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Beautifully written, though I'm sorry it unfolded from hurt and disappointment. That said, someone who tells another someone that it's not going to work whilst lounging around post-intimacy is a coward, and possibly a player, but definitely a coward. Scared of that intimacy and isn't ready for anything of real value. So, feel whatever comes up for you and move on to the next moment. That's all we have are moments. You're a runner -- run toward something brighter. xo
4 weeks, 1 day ago on The Heartache Diet
Lots to comment on here but - for once - I'll be brief. ;) Yes, totally agree that The Drop may be the 2013 imperative. It's been brewing for a long time and we've reached critical mass in terms of sitting at the table with a new client, explaining that social is most effective when infused throughout their plans and culture, and that (gasp!) we may not actually be tweeting for them. This is where it gets dicey for some -- understandably - but the minute the plans are framed as social business vs. social media, the entire project has perceived weight vs. perceived lack of any real strategy or skill. Suddenly it all has meaning. I think outlining the business of social - perhaps by calling it social business - lets everyone know your work is about a cultural shift internally as much as it's about the effective use of the tools. Ok, that wasn't brief. :)
4 months ago on Is Social Business a Buzzword or is There More to it?
Very nice, Jon. Easy to grasp plan for anyone feeling overwhelmed.
5 months, 2 weeks ago on How To Write A Social Media Strategy (Part 3) – The Digital Audit
Very mature, seasoned, and reasonable approach. I, too, said "get off my lawn."
10 months ago on An Invitation for Cathryn Sloane
I often regret leaving Chicago. Born and raised. Best city in the world. Everything you love about NYC is available in Chicago...without all the mean people. ;)
1 year ago on Goodbye New York, Hello Chicago
I suspect Dana is taking her cues from unmarketing Scott Stratton's "Unmarketing" guide. A good thing in my mind! And I didn't see the need for additional coupons for your friends because she accurately identified you as an Influencer, because now, I will go plunk down my $1.50 (or whatever) to try McD's #freshpots. Everybody wins!
1 year, 7 months ago on McDonald's Gets Social Media Right and I'm Lovin' It
I think that's because Dunkin is franchised vs. Starbucks who is not. Doesn't excuse Bux lack of communication because they're so digi-forward. @dunkinchicago
ginidietrich Corrine, Kareen, Kahren - ;)
2 years, 3 months ago on A Message from Gini Dietrich’s Mom
Happy Birthday, Gini! Our mothers may be kindred spirits as mine often apologizes for "Karyn" vs. "Karen". Hard to believe people can mispronounce or misspell that, even when it's spelled for them: K. A. R. Y. N.
Moving on, I can recall a few times in my teens when I heard "I always love you but I don't always like you." OMG! Can you believe? Well, yes you can because apparently our mothers were separated at birth.
We're both lucky to have moms around to help celebrate the children we were and the adults we've become. Wishing you a lovely trip around the sun! Hugs to your mom.
Great overview. Sometimes you just have to throw some stuff at the wall where new technology is concerned. Example: I just recommended that a specialty automotive client get active on a car enthusiast's social check-in site/app. They're out and about all the time so they'll check in with photos of cars they're test driving, delivering, and exploring with a simple final call to action: Call us for your hassle-free test drive and new car lease.
Will let you know how that turns out!
2 years, 7 months ago on Geo-Location Marketing