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@HeatherTweedy Someone bought my like for $5 yesterday. I'm a luxury good!

1 day, 13 hours ago on PR ROI Means You Have to Do Real Math

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@Eleanor Pierce I need to know what math problem you googled!

1 day, 13 hours ago on PR ROI Means You Have to Do Real Math

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@Digital_DRK LOL! Right? Mark this moment in history! 

1 day, 13 hours ago on PR ROI Means You Have to Do Real Math

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....and THIS is another example of why PR/Comm can't be silo-ed and must work intimately as part of the company operations. 


I'll also re-emphasize the advice you've given previously here (and gave in our discussion yesterday) for us to draw out a map or flow chart that clearly shows the lead nurturing pathway through all different acquisition channels. While the client and I had been working on numerous lead generation and nurturing pathways, we hadn't visually mapped it out yet. Not only was this leaving gaps, but also made it really hard for us to clearly see where we needed to close the loop for effective tracking. 

1 day, 14 hours ago on PR ROI Means You Have to Do Real Math

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I love this article so much! Your tips are fantastic, I especially like "create clear listening channels." This is one of those internal communication items that everyone just assumes is in place, but actually when it comes down to it doesn't exist at all....or isn't known enough to even matter. Sometimes listening is the most important communication tactic there is.


2 days, 7 hours ago on How to Cultivate Internal Change Champions

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@Howie Goldfarb That would totally sell me! Why don't more people add fireworks to their platforms? The world would be a better place! 

2 days, 9 hours ago on SlideBatch: A Super Cool New PR Tool

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@CesLSU @LauraPetrolino Ugh...don't even get me started on our coaching situation. It's going to take us a while to rebuild from the loss of Franklin. That was a pretty jarring loss, especially since we were really finally getting everything together. Sort of the same level as when Kiffin bolted from TN in the middle of the night. It's business for these guys (of course) but man it's rough on the players and team. 


But YAY we did win baseball and we should have a good year in basketball....football season just gets to be a bit rough to get through. But this one has been an odd ball for the SEC in general.

3 days, 4 hours ago on The Spin Sucks Inquisition: Ces Guerra

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@CesLSU @LauraPetrolino I'm a Vandy grad! As depressing (and embarrassing) as that fact often is :( 

3 days, 5 hours ago on The Spin Sucks Inquisition: Ces Guerra

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Ces, you seem like a pretty amazing guy...despite that LSU problem you have....

5 days, 1 hour ago on The Spin Sucks Inquisition: Ces Guerra

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I obviously have not sent you enough work since you are spending time watching all of these videos! (and OMG the ballroom dancing kids....in love)

5 days, 8 hours ago on Gin and Topics: The Kids are Dancing

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Use your indoor voice! Hahaha! I love it! So simple, but so true! Great post Nicole! 

6 days, 19 hours ago on Internal Communications: A Beginner’s Guide

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@belllindsay @TomMartin LOL!!! "I don't like talking to people"

1 week ago on Join Tom Martin for a Special Author Q&A Today

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Let's talk about qualifying leads. What are the best ways to measure and determine a lead's interest level?

1 week ago on Join Tom Martin for a Special Author Q&A Today

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@ClayMorgan @belllindsay @ginidietrich I do listent to podcasts actually! (the cheese stands alone)

1 week ago on Join Tom Martin for a Special Author Q&A Today

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@TomMartin @LauraPetrolino Sorry, what's something they do? A misaligned tactic that might push a lead away 

1 week ago on Join Tom Martin for a Special Author Q&A Today

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What's one of the biggest mistakes you see organization's make that pushes qualified leads away?

1 week ago on Join Tom Martin for a Special Author Q&A Today

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I'm really interested in "funnel optimized website design" to help identify prospects key challenges. Can you dig into this a bit more?

1 week ago on Join Tom Martin for a Special Author Q&A Today

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Woohoo!!! I've got lots of questions ready and waiting!!

