Toronto, Ontario, Canada
Bio not provided
@ginidietrich Okay maybe a subjective term - but in my book I define it as someone who practices what they preach and shares what they've learned.
1 year, 11 months ago on Blogging Mistakes Equal Lessons Learned
This is what a true "A-lister" online or in real life does...makes a mistake, addresses it, learns from it and shares with others so they at least know the perils. Thx BFF.
@PattiRoseKnight @ginidietrich LOL - why am I not surprised...however a true sign of growth is acceptance of change so no one epitomizes that more than @ginidietrich :)
2 years ago on #FollowFriday: Work Wife, Patti Knight
@ginidietrich Sorry - "forced" meaning the decision to consider an assistant in the first place vs being forced to hire just about the best "work wife" anyone has ever known. :)
Best "forced" decision you have made to date BFF was take on your amazing work wife. :)
@ginidietrich Exactly - in a way I think it genius whether they had planned this or not - since isn't one of the goals in any type of "announcement" here to get people talking?
2 years ago on Marissa Mayer: Why Are We Still Having this Conversation?
Okay call me simple here but seriously has it been that slow a news cycle that we need to put Marissa Mayer under the microscope to the extent that some have since the announcement? I believe that one should be given a chance to prove what they can do and let the results speak for themselves. With that - best of luck Ms. Mayer - win, lose or draw without even having your name on your office door yet the Yahoo brand is back in play.
@ginidietrich If anyone can persuade an establishment to offer delicious "freebies" it's you BFF. :)
2 years ago on Five Ways Marketers Should Use Foursquare
Sad that surface is weighted heavier than substance whether you are a "girly girl" or "one of the boys". Happy to share this lesson my friend. Cheers, Andy
2 years, 2 months ago on That Post About Sexuality, the Workplace and the Award
@ginidietrich Absolutely - sorry just having a little fun with you and Danny...definitely worth checking out especially since you've never steered me wrong yet BFF. :)
2 years, 2 months ago on Three Reasons Facebook Camera Will Work
Thanks for the overview BFF - was noodling the pros and cons here so your points are well taken. And of course when you get feedback like "the FB experience on mobile as it stands is shit on all platforms"...from Danny Brown well what more does one need to make up their mind? LOL
I love how you position things as "thriving" my friend - as if you wouldn't have it any other way then you are going to be a happy and successful soul - in business and life. :) Cheers to you and all of us who call ourselves small business owners. Andy
2 years, 2 months ago on Five Questions to Ask (and Answer) for Small Business Week
Awesome news - couldn't have happened to a better group of folks. Break leg BFF, Joe, Martin and teams.
2 years, 2 months ago on Arment Dietrich Creates Partnership with Thornley Fallis
As in 'break a leg' :)
2 years, 5 months ago on A Break from Social Media Is Killing Carnival Cruise Lines
H-I-L-A-R-I-O-U-S. Happy brithday Mrs. D.
2 years, 5 months ago on Happy Birthday to Me from Jack Bauer
@lisa Gerber @DonovanGroupInc First (and honored) maybe...but not the last. :)
2 years, 6 months ago on Our First Adventure: Picking Grapes For the Wine
What can I say - I love this blog and the stories of your adventures together over a glass of the "grape". :)
Great post and spot on to what I think we who call "PR" our life's passion should be doing. Kudos to Heather (and of course our friends at Spin Sucks) for this opportunity to gain a better insight into you and your passion for the industry Nikki. All the best for 2012. Cheers,
2 years, 6 months ago on The One Thing All PR Pros Must Commit to in 2012
You are the epitome of transparency my friend and by "walking/talking the talk" inspire us all. I'm with you as always. Here's to an uber-successful 2012 for us all. Cheers BFF,
2 years, 6 months ago on Welcome to the New Year!
I'm there with you Erica...I have found that a pitch that isn't based on relevance or timing is more likely to fall flat and tune out the audience than one told as a "story" and after much listening has been applied to that audience. No one truly wants to hear what you think your product or service can do in the marketplace...what they want is to know is what it can do for THEM specifically. Miss that and you miss the mark completely.
