Great post Mike. The only odd part about all of Gaylor to Twitter and potential IPO news to me is the fact that she's had 3 pretty significant failures/flops as you mentioned above: Facebook, LinkedIn, Zynga. At some point doesn't the architect behind them have to get some of the blame? I'm just a curious observer...but how can she be great at what she does if they all underperformed? Maybe you or I don't have the answer Mike, but it's really interesting to me to hear someone who can comment on it do so. (I'll be on the lookout)
@katskrieger @KenMueller thanks for the coverage Ken! I agree, small business and non-profits who have a smaller marketing budget can use MemeToPrint for promotional goods and swag to make their very cost-specific efforts much more fun and likely to yield purchases! :)
@ginidietrich I swear someone was reading your blog Gin-eeee. Because when I went to get a screen shot and share the link, it was gone. Maybe it was just one they missed. (It just happened to be the first one I clicked)
Linking to the buzz about your 'fake' story on your website = still haven't figured out that what you did was a bad idea Lacey.
Loved this Sarah! I sure hope this kickstarter gets funded!
I loved this post Erika. This is definitely a bookmark and refer back to kind of post. You laid out one hell of an awesome game plan. Go you and thank you.
I think it's an absolute joke, despite weev's continued 'stick it to the man' approach post-act, that he's going to jail. He found a flaw, and he didn't actually exploit it -- he told AT&T. Had he executed any phishing, that would be another story. I think this is governmental idiocy and I sure hope AT&T users group together and sue the hell out of AT&T and collect damages in the hundreds of millions. That to me, would be justice for their injustice.
Loved this Sarah. Really well written. I'm going to think on this tonight, and reply longer tomorrow. I want it to simmer -- a lot to think about.
@dbreakenridge it's as if their PR/Social Media/Marketing/Comms teams don't see all of the other examples. When your company is slapped in the face with one, you should be able to take a quick step back and use them as real life learning examples.
I'd read 2-3 things that I already had dubbed the best read of the week. Then @AmyMccTobin shared this gem. @dbreakenridge I absolutely loved this, and the tone/context couldn't have been better delivered. Communication not only travels quickly, but it can also stop landslides equally as fast.
News release and press release are the same thing, right? If so, I'm curious as to why you refer to it as the former not the latter. (Honest question)
I know her. cc: @ginidietrich @LauraPetrolino
@trharper5555 Got that edit changed, thanks!
I loved your synapsis here Sarah. It was very timely post for me, and I love the angle you took in looking at him and entrepreneurs in general. This really stuck with me:
"What’s struck me over nearly 15 years of interviewing entrepreneurs is that they’re never really like the lazy two dimensional hero, villain or overnight success story depictions of them. Even the wild eyed megalomaniacs and the social awkward geniuses are all more relatable than you’d expect. The trait they all share more than any other is simply an intense and unwavering determination to turn an idea to a large company. In some ways, the real story of entrepreneurship is a let down. But in another way, it’s inspiring. Anyone has the capacity to work hard."
@Andrew Jenkins I think you summed it up perfectly -- it doesn't have to be a 30 page document, but you'd better have something. Most of the blunders I've seen (outside of the far reaching extremes) are good people simply not understanding the complexity or AVAILABILITY of everything they're doing. Steps 2-3-4, as opposed to Step 1.
@ginidietrich @yvettepistorio See my comment below. I had never thought of it this way Gini -- but it wasn't good. My first thought / gut reaction to the male side of the equation. It was "dude your wife is out-earning you? that has to stripe a little bit of your manhood."
But for the woman staying home to raise the family aka "homemaker" ... not a single bad connotation was felt in my gut. The word: Expected came to mind.
And I'm not a sexist. At. All.
^I was shocked.
@belllindsay @ginidietrich @Erika Napoletano @margieclayman I got out of bed because Lindsay told me to. This is a very worthwhile conversation because so many excellent points are being made by women, that if made by men the collect 'net would quickly run to 'sexism' comparisons.
Like Erika said: Danica is in power of her own 'branding'
Like Gini alluded to in the post: I never really looked at it in the "way women/men are wired" mentality...but when you made the comment Gini about 'stay at home Dad, what is your first gut response' (I'm paraphrasing a bit) .. I was shocked by my own first gut reaction. It wasn't pleasant.
Such a great conversation. Such an interesting topic.
Why not start a public call-out 'sheet' @ginidietrich ? You could amass a list, and other professionals (you trust) could add people to the list. If PR pro's/companies were smart, they'd do everything they could to stay *OFF* that list, because it's a Internet-facing call out sheet that their bosses (or a good boss) wouldn't want to see them or their companies name on.
Or has that been attempted and unsuccessful?
@EdenSpodek laziness. plain and simple. spray & pray
"I don't like your pitch, but if I did, I'd choose Dos Equis. Stay thirsty my friend." <----If I got pitched, this is the email I'd respond with. The thing I don't get about PR people (I'm not one) is that it makes sense to me that a good 5 pitches would net more than a poor 10. And the ratio is > for the smaller good than the < bad.