1 week ago on Join Tom Martin for a Special Author Q&A Today

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I like to use different social networks for different goals/purposes. I'm honestly still trying to figure out how I might want to use Ello.

1 week, 1 day ago on Hello Ello: Is the Latest Social Network for You?

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@MonicaMillerRodgers @LauraPetrolino I think it comes to knowing your people and knowing them well. Then it becomes the responsibility of leaders on every level to help transmit and translate messages in a way that resonates correctly. It's a hard thing to do, but think about how you might break difficult news to different friends? You'd handle it in different ways because you know them well enough to understand how they best deal with things. The same should hold true with your employees or other team members. Now, that's not an easy task...

1 week, 1 day ago on How to Eliminate False Fears Among Your Team

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We are so glad you are coming home! We have so much for you to do! 

1 week, 1 day ago on PRSA International Conference (#PRSAICON) Takeaways

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Ohhh....love some of these. Totally signing up for some of these courses.

1 week, 2 days ago on Analytics Resources and Data for Communications Pros

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Roger's corny jokes are pretty well know here at AD as well....


I think video conferencing is vital for any virtual workplace. There is something about seeing people face to face that adds a much needed layer of intimacy. We use Google Hangouts and Skype for this. We have scheduled meetings, but often we will also just jump on one to talk through something or brainstorm, or vent. It helps connect us both as a team and as humans. 

1 week, 2 days ago on Business Communications Exposed: It’s a Beach Clay Day

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THIS: Everyone always think they get hired “for the work” and thus they focus too much attention on “doing great work” and not enough on being a great partner.


Man, I love this quote so darn much! 


So great to learn more about you Tom! 


1 week, 5 days ago on The Spin Sucks Inquisition: Tom Martin

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@Eleanor Pierce  Hahaha! Why thank you ma'am! And LOL! Yakpocalypse!!! I'll need to include yakpocalypse in a post sometime soon for sure! 

1 week, 6 days ago on How to Eliminate False Fears Among Your Team

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@ClayMorgan Haha! True words! 

1 week, 6 days ago on How to Eliminate False Fears Among Your Team

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@Digital_DRK You know I've never seen Walking Dead! Partially because I don't have a TV and partially because I am get totally freaked out by the most toddler level scary thing. Walking Dead is waaaay into my "no sleep" zone of scary stuff. I'm rather pathetic! 

1 week, 6 days ago on How to Eliminate False Fears Among Your Team

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@belllindsay #TheCrazyTwins FTW for sure! HAHAHA! I can't even explain how anxiously I've been waiting for the blog post to be published just for that one embedded link! <# 

1 week, 6 days ago on How to Eliminate False Fears Among Your Team

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@EmilyNKantner Right? Very concerned....oh many the future of our world lies in the hands of Ms. Chicken Pox and her buddies! Scary!


I'm so glad you are like that too! I have to talk myself off a cliff all the time. In fact my Dad calls himself my official Cliff Rescue Squad, because he's the one I call when I feel myself walking dangerously to the ledge! 

1 week, 6 days ago on How to Eliminate False Fears Among Your Team

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@biggreenpen hahahaha! Um....well good luck with the whole prison thing Paula!

1 week, 6 days ago on How to Eliminate False Fears Among Your Team

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First I'm sure when you wrote this and found out one of my posts was in the top ten you cringed because you knew this blog post would suddenly be all about me. In fact I did my normal initial "blog posts scan for my name" and when I found it in such an important place I did a little squeal!!!!


Anyway, moving on from me....Looking at analytics in this way really provides so much more value, and intelligence you can use for content development and lead generation strategies. 

1 week, 6 days ago on Content, Analytics, and You

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When I saw the title of this post I thought, "Man, I love avocados"


Then I started reading it and I thought, "Man, I love my job"


Finally at the end, I thought; "This is fantastic advice for life AND work"


Great post! And YAY for avocados (allll the avocados)

2 weeks ago on Communications Professionals Should Find Their Avocado

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ooohhh I love this! I've already sent this post to several of our clients who are working through this process now. It's really easy to get caught at the bottom of the funnel, and forget that we've got to get the prospect their to begin with. I love this process of thinking through the CTAs and targets. 

