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If Facebook bought WhatsApp for $19B, what in God's name would PayPal go for?

1 week, 4 days ago on Of course eBay has to spin off PayPal. Here’s why it hasn’t done so…. yet

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@Shonali I told you I love Shonali and anything for her! lol You're very very very WELCOME! I'd even guest post one of those if you wanted. I'm so excited to see all eight of these. #realtalk 

1 month, 1 week ago on 15 Blog Headlines That Don’t Suck

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- 3 reasons why you're not successful

- Shut up and do it already

- 5 things I've failed at and how it made me a better business owner

- The power of the word please

- Why relationship building is not the same as business development 

- 10 things I'm tired of seeing on social media

- 5 things to stop doing via social media

- 3 reasons why buzzwords suck

1 month, 1 week ago on 15 Blog Headlines That Don’t Suck

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@JoeCardillo, excellent! I'm about to read it right now. Thanks again Joe!

2 months, 2 weeks ago on The Mentoring Side of Social Media | 5 Steps to Doing it Right

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@JoeCardillo so very well said Joe. Knowledge-share is a two-way street. You'd be surprised how often I hear from someone I listed in this post and others that I am providing just as much value as they are to me. It shocks me every time. The power of collectively motivating each other moves mountains. I've seen it time and time again...

2 months, 2 weeks ago on The Mentoring Side of Social Media | 5 Steps to Doing it Right

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@hessiejones, that means the world to me coming from you! I'm glad I finally hopped on to write something, and kudos to Amy for the idea! I'll have to contribute more, but I'm going to re-read this comment every time I get super stressful in the next 43 days...

2 months, 2 weeks ago on The Mentoring Side of Social Media | 5 Steps to Doing it Right

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We can get you placed in ________, I got a guy. #wefolloweachotheronTwitter

2 months, 4 weeks ago on The Lies PR Firms Tell

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We absolutely can tell your story in an interesting – and new – way. Particularly when you’re sitting in a new business meeting and the prospect tells you all about what they do, it’s hard not to fall in love (or not). One way or another, you think – and may actually say out loud – this has such a great story! Of course, your rose-colored glasses don’t see the real story until you begin to work with the client and really dig in.

Are you notified of these at all Gini? How are sidenotes tracked compared to comments below?

2 months, 4 weeks ago on The Lies PR Firms Tell

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You need five pieces of content every week. Of course, what you want your client to do is be consistent, not pump out content for the sake of hitting a number every week. We like to start with twice a week, then add a third (if it’s working) about 60 days in, then a fourth, and then a fifth. Most of our clients never get beyond three pieces because that seems to be the magical B2B number.

I have a hard time doing 5 pieces of content a week. lol

2 months, 4 weeks ago on The Lies PR Firms Tell

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The media will love your story. And that may be true, if the client will let you tell the story in an interesting and different way. But, too often, we take a new client, start the work, and discover they hired us simply to distribute news releases about everything they do. That interesting story? It doesn’t get told because the client isn’t comfortable doing so.

I just wanted to test this feature out...I haven't actually used sidenote yet.

2 months, 4 weeks ago on The Lies PR Firms Tell

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You nail it - perfectly Sarah. I hate to say it like that because I sound like a cheerleader, but damnit if that isn't exactly what you did.

3 months ago on Costolo’s plan to make Twitter all about entertainment makes perfect sense

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Man, this was awesome. I'm so humbled you wrote this Danny. As I've said before, you're someone that I'm fortunate to know. Thanks mate!

4 months ago on How Ryan Cox Is Stepping Up to the Childhood Hunger Plate and How You Can Help

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@ginidietrich Fine. Despite my loyalty to #teamkelly, here is what I think about you Gini:

1) As far as friends I've never met in person, you're on the first ballot as someone who is kind, helpful, and equal parts professional and personal that I trust her and her opinion.

2) You're a fearless business leader who works tirelessly at putting out better-the-good work and content.

3) You made my "people I want to meet in 2014" list for a reason.

4) Someone who can laugh at themselves is a virtue we should all practice more of, and not take ourselves too seriously (while still being best-in-class).


Does that "end it"? 

4 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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@ginidietrich that isn't very nice.

