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Great post Julie!
As someone with a background in PR who now works in social analytics, I totally agree with you that there's huge value in PR people learning and understanding how to use analytics to do their job better. In fact, I think that a lot of industries/professionals that you wouldn't think use data on daily basis can learn and be better from doing so.
Sure, there's a learning curve involved in this, but the bennifits are well worth it in the end.
Also, as always, we're super glad that SHIFT is using Sysomos to help you be better.
Sheldon, community manager for Sysomos
2 weeks, 3 days ago on A Traditional PR Pro Take on Analytics
@cspenn Hey Chris, we're always happy to hear what customers think would make our tools better. I'd be happy to set up a talk with you and our product and innovation teams. Feel free to reach out to me at sheldonATsysomosDOTcom.
1 month ago on How to build communities of social media influence
This is a fantastic post, Chris!
The way you describe thinking about influencers is spot on. It's not just about who has the most followers or the loudest mouth always, but more about the people that they actually influence on a specific topic. Just because someone doesn't have the most followers doesn't mean that people don't value their opinion on a specific topic.
Also, we're ecstatic to see that you guys using Sysomos to do this kind of work. This is exactly why our team created this tool, so that people could look at the way online influence in new light. Thanks!
Thanks so much for sharing our Sysomos Report and for allowing us (and myself) to get involved with #CMAD!
Community managers are an important part of business today and we think they should be recognized for it more often than once a year, but we're happy to celebrate them on that specific day too!
Hope you all had a great CMAD!Cheers,
Sheldon, community manager for @Sysomos
1 month, 4 weeks ago on Reflections on Community Manager Appreciation Day 2015
I couldn't agree more, Jack.
Working at Sysomos I've seen so many of our clients uncover and tap into markets they never would have previously thought of until they looked at some data and saw a huge opportunity. Too many companies make assumptions about their audience when they could look at some data and real information about them.
Also, thanks for giving Sysomos a little shout-out in here!
2 months ago on Conversation @ http://www.entrepreneur.com/article/241980
@samfiorella If only...
2 months ago on Visual Influencer Marketing Is On The Rise, But Is It Worth The Investment?
First, thanks so much for recommending that people use Sysomos. We always appreciate that!
Second, you raise some interesting points in here. It is very hard to know if working with an influencer is going to reach your target at the proper time in their buy cycle, but at the same time, it's sometimes worth a shot to try. The most important thing about working with an influencer is to do your homework to make sure that they really fit in with your brand, your audience and your campaign. If you can get a lot of those things right you're most of the way there. Trying to determine when in the buy cycle someone is going to see a video or "pin", but if you're getting the right messages out to the right people when you run these campaigns, you have a better shot of influencing someone's decision when it comes time for them to make it than you would have if you didn't do this. It's a lot like most social media marketing, in my mind anyways, where you may not be targeting people who are always ready to buy, but if you do something that they enjoy there's a much better chance that you'll be top of mind when they are ready to buy.
2 months, 1 week ago on Visual Influencer Marketing Is On The Rise, But Is It Worth The Investment?
2 months, 1 week ago on An Editorial Calendar Equals Lots of Content from One Idea
This is quite interesting, Jason, but I also see it as a bit of a tightrope act.
I 100% believe that brands should strive to know and understand their customers. All of them. However, a lot of brands are also trying to market to ALL of their audience/customer base at the same time. That makes the act of marketing to them like walking on a tightrope. You have to try to to appeal to as many people as possible at one time, which isn't always easy to do.
Even as someone from Canada myself, when I write things for our brand with a world-wide audience I tend to use the Canadian spelling of words (like "colour" instead of "color" or "cheque" instead of "check" [which is probably the American spelling of a word that drives me nuts the most]), but someone in America will always call me out on the way I spell. However, if I changed that, someone else in Canada will call me out on it.
Brands with large audiences are always trying to walk this tightrope and it's important for them to understand as much of their audience as possible and try to include everyone with what they do.
2 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/240250
This post couldn't be better timed. I'm actually working on something very similar and just happened to have caught someone tweeting it.
Thanks for the inspiration @ginidietrich!
