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@belllindsay @LauraPetrolino  I have to listen to previews first because some narrators really bug me, but overall it is good, especially if you can find ones that the author narrates (i.e. Neil Gaiman OMG amazing)

1 day, 19 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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Here is my quick tip for being able to read more fiction. I had fallen away from reading a lot of fiction for a couple of reasons:


1) When I'm not working I don't want to be in reading a book, I want to be out and about, walking, hiking, roaming around, escaping my house because I spend way too much time there. 

2) I have a hard time being still for long periods of time, as is required with reading and my attention span would wane because I'd get antsy (and want to go wander around outside)

3) I read so much for work and other reasons that I was just tired of reading. 


So, I signed up for Audible and it is the best $14/ month I spend. I can download one new book a month that I listen to while I"m in the car, walking my dog, wandering around, etc. Plus for me personally the ease of listening, vs. reading allows me to get into the story more. 

1 day, 19 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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@Eleanor Pierce  "not really into reading".....I don't even understand...

1 day, 19 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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@bdorman264  Oh crap guys, the #BillBan isn't working anymore. We need to fix this ASAP before he comments elsewhere 

1 day, 19 hours ago on Fiction Makes You a Better Storyteller and Content Producer

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@Howie Goldfarb I was hoping you'd come bring the Vermonter perspective on this Howie. You know the 'Green Mountain Coffee' and "all natural' labeling thing is another really interesting and increasingly seen ethical dynamic. Companies trying to ride the wave of CSR because it is the cool thing to do and helpful for their marketing, when they actually aren't. You need to  pull your post out of purgatory on this. Please and thank you.

1 day, 20 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@aimeelwest @JoeCardillo @LauraPetrolino  That's fantastic! I think really it has to do with long range thinking. Thinking about tomorrow, vs. short term gain of today. That's a difficult thing for people to do. 

1 day, 20 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@JRHalloran  "Ethics are such a slippery subject because every single person approaches it so differently.", exactly. Perspective completely controls the decision we make. 

1 day, 20 hours ago on Ethical Decision Making: Why Good People Do Bad Things

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As business leaders, we are tasked with not just making ethical decisions ourselves, but building organizations and communities that encourage them among our teams and colleagues.

Oh wow. How very interesting.

1 day, 20 hours ago on Ethical Decision Making: Why Good People Do Bad Things

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“We want to believe in bad guys,” he told me when we discussed the issues of business ethics and ethical decision making last week, “because that way we don’t have to worry about bad systems or bad organizations.”

right! Exactly

1 day, 20 hours ago on Ethical Decision Making: Why Good People Do Bad Things

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“We want to believe in bad guys,” he told me when we discussed the issues of business ethics and ethical decision making last week, “because that way we don’t have to worry about bad systems or bad organizations.”

any fan of literature would agree that the best villains are that way because they are so complex. They have many layers of grey.

1 day, 20 hours ago on Ethical Decision Making: Why Good People Do Bad Things

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The learner was sent into another room and strapped to electrodes. Every time he got a word pairing wrong, the teacher (study participant) was told to administer a shock (not actually, but the learner in the other room would make noises of shock and pain as if he was being shocked).

have you listened to the NPR interview yet? Listen to it. You have no choice but to listen to it ;-)

1 day, 20 hours ago on Ethical Decision Making: Why Good People Do Bad Things

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@bobledrew @LauraPetrolino @ginidietrich  You know I was thinking that same thing when I was doing research for this article Bob. You definitely give up a certain amount of control of your vision when you go public, and I think it also often forces a change in priorities. It's a hard line to walk.

6 days, 10 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@Eleanor Pierce They were lucky in the way the sell turned out, it could have gone in a vastly different direction :(

6 days, 10 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@bdorman264  When  I read that comment in the HBR story about the majority of board members said "they’d cut down a mature forest or release a dangerous, unregulated toxin into the environment in order to increase profits." I almost choked, it feels like some horrible scene out of a sci fi movie! 

But I don't think it has to be an either or situation, in fact quite the contrary, smart business DOES look at all the consequences of decisions and more and more the large community understands the need to have a broader vision than the 'anything for a dime' type of perspective. 


As Floridians...BP instantly comes to mind when I think of businesses stoping at nothing to turn a profit and not fulling thinking through long term repercussions. And not only did that do that on the front end of their disaster but even now with their slimy 'reinterpretation' of the lawsuit they agreed to. Let's talk about a crisis communications case study right there.

