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Woohoooo! YAY Monica! Such a great inquisition! And OMG the travel blog...I will have to dig into that soon and be insanely jealous (along with add even more to my ever growing list). The travel channel really needs to 'discover' me soon so I can start checking some things off! 


So great to learn more about you! (And we need to get you scheduled to write another blog soon!)

1 hour, 45 minutes ago on The Spin Sucks Inquisition: Monica Rodgers

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@Jen Novotny I totally understand what you are saying Jen, but in this case it would have been impossible to really know if some of the safety issues in the rider had been performed with out a very long and drawn out evaluation process. The M&M clause helped trigger if they needed to do those surveys or not. Just like often other things will trigger us to suspect something isn't right. While an upfront conversation is always needed (and based on what I have read was always had in this situation) people are great at lip service. Details can often give you away. 

17 hours, 24 minutes ago on Client Service is in the Details

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@Corina Manea Yes, very, very true! And everything has to be a living document of sorts that you re-evaluate and refine to make better

17 hours, 28 minutes ago on Client Service is in the Details

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@DwayneAlicie And it's hard in a growing organization because so much is considered known. It's like Lindsay discusses with the curse of knowledge, you have to realize everyone doesn't always know.

17 hours, 29 minutes ago on Client Service is in the Details

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@Corina Manea YAY!!! Corina wins!!! Thank you!!


17 hours, 29 minutes ago on Client Service is in the Details

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I love this story so much because it's truly a case study in the beauty of unified communications and virtual technologies! There really are no excuses for not being successful when an organizations uses these platforms correctly. 

20 hours ago on Mobility on My Terms

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@amybailey Ok- 


a) The similarities between us are actually starting to get to a frightening level! Haha! Man, we are such awesome people! 


b) We celebrate half-birthday's too! I love half birthday cake idea! That's going to start happening! 


c) Um....of course we can still celebrate at VXMadness. Hello? Like you even need to ask!!

20 hours, 6 minutes ago on Personalized Communications in the Digital World

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This is such an Ellie-esque post! I love it. The double spaces thing is super hard for some people. We have one client in particular who had the double space so drilled in to them growing up they feel like it's a major crime to do only one! 

20 hours, 14 minutes ago on PR Writing: Seven AP Style Rules to Know

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@JoeCardillo Yep, very true. And when it comes to buying often things will trigger a purchase that maybe weren't part of the original objective simply from discovering new 'storylines' of sort. Basically, it's human nature to not often know what we want until we find it. :) 

20 hours, 46 minutes ago on Understanding the Real Influencers for Your Buyers

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@Michelle Hals @LauraPetrolino @biggreenpen @belllindsay Haha! Michelle, I love you for falling down that rabbit hole! Strong work!

20 hours, 52 minutes ago on Client Service is in the Details

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@EmilyNKantner Haha! I had forgotten that! And you are right, it's really hard to trust a brand that's totally inconsistent because it reflects elsewhere. Plus it prevents you from getting a true image of who they are and what they stand for. 

20 hours, 53 minutes ago on Client Service is in the Details

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@BillSmith3 It's such a great reminder to us all. I feel like I need to have a little M&M icon on my screen to remind myself - DETAILS!

20 hours, 58 minutes ago on Client Service is in the Details

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@amybailey @Eleanor Pierce @KristenDaukas @LauraPetrolino YAY! My BIRTHDAY!!!! My BIRTHDAY! Tomorrow is my BIRTHDAY


And Ellie, I agree, the AquaNet explosions could have been tragic! Full cities taken out!

20 hours, 59 minutes ago on Client Service is in the Details

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@Jennifer Nash Exactly! It really differentiates companies and individuals. And it's really the little things that erode trust. We all make mistakes and overlook certain things (because we are human...all though many of us often have a hard time accepting it), and that's why having process in place for detail management is so important. It won't eliminate all the mistakes, but it will make it easier. 

1 day ago on Client Service is in the Details

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@Digital_DRK It actually doesn't surprise me at all that you had a crush on Valarie Bertinelli! 

1 day ago on Client Service is in the Details

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@Michelle Hals It's just so crazy clever! It makes me love Van Halen and David Lee Roth even more!

1 day ago on Client Service is in the Details

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@biggreenpen @belllindsay I know! I tried to figure that out and couldn't find anything definite. I'm positive based on other interviews I watched with DLR that several did. 

1 day, 4 hours ago on Client Service is in the Details

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@EdenSpodek @ginidietrich @lkpetrolino OMG! I can't even handle the cuteness! 

1 day, 15 hours ago on Personalized Communications in the Digital World

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@SamanthaMykyte Ahhhh, YAY! We love you Samantha! Glad you've joined us! 

1 day, 19 hours ago on Offsite Content Marketing: Six Tactics to Reach New Audiences

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I agree with Ellie, I'm going to have to read this again, but lots of great stuff here. Thanks Karol! 

1 day, 20 hours ago on Backlinks Matter: Take Control of Them

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@hackmanj "there is a lot of opportunity among the things we already have" I feel like that's something we should remind ourselves of daily. 

1 day, 20 hours ago on Backlinks Matter: Take Control of Them

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@Digital_DRK Haha! Sure, let's go with that :) I AM the youngest on the AD team though...so I've got that going for me! 

2 days, 16 hours ago on Personalized Communications in the Digital World

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@ginidietrich That's ok, I'll talk about it enough for both of us!

2 days, 17 hours ago on Personalized Communications in the Digital World

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@Digital_DRK I love you for many things Darryl, but especially now for the fact that you think I was born in the 90s

2 days, 17 hours ago on Personalized Communications in the Digital World

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@ginidietrich @LauraPetrolino @jennimacdonald BAHAHAHA! I was waiting on how long it would take you to see that! 

