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It's so sad that this conversation is even having to be had, but you nailed it in this statement


"We get behind our computer screens and forget there are human beings on the other end of what we’re saying."

10 hours, 42 minutes ago on Adult Bullying is a Problem

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I read an article some time last year that the number one reason CEO say they have a "failed hire" is bad cultural fit. Just like any relationship, the most talented, intelligent, fantastic person in the world, is only that way if they are the right fit for you. 


1 day, 1 hour ago on Protect Your Corporate Culture by Hiring Right

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I love feedback and you are excellent at giving it. I've learned not only from the feedback you've given, but how you give it...so that's helped me grow both as a professional and a leader

2 days, 13 hours ago on Structured Meetings Make for Better Internal Communications

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@MonicaMillerRodgers @LauraPetrolino Exactly. We always preach consistent brand experiences...but people often forget that needs to be the case for your internal team as well. Nothing breaks down trust quicker!

2 days, 23 hours ago on Employee Engagement: Prepare for Environmental Factors

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Oh man...also, we need to talk some college football soon...this season has been interesting for sure...

5 days, 22 hours ago on The Spin Sucks Inquisition: Susan Cellura

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Yay!!! Susan! I'm actually in Texas now, on location to cheer on your inquisition (how far are you from Austin?)

5 days, 22 hours ago on The Spin Sucks Inquisition: Susan Cellura

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@Eleanor Pierce There is a big difference between accomplishing a task and making it worthwhile. You can run in place and still mark it off your list as "running", but why? For what purpose? What did you really accomplish other than exhaust yourself. I ask myself these questions a lot when making choices.

6 days, 19 hours ago on Employee Engagement: Prepare for Environmental Factors

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@biggreenpen Yep, you are exactly right. I think @ClayMorgan recently mentioned in one of his blog posts about over communicating. And that's really what you are touching upon here. I call it "structured over-communication." It's important because change makes people feel out of control. Feeling like they have a clearer sense of expectations and future helps.

6 days, 19 hours ago on Employee Engagement: Prepare for Environmental Factors

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@ClayMorgan I was so proud of my image. Canva is a dangerous thing for me! 

6 days, 19 hours ago on Employee Engagement: Prepare for Environmental Factors

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@ginidietrich Hahahaha! OMG! When I got on that plane and figured it out I was so angry!!! 


One of my favorites was last year when I was brutally sick with the flu, running a furious temperature, had almost passed out during a client call, and was barely able to drive myself to the emergency clinic. I left the clinic and filled you in on how I was doing. You informed me I was taking the rest of the week of. I protested, trying to negotiate my way through working on certain things...to which you continued to answer: "No," but I kept trying and finally you said to me;


"Laura, this is not a negotiation"


I honestly didn't know what to say or do. I'm fairly sure it was one of the first times I've ever been out stubborned :) 

6 days, 19 hours ago on Employee Engagement: Prepare for Environmental Factors

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@HeatherTweedy Someone bought my like for $5 yesterday. I'm a luxury good!

1 week, 2 days ago on PR ROI Means You Have to Do Real Math

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@Eleanor Pierce I need to know what math problem you googled!

1 week, 2 days ago on PR ROI Means You Have to Do Real Math

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@Digital_DRK LOL! Right? Mark this moment in history! 

1 week, 2 days ago on PR ROI Means You Have to Do Real Math

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....and THIS is another example of why PR/Comm can't be silo-ed and must work intimately as part of the company operations. 


I'll also re-emphasize the advice you've given previously here (and gave in our discussion yesterday) for us to draw out a map or flow chart that clearly shows the lead nurturing pathway through all different acquisition channels. While the client and I had been working on numerous lead generation and nurturing pathways, we hadn't visually mapped it out yet. Not only was this leaving gaps, but also made it really hard for us to clearly see where we needed to close the loop for effective tracking. 

1 week, 2 days ago on PR ROI Means You Have to Do Real Math

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I love this article so much! Your tips are fantastic, I especially like "create clear listening channels." This is one of those internal communication items that everyone just assumes is in place, but actually when it comes down to it doesn't exist at all....or isn't known enough to even matter. Sometimes listening is the most important communication tactic there is.


1 week, 3 days ago on How to Cultivate Internal Change Champions

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@Howie Goldfarb That would totally sell me! Why don't more people add fireworks to their platforms? The world would be a better place! 

1 week, 3 days ago on SlideBatch: A Super Cool New PR Tool

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@CesLSU @LauraPetrolino Ugh...don't even get me started on our coaching situation. It's going to take us a while to rebuild from the loss of Franklin. That was a pretty jarring loss, especially since we were really finally getting everything together. Sort of the same level as when Kiffin bolted from TN in the middle of the night. It's business for these guys (of course) but man it's rough on the players and team. 


But YAY we did win baseball and we should have a good year in basketball....football season just gets to be a bit rough to get through. But this one has been an odd ball for the SEC in general.

1 week, 4 days ago on The Spin Sucks Inquisition: Ces Guerra

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@CesLSU @LauraPetrolino I'm a Vandy grad! As depressing (and embarrassing) as that fact often is :( 

1 week, 4 days ago on The Spin Sucks Inquisition: Ces Guerra

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Ces, you seem like a pretty amazing guy...despite that LSU problem you have....

1 week, 6 days ago on The Spin Sucks Inquisition: Ces Guerra

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I obviously have not sent you enough work since you are spending time watching all of these videos! (and OMG the ballroom dancing kids....in love)

1 week, 6 days ago on Gin and Topics: The Kids are Dancing

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Use your indoor voice! Hahaha! I love it! So simple, but so true! Great post Nicole! 

