Balls
@JoeManna Hi Joe!
1 year, 6 months ago on Be featured in the #CMAD Community Management e-Book!
We're very excited about this one!!
Sheldon, community manager for Sysomos & Marketwire
Thanks for recommending Sysomos in here, Kevin!
1 year, 6 months ago on The CMO is no more AND wages ought to increase
@JamieLeighTO I suck at making personal goals too. I'm just going to make a conscious effort to be awesomer and see how that goes.
And happy new year to you too!
1 year, 6 months ago on Forget Resolutions
I have no problem with people scheduling posts, for some people it just has to be done. However, like you said, people need to be smart about it. They also have to remember what they've scheduled so that in times of emergency etc, they can stop those posts from going through. I've also seen too many times where companies have scheduled in advance and then forgot about them, and then looked like fools in the wake of some sort of new and breaking news.
Like most things in social, people just need to learn to be smarter.
1 year, 8 months ago on The Problem with Scheduling Posts on Facebook and Twitter
@JPedde I am also those other departments
1 year, 10 months ago on What a Community Manager is Not
I'm going to have t disagree with you here, Jen. Pretty much everything you mentioned in the section of what community managers shouldn't do are things that I do... as a community manager.
Brand awareness? I leverage our marketing efforts, our already existing community and every networking opportunity I get to help spread the awareness of my companies. Lead generation? The whole point of me trying to increase our awareness is so that we can get new leads and new customers. Content? Who knows content better than the person most in direct contact with your stakeholders? Of course I create content for our brands and then help to spread it. Analytics? Well, this one may be out of some community managers' range, but being that one of my brands is focused on analytics, I of course understand our analytics and then use that to report back to our higher-ups.
For me, I believe that a community manager can do any of these things. It really just depends on what the goals are for that brand and what their community manager is capable of handeling. I think that everything you mentioned above is in some way or another very much related to the community and the community manager should play a large role in everything that has anything to do with their community (even the product building, although more for ideas on this one).
I actually think I'd freak out and feel completely left out of the loop if I didn't do all these things that you say I shouldn't be doing.
I love that you're using Sysomos to keep an eye on our competitors. I do the same!
1 year, 10 months ago on The Marketing Cloud by Salesforce
This is great. There's some really great ideas in here, but very focused on the forum or owned property communities. These days however, communities don't always just exist in places owned by the company (or service or whatever).
I'd be curious to hear your thoughts on doing A/B testing on messages that go out to the public say via Twitter or Facebook (or any other public social network where people can see almost everything you do).
I also invite anyone reading this to leave reply to this comment on ideas for how to do this in a smooth and professional looking manner.
1 year, 10 months ago on 3 Methods to A/B Test User Interaction in your Community
@JPedde Don't get me wrong. I'm sure people are going to find lots of practical implications for this. But right now, from what I've seen so far, I see people going on a witch hunt to call people out for petty purposes and that just pissed me off.
1 year, 11 months ago on BREAKING NEWS: Some Twitter Accounts Are Fake.... A Rant
Thanks for the great review of Sysomos Deidre! And also for the personal shout-out! I still remember our little sit down at Blog World.
You got the ideas behind both products down. Heartbeat is a tool for everyday monitoring and engagement that also allows you to measure and analyze. MAP is more of a researching tool that can be used for pitching new clients, researching for trends and new projects, etc.
I just want to throw in a couple of really quick corrections though. MAP allows you to actually search for 2 years worth of back data on most networks. Only Twitter only goes back 1 year. As well, in regards to Heartbeat, the 30 days of past data is what it comes loaded with (with an option for more), but once data starts coming into the system it stays there forever. So, if you use Heartbeat for 3 years, you'll have 3 years and 30 days worth of data that you can go back and analyze whenever you want.
2 years, 1 month ago on Sysomos MAP & Heartbeat: 2 Social Media Monitoring Tools, 1 Company
@myrawales @samholako Hey guys, just emailed you the details for tomorrow's screening. Have fun and congrats again!!
