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@Eleanor Pierce @ginidietrich That one will have to make a blog debut soon! 

2 days, 1 hour ago on Planning a PESO Strategy with Integrated Teams

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In reading all of Nikki's accomplishments I just keep adding to the end:


....and she has twins

...and she has twins

....and she has twins


I'm pretty sure if I had twins I would be able to do nothing other than try to take care of them, and even with that I'd probably misplace one of them a good portion of the time (reason #43245252342354543 it's good Laura won't have children). 


And Nikki, if you haven't seen the Godfather movies yet I highly recommend reading the book (I'd recommend this even if you had, but even more so now). It's AMAZING and definitely a must read!

2 days, 22 hours ago on The Spin Sucks Inquisition: Nikki Little

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@bdorman264 five gazillion dollars, payable to Petrolino Enterprises

3 days, 15 hours ago on Planning a PESO Strategy with Integrated Teams

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@biggreenpen Hahaha! Crazy right? Who would have thought....

3 days, 17 hours ago on Planning a PESO Strategy with Integrated Teams

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@belllindsay I also skew in the tomboy directions and tend to have a large percentage of male friends. I've rarely had issues with men in the workplace, it's been women that tend to not necessarily jive well with me. But this post brings up some great points across the board for internal communications with people of different backgrounds and interests. We are communicators first and foremost and that needs to be focused on both in our internal communications and external outreach. The former is too often forgotten. 

4 days, 14 hours ago on Internal Communications: It’s a Man’s Man’s Man’s World

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@paulroetzer @belllindsay Such great info Paul! 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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Paul, is there anything that didn't make the book that you wish you could have included?

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @belllindsay They attempt to fit everyone in a box, but often the best are that way because they sit outside of the box

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@belllindsay Ohhh...scifi question of the day! 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@belllindsay @paulroetzer @Levi Wardell I've never been but it's definitely on my list.

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @paulroetzer @LauraPetrolino Ah...you are the best ever!!! Haha! Thanks for coming Heather! :) 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @Levi Wardell I was at INBOUND this last year. Wow. What a production. The keynotes were all outstanding as well! 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @TaraFriedlundGeissinger @belllindsay @paulroetzer I was like, who is this new person that joined us?

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @TaraFriedlundGeissinger @belllindsay @paulroetzer Heather you changed your photo mid-chat....Very sly! 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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You talk about "connected customer experiences," what are some of the biggest mistakes companies make that "disconnect" the customer experience? 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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Talk to us about agency partners, you mentioned your relationship with Hubspot. What are the value of developing these partnerships and how do you evaluate where the needs are?

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@Levi Wardell Great question! 

4 days, 18 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @LauraPetrolino Ok, that brings me to another question. What's the best way to get your sales team on board with marketing efforts?

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @belllindsay considering the three of us are probably considered fossils! 

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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A lot of companies are able to generate leads, but then they aren't able to properly nurture and convert them. What are some initial tactics your recommend to help an organization develop an effective lead nurturing pipeline

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @belllindsay Paul! You are like a walking encyclopedia of useful facts and articles! 

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @HeatherTweedy Interesting, @ginidietrich and I were discussing this article last night about differences between CFO and CMO's perception on marketing's success. Most interesting take away was not just how low CFOs thought it was, but that neither side knew how to quantify it


http://www.marketingcharts.com/traditional/the-value-of-marketing-where-cmos-and-cfos-differ-48371/

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@kvjincpr You are on! Go ahead and ask your quesiton

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@HeatherTweedy @paulroetzer @LauraPetrolino "sobering and scary" is exactly the way to describe it! 

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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When people hear the word "technology" they translate it into "expensive," is it possible for organizations on tight budgets to have the technology needed to succeed?

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@paulroetzer @LauraPetrolino Wow! That's shocking in today's world!

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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The best plan in the world is worthless without a solid team to execute it. What are some of the biggest problems facing organizations trying to develop a winning team

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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I'm here early! We need an early bird special! 

4 days, 19 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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I love the organization of this and it's also a really great tool in working with clients to help organize and direct their content creation. It can often feel very overwhelming and the system you've laid out here really helps to distill it down in an effective and easy to understand way.