2 years, 7 months ago on All Hat and No Cattle: a PR Mistake to Avoid
As I shared on FB - I especially loved #6...being a target shopper (i.e. in/out and avoid all lineups) will be definitely doing a bit more shopping in the Apple store as a result. :)
2 years, 8 months ago on Eight Social Media Trends for 2012
I hate when you try to create an incredible mash-up video contest that would have featured some of Gini Dietrich's greatest photos/videos to the sound track of "Moves like Jagger" and post it to Facebook - it immediately gets pulled...but I digress. Actually that felt good...:) Thanks Molli. LOL
2 years, 8 months ago on Three Things I Hate About Social Media
I think many would definitely benefit from your offer to demonstrate how to use analytics to generate new content. I think keeping focused online is as important as being focused in your real life interactions and engagement. I find that when I'm feeling overwhelmed I need only check out how others are managing their time and see if that might (with a few minor adjustments) help in my specific case. Looking forward to the forthcoming examples re: analytics my friend. Cheers, Andy
2 years, 8 months ago on Climbing Out of the Social Media Rabbit Hole
Thanks for this Margie and to @amysept for sharing this morning - have shared with my colleagues at the United Nations High Commissioner for Refugees here in Canada as well. Cheers, Andy
2 years, 9 months ago on A Blogging Hiatus Till We Get This Done
Great topic Erica - something that many hope they could do but are sometimes not equipped to accomplish. My philosophy is collaboration for the benefit of all involved - client first, partners second and then me. If a situation arises where it makes more sense to step aside and allow another relationship form between client and partner then all it does is further cement a great relationship. Maybe a little simplistic but has definitely reaped benefits for me in doing so.
2 years, 9 months ago on Strength in Numbers: The Benefits & Challenges of Collaboration
I loved this post Erica - especially your point of interpreting data to make sure you are still on track or heading off the rails. I think taking time out to review what you've said and how it has been received (via blog comments) helps to formulate your next steps - whether the responses have been positive, negative or neutral. Only strengthens the quality of the blog and the effect of your message. Cheers.
2 years, 10 months ago on Content 411: Blog Comments vs. Blog Content
@ginidietrich Yes but begrudgingly. :)
2 years, 11 months ago on Achieving Workplace Equality
I personally enjoy when Charles Arment's "partner" gets riled up over an issue. :) Opinions vary but I think that if you can deliver on what you promise in business it doesn't matter what chromosomes are part of your make up. Here's to being measured by the strength of your professional character vs the gender attached to your skin.
Amazing post on not only the "debt ceiling" crisis and the average person's let alone American's understanding (or lack thereof) Erica but also the art of storytelling to deliver one's message. Some of the "messages" I've been able to keep for longer than the attention of the average 3 year old are those delivered through a "story". :) Andy
3 years ago on If You Don't Know Your Message, Nobody Else Will
I especially agree with #5 - in my career as a salesperson as well as fundraiser - showing your gratitude creates ambassadors that are important ingredients to helping you weather most storms. Great post Troy.
3 years ago on 5 Tips to Help You Build Your Business
Great post Lisa and even better "food for thought". :)
3 years, 1 month ago on Three Secrets to Becoming an “Overnight Success”
Be interesting if this "takes hold" or simply goes the way of other attempts by Google to take on Facebook. This is a great summary BFF and definitely worth looking into further as you suggest re: videos. Am happy to already have you in my non-Google +Circle. :)
3 years, 1 month ago on The Google+ Project Is Here
I concur here - Victoria's words do reflect her personality. She has been an incredible Tweep to not only Follow but engage with...great post Sam.
3 years, 1 month ago on Meet Our Friend @victoriaharres
And since Bob's sentiments can be echoed equally about Gini and her team at Arment Dietrich am happy to meet Abbie and welcome her into the Gini Dietrich "BFF" Club...no jacket required. :)
3 years, 1 month ago on #FollowFriday: Abbie Fink
Great points here Gini especially on the advice of having "up front" conversations designed to hopefully manage expectations on how the relationship will unfold over the life of the project.
3 years, 1 month ago on Managing Unruly Clients
Gini off the cuff is the way that your Followers have come to know and admire you. Beauty of social networking sites like Facebook, Twitter and LinkedIn is that you can leave the group anytime you like...makes more room for others who appreciate the "conversation" that you've created via these videos. Billy Joel's advice still rings true today - "Don't go changing...to try and please me..."
