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@jenzings Also, I just realized you are in NH! I'm in Portland, ME! We must find a time to meet up! 

5 hours, 42 minutes ago on 14 Books to Read…or Skip

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@ginidietrich @LauraPetrolino Haha! It's ok, you are only 98% nerd. That's still respectable. :) 

9 hours, 31 minutes ago on 14 Books to Read…or Skip

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@RobBiesenbach @LauraPetrolino @joecardillo Hahah! YES! I haven't rewatched the movie yet (it's a holiday tradition to do so over Christmas), but I'm totally pump to! 

9 hours, 33 minutes ago on 14 Books to Read…or Skip

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@jenzings @LauraPetrolino I am so glad you said that! I am so glad I didn't really know what it was about because I never would have picked it up and I would have totally missed out. I'm only on book two but you've definitely inspired me to read the rest of the series. 


Um...and yeah. I didn't know about it being her first book so she could 'try this whole writing thing out.' Insane! Can you imagine having that much natural talent?

9 hours, 35 minutes ago on 14 Books to Read…or Skip

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Love this analogy. I'd add that just like winter planning you need to have foresight so you aren't stuck out in the cold. Do you need to get new tires? Do you need a new pair of boots? Are your windows and doors sealed well enough to keep in the heat. Think ahead and be proactive. 

10 hours, 24 minutes ago on How to Winterize Your Public Relations Plan

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@biggreenpen Haha! I thought the exact same thing when I read that Paula! 

10 hours, 25 minutes ago on How to Winterize Your Public Relations Plan

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@Eleanor Pierce @LauraPetrolino um...I'm not sure where I got the name Jim Colby. Yes. that's the one. Who's Jim Colby? HAHAHAHA! 

10 hours, 37 minutes ago on 14 Books to Read…or Skip

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@Eleanor Pierce I didn't like the Fourth Hand either and I'm also a huge Irving fan. 

10 hours, 40 minutes ago on 14 Books to Read…or Skip

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@ginidietrich @jenzings I just wrote about Outlander above. I'm on that series too now! She tells an amazing story! 

11 hours, 46 minutes ago on 14 Books to Read…or Skip

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I know we had this discussion before, but I LOVED Unbroken. One of my favorite books this year. Lots of good ones here to add to my list, several already on there. Once We Were Brothers is on deck. 


Here is my list:


11-22-63 by Stephen King: I adored this book. I actually sort of miss it. It mixes everything I love in a book– rich history, sci-fi, really built out characters, and I love narratives. This was actually my first Stephen King, but definitely won't be my last.


Patriot Games by Tom Clancy: I love Clancy and the Jack Ryan series. I'm not sure why I hadn't read this one yet. It was good, but I read it after 11-22-63, so it took me a bit to get used to the difference in storyline after that one. 


Unbroken by Laura Hillenbrand: LOVE, love, love, love. So inspirational to me. I'd read it again in a heartbeat and I almost never say that.


The Ocean at the End of the Lane by Neil Gaiman: I don't remember if I read this last year or this year, but it was close. All I can say is Neil Gaiman wrote it, so obviously it's amazing. The.end.


No Country for Old Men by Cormac McCarthy: I know a lot of people who loved this book. I just couldn't get into it to save my life. I even stepped away to read something else and tried again. No. I gave up for now. 


Fight Club by Jim Colby: I love the movie, but honestly this was just too disturbing for me. I set it aside, maybe some other time.


The Godfather by Mario Puzo: I had no idea how much I'd love this! It was recommended to me here actually by either @RobBiesenbach or @joecardillo or both. Coming from a Sicilian family made it even better. I have another Puzo lined up for 2015 (The Last Don)


Water for Elephants by Sara Gruen: So wonderfully told and I loved the back and forth between young and old versions of the protagonist. The animal activist that I am cringed quite a bit at the animal abuse, but it is good that the reality of animal cruelty at circuses is getting attention. Anyway, this story was so good I was able to push past it and still enjoy the amazing narrative. 


Outlander by Diana Gabaldon: Ok, had I known what this was I would never have picked it up. I was enticed by it being a historical sci-fi...what I didn't know was it is an amazing and powerful romance novel at it's core. Um...it was completely addicting and the often sort of non-romantic self that I am totally fell into mush over it. I loved this book more than I want to admit. The storytelling was fantastic and details rich.


Ender's Game by Orson Card: A re-read, but not since I was young. Definitely takes on new meaning now and gave me a lot to think about. 

11 hours, 50 minutes ago on 14 Books to Read…or Skip

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Great tips and all of them apply to planning ANY event. Ahh...murphy loves events in particular! 