6 days, 10 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@jelenawoehr  Really well said and I totally agree with all points. I love the BCorp movement and they are great about communicating their member organizations messages. Not only that the community of B Corps that is forming do a great job in promoting and supporting each other. When a community forms around a movement it has so much more power to grow and spread, and that's exactly what's happening right now with B Corps.


I'd love to hear more about your organization and some of the things they are doing

6 days, 10 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@JoeCardillo @jelenawoehr  Obviously I agree with both of you, and as I said on Gini's post below, I think things are changing for the better because a larger amount of people are demanding it. But this is where we as communications professionals come it, it's so important that we help business tell these stories, so it starts because a part of what is expected out companies. 

6 days, 10 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@ginidietrich Ben and Jerry tried to counter offer by putting together an investment group called "Hot Fudge", but they couldn't buy shares at anywhere near as high. 


And I agree, I think that day is close, of course not for every company or every investor, but I think there is a growing group of investors that do care about all three bottom lines, and specifically search out companies that make CSR an important part of their mission. Plus you have groups like BCorps that are actively motivating and promoting businesses that do just that. 

6 days, 15 hours ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles

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@Howie Goldfarb @LauraPetrolino  I'm afraid any comment I have in response to this would be totally inappropriate! 

6 days, 17 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@belllindsay @RobBiesenbach @LauraPetrolino  Shush Lindsay! Thanks Rob, great point! 

6 days, 17 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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Let's talk about body language, you have a lot of info in your book about this, and it's something that I struggle with a bit because I tend to naturally be overexpressive (both in face and body gestures) which can become even more extreme when I'm nervous. What are your best tips for using body language to work for you, not against you. 

6 days, 17 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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Let's get this party started!

6 days, 17 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today

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@jessostroff @LauraPetrolino  unfortunately people like that keep repeating the same mistakes over and over, and yet they can't understand why they 'are stuck' in a career/place they don't wish to be in.

1 week ago on Don’t Maintain Your Reputation, Build It

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Oh man, there are so many things I want to say in response to this. I agree with every point and have been in similar situations. To me, it's heartbreaking because that trust has been take advantage of, and it shows such a lack of respect for themselves and their role. I feel bad for these people more than anything, because they can't take pride in their work, and I can't imagine how you could go through your professional life so haphazard and unable to take pride in what you do.


I also feel building a strong personal brand and reputation is important, for many reasons. One, it helps people connect with and trust you. It follows you wherever you go and will support you through good and bad. 


Great article Jeff! ;-)

1 week ago on Don’t Maintain Your Reputation, Build It

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@ginidietrich @ElissaFreeman  I'd like to echo FABULOUS and GRRR!!! And not every client will get it right away, that's ok. The clients that are also fabulous are the ones that still trust us enough to say, 'ok, I'm hiring you as the expert, so I TRUST you to lead our strategy in the right direction"


....and then those clients see the results and get it! 

1 week ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle

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Wow, what a powerful post! I think any of us who have been active in the online word for any amount of time have had at least one similar experience. It is totally unnerving, especially if you tend to be an extremely trusting person (points to self) to begin with. 


But I think you pull out a very important point, be wary of those whose lives seem to exist only in the online world. There is probably a reason for that.... 

1 week, 1 day ago on Online Integrity: Are You Who You Say You Are?

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@ginidietrich @ClayMorgan  I love this idea! Every different medium provides a different element to the story, a new angle. 

1 week, 1 day ago on Recycle Existing Content with These Four Tips

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@ginidietrich @corinamanea  Corina, I told everyone, 'Corina is missing, let's stop until she gets back" , but no one went for it.

1 week, 1 day ago on Recycle Existing Content with These Four Tips

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How bad is it that I hadn't even heard of the Heigl/Duane Reade thing! Geez! But what an interesting case that will set an important precedent no matter which way it goes!

1 week, 2 days ago on The Three Things, Edition 77

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@DwayneAlicie @belllindsay  I was impressed by 'deke' as well! 

1 week, 4 days ago on The Spin Sucks Inquisition: Lindsay Bell

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@Joshua Wilner/A Writer Writes @belllindsay  I'm laughing way harder than I should right now from this little exchange!

1 week, 4 days ago on The Spin Sucks Inquisition: Lindsay Bell

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Well, I posted quite the eloquent and beautiful comment here yesterday, and now it is gone. So I'll try to replicate, but just remember yesterday my comment was much more insightful and intelligent. There are so many quotables in this piece, but your last line in particular stands out to me because it is so simple but so powerful. I've consulted with several non-profits, and the first piece of advice I always give is 'make your community part of your story'. Without a doubt the organizations that bring people in, and make them feel as if they are part of the organization and it's mission, are more successful. Give your community a sense of ownership and their loyalty to you, your brand, and your mission will be natural.