2 weeks, 1 day ago on Internal Communications: A Beginner’s Guide

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@belllindsay @TomMartin LOL!!! "I don't like talking to people"

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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Let's talk about qualifying leads. What are the best ways to measure and determine a lead's interest level?

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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@ClayMorgan @belllindsay @ginidietrich I do listent to podcasts actually! (the cheese stands alone)

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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@TomMartin @LauraPetrolino Sorry, what's something they do? A misaligned tactic that might push a lead away 

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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What's one of the biggest mistakes you see organization's make that pushes qualified leads away?

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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I'm really interested in "funnel optimized website design" to help identify prospects key challenges. Can you dig into this a bit more?

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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Woohoo!!! I've got lots of questions ready and waiting!!

2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today

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I like to use different social networks for different goals/purposes. I'm honestly still trying to figure out how I might want to use Ello.

2 weeks, 2 days ago on Hello Ello: Is the Latest Social Network for You?

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@MonicaMillerRodgers @LauraPetrolino I think it comes to knowing your people and knowing them well. Then it becomes the responsibility of leaders on every level to help transmit and translate messages in a way that resonates correctly. It's a hard thing to do, but think about how you might break difficult news to different friends? You'd handle it in different ways because you know them well enough to understand how they best deal with things. The same should hold true with your employees or other team members. Now, that's not an easy task...

2 weeks, 2 days ago on How to Eliminate False Fears Among Your Team

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We are so glad you are coming home! We have so much for you to do! 

2 weeks, 2 days ago on PRSA International Conference (#PRSAICON) Takeaways

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Ohhh....love some of these. Totally signing up for some of these courses.

2 weeks, 3 days ago on Analytics Resources and Data for Communications Pros

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Roger's corny jokes are pretty well know here at AD as well....


I think video conferencing is vital for any virtual workplace. There is something about seeing people face to face that adds a much needed layer of intimacy. We use Google Hangouts and Skype for this. We have scheduled meetings, but often we will also just jump on one to talk through something or brainstorm, or vent. It helps connect us both as a team and as humans. 

2 weeks, 3 days ago on Business Communications Exposed: It’s a Beach Clay Day

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THIS: Everyone always think they get hired “for the work” and thus they focus too much attention on “doing great work” and not enough on being a great partner.


Man, I love this quote so darn much! 


So great to learn more about you Tom! 


2 weeks, 6 days ago on The Spin Sucks Inquisition: Tom Martin

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@Eleanor Pierce  Hahaha! Why thank you ma'am! And LOL! Yakpocalypse!!! I'll need to include yakpocalypse in a post sometime soon for sure! 

3 weeks ago on How to Eliminate False Fears Among Your Team

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@Digital_DRK You know I've never seen Walking Dead! Partially because I don't have a TV and partially because I am get totally freaked out by the most toddler level scary thing. Walking Dead is waaaay into my "no sleep" zone of scary stuff. I'm rather pathetic! 

3 weeks ago on How to Eliminate False Fears Among Your Team

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@belllindsay #TheCrazyTwins FTW for sure! HAHAHA! I can't even explain how anxiously I've been waiting for the blog post to be published just for that one embedded link! <# 

3 weeks ago on How to Eliminate False Fears Among Your Team

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@EmilyNKantner Right? Very concerned....oh many the future of our world lies in the hands of Ms. Chicken Pox and her buddies! Scary!


I'm so glad you are like that too! I have to talk myself off a cliff all the time. In fact my Dad calls himself my official Cliff Rescue Squad, because he's the one I call when I feel myself walking dangerously to the ledge! 

3 weeks ago on How to Eliminate False Fears Among Your Team

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@biggreenpen hahahaha! Um....well good luck with the whole prison thing Paula!

3 weeks ago on How to Eliminate False Fears Among Your Team

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First I'm sure when you wrote this and found out one of my posts was in the top ten you cringed because you knew this blog post would suddenly be all about me. In fact I did my normal initial "blog posts scan for my name" and when I found it in such an important place I did a little squeal!!!!


Anyway, moving on from me....Looking at analytics in this way really provides so much more value, and intelligence you can use for content development and lead generation strategies. 

3 weeks ago on Content, Analytics, and You

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When I saw the title of this post I thought, "Man, I love avocados"


Then I started reading it and I thought, "Man, I love my job"


Finally at the end, I thought; "This is fantastic advice for life AND work"


Great post! And YAY for avocados (allll the avocados)

3 weeks, 1 day ago on Communications Professionals Should Find Their Avocado

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ooohhh I love this! I've already sent this post to several of our clients who are working through this process now. It's really easy to get caught at the bottom of the funnel, and forget that we've got to get the prospect their to begin with. I love this process of thinking through the CTAs and targets. 

3 weeks, 1 day ago on Use Lead Magnets to Generate Qualified Leads

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@ginidietrich @Howie Goldfarb @lkpetrolino This seems like an appropriate place for a #PetroPower hashtag!! 

3 weeks, 1 day ago on Use Lead Magnets to Generate Qualified Leads

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I'm so glad that editor's note was in there for fear the rumor might get out we don't still mock you...daily....but we do like our morning emails! It's a great daily check-in/team builder that's a nice element of consistency to normally hectic days. 

3 weeks, 2 days ago on Why the “Huddle” is Crucial for Internal Communications

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I love this campaign. I'm so glad you dug into it. I think what you note as far as scale of the event is super important. All organizations should repeat to themselves "Anheuser Busch limited their even to 1000 people"...because well if a super power like AB is limiting their event to that number than......



3 weeks, 2 days ago on How Anheuser-Busch Redefined Experiential Marketing

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