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Sooooo sorry I'm late to this game! I was traveling yesterday so unable to give my friends Bob and Rich due attention!! So excited to be able to debut the man behind the house! You saw it here first folks! The only blog giving you insight from humans and buildings! 

21 hours, 44 minutes ago on Creative Marketing by Bob the House

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@DwayneAlicie YES! So much yes on the tone discussion. And don't even get me started on words and the power of adjusting one or two to completely transform the way something is perceived. It's absolutely fascinating.

3 days, 7 hours ago on Three Approaches to Effective Brand Storytelling

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@belllindsay Totally fascinating right? I love learning about our quirky minds. I knew you'd like this (my fellow science geek)

3 days, 7 hours ago on Three Approaches to Effective Brand Storytelling

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@biggreenpen I think this is one of the most difficult, but most interesting parts of what we do. Trying to understand how other people see the world is incredibly challenging, but I think it makes you a better person, as well as a better communications professional 

3 days, 7 hours ago on Three Approaches to Effective Brand Storytelling

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@Kara HAHAHA! Well, I had been through several sports by that time...so context.


And yes, you are exactly right. This is especially true if people don't make a plan that fits where they are and who they are. Execution becomes impossible (and not effective)

4 days, 3 hours ago on Communications Planning: Why More is Not Better

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@CarrieMorgan Yes, and yes. Choose your weapon! 

4 days, 3 hours ago on Communications Planning: Why More is Not Better

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Way to practice what you preach my Bell! I love this comparison. I think boring content often comes from a few places: fear and laziness. Both of which can be resolved with a key content strategy to provide a roadmap. 

4 days, 5 hours ago on Content Creators: Enough with the Boring

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@ginidietrich @bdorman264 Wise words from Bill Dorman "even scraping content sounds like work to me, so I probably should just avoid it"

4 days, 9 hours ago on Four Ways to Fight Content Thieves

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@ginidietrich @Digital_DRK I almost want to join snapchat just so I can be your friend Darryl! 

6 days, 11 hours ago on Gin and Topics: The Daughter Edition

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@ginidietrich @LauraPetrolino I'd feel bad, but you did tell me I wasn't invited to your birthday party last night...so frankly you deserved this. 

1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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@DwayneAlicie @LauraPetrolino OMG! So many adventures of ridiculousness to be had...and that's just in TN! Whew....

1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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@ginidietrich @belllindsay BAHAHAHAHAHA! I'M DYING right now!!! 

1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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@Kara @ginidietrich Wow...this sounds like quite the event! 

1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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@biggreenpen Hehehe! I was seriously racing to try to make sure I was first. I was panicked you'd sneak in there while i was writing mine! LOL! 

1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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@patmrhoads @LauraPetrolino @Jennafriend No worries Pat, half the time I can't even keep up with where I'm living....or my car keys ;-) 

1 week ago on Media Relations Done Well: Ten Ways to Personalize

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YAY! First to comment, first to comment!!! Dwayne is on my list of people I love most in the world. We are co-creators of the "Boobs and Bricks Tour,"  a must see attraction should you ever visit TN– not to mention unicorn-loving, desk dancing, OCD soulmates in this crazy place called earth. Really the only thing I don't like about Dwayne is he lives so far away, but that just gives me an excuse for a west coast adventure soon. 


He also has this magically ability to always have perfect "friendship" timing and pop up at times when you need to hear from a friend most (@ginideitrich has that same talent.) Having people like that in your life is the only way to survive in this world and I feel really grateful to have won Dwayne in the friendship lottery. 


The end. 


Oh, we also co-starred in the modern day version of Grease (see photo)

1 week ago on The Spin Sucks Inquisition: Dwayne Alicie

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@biggreenpen email newsletter issues....yuck! 

1 week, 1 day ago on Communications Planning: Why More is Not Better

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@belllindsay @stephenkentmoore That is such a great point! I actually never thought of it that way, but you are totally right. I'm going to refer to that in conversations – overplanning is something people who are too afraid to fail do. 


