Ponte Vedra Beach, FL
Client Services Director at Arment Dietrich. Ninja.
@bobledrew @LauraPetrolino @ginidietrich You know I was thinking that same thing when I was doing research for this article Bob. You definitely give up a certain amount of control of your vision when you go public, and I think it also often forces a change in priorities. It's a hard line to walk.
20 hours, 24 minutes ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@Eleanor Pierce They were lucky in the way the sell turned out, it could have gone in a vastly different direction :(
20 hours, 34 minutes ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@bdorman264 When I read that comment in the HBR story about the majority of board members said "they’d cut down a mature forest or release a dangerous, unregulated toxin into the environment in order to increase profits." I almost choked, it feels like some horrible scene out of a sci fi movie! But I don't think it has to be an either or situation, in fact quite the contrary, smart business DOES look at all the consequences of decisions and more and more the large community understands the need to have a broader vision than the 'anything for a dime' type of perspective.
As Floridians...BP instantly comes to mind when I think of businesses stoping at nothing to turn a profit and not fulling thinking through long term repercussions. And not only did that do that on the front end of their disaster but even now with their slimy 'reinterpretation' of the lawsuit they agreed to. Let's talk about a crisis communications case study right there.
20 hours, 35 minutes ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@jelenawoehr Really well said and I totally agree with all points. I love the BCorp movement and they are great about communicating their member organizations messages. Not only that the community of B Corps that is forming do a great job in promoting and supporting each other. When a community forms around a movement it has so much more power to grow and spread, and that's exactly what's happening right now with B Corps.
I'd love to hear more about your organization and some of the things they are doing
20 hours, 42 minutes ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@JoeCardillo @jelenawoehr Obviously I agree with both of you, and as I said on Gini's post below, I think things are changing for the better because a larger amount of people are demanding it. But this is where we as communications professionals come it, it's so important that we help business tell these stories, so it starts because a part of what is expected out companies.
20 hours, 46 minutes ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@ginidietrich Ben and Jerry tried to counter offer by putting together an investment group called "Hot Fudge", but they couldn't buy shares at anywhere near as high.
And I agree, I think that day is close, of course not for every company or every investor, but I think there is a growing group of investors that do care about all three bottom lines, and specifically search out companies that make CSR an important part of their mission. Plus you have groups like BCorps that are actively motivating and promoting businesses that do just that.
1 day, 1 hour ago on Ice Cream, Business Ethics, and Fair-Trade Sprinkles
@Howie Goldfarb @LauraPetrolino I'm afraid any comment I have in response to this would be totally inappropriate!
1 day, 3 hours ago on Join Rob Biesenbach for a Special Livefyre Q&A Today
@belllindsay @RobBiesenbach @LauraPetrolino HAHAHAHA! This is a valid point!
@belllindsay @RobBiesenbach @LauraPetrolino Shush Lindsay! Thanks Rob, great point!
@belllindsay @LauraPetrolino @Heather MacGregor @Eleanor Pierce I know!!! I know!
Let's talk about body language, you have a lot of info in your book about this, and it's something that I struggle with a bit because I tend to naturally be overexpressive (both in face and body gestures) which can become even more extreme when I'm nervous. What are your best tips for using body language to work for you, not against you.
@Heather MacGregor @Eleanor Pierce I do the so a lot too!
Let's get this party started!
@jessostroff @LauraPetrolino unfortunately people like that keep repeating the same mistakes over and over, and yet they can't understand why they 'are stuck' in a career/place they don't wish to be in.
1 day, 23 hours ago on Don’t Maintain Your Reputation, Build It
Oh man, there are so many things I want to say in response to this. I agree with every point and have been in similar situations. To me, it's heartbreaking because that trust has been take advantage of, and it shows such a lack of respect for themselves and their role. I feel bad for these people more than anything, because they can't take pride in their work, and I can't imagine how you could go through your professional life so haphazard and unable to take pride in what you do.
I also feel building a strong personal brand and reputation is important, for many reasons. One, it helps people connect with and trust you. It follows you wherever you go and will support you through good and bad.
