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Thanks for the practical wisdom on moving forward. As my brother said, "2012 was a bitch!" Looking for personal growth and positive change in 2013!
11 months ago on Top 10 Most Important Lessons of 2012
Excellent advice, Jake! Unfortunately, templates probably won't go away for two reasons: the time required to write each customer a "custom" response, and the general lack of competence in writing at most dealerships. But at least writing custom templates, and then personalizing them a bit for each customer, would help. I find the templates available from CRMs to be generally poor (yes, I am REALLY picky about writing). I preferred to write my own templates, then further personalize them for each customer.
1 year, 2 months ago on Are You A Victim of ETT (Email Template Theft)?