2 years, 2 months ago on See “High School” The Movie Before Anyone Else
@samholako Sam, it's all yours man! Congrats!
@myrawales The first pair of tickets are all yours!
I'll contact you tomorrow with more details.
2 years, 2 months ago on Five Step Process for Using the Social Web
Got to say that I mostly agree with your disagreement of that speaker @ginidietrich , but not completely.
I do agree that you should do extensive listening to find out where your customers are and then put your efforts into being there as well. However, while not agreeing that you should be using every social platform, it is sometimes a great idea to try out different networks and see how they work for your company. There's always new networks popping up, or you may have interested people on a certain social network, but they may not be talking to/about you there. By experimenting with the different networks you might unlock a hidden subset of people that you didn't even know that you had. They may be on a network and just waiting for a reason to talk to/about you. Sometimes that will work and sometimes it won't, but one of the beautiful things about social networks is that they're still relatively new and allow for experimentation.
Also, of course I always thank you for recommending Sysomos in here!
@JayBaer @sysomos I totally understand. Didn't want to call you out or anything, but I was more hoping that your readers would see it. A lot of the time people forget that we offer two products and that MAP is kind of in a category of it's own. It's just my job to spread the word.
No qualms with how you classified us though really.
2 years, 2 months ago on Clearing Clouds of Confusion – the 5 Categories of Social Media Software
Hey @JayBaer great post!
I know that you pointed out that the lines are constantly blurring between a lot of these tools, but I thought that I'd leave a little note here in the comments about @sysomos .
You definitely have us placed in the right category in terms of our Heartbeat platform. Above all, it is a monitoring tool. However, we're also working really hard to add and improve on the engagement features of Heartbeat because we feel that monitoring and engagement go hand in hand. It's great to see all the talk, but responding and engaging with those people who are talking is of almost equal importance these days.
One other thing I think you missed is our Sysomos MAP platform. I know a lot of people associate us with monitoring, but our MAP platform is actually more of a research and analytics tool (meaning that I think it would fit nicely in your analytics category). The MAP platform allows users unlimited queries so that they can do research on the social space with up to two years worth of back data. We have a lot of companies and agencies who use this software for researching trends, new ideas or even pitching clients by having a great overview of what their social presence looked like previously.
Just thought I'd throw that one into the mix.
I love your client's hardware store analogy at the beginning of the post. So fitting!
Also, thanks so much for recommending Sysomos in here!
2 years, 2 months ago on Adding Social Media To Your Marketing. Where Do You Start?
Glad to hear that you and Jeff were able to connect and talk there Marshall.
Hope all is well.
2 years, 2 months ago on Sentiment Analysis Symposium & NY Data Stories Meetup 5-8-12 - Web Journal
This one hits a bit close to home. As a person that manages the social efforts of two brands, it can sometimes be a challenge as the execs think "Sheldon's doing a great job, why would we need to hire more people?"
2 years, 3 months ago on How to Fight For More Social Media Resources In Your Company
I completely agree with what you've written here @JayBaer (as usual), although I've always had a bit of a down the middle take on the "quantity vs quality" debate. Of course you want to have quality followers or fans or whatevers, but sometimes the quantity counts too. If you don't have any followers then you're basically talking to no one. Having more followers means that you have the possibility to be heard (seen) by more people. Of course we all want all of our followers to be of high quality, but sometimes having a higher number means more people are hearing you. And of course, you can always try your best to convert those passive followers into the quality ones you really want.
That's my take on this whole subject anyways.
2 years, 3 months ago on 5 Reasons Social Media Measurement is Making You Lie to Yourself
As long as you have goals, you should have measurements to help support them (that you either achieved your goals or not). Measure for your goals, not just what someone else told you might be important. Every company is going to have different goals, so it makes sense to allign your measurements with them, not just using general measurements that show nothing about your objective.
Also, thanks so much for giving Sysomos a shout-out in here, Alyssa!!
2 years, 3 months ago on Are Social Media Metrics a Hard Thing to Measure? Not Really!