2 days, 17 hours ago on Personalized Communications in the Digital World

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I love this structure. Especially in our jobs when we have so many distractions, blocking out a solid 50 minutes can be a magical thing! 

2 days, 20 hours ago on Structuring your Day for Maximum Productivity

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@jennimacdonald YAY!!! Thank you! Sounds like a good plan to me. And really I figure my birthday celebrations should last until at least Valentine's Day. Nothing else happens in February anyway (well except blizzards...) so no worries about being gone...it just gives me reasons to extend the party! 

3 days ago on Personalized Communications in the Digital World

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@belllindsay aren't you just soooooo funny today. Funny, funny, funny...... ;)

3 days ago on Personalized Communications in the Digital World

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@DwayneAlicie Toot away my man! Toot, toot away. And maybe after you are done with your document you can write a post for us about lessons learned/strategy? Please and thank you :) 

3 days ago on Personalized Communications in the Digital World

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@EdenSpodek @LauraPetrolino @lkpetrolino @ginidietrich Oh YAY! I can't wait. I'm all ready for my newsfeed to be filled up with puppy adorableness! 

3 days ago on Personalized Communications in the Digital World

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@Eleanor Pierce Aw...you are the best. Thank you! And late birthday gifts are my favorite because it keeps the celebration going. So well done! (also I just found out your baby shower gift was sent back to me...so after blizzard of 2015 I'll resend that and we will be even! :) )

3 days ago on Personalized Communications in the Digital World

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@EdenSpodek @lkpetrolino @ginidietrich HAHAHA! Eden, you just set the bar really high for the rest of the commenters here! And thank you :) I've lost track, when does your little bundle of joy arrive? 

3 days, 22 hours ago on Personalized Communications in the Digital World

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HAHAHA! I love the Michelin man!!! The best! 


Great overview! Like a lot of things in communications "newjacking" always makes me want to say "This is why we can't have nice things." While it can be used correctly and naturally like @DwayneAlicie mentioned, anymore that's not how most use it, or even I think what the word stands for anymore. And instead you get the crud you laid out here. 

4 days, 1 hour ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@DwayneAlicie @Howie Goldfarb I'm just going to "plus one" this entire comment 

4 days, 1 hour ago on Newsjacking: The Good, the Bad, and the Super Bowl

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@annelizhannan @Digital_DRK @LauraPetrolino I'm so sorry! The last thing I would ever want to do is usurp someone's big day. I was only commenting based on the first paragraph here! So HAPPY, HAPPY BIRTHDAY ANNELIZ!!!! You'r day is definitely not done (I need to give you some tips here for sure....) You really need to celebrate in two month cushions (the month prior and month after). 


And then there are quarter birthdays....

5 days, 3 hours ago on Gin and Topics: The Brits Play Cards Against Humanity

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My Birthday, my birthday, my birthday!!!!!! YAY for my birthday! 


(that's really all I got from this entire thing)

6 days, 4 hours ago on Gin and Topics: The Brits Play Cards Against Humanity

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@BobtheHouse1303 @RobBiesenbach Haha! I love it! And yes, Bob, we will donate a portion of the proceeds for some nice landscaping for you. Or maybe some really flashy Christmas decorations.

1 week ago on Effective Marketing from Bob the House

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@Rivers Agency Seriously just when I think Bob is going to run out of clever, punny comebacks...he out does himself. I've been cracking up at the comments! 

1 week ago on Effective Marketing from Bob the House

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@BobtheHouse1303 @lizreusswig Wow! "AWEMAZING" status is kind of a big deal! 

1 week ago on Effective Marketing from Bob the House

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@BobtheHouse1303 @florianeisele @BobTheHouse1303 @SpinSucks oh dear.....soon you'll be starring in your own TV show "the real houses of Chicago"

1 week ago on Effective Marketing from Bob the House

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@BobtheHouse1303 @LauraPetrolino @Corina Manea Fine Bob, think of yourself. A little third degree burn never hurt anybody...but fine...whatever!

1 week ago on Effective Marketing from Bob the House

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@BobtheHouse1303 @LauraPetrolino @Corina Manea "I had a friend who was in the spotlight once, only to find out his kitchen was on fire at night!" 


Oh my...how tragic! We are certainly glad to give you this spotlight instead (although if you do ever catch on fire, please feel free to hook your good friend Laura up with any handsome, single firemen who might stop by...just saying...it's what friends do Bob). 

1 week ago on Effective Marketing from Bob the House

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@Corina Manea @BobtheHouse1303 Haha! Thanks Corina!! Bob is one of the funniest friends I have. He deserved his moment in the spotlight!

1 week ago on Effective Marketing from Bob the House

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@biggreenpen ohhhhh...possibilities!!! 

1 week ago on Effective Marketing from Bob the House

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@BobtheHouse1303 YAY!!! I hope we find you a great family! I can't think of anything better than having a Spin Sucks approved family come to live in my good friend Bob! 

1 week ago on Effective Marketing from Bob the House

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@Eleanor Pierce Hahah! Oh, pff...you won't be working in February, it's not like you'll have better things to do than stalk us! Please!!

1 week ago on Effective Marketing from Bob the House

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@BobtheHouse1303 @bradmarley I've worked with real estate clients before, social is an area they are just starting to explore and is still a bit foreign. It's one of those industries that while their work could be majorly supported by adopting digital marketing (I mean, think about all the stories you can tell around homes?), many are so use to doing things the way they've always been done they are scared to shake the boat. 


The "buyer's market" that digital has created has affected real estate more than almost any other industry in a lot of ways. It's gone from a place where real estate agents really held the info and cards to one where buyers come to an agent having already done their own research in most cases. The industry is still trying to figure out how to deal with that. 

1 week ago on Effective Marketing from Bob the House

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