Great article Jeff! ;-)
2 days, 1 hour ago on Don’t Maintain Your Reputation, Build It
@ginidietrich @ElissaFreeman I'd like to echo FABULOUS and GRRR!!! And not every client will get it right away, that's ok. The clients that are also fabulous are the ones that still trust us enough to say, 'ok, I'm hiring you as the expert, so I TRUST you to lead our strategy in the right direction"
....and then those clients see the results and get it!
2 days, 2 hours ago on PR Flacks and Spin Doctors: The Industry is Somewhere in the Middle
Wow, what a powerful post! I think any of us who have been active in the online word for any amount of time have had at least one similar experience. It is totally unnerving, especially if you tend to be an extremely trusting person (points to self) to begin with.
But I think you pull out a very important point, be wary of those whose lives seem to exist only in the online world. There is probably a reason for that....
2 days, 22 hours ago on Online Integrity: Are You Who You Say You Are?
@ginidietrich @ClayMorgan I love this idea! Every different medium provides a different element to the story, a new angle.
2 days, 23 hours ago on Recycle Existing Content with These Four Tips
@ginidietrich @corinamanea Corina, I told everyone, 'Corina is missing, let's stop until she gets back" , but no one went for it.
How bad is it that I hadn't even heard of the Heigl/Duane Reade thing! Geez! But what an interesting case that will set an important precedent no matter which way it goes!
4 days, 1 hour ago on The Three Things, Edition 77
@DwayneAlicie @belllindsay I was impressed by 'deke' as well!
5 days, 20 hours ago on The Spin Sucks Inquisition: Lindsay Bell
@JoeCardillo @KateNolan @ginidietrich @belllindsay so posh, Winnipeg
@Joshua Wilner/A Writer Writes @belllindsay I'm laughing way harder than I should right now from this little exchange!
Well, I posted quite the eloquent and beautiful comment here yesterday, and now it is gone. So I'll try to replicate, but just remember yesterday my comment was much more insightful and intelligent. There are so many quotables in this piece, but your last line in particular stands out to me because it is so simple but so powerful. I've consulted with several non-profits, and the first piece of advice I always give is 'make your community part of your story'. Without a doubt the organizations that bring people in, and make them feel as if they are part of the organization and it's mission, are more successful. Give your community a sense of ownership and their loyalty to you, your brand, and your mission will be natural.
Great post Nick!
1 week ago on Community Building with Strategy and Value
@belllindsay I was just about to quote that too!
@RobBiesenbach @LauraPetrolino That's actually a really good plan!
1 week ago on SnapChat and Building Community Where Your Audience is
@ClayMorgan @jensie_simkins such a good point about relationship being in place ahead of time. Too many organizations think of 'crisis communications' as the strategy you put in place when something goes wrong. But actually the BEST crisis communications plan is based off of the values, relationships, and trust your organization builds all along the way.
1 week ago on Building a Community of Champions
@barrettrossie @LauraPetrolino Excellent point!
1 week, 1 day ago on Five Ways to Fight Spin and Change the Perception of the PR Industry
So today I had the most interesting discussion with a professor of ethics (for an upcoming blog post), and one of the things he said to me (that this post speaks to) is that when a organization clearly lays out values, and then follows through on those values by rewarding actions which reinforce them and punishing those that don't. AND they are fully embraced by the executive level of the company in both word and deed, an amazing thing happens...the employees form community around those shared values, it is where they find strength and kinship. It gives them power to speak out against what isn't right, and push forward what is.
@Eleanor Pierce @LauraPetrolino @jasonkonopinski Jski knows I say that with love ....not ephemeral infatuation ;-)
1 week, 1 day ago on SnapChat and Building Community Where Your Audience is
Isn't it funny how we judge people by their social network of choice. Like if someone ask you to join them on MySpace, you would totally judge them differently then say connect with you on LinkedIn. I dated a guy once who had an AOL email address still and I had a really hard time coming to terms with it. These are some of the interesting ways we now stereotype people or communities. However, now I know that I could be made into Sherk on snapchat, I'm rethinking my assumptions (oh and check yourself before you Shrek yourself, hello, I need to be friends with this dude).
