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@markwschaefer @KevinJuliano a bombed photo bomb? That's not dysfunction, that's skill! 

2 days, 12 hours ago on The Spin Sucks Inquisition: Mark Schaefer

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Yay! Mark! My very favorite twerking, tiara mogul, parent's former neighbor! In honor of this occasion Kathy and Joe Petrolino actually flew into town so we could celebrate you being on the hot seat together. No joke! They came in late last night, texting me furiously "Did we miss it? Did it publish yet?"


So collectively the Petrolino clan are giving a cheer (and eating a lobster) in honor of the man of the moment, THE Mark Schaefer!!! 

2 days, 12 hours ago on The Spin Sucks Inquisition: Mark Schaefer

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I read a CEO.com article a few weeks back that asked a variety of Fortune 500 CEOs what the number one thing was that caused a failed hire (employee that didn't work out). Without a doubt everyone agreed: They weren't a cultural fit. 


You can train, support, improve upon, a lot of things in a new team member, but they are always going to be the person they are. If that person doesn't fit with the culture you have or want to create, they aren't the right choice (no matter how skilled or experienced they are otherwise). 


Great post! 

3 days, 10 hours ago on Two Big Questions to Foster Social Business Success

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These are all great and easy to implement tips, but the sad part is, most of these aren't just media relationships tips, most are basic: "This is how you communicate with other people tips." It's not like you missed this day in school or just don't know "media relations." 


Start with a level of respect for who you are, who you represent, and other people. Go from there. 

3 days, 10 hours ago on Seven Step Process for Media Relations

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@KateNolan @Howie Goldfarb @biggreenpen @LauraPetrolino Lobster Fest is next week Kate! Come up and visit! #allthelobster

3 days, 12 hours ago on Four Questions to Ask Before You Complain on Twitter

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@Howie Goldfarb @KateNolan @biggreenpen @LauraPetrolino Darn French Canadians! I lost the speedos and hair gel pollution of Florida guidos for the speedo and hair gel pollution of the French Canadians! I can't win! 

3 days, 12 hours ago on Four Questions to Ask Before You Complain on Twitter

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Way to go! 

3 days, 16 hours ago on VXSuite named finalist in 2014 Stratus Awards

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@JoeCardillo @Eleanor Pierce @ClayMorgan As a Garbage Pail Kids Consultant/Latex Sales Expert/H2O Intake Technician, do you feel this is affecting your use of LinkedIn for professional success Joe? ;-) 

4 days, 6 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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@Eleanor Pierce @LauraPetrolino Well at least nothing was stolen, although to this day I have several friends who ask me if "I feel the burn" every time they see me (because that's what stalker dude asked when he called)

4 days, 6 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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@JoeCardillo @LauraPetrolino Hahahaha! This totally made me laugh! Luckily I've been able to maintain toddler and alligator stalker free thus far...so whew! That being said, I'd like to go with your theory because it's an incredibly awesome compliment really (especially now that I've passed the toddler/gator test!)

4 days, 6 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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Ok, I'll come back to this excellent blog to provide a better comment later...but YOU LEFT YOUR JOB? Where have I been? Why didn't I know this! Man, we need to catch up!

4 days, 13 hours ago on Four Questions to Ask Before You Complain on Twitter

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@Eleanor Pierce @LauraPetrolino Have I told you my foursquare story? About the gym?

4 days, 13 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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@RobBiesenbach @Eleanor Pierce @ClayMorgan @LauraPetrolino Don't worry folks, I'll send you all over some of my surplus! Always willing to share my creepers with friends....that's just the type of girl I am! 

4 days, 13 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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I'm like patient zero when it comes to being a victim of online stalkers. I'm not sure what it is about me, but I draw the crazies out of the woodwork. Facebook I expect it and just deal (plus it is sooooo easy to block people). Foursquare I had so many problems I had to delete my account (because it crosses the line when people know exactly where you are). LinkedIn has become the new match.com and it's driving me batty. 