4 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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@ginidietrich you, in fact, like me very much, actually.

4 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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#teamKelly FTW. As a founding member, I'm just glad HE finally got some shine on Spin Sucks. 

4 months, 1 week ago on The Spin Sucks Inquisition: Kelly Dietrich (aka Mr. D.)

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This is awesome Sarah, flippin' awesome. I wish I had a start-up company I was working with/on right now. I'm going to do everything I can to be at this. 

6 months ago on Fewer companies, more mentoring, real investments: Announcing Pando’s $100k startup competition

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@ginidietrich It's go big or go home, right? It looks like a lot to tackle from Day 1 -- but if you break it down into months, weeks, days, etc. it is completely doable. It is a big growth year for me, and I'm tackling it head-on. Thanks for reading!

7 months, 4 weeks ago on My Personal + Professional Goals for 2014

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@annhandley Whoa is right!! It's a big list when you look at it on day 1, but I'm pretty committed to creating a plan-of-attack and slowly-but surely adding √'s! I am going to work-my-ass-off to have my best year yet! Thanks for stopping by Ann! How do you like the temporary site design?

7 months, 4 weeks ago on My Personal + Professional Goals for 2014

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@krisellelaran Me too Kriselle! I'm so happy for your help!

7 months, 4 weeks ago on My Personal + Professional Goals for 2014

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@hessiej I appreciate that comment so much Hessie! It looks like a lot at face-value, but there are 365 days in 2014 -- I look forward to dominating it! Like you said, I'm pretty tenacious. :)

8 months ago on My Personal + Professional Goals for 2014

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@NancyMyrland ahaaaaaa, that makes sense. lol well my apologies! Look forward to you testing the contact form and setting up a coffee!

8 months ago on My Personal + Professional Goals for 2014

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@NancyMyrland I did not know you had moved to Indy, I thought you were still up north. Silly me! Then yes, lets. This is a perfect time to get someone to test my contact page: http://www.theryancox.com/contact-ryan/ :) *it will help me see if it works

8 months ago on My Personal + Professional Goals for 2014

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@HeatherWhaling It is, especially when you look at it all at once. But broken down, it's a very manageable list. I'm super thrilled you're a part of it, and I look forward to what 2014 brings!

8 months ago on My Personal + Professional Goals for 2014

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@NancyMyrland Very good advice Nancy! If you ever make it down to Indy, lets grab coffee or something and catch up face-to-face!

8 months ago on My Personal + Professional Goals for 2014

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@lizasperling Oh it's happening Liza, come hell or high-water I'm making it happen! :) I'd love to have you guest post, even regularly if you wanted! This is me saying, "word!" 

8 months ago on My Personal + Professional Goals for 2014

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@JayBaer The pleasure is all mine. And yes, 100 guest posts, lol. You have a very popular blog, Convince & Convert. One of which I'd love to guest blog for. :) I imagine if you tally up all of your posts for the year, you'll hit 100. Maybe I should have labeled that, "Create 100 pieces of blog content", wherever it may be. Thanks for reading and stopping by Jay!

8 months ago on My Personal + Professional Goals for 2014

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This is too damn funny @ginidietrich. I won't even mention to Kelly that Jack with 4 had more mentions on the list than Kelly did, at 3. lol Any list you can go from just sharpened knives, to brushing your teeth, to Canadians is a great list to me.

9 months, 1 week ago on The 82 Things I Love

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@RebeccaTodd's style > anyone else style

9 months, 1 week ago on #FollowFriday: Our New Paid Media Manager

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@jasonkonopinski @ryancox @ginidietrich lol well my edit was wrong, but either way I caught it. Ha! For me, catching anything edit wise is a HUGE WIN. I'm talking like Cubs winning the world series huge win. Congrats @jasonkonopinski, great news. @ginidietrich is assembling one hell of a team. Look forward to what y'all have in the works for 2014

9 months, 1 week ago on #FollowFriday: Our New Paid Media Manager

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I’m a voracious reader — and almost of it comes from business books. <---almost all of it. Caught a @ginidietrich typo. #iwinfriday

9 months, 1 week ago on #FollowFriday: Our New Paid Media Manager

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Woot woot! That is too cool. Petrolinoooooooooo and i go way back! Very solid hire @ginidietrich! Arment Dietrich = Most fun virtual workplace? lol Its gotta be in the running!

