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@Raul I Lopez I do believe that the consumer ultimately is in control, and that is only a recent truth owing to the extreme number of choices we now have to which to direct our attention. For instance, we as consumers have largely rejected 3D movies, at least at the price point originally offered to us. (A few exceptions are for hit 3D content like Avatar.)
2 years ago on Who Holds the Power in Media – Content or Distribution?
@chrisamccoy @pakman I FULLY agree that the quickest way to disrupt traditional media is by amassing a big share of attention at vastly different economics. Facebook, Twitter, YouTube, Google...all have achieved massive audience size with essentially zero cost of content and zero cost of distribution. This is an unreplicable achievement by traditional media and it befuddles them. But once you expect to license content from traditional content owners, they will poison the economics on you. So you must find ways of pulling higher and higher content from non-traditional sources.