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I DO think I need to brush up on my Excel skills and might do just that this spring. But the key to surviving this transition to Big Data is to be open-minded and willing to learn. It's so refreshing that we don't have to rely on some of those crazy equivalent advertising value formulas from the Wizard of Oz days. We gain more respect when we are data driven.

3 years, 1 month ago on Big Data: Five Essential Skills for Public Relations to Master


@tinu @shonali. I just love that you think Texans are so honest! But also insulted that neither of you mentioned SAN ANTONIO, the friendliest city IN Texas.  I thought this post was interesting because I started to reflect on how our cultural influences would affect our answer, which, when I got to the comments, I see is a thread. Thanks for making me think on the weekend.

3 years, 1 month ago on How Are You?


Thank you for this post. I agree with your premise about using the "boutique" label. What do you think they are reaching for? Their next move would be interesting to watch.

4 years, 6 months ago on Edelman Has a Brand Integration Boutique?