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Humor and a lesson in Facebook profiles and marketing. Damn, what a fine piece... of content.
1 year, 5 months ago on The Part Where Facebook Thinks I’m a P0rn Star
1 year, 5 months ago on Hummingbird Update: What it Means for PR Pros
Nice roundup on the topic, Gini.
@KenMueller @LizJostes You talk about internal cultures. True that Micky D's was a majority share holder in Chipotle, but they divested itself of those holdings entirely. Partly, from what I read, because the cultures of the two companies were not simpatico.
1 year, 6 months ago on A Lesson in Storytelling, Corporate Culture, and Social Business from Panera and Chipotle
Ken, great examples and thanks for highlighting these chains' individual efforts.
A question: When you write, "They’re not completely “there” yet, but they are close, and they are moving in the right direction..." what do you see as the point of "arrival"for them? What would that look like if you were to write a follow up piece a few years down the road?
@martinwaxman @rustyspeidel I don't think it's completely a matter of finding a way to cut through "clutter". Creativity and timing have a hand in that. I believe it still comes down to understanding an objective, developing a strategy and executing with finely honed tactics. Agencies need to adopt a range of new skills sets and demonstrate the experience using them. There are agencies, but proof of their growth, that are moving in this direction.
1 year, 8 months ago on What’s the Future of PR?
@ginidietrich @BobReed Amazing, isn't it?
1 year, 9 months ago on The Four Different Types of Media
Gini, don't forget leveraged sharing. One of the most underused distribution pathways is using all this hard-won content to influence prospects I recently ask a client if they're using the blog posts I wrote in follow-up communication to sales targets, and said he never would have thought to use them that way.
@Sean McGinnis @BobReed I'll call you tomorrow.
1 year, 10 months ago on I’ve Accepted a New Job with Sears
Holy schnikes, Sean! Congratulations!
Rock solid, Sean. Nice to see inclusion of the the customer care component. So many smaller to medium-szied B2B companies overlook this all too important source.
1 year, 11 months ago on Finding Keywords: The First Step to Blogging Success
Reader I knew about, but Alerts too?!? Thanks for the skinny on Talk Walker!
1 year, 12 months ago on Lots of Changes at Google: What it Means for You
How many times can these people seemingly write the same book over and over and over again? Every time I see a new title I think of a single word: derivative. I'm better off reading one-off case histories of real companies doing real work on Marketing Profs and Marketing Sherpa.
2 years, 1 month ago on Dear A-Listers: I’m Worried About Your Souls
Wow! How did i miss this news? Oh, man... I can't believe I just wrote that.
What a logical extension of the "Gini" brand. Makes total sense that you'd write something like this. Looking forward to it!
2 years, 2 months ago on Spin Sucks: The Book
Hi, Nick. Nice to meet you! The dog thing around here happens several times a day. Just no camera to catch it.
2 years, 2 months ago on #FollowFriday: Nick Kellet
@Lisa Gerber @ginidietrich It makes me shake my head. They do themselves, and us, a disservice. It doesn't move the profession forward. I haven't done a media relations campaign in years.
2 years, 4 months ago on PR vs. Integrated Communications
@Lisa Gerber @jasonkonopinski @thejoshuawilner Evernote is great. I'm just waiting for Evernote to post the Apple Script video before I can switch over.
2 years, 5 months ago on Tackle the "Some Day" List Now
I'm going to my first Toastmasters meeting tonight. Nothing replaces good preparation and practice, but, like anything else, doing more of it consistently breeds familiarity and confidence. Here's the ironic part: I was a speech major in college. But, as I said, if you don't use the instrument, you forget how to play.
2 years, 5 months ago on Preparing to Become an Outstanding Public Speaker
Dance on that grass, Lisa! Huzzah!
2 years, 6 months ago on The Grass is Greener Underfoot
Besides clear communication and managing expectations, this demonstrates ignorance on the part of Samsung. And that information deficit goes straight to the top. Samsung's lawyers waited three days to tell the CEO that it lost the recent Apple lawsuit. The CEO reacted very poorly. One of the biggest tech stories of the year and this guy didn't know what was going on? Begs the question of how big a bubble these people live in.
2 years, 6 months ago on Samsung Threatens Bloggers and Provides a Valuable Lesson
@ginidietrich If you have, I'd pay money to learn about it.
2 years, 6 months ago on Performance-Based Pricing in a Billable Hours Industry
When prospects have asked us to put "skin in the game" it's always been some kind of fee holdback to be "rewarded" if the the goals were met. I'd be skeptical if companies would be willing to part with multi percentage, show business-type payout. It's an interesting question nonetheless.
