Entrepreneur and community builder. Founder of TheCommunityManager.com. Built communities for companies like Zaarly, LeWeb, SeatGeek and more. Working on Feast.
@coldclimate Thanks for the heads up. Fixing now.
5 hours, 52 minutes ago on The 7 (Mostly Free) Tools Product Hunt Used to Build their Early-Stage Community
@Donal at Smiley360 awesome, that sounds like a great approach. Let us know how it goes!
4 weeks ago on Preventing Backlashes: How to Communicate Big Changes to your Community
@AdamHendle1 awesome glad you can apply it. Let me know if there's anything specific not covered here I can help with.
@carriemejones @ryanparedez yeah that's a great question Ryan. It's definitely not always a great approach to let everyone know before the announcement. But you should definitely have been talking to people throughout the process. If privacy/leaking is a big concern, as Carrie mentioned NDA's can help.
@lauraglu More fun things ahead (=
1 month ago on Reflecting on CMX Summit and the Future of the Community Industry
@Tom Maybrier Thanks for all your help Tom. See you next time.
@jelenawoehr thanks Jelena! Hopefully we'll see ya at the next one (=
1 month, 1 week ago on Reflecting on CMX Summit and the Future of the Community Industry
@NKrasnodebska Totally, there are some fun opportunities AND challenges that come with this new territory. Makes me excited to think about what the role will look like in 3, 5 or 10 years.
1 month, 3 weeks ago on The Fundamental Difference Between Marketing and Community
@Mike Chan "understand your customer, serve their needs and give them ways to connect with your brand." I agreed with everything except that last part. Community is about connecting people with people. Your brand is just the facilitator.
But you're right they should be integrated, the same way product and marketing and support and PR and HR should be integrated. They're all unique, but connected pieces of a complete experience.
@carriemejones I think PR can be hard to justify too which is why sometimes I compare the two. You may not be able to track the value of awareness from PR but you know it's good.
About building things for people, that is a great mentality, but also not necessarily realistic for companies that have to make money in order to survive. They do need to know that the things they're spending time on will keep money coming in or they won't be around long enough to making people's lives better.
So the question will remain, does community actually increase revenue, retention, loyalty, etc.? Does it create more word of mouth? Does it accomplish business goals?
1 month, 4 weeks ago on The Fundamental Difference Between Marketing and Community
@Sarah Judd Welch @aneomi yes! Another awesome post on the topic. Forgot about that one.
@brinstar @DavidSpinks Drop me an email. David at cmxsummit.com
2 months ago on Meet Cindy Au: The VP Who Built the Kickstarter Community Team from 5 to 30 People
This is a really great break down on how a lot of teams set things up now.
At the same time, except for the product role, I don't think this is necessarily the correct options to consider. It misses out on the biggest core role of a community builder which is customer retention and actual community building. Hosting events, online community platforms, connecting customers with each other all to build loyalty and drive retention is in my opinion, the biggest value a community professional can bring to a company.
Community is fundamentally different from marketing and while there is overlap and some things like ambassador programs help with marketing, it's hard to force the two to live under the same umbrella.
There are also times where community doesn't sit under any other team and is an entity in itself. There might be a VP of community who runs the whole team.
Interested to hear what others thoughts are on this!
2 months ago on Does Community Fall Under Product, Marketing or Customer Service?
@brinstar How can we help you get there? We'd love to see a lot of the gaming community come out.
2 months, 1 week ago on Meet Cindy Au: The VP Who Built the Kickstarter Community Team from 5 to 30 People
@Chris Moody for sure, when you're working in a constant state of fear of getting fired, it makes it super hard to be proactive. You just become responsive and defensive.
2 months, 2 weeks ago on How I Got Fired from a Hot Startup
@ericajayne So glad you found it helpful. Let me know if you ever have any questions or need someone to bounce feedback off of.
@StaceyHood Thanks man! Long time! Hope you're doing well.
@sethgoldstein Thanks Seth, hope all is well by you.
@clayhebert Thanks so much Clay, that means a lot coming from you.
No reason to take swipes! That doesn't help anyone and no one was malevolent in the situation. People just pursue what they believe is the optimal path and when things are moving so quickly, it's easy to take the wrong turn.
I'm in NYC for the next 5 weeks so let's make that whole crossing paths thing happen asap (=
2 months, 3 weeks ago on How I Got Fired from a Hot Startup
@JanetAronica thanks Janet. Yeah leaving is always a good option but also one of the hardest ones to pull the trigger on. Takes a lot of perspective and willpower to make it happen and to do it gracefully.
Thanks for sharing the article Evan!
Any thoughts on how to help companies understand community as a discipline?
3 months, 1 week ago on “Community is a discipline”
@Connor Meakin Thanks a lot Connor. Definitely some good content we can work on together.
3 months, 3 weeks ago on Announcing CMX Hub: A New Publication for the Community Industry
@JamesRyanMoreau Thanks for the heads up. It should be fixed now. Can you try again and let me know?
How did I not know about google drawing? That's really helpful. Thanks man.