10 months, 1 week ago on #FollowFriday: Our New Client Services Director

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This was a well-written "hears what it means" @ginidietrich . I'd point anyone that asked me the question to this post. (Am I out of the doghouse yet? #teamkelly)

10 months, 3 weeks ago on News Releases: Five Ways to Avoid Google Penalties

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Here is another one I notice @ginidietrich, spacing after punctuation. I have been told that according to the AP stylebook, etc. it is 1 space _ not 2 _ _. (I notice 2 spaces from people A LOT)

11 months, 3 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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@ginidietrich that's you're opinion.

11 months, 3 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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So I'm 0/12. What does that mean @ginidietrich? Did I win something? #perfectscore

11 months, 3 weeks ago on Grammar Police: Twelve Mistakes Nearly Everyone Makes

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I found myself agreeing with your message her x2 Sarah. Vine was all the rage (me included) because it was the first form of video-tweeting (as I called it). It was Instagram video with all of the same nuances. I thought I'd dislike video's being in Instagram because they'd be worthless and too vine-y in a non-vine world, but I find myself enjoying them more and more. As much as I'd like to discount Facebook's innovation over the last 2 years, "they" got it right with video in Instagram.

I still hold-true that the vine style for videos is going to be a new form of ads, highly targeted and highly engaging...but we might be 1-2 years early on consumers "wanting" that. 

11 months, 3 weeks ago on Credit where it’s due: One thing Facebook has done very right

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This was my first morning read of the day Gini and I came away from 3 full post-it-notes, an email to someone, and added 2 books to my audible account. I'd say your content (while not in-depth) worked. #golfclap

12 months ago on Create In-Depth Articles to Increase Your Google Authority

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I'm new to the marketing game, being only 29, but here is my observation: buzz words are changed, but the core competencies aren't. I think a reason that I've managed some success so far, and I believe I will continue to only excel more is that I recognize that. As you say in this post @Danny Brown --"The truth of the matter is context marketing is nothing more than understanding your customers, and this has been the heart of good marketing for decades – or should have been."

The aspect of business you're representing doesn't matter -- knowledge of your customers give you the exact data points you need to meet your customers' needs. Not sometimes, every time. Inbound marketing, is understanding-your-customers-needs marketing. Content marketing is understanding-what-your-customer-is-looking-for marketing. Influence marketing is understanding-what-your-customer-is-drawn-too marketing.

The single most important (and only) asset in all of those is understanding. your. customers/consumers. 

Cheers Danny. Flippin' cheers.

1 year ago on Why Context Marketing Should Already Be Happening

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We're going through a complete rebrand right now at DXB (new name is secret) and my mind has been in this space for about a week now. I think that whether starting, re-starting, or fixing, there is an awful lot of easy-to-do steps that should come into a site owner or marketers mind after content like this. Divide it up into smaller steps, expand your "content marketing calendar" to a couple months so you're sending new signals longer, and don't think its a zero-sum game to be done in one day.

Guest post opportunities on your site create an awful lot of additional content, and you can really do some fun campaigns with content on other pages of your site that will show both customers and Google that you're more than a one trick pony.

1 year ago on Content Marketing: Get New Content Without Tons of Work

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I'm a pretty fairy princess, and to be perfectly honest, I couldn't say it any better than the pretty fairy princess Laura Petrolino. So much in fact, I'm just going to copy and paste a specific part of the pretty fairy princess Laura's comment: "Anyway this is the second SEO post you've done that has given me actionable advice that is easy and not overwhelming." I think the pretty fairy princess @LauraPetrolino #nailedit that actionable easy-to-digest posts from pretty fairy princess @ginidietrich make even us somewhat savvy SEO pretty fairy princesses happy.

Like you said -- think of it like a competition. I hate to lose, most business owners or entrepreneurs do, ...more than most... so it helps. Thanks Gin-eeeee.

1 year ago on On-Page SEO Tips for PR Pros

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I'm adequate in photoshop, and I do have a similar white chair if you want do go for it @ginidietrich . 