Even worse is that because everything is so interconnected the smarter of the stalkers start stalking me in ALLLLLL the places. So I'll shake them on Facebook and they show up on YouTube or Twitter.


But in the end I can't complain (although I just spent two paragraphs complaining) because I CHOOSE to be there. It goes back to the conversation we had about the Facebook "mental experiments." Until the irritations drastically outweigh the perceived benefit all stalkers will give a cheer! 

4 days, 16 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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@rosemaryoneill The only problem I've had so far with Google+ is people sharing my profile pictures. People I don't know, sharing my photos. What type of stalker-ish activity have you had?

4 days, 16 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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@StickyBranding @LauraPetrolino I think it definitely does. We don't take each other for granted and we need to understand how each other works on a deeper level then if we just were in an office together all the time.

5 days, 10 hours ago on Gini Dietrich’s Staff Call Her Baby Ugly

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I totally love this! 


The reason this works is they embrace who they are and just go with it. They don't take themselves too seriously, they know what they offer and they know what they don't. Authenticity wins every time. 


This is also the airlines that had the great Rob Ford ads, they obviously have a great sense of humor....it would be pretty fun to work on their marketing team! 

5 days, 10 hours ago on The Spirit Airlines Hate Campaign is a Win

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@ginidietrich @Eleanor Pierce I'm italian! It's not my fault, it's genetics. 


Actually (I probably should not admit this) I now have 'safe items' designated for me to throw when I get really angry

5 days, 11 hours ago on The Water Gun Theory of Strategy Development

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@ginidietrich @StickyBranding I'm so glad you wrote an article on this Jeremy because honestly Gini's ability to do this is fundamental to who we are as a company and one of the (many things) I respect about her as a leader. Not only does it make our organization better, and improve our operations both internally and externally (which helps our clients), but it help our entire team feel completely invested in the organization. We all have ownership and passion for the company and seeing both it, and our clients succeed. 



5 days, 12 hours ago on Gini Dietrich’s Staff Call Her Baby Ugly

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@ginidietrich @NancyMyrland Well there in lies part of the problem. It's often not just a client education, but a client re-education from the latest guru who writes them a proposal claiming miracles overnight. So then you have two things happen 1) The client gets a very misaligned view of how communications work. 2) After the guru's magic diet pill of the moment tragically fails and costs time, money, or reputation, the client becomes understandable skeptical and distrusting of EVERYTHING. 


I often say with dating that some of the crazy girls out there ruin the good guys for the rest of us. It's a bit the same way in our field.....it takes time, patience, education, and actual results to "rehabilitated"

5 days, 16 hours ago on A Communications Program that Works

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@ginidietrich @LauraPetrolino Can you imagine how annoying I was in school?

5 days, 19 hours ago on Extra Credit Reading

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@AmyMccTobin @belllindsay You ladies are so good for my ego! This is the best place to guest post ever! Let me know when I can come back and write again so I can get another little self-confidence bump! 

6 days, 6 hours ago on The Water Gun Theory of Strategy Development

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Great post Bob! It's so interesting what you say about it being a way of weeding out your target market. In my former life running Flying Pig Communications, I found the exact same thing to be true. Those people who got it, who loved the feisty, fun spirit of it were the people who would also jive with my style best. Those that didn't, that tried to over analyze it and just couldn't absorb it, or looked at me blankly...those weren't my people. 

6 days, 6 hours ago on How a Five Letter Name Became a Brand

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Yay! Extra credit!!!!!!

6 days, 14 hours ago on Extra Credit Reading

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I tell you, it takes a good amount of self-esteem to read our blog because all of you people are so awesome and talented. 


In other news, when I shared this, the primary comment I received was about the beautiful dog in the photo with you. Which brings us to life lesson #1, no matter how great you are, your dog will always be better.


Great to learn more about you C.C.

1 week, 2 days ago on The Spin Sucks Inquisition: C.C. Chapman

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@belllindsay OMG! Yes, you must! I absolutely cannot wait to hear this story! 


