Well, judging by the comments, another things is for certain - no echo chamber exists in Rhode Island either. More posts about the silent killers like this please :) Could almost be a series "The Silent Killers"...
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Perhaps the nice thing about native is that it's not going to be dominated by large brands that we all already know about and could ultimately care less to see ads for. The key to native is self-serve, and with self-serve it's really up to the advertisers and marketers to dive in and find platforms/formats that give them some leverage.
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