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Thanks for the practical wisdom on moving forward. As my brother said, "2012 was a bitch!" Looking for personal growth and positive change in 2013!

2 years, 3 months ago on Top 10 Most Important Lessons of 2012


Excellent advice, Jake! Unfortunately, templates probably won't go away for two reasons: the time required to write each customer a "custom" response, and the general lack of competence in writing at most dealerships. But at least writing custom templates, and then personalizing them a bit for each customer, would help. I find the templates available from CRMs to be generally poor (yes, I am REALLY picky about writing). I preferred to write my own templates, then further personalize them for each customer.

2 years, 6 months ago on Are You A Victim of ETT (Email Template Theft)?