3 years, 1 month ago on Advice to Your Younger You
I am in agreement here Gini - especially where it relates to question #3 in this era of "convergence". We all need to think differently in order to maximize the reach and effect of our key messages and those of our clients in particular. I know of a few PR firms up here in the Great White North who are hiring a diverse cross section of professionals from pr, marketing, communications and so on for their digital marketing/communications divisions. It only makes sense - and bucking the old constant of life ie resistance to change is the only way to stay ahead of the curve. Cheers, Andy
3 years, 1 month ago on Where Does Social Belong?
Awesome choice for a #FF Shout Out BFF - Erica is not only an amazing personality she is someone I think we'd all love to have as a friend IRL. So here's to the well deserved accolades from those who already Follow her...and to those who have yet to take the opportunity - she is definitely worth the "clickthrough". Cheers Erica.
3 years, 2 months ago on #FollowFriday: Erica Allison
Awesome post BFF...my colleagues at the UNHCR will be happy to hear about your words here. You #bluekey champion you.
3 years, 2 months ago on Get Your Blue Key In Support of World Refugee Day
Simply put - awesome choice.
3 years, 2 months ago on #FollowFriday: Lisa Gerber
I have a hard time with this one...on the one hand our Facebook page is meant for us to share with friends and family our many sides - silly, serious, etc. On the other potential clients, prospects and employers are now looking to Facebook and other social networking activity as a view into what the person is and whether they will fit within their culture.
I think in a way Facebook and these other sites allow us to do some vetting of prospects/clients...if they don't like you personally from what they see online (and basically you buy into people long before the product) then maybe this becomes a filter for you both. I guess treading lightly is the best way to go if you are concerned about losing business as a result of what your FB page says about you - don't post or share something you wouldn't want to appear in the morning paper.
3 years, 2 months ago on Facebook Does Not Mean Private
Great and timely post as I've just finished speaking to several non-profits who are fighting (as Dave Fleet from Edelman Public Relations in Toronto calls it) the "GMOOT" impulse which is "Get me one of those"...get me a Twitter account, get me a Facebook account. The tendency to look at Social Media and your online presence as a silver bullet or stand alone solution is a tempting one but a misleading one as we who live and breathe the medium well know. Deirdre's advice here is great food for thought for those new to the medium and positive reinforcement for those who have been in the game for some time. Thanks for sharing - great stuff which I am already sharing with my clients as I write. Andy
3 years, 3 months ago on Five Ways to Create a Social Media Audit
BFF - in the time I've known you I think you wouldn't be where you are had you adopted these supposed "traits" verbatim. Being able to stand up and say "yoo hoo this isn't for me" has afforded us all some valuable insight. Just because you treat others the way you'd like to be treated doesn't mean you'll be a terrible or less successful manager or leader...just means you will be different and isn't that what is great about a free and open marketplace? Much like we let the market decide whether our product is of value...internally our staff let us all know how we are doing as a manager, leader, mentor, etc. through low turn over and higher productivity. Thanks for giving us all a shot in the arm today...hopefully this wasn't too complimentary. :) Andy
3 years, 3 months ago on The 12 Traits of Managers and of Leaders
Anyone can fire one of these things off to anyone as a "turkey shoot" and hope to get a few to accept their invite. As you and others have pointed out here - without a personalized or "humanized" set up as to how and where I know the invitee from they are simply more spam and deserve to be treated as such. Thanks BFF.
3 years, 3 months ago on Accepting Standard LinkedIn Invites
Looking at the next few weeks before the launch similar to those days in December leading up to the day that the guy in the red suit pays a visit...looking forward to you sharing this with the world BFF. Congratulations on your success to date - be happy to share as far and wide as I can. Cheers!
3 years, 3 months ago on Unleashing Project Jack Bauer
Thanks for the post here Gini - the mantra should always be "to err on the side of caution". Much like we tell ourselves when weighing the pros and cons of anything - if it doesn't feel good in the "gut" then don't do it.
3 years, 4 months ago on Social Media Permission Marketing
I like the idea of charging for content - especially if people online see it as being of "value" to them. I think as the Web continues to develop there has to be room for both free and pay-per-view in terms of content. Maybe not for everyone but I don't mind paying for online content that I believe is worth it to me. Thanks Gini.
3 years, 4 months ago on Four Ways to Charge for Content
Thanks for including me in this amazing piece along with the likes of Danny Brown and Martin Waxman. :)
3 years, 4 months ago on Dear CEO: Letters to the C-Suite