2 weeks ago on Use Lead Magnets to Generate Qualified Leads

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@ginidietrich @Howie Goldfarb @lkpetrolino This seems like an appropriate place for a #PetroPower hashtag!! 

2 weeks ago on Use Lead Magnets to Generate Qualified Leads

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I'm so glad that editor's note was in there for fear the rumor might get out we don't still mock you...daily....but we do like our morning emails! It's a great daily check-in/team builder that's a nice element of consistency to normally hectic days. 

2 weeks, 1 day ago on Why the “Huddle” is Crucial for Internal Communications

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I love this campaign. I'm so glad you dug into it. I think what you note as far as scale of the event is super important. All organizations should repeat to themselves "Anheuser Busch limited their even to 1000 people"...because well if a super power like AB is limiting their event to that number than......



2 weeks, 1 day ago on How Anheuser-Busch Redefined Experiential Marketing

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@belllindsay @MonicaMillerRodgers I was always told I had a problem with people in positions of authority. Which I don't necessarily think was ever the case: I had a problem with people in positions of authority that didn't respect my existence, not just as their minion, but as a member of their team. That's a huge difference.


And Monica to what you said, the details matter (that's actually the focus on one of my next blogs). How you say things, the words you use, these make all the difference. 

2 weeks, 1 day ago on Management, Check Thyself

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I thought the same thing when that slide came up in Shel's presentation. And like you...having worked in some extremely dysfunctional and often down right abusive environments it's an amazing gift to be in a culture like ours. 


A great company is like a great relationship. It makes each person in it better. So not only do you have engaged employees you have employees that are at their best and constantly improving. That should be the biggest goal of internal communications and team management. Cultivating people, grows businesses. 


Great list and tips!

2 weeks, 1 day ago on Management, Check Thyself

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@lizreusswig @biggreenpen @LauraPetrolino #PetroPomPoms will be our signature CPG product in 2015!

2 weeks, 1 day ago on It’s Planning Season! Plan to Work With Us!

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@ginidietrich @Kara And BIG ditto to you all Kara! That's part of why it's a good partnership between us. We are lucky to have such a great group of smart, ambitious, forward thinking clients


(and in your case, who also appreciate interpretive dance) ;-) 

2 weeks, 1 day ago on It’s Planning Season! Plan to Work With Us!

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@biggreenpen You are the eternal cheerleader Paula! 

2 weeks, 2 days ago on It’s Planning Season! Plan to Work With Us!

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@Eleanor Pierce Look at Ellie, already getting a gold star for the day and it's not even 8am! Strong work! 

2 weeks, 2 days ago on It’s Planning Season! Plan to Work With Us!

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Yay! Jess, my favorite high flying trapeze artist! I actually have a huge fear of getting old as well....it gives me a ton of anxiety, simply because there is so much I want to do and accomplish and I get panicky about it. I'm a big believer in facing and tackling your fears and this one is so huge for me I've recently decided to try to start volunteering at a nursing home, just visiting residents. I think they will be amazingly interesting to talk to and hear their stories of life well led. I'll let you know how it goes. 


And I'm totally using the Jess Seuss quote: You only have you, and if you’re not you, who are you?


Love it!

2 weeks, 5 days ago on The Spin Sucks Inquisition: Jess Ostroff

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@MonicaMillerRodgers @LauraPetrolino @belllindsay Yay!! Fantastic! Thank you so much. We can't wait!

2 weeks, 6 days ago on Twelve Steps to Cultural Change

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@MonicaMillerRodgers @LauraPetrolino Monica....this is awesome stuff! Could we entice you to write a blog post for us on this topic? It would be a great addition to our October theme of corporate communications (don't you think @belllindsay ???)

2 weeks, 6 days ago on Twelve Steps to Cultural Change

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