I also want to go play in a sprinkler. Man, I miss playing in sprinklers, that was one of the most awesome joys of childhood. I'm going to make that happen really soon! 

1 week, 2 days ago on The Water Gun Theory of Strategy Development

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@hessiejones Thanks Hessie! I think sometimes it is really easy for us to get sooooo focused on the individual tactics that we don't often enough step back and say "Ok, but how does this affect everything else? How does it push us closer (or further) from our overall goal." Or this is done in the beginning but not re-evaluated frequently enough....and then we break the water gun :) 

1 week, 2 days ago on The Water Gun Theory of Strategy Development

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This stat is crazy: 

  • They receive $16.90 per week in allowance which translates to $44 billion per year of disposable income.

$44 BILLION DOLLARS!!!  

1 week, 3 days ago on Generation Z: Marketing at the Speed of Light

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THIS! So much this. So much of what defines our work with clients is that partnership. We could extend the "integration model" we preach to include integration with you, your company, your leadership, and vision. We need to be part of your organization, not an outside vendor.

1 week, 3 days ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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Clearly that is a red flag. A prospect who commits to doing half the work and then doesn’t do any of it will create a situation where communications cannot be successful for them…no matter how hard we try.

le sigh

1 week, 3 days ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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@biggreenpen Exactly! My life is just one big (almost always hilarious) learning lesson!

1 week, 3 days ago on The Water Gun Theory of Strategy Development

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Humanize, humanize, humanize. This is such a huge issue and too often brands get so caught up in the bings and bangs that they forget that they are working, selling, and talking to people. People want to talk to people, not brands. 

1 week, 4 days ago on How Social Proof Can Boost Your Brand Awareness Strategy

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What’s more psychologically effective than putting a human face on your brand?

YES!

1 week, 4 days ago on How Social Proof Can Boost Your Brand Awareness Strategy

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@belllindsay @ginidietrich @edzitron I just tell people I'm a ninja. It pretty much clears everything up.

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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@edzitron @ginidietrich @Eleanor Pierce @LauraPetrolino @belllindsay See this is why my cooking style is super simple. A blowtorch?!? I am happy when I get through the day without harming myself with a paring knife

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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@edzitron @ginidietrich I just had to google Sous vide machine! 

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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What do you think of platforms like PitchFriendly and others that are aimed at helping business owners do their own PR through a "fill in your news" type of a automation platform?

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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@Eleanor Pierce @LauraPetrolino @ginidietrich Yay! I will totally plan a party for you Ellie! Done! 

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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@ginidietrich @MattLaCasse @belllindsay @edzitron @LauraPetrolino Wait, Matt....did no one send you the "Easy Button" when you joined up? Ah man...I'm sorry! 

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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@edzitron @LauraPetrolino Funny enough I started my career in politics.....so yes, exactly! 

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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What do you think the most common misconception people just going into the industry have?

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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@ginidietrich I want to plan parties! 

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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Woohoo! Welcome @edzitron! Looking forward to this!

1 week, 4 days ago on Join Ed Zitron for a Special Author Q&A Today

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Your last question is SUCH a good one! There are a lot of things in life that aren't right or ethical, but it takes a lot for most people to make a change from what's comfortable or habit. Facebook, at this point causes a passive pain, but very active reward for most people. Until that reverses very few folks will move away (in my never humble opinion)

1 week, 5 days ago on Facebook Experiment: Why Mess With Our Emotions?

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What a great breakdown! What I love most is you had a very clear goal for each medium you used. That's such an important aspect of an integrated plan, but too often people start using a tool without really thinking about why and how that tool in particular can help achieve the overall goal. 

1 week, 5 days ago on How TEDxABQ Used Storytelling and Transmedia Planning

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@jolynndeal I do the same with questioning every story. I try to step back and see what the other side might be. Unfortunately this isn't the norm and most people not only believe "if it's in the news it must be true," but they seek out media sources that reinforce their preconceived world view. 

1 week, 5 days ago on Walmart Responds to Scathing Article in Brilliant Way

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