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I wish you guys focused on more ROI driven mobile strategies like text marketing. Apps are dead (1B apps on the market, unless you have serious $$, it's not going to be your long term marketing tool) and ads suffer from fat finger.  Otherwise this is just a discussion of social media on the go programming.  Really not mobile marketing at all.

1 year, 5 months ago on Conversation @ http://www.ipglab.com/2013/02/27/mobile-marketing-wins/

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Of course, I agree with this piece.  I am shocked at the sheer number of people who utilize the power of their follower count as leverage when attacking a brand or a person.  What shocks me even more is that these same folks are out there pitching brands for their business OR better yet, are being paid as brand influencers.  While I don't think Social Media is dead (good lord, I hope not, I run SMCLA), I think that many in our own community need to step back, and take a look at what they are doing.  While the medium facilitates communications between brands, brand shaming and personal attacks have to stop.  In addition, I would like to see brands do a better job at screening their influencers to find out who is an online bully before they are hired.  

1 year, 6 months ago on Social media is a giant scam

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As a success story, do you feel Branch is a bigger fish in a smaller pond by moving back to NYC? That you can have a greater impact on this movement?

1 year, 7 months ago on Why Branch Is Moving Back To New York City

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As a success story, do you feel Branch is a bigger fish in a smaller pond by moving back to NYC?  That you can have a greater impact on this movement?  

1 year, 7 months ago on Why Branch Is Moving Back To New York City

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Oddly enough, what needs to be changed in the tech world, is what is embraced by the marketing community. Want me to share something for you? I'm on it, why wouldn't I help a friend?  But you are right, in the business community, in the entrepreneurial idea space, blind approval does no one any good.  

1 year, 10 months ago on The False Loyalty of the Echo Chamber

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