2 months, 2 weeks ago on An Editorial Calendar Equals Lots of Content from One Idea
I could possibly be interested in helping you guys with one of your future think tanks.
@hessiejones will know how to contact me.
3 months, 4 weeks ago on Millennial Think Tank: What We’ve Learned and Why We’re Launching Think Tank for Brands
Thanks again so much for being part of our PRSA panel Gini!
While I wasn't able to be there myself in person this year I heard nothing but amazing things about the panel.
Sheldon, community manager for Marketwired
5 months, 2 weeks ago on PRSA International Conference (#PRSAICON) Takeaways
Glad to hear you're teaching people the joys of Sysomos =)
5 months, 3 weeks ago on Learning By Teaching: The PR Edition
I couldn't agree more with how important listening and engaging can be when it comes to social selling.
Most sales. especially in the B2B space, take time, so being able to have a real relationship with your potential customer becomes ever so important. Learn what they're looking for, learn what else interests them that you can speak to and/or help them with, and create a real bond. This does wonders for getting to the sale.
And, the beauty of social media selling is that people talk and share in public, so it becomes super easy to learn about them from just listening... then chime in when you have something of relevance to add or share. If people can get this right, most of the rest of the sales journey will fall into place.
6 months, 1 week ago on Why You’re Failing at Your Social Selling Campaigns by @RonSela
@JohnFurrier Ahhhh. I wasn't sure what you meant by "automated."
Yes, that would be awesome, but unfortunately, I think we're a long way off from seeing any software that can do that as you'd like.
But we can hope.
6 months, 3 weeks ago on Why Social Listening Will Drive Social Business
@JohnFurrier I'm going to have to disagree with you a bit here John.
There are a lot of programs out there (including the company I work for) that help to bring in social conversations in real-time and provide analysis at the same pace.
I'm not sure what you mean by "automated listening" but a program like ours can notify you as soon as social mention of any sort happens, or just one that requires specific actions.
There's a lot of great software out there that helps make listening in real-time to all social conversations very possible.
I couldn't agree more. Social listening gives companies a huge opportunity to know so much about their audience, their marketplace, their competition and the world in general.
By listening, properly, in the social media space companies can gain so many insights about their business. It's not just about listening to respond, but listening to learn. Once companies start to understand that, that's when they will really start to become a social business.
I almost hate to use the cliche and say "social media is about relationships and not selling," but it's so very true. Especially when it comes to talk about loyalty.
People connect with a brand/company that they can actually perceive having a relationship with. And what do people connect with? Conversations, not ads (although if you have a great ad we still may love it). But you're absolutely right in saying that many brands have brought their old thinking of always be pushing purchase messages into social media and it's just not going to work. Especially when it comes to talk about loyalty.
It's much cheaper for a company to retain a customer than to gain a new one. So why would an already customer need to see your selling messages? They've already bought from you. Now they need messages that make them want to stay a customer of yours. There's still too many companies that don't get this.
9 months, 4 weeks ago on Presentation: The Power of Loyalty in Social Media
@chriskleslie Hmmmm, I don't really listen to as many podcasts as I used to. But thanks for weighing in Chris!
10 months, 3 weeks ago on What Apps Make The Perfect Homescreen?
Like what kind of data?
11 months, 1 week ago on Ok, I Quantified Myself. Now What?
Thanks so much for recommending Sysomos to your readers!
11 months, 1 week ago on 25 social media listening aids to increase your hearing
Awesome analysis guys!
1 year ago on Predicting the Winner of the 86th Oscars Best Picture with Data
@danielnewmanUV Sounds good to me!
1 year, 2 months ago on Key Insights from the 2014 Social Intelligence Summit
This is a fantastic recap of the event, Daniel! I'm so glad to hear that you enjoyed the event.
I was a bit upset that I couldn't have been there in person, but thanks to you and a bunch of other people I was able to follow along on Twitter and even have some pretty good conversations around what the speakers were talking about.
Thanks for coming out and writing this!
Great article Chel!
First off, we can't thank you enough for that glowing recommendation of Marketwired.
