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Excellent post! Over the years working in social media, I have had to put to work my HTML skills on different blogging platforms, to make minor corrections to websites and Facebook apps..when calling the web developer and explaining would be longer and more expensive than just making the minor correction myself and in understanding the issues around what I am asking tech folks to do. Before working in social media, as a brand marketer for CPG goods, I always made it a point to visit the factory floor to understand how the product was made. Learning a bit about the technical end of digital marketing strikes me as in the same league! I agree- take a course, buy a book, read a website- learn a bit about HTML to be a better digital marketer.
1 year, 8 months ago on Marketers still need to learn some basic HTML
Back to basics approach Gini! As PR & marketing pros we hone our writing skills in corporate speak, where online storytelling brings us back to creative writing class.
1 year, 9 months ago on Three Steps to Create a Compelling Business Story
Nice post, Gini,
To expand on one point – in the case of Sponsored Tweets, which I place fairly often for clients, the point is NOT to create an ad or advertorial, but rather to “publicize” previous content that has been effective. Though there is an option to create original tweets, publicizing your best tweets, shown by Twitter’s analytics was the original concept.
I think sponsored content of all sorts- blog posts, sponsored tweets and Facebook posts...along with the reemphasis on product placement and advertorials has definitely muddied the waters, but the role of the storyteller is, more threatened by robo writing driven by analytics than by redefining advertising.
1 year, 9 months ago on How Paid and Earned Media Should Work Together
The next step is to contact the banana slicer manufacturer and see if they saw an uptick in sales...
1 year, 10 months ago on How Social Media Works, or What I Learned from a Banana Slicer
The only thing I would think to add to this post is integration. PR cannot be stand alone...nor can any other piece of the marketing mix. Selling clients on how PR integrates into the rest of the marketing program actually makes measuring results easier as the entire campaign rather than the incremental PR aspect is measured, as it should be.
1 year, 10 months ago on The True Art of PR is Combining Creativity with Results
Irrelevant might be a bit strong- but I get your point regarding privacy...we seem to whipsaw a bit on whether younger generations like more or less of it. Maybe as we bemoaned how the Millennials seemed to share publicly every personal bit of their life...theylearned that this is not always a good thing :-)
I think Facebook will always have its place as a way to learn and share information no matter the generation, but more private thoughts will go to more private places ;-)
1 year, 11 months ago on How Facebook Could Become Irrelevant
I think we often mistake "one hit wonders" for geniuses. This , it seems often leads to the prima dona acting like, well..a prima dona. Managing a prima dona sometimes means restraining yourself or key members of your staff in creating one in the first place. So, I'd have to add, after hiring smartly, make sure you check yourself when your star does something outstanding and remember, behind every star is a tremendous team of talented people.
Yea, it's hard.
1 year, 11 months ago on Fire the Prima Donna! Three Reasons it Will Save Your Business.
@JasKeller1 I think that risk has its place in any marketing plan. I had a boss once who told me to always have a portfolio approach to planning - some programs should be safe, some should be risky and some in between...a lot like stock investing, I think :-)
2 years ago on Will Lack of Creativity Be the Demise of the PR Industry?
@ginidietrich Great minds think alike...I just wrote an post on it....then saw your comment http://redropesdigital.wordpress.com/2012/10/22/content-creation-curation-and-pr/...You are right - it is an exciting direction.
Seems like this is leading into a discussion of "what is PR?" Which, with the proliferation of screens, the rise of social media and the demise of print... seems to be coming pretty frequently these days. We have positive relationships with other agencies with whom we work on a single account more because we tend to not get too hung up on what is social media/what is promotion/what is PR. I THINK creative PR is doing something to raise the visibility of the brand - the execution might not look like a PR tactic...but the role of the PR professional is in developing the idea...often because PR travels in those circles that offer those opportunities.
good ordering too, Gina! Think about your goals and align your efforts to your goals...before you even think about measuring.
2 years ago on The Complete Marketing Communications Measurement Guide
@maryanneconlin It's not only about the technical part of managing social media accounts, it's the focus and "getting into the role' of the brand personality that I think is difficult if you are switching back and forth. I've had blogger posts of timely recipes that I've wanted to share on more than one clients' account, that required thinking through how to position it on each brand's Facebook page and when it was most appropriate...easy to mess up if not in "character" :-)
2 years ago on KitchenAid Handles Offensive Tweet Crisis Extraordinarily Well
Too true! I find just using the API is the best way to manage multiple Twitter accounts. It is rare that you have several clients that you need to be tweeting for at one time. More importantly, when on a brand account, you should be immersed in the brand personality. It's not quantity, but quality that drives engagement.