My morning is a wash. 6:00 a.m. the Freshman gets up fed and pushed out the door at 6:45 (the dog gets feed in there, too). Then it's the seventh grader at 7:00 and she gets the boot at 7:45. In between I check FB and email. Workouts are now pushed to noon because I couldn't bear starting my day at 9:30.
2 years, 7 months ago on How Successful People Spend the First Hour of their Day
@Sean McGinnis I hate her, too.
@AnneReuss HI, Anne. Yes, I'm wearing them now.
2 years, 7 months ago on #FollowFriday: Anne Reuss
Knock. My. Socks. Off. Awesome.
The message of your video came from a perspective that I never considered before, Anne. We all talk about the access social media can deliver... access to new customers, prospects and communities... but not about accessibility and the ability to simply communicate.
Following you in 3..2..1. Now.
We have a client that, through every fault of his own, will likely lose his job simply because he has failed to engage in social, despite all the proofs we and his attending a two-day seminar on the topic have provided. Instead, he defaults to the same channels and is surprised that he gets the same results. Some people are intractably resistant to change as the world moves on around them. I simply call it lazy.
2 years, 8 months ago on The Strangest Argument I’ve Ever Had On Social Media
It goes with short attention spans and short term profit myopia. Too many business people won't tolerate failure of a marketing push that doesn't produce what it originally intended. As counselors, we have to be firm in our convictions of what we plan needs to have good research to back it up. And, much to the consternation of many, they'll have to pay for that, too.
Great stuff, Ken.
2 years, 8 months ago on Applying the Scientific Method to Your Social Media Plan
@KensViews Couldn't agree more, Ken. I tell prospects that we have a monthly minimum. If they balk at that, let them move along.
2 years, 8 months ago on The Problem With “Down and Dirty” Marketing
@annelizhannan @Lisa Gerber @jelenawoehr So right, Anneliz. Lassoing those factors and distilling them down into a workable plan is part of the battle. But we have to know when to push back to make sure the basic approach is sound.
@jelenawoehr @Lisa Gerber I agree that there needs to be a balance. Heading off into "truthiness" territory or analysis paralysis land is only asking for crap on a shingle. In the end, it smells bad and you'll never be able to nail it down.
@ginidietrich Again Apple. It recently stripped out its podcast capability from iTunes and made it its own app.
2 years, 9 months ago on You Can Be the Next YouTube Star
@ginidietrich And do not count out Apple. http://finance.yahoo.com/news/gruber-something-big-going-apple-204045872.html
I've never seen this approach applied to banking before, Jeannie. This will be interesting to follow.
2 years, 9 months ago on Culture Wins
@HeatherTweedy Fine and dandy, Heather! I'll pass along your regards.
2 years, 9 months ago on #FollowFriday: Heather Tweedy
Hello, again, Heather!
@geoffliving Indeed, Geoff. Lesson learned.
2 years, 9 months ago on The Sound of Silence
I haven't written about his topic like you and Geoff did, Jason, but several months back I too decided to back off the confrontation re: political point-proving and deliver more positive, helpful and business-oriented information. I'm no wallflower, but since then, I've attracted more positive interactions, better social media connections and a better outlook.
@NicoleJLeBlanc You put a finer point on this Keystone Cops approach to prickly questions from the media.
2 years, 9 months ago on PR Pro Charged with Barricading Reporter in Room
Jeez. Reminds me of King Arthur in Monty Python and the Holy Grail: "Run away!!"
Love the analogy @Janet Tyler . A big challenge, particularly with so many B2B SMB business owners, is that they know these social media "kids" are out there, but perceive them like noisy neighborhood brats that, if ignored and avoided, will just go away. In reality, some well-placed listening to how the kiddies are channeling discussions, could show the adults that they are far from knowing everything.
2 years, 9 months ago on My Son, the Social Network
Loved this post, Ken. Across the board authenticity, whether you're right or wrong, delivers a balanced human being, in business and everywhere else.
2 years, 9 months ago on Small Business Weapons: Vulnerability and Getting Naked
Congrats, Gini! Looks all is going to plan for world domination.
2 years, 10 months ago on Arment Dietrich Creates Partnership with Thornley Fallis
Boy! Talk about link bait. Hehehehe. Brilliant, Danny.
2 years, 10 months ago on Everything Is Dead
"It's a shame we have to still write about this." Indeed, Danny. This pervasive lack of understanding that a relevant, targeted message that delivers on the "what's in it for me and my readers" message is not a social media problem or a media relations problem. It's a training problem.
2 years, 11 months ago on If You Want to Pitch A Blogger Successfully, DON'T Do This
@DallasK @ginidietrich I had no fear. I've got the legs for it. The abs? Uh, not so much.
2 years, 11 months ago on #FollowFriday: Dallas Kincaid
I guess I'll have to friend him... he lives in one of my favorite states.