Crystal Lake, IL
VP Business Development at SYDCON Web Development & mom of 3!
@3HatsComm Thanks for stopping by Davina! I agree it's all how you use it. That's why I think Apple's campaign is so brilliant.
I just love travel and calendar apps. I keep everything in one place instead of creating different notes for say Disney Dining reservations, etc. I think many assume when the see a traveler or tourist on a phone that they are working or strictly on social media versus using helpful travel apps, etc.
1 month ago on Technology enhanced summer fun! Unplugging not required.
Wow! It's hard to keep up with the tremendous growth around here @ginidietrich ! Kudos! I think we need a organizational chart to see everyone all at once! I love that not only can we give you props, Gini for great hires but we are congratulating our peers on great new positions! Win, Win!
When we get new clients whom we have met thru some sort of social media, a common theme arises. They always say the liked getting to know a bit about us personally, made us feel more real and not "Stereo-typical programmers" and thus they were more comfortable. Made conversations about technology that they were not experts on easier, because they felt as though they were talking to a friend versus a intimidating, out of their league developer. They felt "knowing" us better put the conversations more on their level so to speak.
5 months, 1 week ago on Social Media Connections and Landing a Great Job
@Sjeanne06 @ginidietrich Stories like yours are just further proof of how willing to help @ginidietrich is. She is without a doubt one of the few who always lead by example! Kudos!
6 months ago on Kelly Blazek Proves Communicators Have One Chance to Get it Right
Yikes!! I had heard rumbles about this but this is the first I actually read the nasty gram. I think maybe the House Mother needs to remember how she got where she is today. Probably by hoping to find a small crack somewhere that she could get her own novice foot in the door.
@KateFinley Thanks for stopping by, Kate! I would love for Chipotle & Panera to do this too!! In the long run it saves the restaurants money on waste and frees up staff as well!
6 months, 1 week ago on Online ordering on the rise in restaurant industry.
Happy Birthday to all of you that celebrated this week!
Ok, the Panda. Can I just say that every time you & I discuss your love for snow this is how I envision you playing in the snow!
As for Irene & Alice! How cute are they!!!! It reminds me of my 80 yr old in-laws. They also remind us of the old couple in the swiffer commercials!
6 months, 2 weeks ago on Gin and Topics: 100-Year-Old BFFs Answer Pop Culture Questions
@ginidietrich @sydcon_mktg Well, technically I have not "seen" it in person. I saw it in a friends photo they snapped at a laundromat.
6 months, 3 weeks ago on Over-Communicate to Be a Better Leader
First of all, Happy Birthday!!!! I hope you have a awesome day with lots of presents!
Now onto over communicating. It's like the labels on products warning consumers to not do stupid, unintended things with items. You know the ones warning us to not eat electronics, no putting people in washing machines, do not put near a open flame, etc. The ones that always make us shake our head and say "Really? Someone would do that!?".
Everyone interprets things differently and sometimes it's fun to have that meeting and find out just how the simplest thing you did can be misinterpreted.
We just LOVE Grover around here. One of Dave's favorite books as a child was "The Monster at the End of the Book". HIs Mom loved it so she bought a copy for all the grandchildren as a baby shower gift. We then subsequently fell in love with "The Other Monster at the End of the Book" with both Grover & Elmo!
The Cat vs. The Mailman. OMG, Sydney and i saw this last week and died!!
This Friday fun helps with the cold...just a tad. I must agree with @DebraCaplick that it is shocking you are commenting on 17 degrees feeling warm!!!
6 months, 3 weeks ago on Gin and Topics: Grover, an Angry Cat, and the Luge
@ginidietrich @sydcon_mktg Yeah I am not one for tattoos either. Otherwise, not much to complain about with Mr. Beckham!
7 months ago on Gin and Topics: Special Super Bowl Edition
@ginidietrich @sydcon_mktg HAHAHA! My 15 yr old daughter is starting to "Admit" her appreciation as well!
Admittedly I am NOT a football person. My Superbowl Sunday is about cooking all my families favorites that they don't get to eat all year because I have them on almost 100% healthy clean eating. But, I do enjoy watching the commercials and talking about them on Twitter. Now the Stanley Cup Finals, thats another story!
However, I felt this years ads to be not so entertaining. Ones I did like were: 1: Ellen/Beats - Like you said who doesn't love Ellen dancing?? 2. Girl Power- DUH I am a Mom of 2 girls, plus it was darn cute. 3. Radio Shack - I am a 80's fanatic so I loved all the references and nostalgia, but I did find it sad they were advertising how outdated they were. And even sadder still is that even Best Buy is slumping so chances of them making a comeback are not as good as the ad. 4. The Budweiser "Best Buds" - I always love the Clydesdales and who couldn't love that cute little puppy!! And, of course a honest, honorable mention to David Beckham and H&M!
I was sad that my go to M&M commercial didn't live up to past commercials. And, felt there were far too many car commercials. With the score being so dominant and lackluster ads it was a sleepy kinda evening for me. Well that and my kids got me playing "Flappy Bird"...talk about a frustrating game!!
@ginidietrich @sydcon_mktg Sign me up!
7 months, 2 weeks ago on Gin and Topics: The Dance Edition
I totally LOVED "Safety Dance". Laughed literally out loud a few times.