4 months, 4 weeks ago on Free Design Resources To Upgrade Your Community Management Game
Really like this thinking Justin. Couple thoughts/questions:
Say I wanted to actually put this equation into practice to measure the success of my community or gamification system. How would I apply actual numbers to this? Can you provide an example?
I found it interesting the network density seems to greatly outweigh all other factors. So even if fun, compulsion and recognition are relatively low, but you have a very high network density, you'll still find the system to be successful. Is that accurate?
5 months, 2 weeks ago on The Gamification Equation
@Jen Canfield mine too. She was an obvious must have speaker for CMX Summit.
6 months ago on Ligaya Tichy, Community Expert from Yelp and Airbnb, Will Teach You About the Evolution of Communities
@michael_kariv it's definitely tough to turn down money. But if it doesn't feel right then that's exactly what you need to do. Thanks for reading Michael.
6 months, 3 weeks ago on 7 Signs You’re Fundraising Too Early
@PeterBordes @InternetLabs @oneQubeMe Will do (=
6 months, 4 weeks ago on Announcing CMX Summit: Learn how to Build Community from Behavioral Experts, Apple, AirBnB, Psychologists and More…
@Ceeja Yea it becomes a bit too much to handle when you have to keep posting on multiple blogs. I have 3 now because of my multiple businesses, which has been a heavy load. It's much easier when you can just post everything to one place, and I think you'll naturally find a rhythm and focus that makes sense.
7 months ago on Why You Should Build a Habit of Writing Every Day
@manekidenise I hear what you're saying. The research doesn't say a community must be exclusive though. It's referring to membership, and specifically boundaries. Boundaries can be an invite only system, or it can just be a culture where some people feel like they belong and others don't. I've honestly never seen a community succeed that didn't have some sort of boundaries in place either on purpose or as a result of the culture.
7 months, 1 week ago on The Psychology of Communities – 4 Factors that Create a “Sense of Community”
@ryanstephens great question.
So I've definitely struggled with keeping up the daily habit while also wanting to polish and publish my articles. I've been able to keep it going by doing a few things:
1. Separating writing from publishing
My #1 priority is to write for 15 minutes every day. As long as I write for 15 minutes, anywhere about anything, I've accomplished my goal.
That means that polishing and publishing is a separate goal.
2. Do it at the same time every day
I write every night at 11:00pm. Sometimes I'm done at 11:15, sometimes I choose to go on and polish the post.
Maybe you could write on your commute, wake up 15 minutes earlier, take a 15 minute break during your work day to write...up to you.
3. Work it into your work day
IF writing does in fact improve your ability to be successful with your startup/career, there's no reason you can't dedicate time during your 6:30am-7:00pm to writing.
7 months, 2 weeks ago on Dear Founders, Startups are Easier if You Write Every Day
@bjennelle mine too. That book puts everything in perspective.
7 months, 2 weeks ago on SHHH! How Silence Can Make you a Better Leader
@RishabhGuptathat's a good lesson. I think the point here is that when you dedicate yourself to something, you accept that there will be days that it's harder than usual to do, but that you must do it anyway to keep things moving forward.
7 months, 3 weeks ago on Embracing Imperfection Every Day
@thomasknoll I love those movies...don't tell anyone (=
7 months, 3 weeks ago on Why Worrying About Startup “Competitors” is Ridiculous
7 months, 4 weeks ago on Get Shit Done: The Worst Startup Culture Ever
@Stephanie5 haha thanks for reading. Glad we're on the same page ;)
@gilespn I agree. Unfortunately it's often being used in the latter manner.
@ryanpaugh Curious, at this point, would you still say that you're monetizing the community? Or would you say that the community is just one feature in a larger product that you're selling?
7 months, 4 weeks ago on Why Charging Members Will Hurt your Community
@RishabhGupta I love James Clear's blog too (=
8 months ago on What You Should ACTUALLY Look for in a Cofounder
@RishabhGupta wow I'm truly humbled. Thank you for taking the time to read.
@AjayPalSingh very much so.
@JordanSkole aw thanks man, that means a lot. Really appreciate it. Would love to visit Detroit, hopefully life brings me there soon (=
@clayhebert Thanks Clay. I'm in NYC until 1/7. Lets catch up.
@socialnerdia thanks a lot man!
@dlu gotta have the soft fuzzies (=
@KeeranJ awesome. Really glad this found you at the right time. Keep up the good fight!
8 months ago on 11 Epiphanies I’ve Had While Building My Startup
@darnocks maybe. You can definitely learn a lot from customers. It's important that you're listening to the right customers and you understand what they're truly saying. Often, customers don't really know what they want either so you need to dig deeper.
@David M Krell Really appreciate that. Glad you found it informative (=
8 months, 1 week ago on 11 Epiphanies I’ve Had While Building My Startup
@Fabrice Herpain of course, raising money and shooting for an IPO or acquisition is certainly another way to do it. I think you're spot on about the perception vs reality point. I think that IPO'ing or getting acquired is MUCH harder than perceived.
8 months, 1 week ago on Your Product is Bullshit and you’re Going to Fail if you Don’t Ask Users to Pay