Second, you make an excellent point when you ask "what would your press release look like without Google?" As we've been telling people since Google implemented the change, the basics of press releases has not changed. The main idea of one is to create really compelling content that makes people want to do something or learn more. Press releases are for helping to get attention through content, not through the use of 50 links in a 200 word document. If your content is good, people will want to share it, and it's through that sharing that Google is now finding value in your press release.
The moral of the story? Write good content just as you should have always been doing.
1 year, 4 months ago on Google’s latest advice about press releases, SEO, and web spam
Great post! I see things like this all the time and always wonder who they think they're going to get to fill all those qualifications.
(Side note though: I'm one of those magical unicorns who can write and do analytics, just like the wonderful @chuckhemann . Although, admittedly I prefer one over the other, but I'll never tell which).
1 year, 5 months ago on Three common faults of the social media job description
Great post Sam and it raises some interesting questions.
I read Chris's article too and was very moved by it. I even sent it directly to my head of HR and CEO.
To answer some of your questions, I do think that employee value will need to become central to a corporation. These are the real people that are out there in the real world representing the company, whether they are asked to or not. They do it because they work there and therefore cannot be separated from the company. They are not the marketing message, but instead they are the embodiment of the company. And yes, having these people represent the company is the proper way to go. Sure, they can make mistakes, but as you said, we're all just humans after all. However, what many companies fail to do is put effort into place to help stop these mistakes. I think that rather than telling your employees this is what they can't and shouldn't do, companies should be training their employees on how they should be when representing them and teaching them how to be amazing at it. Rather than giving them a list of don'ts, companies should be giving them ideas and guidelines to show them how to be the best they can possibly be without making them completely deny in public who they actually are.
This is something that I've been saying for years. Companies need to empower their employees to be better, not make them live in fear of doing anything.
1 year, 5 months ago on The Social Enterprise: Employee-centric vs. Customer-centric Strategies
Thanks so much for letting Jeff post here. I've been working with Jeff for years and he really knows what he's talking about when it comes to helping our Marketwired Sysomos customers make the most out of their social media.
We really appreciate the opportunity.
1 year, 7 months ago on Influencer Marketing: Five Ways to Strengthen Relationships
I couldn't agree more, Jeff. You need to make sure that the person or people that speak publicly for your company always have your organizations best interests in mind. You also need to make sure these people are capable to start with or are trained properly so that even with your best interests in mind they are able to do it right.
Sometimes I'm surprised that my company lets me speak on behalf of them (but that's a completely different story altogether).
1 year, 8 months ago on Who speaks for your company?
This is an interesting thought Christopher.
All too often I see those posts as well. I always wonder how the best time to post can be the same for everyone?
While I agree with you that there is no absolute best time to post, there is still times that may be more optimal than others. On Facebook, it's one thing as content can go through cycles in a person's newsfeed, depending on how many likes etc the post receives. However, on Twitter, I think you really need to look for those optimum times. A lot of people follow to many accounts to see all the activity that everyone they're following on Twitter posts. However, if you know when your audience is most likely to be looking, it highly increases your chances of being seen.
Not to be all "selly," but one feature in our Sysomos powered software that i absolutely love is a feature we call "best time to tweet." What it does is looks through your followers and sees when they're tweeting the most on average. It then suggests to you a time that it seems the most of your followers on Twitter seem to be active (meaning they're posting to Twitter also, so they're seeing what's going on there as well). Well it's not an exact and for sure thing, something like this helps you to better your chances.
No time is ever the perfect time (well, most times aren't), but you can work to optimize and get the best possible results.
Sheldon, community manager for Marketwire
1 year, 9 months ago on There is no best time for anything
Thanks for the shout out Danny!
And I totally agree with what you're saying. When our company started (before I even joined the team) the goal was to build something that people actually needed. Right from the very beginning it was about understanding the industry and what they needed to do their jobs better. To this day, that's still the philosophy we live by. That's why they have someone like me constantly talking with our core demographics of people and keeping up on what's happening in the industry, so we can take that information and use it to build on and improve our software. That way, we continue to stay relevant to the people who most need our software.
I'm glad to hear that you think we're doing right.
