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I'd be curious exactly how Foursquare plans on getting this idea to scale. Personalized ads & micro-segmentation are fantastic, and make a lot of sense on paper, but without a true next-gen vision and enhanced ad tools, it's difficult to get anyone beyond the biggest, most sophisticated advertisers to invest in "smart" ads. Right now, they simply require too much effort to be ROI-positive for most mid- and long-tail advertisers. Long term, I think "no more dumb banner ads" makes total sense, but there are rather significant barriers to be overcome in the meantime, and I'd be curious to know how Foursquare plans to do this. I guess that's what they're figuring out in their trial...
2 years, 1 month ago on How Foursquare plans to monetize: no dumb banners, all specific targeting
@jdlasica @Myles Younger Should have mentioned: Clicky does cost money. But it's a relatively low annual fee...something in the $60/year range I think. As far as I'm concerned, the price is more than worth it for the extra level of data and added reliability you get over Google Analytics.
2 years, 1 month ago on How much traffic is your website really getting?
We use Clicky (www.GetClicky.com). It's installed on our server, so it's as close to 100% reliable as you're probably going to get. One reason we switched is that we began to suspect that Google Analytics was undercounting or missing visits. Also, with Clicky, you get very granular, visitor-level data that Google Analytics doesn't provide (Google is capturing this detailed info, but they keep it under lock and key for their own use and don't give site owners access to all the traffic data that's collected). I know Google Analytics is pretty much the industry standard, but I don't recommend it to anyone. Your first-party site data is extremely valuable, so companies would be well advised to explore the available non-Google Analytics options.