Great post Nick!

1 week, 5 days ago on Community Building with Strategy and Value

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@belllindsay  I was just about to quote that too!

1 week, 5 days ago on Community Building with Strategy and Value

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@RobBiesenbach @LauraPetrolino  That's actually a really good plan!

1 week, 6 days ago on SnapChat and Building Community Where Your Audience is

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@ClayMorgan @jensie_simkins  such a good point about relationship being in place ahead of time. Too many organizations think of 'crisis communications' as the strategy you put in place when something goes wrong. But actually the BEST crisis communications plan is based off of the values, relationships, and trust your organization builds all along the way.

1 week, 6 days ago on Building a Community of Champions

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So today I had the most interesting discussion with a professor of ethics (for an upcoming blog post), and one of the things he said to me (that this post speaks to) is that when a organization clearly lays out values, and then follows through on those values by rewarding actions which reinforce them and punishing those that don't. AND they are fully embraced by the executive level of the company in both word and deed, an amazing thing happens...the employees form community around those shared values, it is where they find strength and kinship. It gives them power to speak out against what isn't right, and push forward what is. 

2 weeks ago on Five Ways to Fight Spin and Change the Perception of the PR Industry

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@Eleanor Pierce @LauraPetrolino @jasonkonopinski Jski knows I say that with love ....not ephemeral infatuation ;-)

2 weeks ago on SnapChat and Building Community Where Your Audience is

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Isn't it funny how we judge people by their social network of choice. Like if someone ask you to join them on MySpace, you would totally judge them differently then say connect with you on LinkedIn. I dated a guy once who had an AOL email address still and I had a really hard time coming to terms with it. These are some of the interesting ways we now stereotype people or communities. However, now I know that I could be made into  Sherk on snapchat, I'm rethinking my assumptions (oh and check yourself before you Shrek yourself, hello, I need to be friends with this dude).


Thanks for opening my mind!

2 weeks ago on SnapChat and Building Community Where Your Audience is

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@Eleanor Pierce @jasonkonopinski  Over/under on how many big ambiguous buzz words can Jason put in one comment and still have it make sense????


I say 8, but I don't know the Jski word of the day skills are a powerhouse!

2 weeks ago on SnapChat and Building Community Where Your Audience is

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I love how consistency is number one! Don't confuse your community, be the same thing everywhere you go!

2 weeks, 1 day ago on Social Media and Brand Relationships: The Big Lie

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@bobledrew  If there is one thing I HATE it is snooty poodles, I'm mean sure you've got a nice haircut, but that doesn't make you better! You butt smells just like the mangy mutt down the street. It's a doggy, dog world out there and when it rains that manicured ball of fuzz on the end of your tail is still going to get wet. 


Ok, done with my dog analogies for the day. Thanks for that opportunity.

2 weeks, 1 day ago on Social Media and Brand Relationships: The Big Lie

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@RobBiesenbach  Have you read much from Brene Brown? Or watched her TED Talks on vulnerability? This is a difficult issue for me and her message definitely resonates. http://www.ted.com/talks/brene_brown_on_vulnerability

2 weeks, 1 day ago on Your Legacy: How Do You Want to be Remembered?

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I think about this question a lot. And am constantly redefining it for myself. As I have grown and evolved, so has my perspective on the legacy I want to leave behind. In fact it is something interesting to track throughout the years because it says a lot about my basic evolution as a human. But it is something I bring into every day with me and has shaped many of the decisions I've made in life (for better or worse). I really love this reminder. 



And I can't wait to read your fiction!!!!!

2 weeks, 1 day ago on Your Legacy: How Do You Want to be Remembered?

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@belllindsay I'll see your Kangaroo Killer story, and raise you one Whale Poop story!


http://www.npr.org/blogs/krulwich/2014/04/03/298778615/the-power-of-poop-a-whale-story

2 weeks, 2 days ago on The Three Things, Edition 76

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@belllindsay  I would love to have been a fly on the wall in their PR team meeting when they decided this was a good idea. I'm sure it was (as many disasters are), a well meaning action that just wasn't thought through!

2 weeks, 4 days ago on Crisis Communications Lessons from Malaysia Airlines

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