5 days, 14 hours ago on Plan Your Content Using a Marketing Funnel

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Great outline. I think you nailed a lot of the main sticking points that not only steal an author's soul, but also prevent them from ever completing their book in the first place (which seems to happen to many)

5 days, 15 hours ago on How to Write a Business Book Without Losing Your Soul

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@belllindsay @ginidietrich @LauraPetrolino I'd guess you've read it somewhere down the line. It's a pretty classic sci-fi type book

6 days, 11 hours ago on Anonymous Social Media: Why You Shouldn’t Participate

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@ginidietrich @Digital_DRK @belllindsay @LauraPetrolino I didn't watch the movie. Which maybe is why I still like the book. Is it my favorite book in the world, no...but it's interesting and makes me ponder....

6 days, 11 hours ago on Anonymous Social Media: Why You Shouldn’t Participate

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Interesting perspective Paula. And nice branding touch having that word focus be written in GREEN PEN! 

6 days, 17 hours ago on The Dharana of Planning

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You know I was thinking about this the other day. I'm re-reading Ender's Game (man such a classic, it's been way too long since I read it last) and was thinking about the power that anonymity breeds (for those not familiar, two children basically take over the world by writing political commentary anonymously on the internet). In many cases a careless power because the feeling of lack of association and thus responsibility. People are sooo easily affected by others on the internet and opinions, statements, political ramblings those people make anyway, when you take away the consequence involved in making those statements (or give the illusion you are) you are setting up disaster. 

6 days, 17 hours ago on Anonymous Social Media: Why You Shouldn’t Participate

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@steve_dodd Such a great point and distinction! 

6 days, 18 hours ago on Anonymous Social Media: Why You Shouldn’t Participate

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@Digital_DRK YAY!!!!! This is a time of great celebration!! And many of us have long said that @ginidietrich has Gini-dar. This amazing ability to know when someone needs a bit of a friendly pat on the back– and BOOM!– make them the FF (or now Spin Sucks Inquisition) that week. It happened to me, it's happened to many. 


Selfishly (it's all about me, right?) I'm very glad that you were chosen on this faithful Friday, one year ago.


And happy 51st birthday!!! Way to tackle a half-century in style. Can't wait to see what you have in store the next 50! 

1 week, 2 days ago on #FollowFriday: Darryl Robinson-Keys

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Whoa! I can feel the energy zooming off of this page! I love it! We definitely need to meet sometime soon Jayme! Great learning about you!

1 week, 2 days ago on The Spin Sucks Inquisition: Jayme Soulati

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These stories never cease to amaze me. Both that people do this stuff and that people think they can do this stuff and get away with it. 

1 week, 3 days ago on Orchestrating Viral Social Media? Claiming #AlexFromTarget

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We just finished the process of really digging into who our ideal client is and it pulled out some really interesting things that I'm sure will be crucial for our business development efforts moving forward. 


Of course some of what you outline for your client persona is expected, but some of the details, traits, and important aspects of what exactly that ideal client looks like are not as obvious– but in many ways the most important.


Now that we've gone through this process we can be super targeted in our biz dev efforts, which will better help the right people find us and vice versa. It's been a really interesting process. 

1 week, 3 days ago on Business Development for Communications Firms

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@biggreenpen  Not to speak for @belllindsay (but I am) I'm sure we can get you a copy of the recording Paula...no fret! 

1 week, 3 days ago on Business Development for Communications Firms

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Oh new toys! I'll be checking all of these out over the weekend. Especially interested in StratPad and Speaktoit! These are fantastic! 

1 week, 4 days ago on Ten Apps and Tools to Make Your Strategic Planning More Productive

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@belllindsay @lizreusswig @LauraPetrolino Hahaha! Video of juggling shall happen, but I need to warn you all in advance it will most likely look like me throwing stuff up in the air and watching it crash to the ground. So you'll need to use your imagination! 

1 week, 4 days ago on Bad Planning: A Cautionary Tale

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I've been singing a lot in our meetings lately. I think this is a good strategy as well. Today @belllindsay and I sang "My Favorite Things" prior to starting our meeting. I've already informed her tomorrow we shall sing "Wind Beneath My Wings"

1 week, 5 days ago on How to Structure a Successful Planning Session

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