1 day, 9 hours ago on Five Things You Need to Know About Planning a Media Event

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I loved this last year, I love it more this year, and I LOVE that I made your list (oh look I have three things already....) I'll do my ten minutes tonight and report back! 



1 day, 11 hours ago on The Grateful Challenge

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@Eleanor Pierce HAHAHA! I know, right? YAY!!!! So exciting! 

1 day, 11 hours ago on The Grateful Challenge

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@blfarris I've been doing a daily gratitude list every day since I was 13. It's the last thing I do before I go to bed and I love it! It helps me put perspective on life. 

1 day, 11 hours ago on The Grateful Challenge

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@Eleanor Pierce @ginidietrich That one will have to make a blog debut soon! 

3 days, 18 hours ago on Planning a PESO Strategy with Integrated Teams

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In reading all of Nikki's accomplishments I just keep adding to the end:


....and she has twins

...and she has twins

....and she has twins


I'm pretty sure if I had twins I would be able to do nothing other than try to take care of them, and even with that I'd probably misplace one of them a good portion of the time (reason #43245252342354543 it's good Laura won't have children). 


And Nikki, if you haven't seen the Godfather movies yet I highly recommend reading the book (I'd recommend this even if you had, but even more so now). It's AMAZING and definitely a must read!

4 days, 14 hours ago on The Spin Sucks Inquisition: Nikki Little

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@bdorman264 five gazillion dollars, payable to Petrolino Enterprises

5 days, 8 hours ago on Planning a PESO Strategy with Integrated Teams

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@biggreenpen Hahaha! Crazy right? Who would have thought....

5 days, 10 hours ago on Planning a PESO Strategy with Integrated Teams

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@belllindsay I also skew in the tomboy directions and tend to have a large percentage of male friends. I've rarely had issues with men in the workplace, it's been women that tend to not necessarily jive well with me. But this post brings up some great points across the board for internal communications with people of different backgrounds and interests. We are communicators first and foremost and that needs to be focused on both in our internal communications and external outreach. The former is too often forgotten. 

6 days, 7 hours ago on Internal Communications: It’s a Man’s Man’s Man’s World

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@paulroetzer @belllindsay Such great info Paul! 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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Paul, is there anything that didn't make the book that you wish you could have included?

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @belllindsay They attempt to fit everyone in a box, but often the best are that way because they sit outside of the box

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@belllindsay Ohhh...scifi question of the day! 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@belllindsay @paulroetzer @Levi Wardell I've never been but it's definitely on my list.

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @paulroetzer @LauraPetrolino Ah...you are the best ever!!! Haha! Thanks for coming Heather! :) 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @Levi Wardell I was at INBOUND this last year. Wow. What a production. The keynotes were all outstanding as well! 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @TaraFriedlundGeissinger @belllindsay @paulroetzer I was like, who is this new person that joined us?

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @TaraFriedlundGeissinger @belllindsay @paulroetzer Heather you changed your photo mid-chat....Very sly! 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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You talk about "connected customer experiences," what are some of the biggest mistakes companies make that "disconnect" the customer experience? 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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Talk to us about agency partners, you mentioned your relationship with Hubspot. What are the value of developing these partnerships and how do you evaluate where the needs are?

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@Levi Wardell Great question! 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @LauraPetrolino Ok, that brings me to another question. What's the best way to get your sales team on board with marketing efforts?

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @belllindsay considering the three of us are probably considered fossils! 

6 days, 11 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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A lot of companies are able to generate leads, but then they aren't able to properly nurture and convert them. What are some initial tactics your recommend to help an organization develop an effective lead nurturing pipeline

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @belllindsay Paul! You are like a walking encyclopedia of useful facts and articles! 

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @HeatherTweedy Interesting, @ginidietrich and I were discussing this article last night about differences between CFO and CMO's perception on marketing's success. Most interesting take away was not just how low CFOs thought it was, but that neither side knew how to quantify it


http://www.marketingcharts.com/traditional/the-value-of-marketing-where-cmos-and-cfos-differ-48371/

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@kvjincpr You are on! Go ahead and ask your quesiton

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @paulroetzer @LauraPetrolino "sobering and scary" is exactly the way to describe it! 

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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When people hear the word "technology" they translate it into "expensive," is it possible for organizations on tight budgets to have the technology needed to succeed?

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @LauraPetrolino Wow! That's shocking in today's world!

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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The best plan in the world is worthless without a solid team to execute it. What are some of the biggest problems facing organizations trying to develop a winning team

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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I'm here early! We need an early bird special! 

6 days, 12 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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I love the organization of this and it's also a really great tool in working with clients to help organize and direct their content creation. It can often feel very overwhelming and the system you've laid out here really helps to distill it down in an effective and easy to understand way.

1 week ago on Plan Your Content Using a Marketing Funnel

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