Thanks for opening my mind!
@Eleanor Pierce @jasonkonopinski Over/under on how many big ambiguous buzz words can Jason put in one comment and still have it make sense????
I say 8, but I don't know the Jski word of the day skills are a powerhouse!
I love how consistency is number one! Don't confuse your community, be the same thing everywhere you go!
1 week, 2 days ago on Social Media and Brand Relationships: The Big Lie
@bobledrew If there is one thing I HATE it is snooty poodles, I'm mean sure you've got a nice haircut, but that doesn't make you better! You butt smells just like the mangy mutt down the street. It's a doggy, dog world out there and when it rains that manicured ball of fuzz on the end of your tail is still going to get wet.
Ok, done with my dog analogies for the day. Thanks for that opportunity.
@RobBiesenbach Have you read much from Brene Brown? Or watched her TED Talks on vulnerability? This is a difficult issue for me and her message definitely resonates. http://www.ted.com/talks/brene_brown_on_vulnerability
1 week, 3 days ago on Your Legacy: How Do You Want to be Remembered?
I think about this question a lot. And am constantly redefining it for myself. As I have grown and evolved, so has my perspective on the legacy I want to leave behind. In fact it is something interesting to track throughout the years because it says a lot about my basic evolution as a human. But it is something I bring into every day with me and has shaped many of the decisions I've made in life (for better or worse). I really love this reminder.
And I can't wait to read your fiction!!!!!
@belllindsay I'll see your Kangaroo Killer story, and raise you one Whale Poop story!
1 week, 4 days ago on The Three Things, Edition 76
@belllindsay I would love to have been a fly on the wall in their PR team meeting when they decided this was a good idea. I'm sure it was (as many disasters are), a well meaning action that just wasn't thought through!
1 week, 6 days ago on Crisis Communications Lessons from Malaysia Airlines
@ClayMorgan 110% exactly!
@biggreenpen that sounds like a very interesting book, and you are right Katrina was another case study in how to not do emergency management
@Eleanor Pierce @LauraPetrolino totally devastating. I seriously cannot even imagine!
@Eleanor Pierce I heart you! (p.s. -check is in the mail!)
2 weeks ago on Crisis Communications Lessons from Malaysia Airlines
@ginidietrich @LauraPetrolino I'm going to have to have my mom dig up some of my old cheer pictures!
2 weeks ago on Join Gini Dietrich for a Special Livefyre Q&A Today
Give me a S, give me a P, give me an I, give me a N!!! What does that spell...SPIN
SPIN SUCKS, SPIN SUCKS SPIN SUCK WOOOOO!
Whew, I know everyone was waiting for my cheer. You're welcome!
@bobledrew @belllindsay @ginidietrich @DallasKincaid @Danny Brown Hahahaha!!! Only here at Spin Sucks can we talk about the big issues like the dangers of pork chop undies
@DwayneAlicie @ginidietrich @bobledrew Social has made this worse in so many ways, because it's easier for sound bites to fly, and so people vote based on random snippets, vs. facts.
@belllindsay @ginidietrich Ha, you know I think I've mentioned this to both of you before, but parents always told me the same thing. In fact, the only rule I had was that I needed to communicate to them about everything. No curfew, no restrictions on things, just that I needed to tell them what was going on in my life, they might approve or disapprove, they might agree, or disagree, but as long as I communicated with them they wouldn't get angry.
@Eleanor Pierce @DwayneAlicie @ginidietrich @belllindsay Ohhhh....Ellie, so much to say about that. That's one of the biggest problems in big corporations. A total disconnect between what the c-level things the company culture is (or wants to believe it is, or is told by the middle managers vying for a promotion it is) vs. what it actually is.
@ClayMorgan @Digital_DRK #suckupaward
@ClayMorgan @@jason_ @ginidietrich Can we do the Spin Sucks Musical first? That's the whole reason I came to work here.