1 year, 10 months ago on Why Social Software Platforms Fail
Just wanted to thank you again Shonali for the great post on our Marketwired blog. We really loved it and so did our readers!
1 year, 11 months ago on Rewired PR: Neuroplasticity and Public Relations
Christopher, as community manager of Marketwire, I'm glad we were able to provide you with this data. Thanks for sharing it!
The question becomes, when should a company distribute a release? Being aware of these peak days/times is something to keep in mind; however, we also know there may be unavoidable factors driving release timing. The PR team should use its best judgement, considering who they're trying to reach and when the best time is to tell the story. We believe a high-quality release coupled with an integrated strategy, similar to the model you mention, is the most effective way to convey news.
Thanks again for sharing this data. If you, or any of your readers, have further questions, we're happy to be a resource.
Sheldon, community manager for Marketwire and Sysomos
2 years, 1 month ago on The worst times and days for press releases
This is awesome! Thanks for sharing this here!
Sheldon, community manager for Sysomos and Marketwire
PS- my colleagues decorated my desk and got me a few presents too for CMAD. It was awesome.
2 years, 1 month ago on Community Managers: Advice From the Trenches
Thanks for letting Jim, our COO, post here Gini! He's got a ton of great ideas and we're thankful for the opportunity to use your platform to get them out to the world!
Sheldon, community manager for @sysomos and @marketwire
2 years, 1 month ago on Big Data: Why PR Pros Need to Harness its Power
Like I said, I'm not upset about most of these things.
I just thought it was funny once I said them out loud and wrote them down.
2 years, 1 month ago on Confessions Of A 30 Year Old Child
Thanks for sharing our infographic with your readers Arik!
I also agree with your analysis. The hashtags seems like a good idea for tacking purposes, but they just couldn't get the people behind them. People were more inclined to tweet about the brand behind the commercial with and @ symbol or nothing than use the hashtags.
It's an interesting lesson for advertisers.
2 years, 1 month ago on Did hash tags really work for brands with Super Bowl commercials?
Thanks for sharing this!
2 years, 1 month ago on Conversation @ http://socialnewsdaily.com/7795/super-bowl-xlvii-examining-the-social-reach-of-fans-and-players/
Awesome to work with you guys!
2 years, 2 months ago on A Collection of Community Management Advice for #CMAD
Thanks so much for sharing our ebook with your readers, Jeff!
2 years, 2 months ago on Useful Tips for Community Managers
Thanks so much for sharing our ebook with your readers Shonali!
2 years, 2 months ago on 5 Community Management Tips on Community Manager Appreciation Day #CMAD
I just want to say thank you so much for saying this out loud on a site that people read!
2 years, 2 months ago on Social media is a giant scam
Thanks so much for allowing Jim, our COO, to post on your blog! He's got a lot of great ideas and messages to spread and we're thankful for the opportunity.
2 years, 2 months ago on Harnessing the Power of Big Data for Public Relations
@CorySilver It seems like no knows of it, but like I said above, I highly recommend going if you like playing pinball.
2 years, 2 months ago on Forget The Strip And Play With Balls
@JoeManna Hi Joe!
2 years, 2 months ago on Be featured in the #CMAD Community Management e-Book!
We're very excited about this one!!
Sheldon, community manager for Sysomos & Marketwire
Thanks for recommending Sysomos in here, Kevin!
2 years, 2 months ago on The CMO is no more AND wages ought to increase
@JamieLeighTO I suck at making personal goals too. I'm just going to make a conscious effort to be awesomer and see how that goes.
And happy new year to you too!
2 years, 2 months ago on Forget Resolutions
I have no problem with people scheduling posts, for some people it just has to be done. However, like you said, people need to be smart about it. They also have to remember what they've scheduled so that in times of emergency etc, they can stop those posts from going through. I've also seen too many times where companies have scheduled in advance and then forgot about them, and then looked like fools in the wake of some sort of new and breaking news.
Like most things in social, people just need to learn to be smarter.
2 years, 4 months ago on The Problem with Scheduling Posts on Facebook and Twitter
@JPedde I am also those other departments
2 years, 6 months ago on What a Community Manager is Not