With that being said : this is the statement that struck me -- 
Women make up more than half of the world’s population, but we don’t have more than half – heck, not even half – of the power.  ..... What would happen if, oh I don’t know, we supportedone another instead of judging each other because someone might not make the same choices we make? Men do that. Why can’t we do that?

^Obviously I'm not a female, but it makes sense to me. Lets whittle it down to sheer numbers, more than half > half. It stands to reason if women "organized" and "supported" they could change a lot more than men could. Just an observation, but it makes a whole lot of sense.

I pose this statement: If Marissa was a man, and did the same thing, here is what would have happened: women would have ooh+awwed and men wouldn't have cared. But if a women does it, men are interested (sex value) and women either "eww" or "defend". So because it seems men control the narrative, (in the minority), of the "which matters more", that women (the majority) default too.

It seems backwards. 

I don't know, that's a bit broken/confusing, but I think you'll understand my point.

1 year ago on The Double Standard in Women’s Equality is Alive and Well

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I just read this @ginidietrich and while I hate always agreeing with you (makes for less #ohsnaps kind of comments, I agree 100 percent. I have been living a modified-version of this for the past six years. I did not "plan" on having kids yet, but when I decided to step up and become a guardian of two of my nephews, I immediately had to juggle it. Luckily, my mom was the other guardian, so I wasn't trying to do it solo. 

I was faced with a decision though -- invest in myself, or use what little free-time I had to do the normal mid-twenties stuff. I decided to invest in myself and spent the majority of that free-time building relationships, learning, practicing, etc.

So like I said, I was a modified-version of the examples you gave, it was still semi-related. I'm glad I chose what I chose.

In the grand scheme of things, I agree with you 1000 percent. I have too many female friends now (who are we kidding, it's 99 percent of the cases) who are complete care givers, but are struggling to find a job, find relevance in a job, or are simply choosing not to work at all.

Divorce is a much more common thing now then X years ago (sad to say, but fact) and I worry that many of them are putting themselves behind the proverbial eight ball.

1 year ago on What the Opt-Out Generation Means Longer-Term

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I loved this @ginidietrich. So much so, I'm going to text you and tell you so. But seriously, I'm going to bookmark this, and send the link to every bad pitch I get. I'm not kidding...I'll BCC you on the first. 

1 year ago on Media Relations: How to Do it On Your Own

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So much perspective here Gini. Loved this piece x2. So much "seriously perspective people" takeaway here. I hope the right people find this and say to themselves, "Ohh..wow that makes sense. Whoops."

1 year, 1 month ago on Perspective: Public Speaking and Time as a Gift

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This was a good post @Debra_Ellis. There really isn't a whole lot anyone can say yet because so much is unknown. I appreciate the 'hypothesis' you came up with, and this is a pretty solid description of what it means in the immediate-time for marketers, or any email marketing program. Like you said and further alluded to, separating the gmail addresses out and test, test, test is the best first step. It will be interesting to read from other "big boys" like ExactTarget what their tests are showing. Thanks for the post Debra!

1 year, 1 month ago on Gmail Hosted Email: Will the New Inbox Affect Email Marketing?

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@KateFinley that doesn't shock me. I tend to do that. It obviously was someone else. #sigh

1 year, 1 month ago on Free Google Penalty Checker Tool: Check Your Site in Two Minutes!

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Great post Mike. The only odd part about all of Gaylor to Twitter and potential IPO news to me is the fact that she's had 3 pretty significant failures/flops as you mentioned above: Facebook, LinkedIn, Zynga. At some point doesn't the architect behind them have to get some of the blame? I'm just a curious observer...but how can she be great at what she does if they all underperformed? Maybe you or I don't have the answer Mike, but it's really interesting to me to hear someone who can comment on it do so. (I'll be on the lookout)

1 year, 4 months ago on Twitter IPO Talk Heats Up As Ex-Banker Cynthia Gaylor Joins The Ranks

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@katskrieger @KenMueller thanks for the coverage Ken! I agree, small business and non-profits who have a smaller marketing budget can use MemeToPrint for promotional goods and swag to make their very cost-specific efforts much more fun and likely to yield purchases! :)

1 year, 4 months ago on The Meme’s the Thing

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