I don't know if you read "A learning a day" (one of my fav blogs,) but he actually had a post today about being scared to fail (random FYI)

1 week, 1 day ago on Communications Planning: Why More is Not Better

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@patmrhoads @Jennafriend @LauraPetrolino I'm in Portland as well Pat! Haha! Hence, why I know about their reggae culture. But yes, Jennifer MacDonald is an awesome contact there as well! 

1 week, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@Digital_DRK You mean your name isn't "Digital?"

1 week, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@Jennafriend side note: Portland, Maine (oddly) has a huge reggae fan population....you might want to investigate some targeted pitching over here if you haven't already (you might know this...but just in case since it's a rather surprising and odd fact.)

1 week, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@Digital_DRK @LauraPetrolino You need to refer to me as Admin Petrolino from now on please. 

1 week, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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Awesome post!


The most amazing thing to me (and I see it echoed in the comments here) is often even when you try to help a someone make a pitch more personal they are often so caught in their "bot" mentality they still can't respond to you in a human fashion. As @RobBiesenbach noted with responding to say you are the wrong target (I've even suggested better ones) and getting no response– after they bombarded your email five zillion times, or @Word Ninja recent experience. 


My favorite of late is a pitch I got addressed "Dear Admin," I responded asked a few questions (my signature was included in the response, with my name clearly in it.) I got a response "Admin, Thank you for responding." I responded again, "my name is Laura," and continued with additional questions.....and yet...the email response back was STILL addressed to admin! 


Stories like this show how clearly many people doing media relations have lost sight of the goals–

1) a win/win story (where the reporter provides a story their readers enjoy and the organization gets a placement in a publication that is trusted by their consumer,)


2) Building a longer term relationship 


Even if by mere chance your blind news release spraying results in a placement, it will never be as high quality of one as if personalized your pitch and focused on relationships. Likewise, you've become a one hit wonder (with most likely a crappy story.) vs. connecting in a way that opens future placement opportunities. 

1 week, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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@RobBiesenbach @ginidietrich @KristenDaukas YES!!  That annoys the heck out of me as well! 

1 week, 1 day ago on Media Relations Done Well: Ten Ways to Personalize

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This is really interesting. The world is becoming a more and more connected place and that means we can't ignore technologies like this any longer. They will need to be part of the way we do business and communicate. 

1 week, 1 day ago on Real-Time Translation Software: Will it Change Marketing?

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@hessiejones @LauraPetrolino ohhh...I like it! Next book! 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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If you could add another chapter to the book, what would it be on? Like your encore....

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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@DwayneAlicie @hessiejones CURIOUS NOT FURIOUS! We need t-shirts! 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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@DwayneAlicie Stop asking all the good questions Dwayne! 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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What surprised you as you wrote this book? A finding, revelation, understanding, conclusion, whatever you found through the process? 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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No doubt the world of marketing has changed tremendously in the last 20, 10, and even five years (heck five months.) What is your best advice for brands to stay ahead of the constantly changing landscape? 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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@hessiejones @LauraPetrolino YES! Totally agree. That's an EVOLVED organization, but a really hard thing to do for a brand. How do you convince them to let the community lead in this way....especially when it comes to product (which is like very territorial. "it's my baby" type of situation often)

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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"community" has become such a cheapened phrase among marketers (none here, of course.) What does  REAL community look like for a brand? 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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@DwayneAlicie Ohhh...good question! 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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What do you think the biggest misconceptions, even savvy, brands have about social media? 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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@Adam Zand Such a good question! 

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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Geez...so much excitement over here it took like five minutes for the site to load....this is going to be good!

1 week, 2 days ago on Join Hessie Jones for a Special Author Q&A Today

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Lack of focus and not knowing your audience. Blockbuster and business fails in every way! Great reminder that whatever the content– from movies to blog posts– strategy is key! 

1 week, 3 days ago on A Content Strategy Fit for an Oscar

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@KerryGorgone @belllindsay Agreed. I'm so in love with this post. Such great analogies 

1 week, 3 days ago on A Content Strategy Fit for an Oscar

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