My favorite was Husky says No. Sydney and I were dying over that one the other day!!
@AnneReuss @Howie Goldfarb Me too!!! I always associate him with my Chobani!
7 months, 2 weeks ago on #FollowFriday: Howie Goldfarb
@jasonkonopinski This is awesome Friday fun!!! Just as good as Gin & Topics funny videos!!!
@Howie Goldfarb @sydcon_mktg @ginidietrich LOL! I am a ketchup girl too (I do like mustard). Although these days I wouldnt eat a hot dog if you paid me. Deep dish pizza though...sounds divine!
Grief, please. I enjoyed every minute of it! I was born and raised in Chicago, I have thick skin...besides who are the reining Stanley Cup Champs and favored to be again with 10 Olympians???
Ah, @Howie Goldfarb Really, where to even start?
I met him here many moons ago. I believe the banter started when he found out I was from Chicago like Ginil and we would have all those fun Chicago Hot Dog conversations. I remember thinking that his long, entertaining comments here definitely fit the bill of being called "alien"! HA.
While those hot dog conversations were always wildly entertaining our friendship kicked into high gear in 2010...the year the Blackhawks won the Stanley Cup. You see, if you don't know Howie is a Islanders fan! Sigh, at least he likes hockey!
It's always fun to be greeted with a random tweet from Howie about hockey and or hockey stats. Or random food truck and Chicago stereo-type tweets. It's entertaining to try to figure out how @ginidietrich and I got involved in a Twitter conversation randomly only to figure out it started out with something about Chicago.
You can always count on Howie for a laugh or a good lesson on some random topic, since as Gini mentioned he is so brilliant. I even recall comments on here from him on different statistics, etc that would make my brain melt!
Few people deserve 2 Follow Fridays (hey some of us are hoping & praying for 1) but Howie is deserving! If you don't follow him you seriously must! He is fun, intelligent and spontaneous for sure!
So Howie, do you want mustard or ketchup on that Chicago dog?
@ginidietrich @sydcon_mktg Syd the oldest wants to be a dancer or a psychiatrist or counselor of some sort.
Connor wants to be a MLB pitcher in the NHL or a high school gym teacher or possibly a fireman.
Shannon the youngest wants to be a dancer or work with animals or a programmer and take over SYDCON!
8 months, 2 weeks ago on Best Childhood Dream Jobs
@Word Ninja @sydcon_mktg Ha, your are right!! I help my high school daughter with AP Biology. Both daughters dance & I help with technique. And all Mom's do some type of nursing, right?!?!
Yeah me! I made my childhood dreams somewhat come true! LOL!!
I am loving these. Such fun during the hustle and bustle of getting ready for the holidays! Plus it allows this community to get to know each other better!
As for me I wanted to be a dolphin/killer whale trainer at Sea World (marine biologist).
Let's see, i did advanced placement marine bio classes in high school & looked into Florida colleges.
Took dance lessons as did most girls my age.
Actually went to school for nursing, but sadly didnt finish.
So, I ended up a Business Owner Mom. I am ok with that!
Oh what a fun post!! My additions would be the following:
1. Rasheed. Mariam's husband from "A Thousand Splendid Suns" by Khaled Hosseini. What he puts Mariam and Laila through is despicable!
2. Mr. Celie's husband from "The Color Purple" by Alice Walker. Again another despicable husband.
3. Lord Voldemort from "Harry Potter". I agree with Umbridge, but how can it not be Voldemort as well?
4. Annie Wilkes from Stephen Kings "Misery". OMG, reading that scared the bejesus out of me. And don't even get me started on Kathy Bates portrayal!! YIKES!
I think you have a spectacular list. There are some books I need to reread off that list or experience for the first time. But, in all seriousness you hired employees who have NEVER read Harry Potter?!?!? How do such people exist? I think those people should be getting the boxed set for Christmas with a required reading mandate!
8 months, 2 weeks ago on Fourteen Greatest Villains in Literature
I commend you. You once again lead by example and practice what you preach. I am sorry you had to go thru this, but alas it goes with the territory of being a business owner. It's one of those parts of the business no one enjoys.
Keep doing what you are doing. Standing by your team, calling out spin and leading by example.
8 months, 3 weeks ago on When a Leader Learns of Unethical Behavior
@ginidietrichYes, you "Can" have a website, and it might take a 100 hours vs 20 hours, but chances are not be of professional quality, just like doing your own PR. You "Can" but should you and will it be the same?
I guess my point goes right back to your question : "So, you tell me, would you rather spend your time growing your business and getting a return for your investors..." or would you rather spend a 100 hours building a website that may have problems or security vulnerabilities?
8 months, 3 weeks ago on The PR Firm Debate: Should Startups Hire One or Not?
Ah the choices start-ups have to make. What to spend their limited cash or precious time on and what to hire someone else to do for them? I agree with Mark Cuban on many things just like you do.
In my tech world we see a similar issue as this. We see people advising startups to do their own websites or tech, programming etc. They are advised that WordPress is the answer to all your problems and anyone can learn to do it, and no developer is needed. Many developers/programmers we know say well if the PR/marketing people can be developers and designers why cant we do our own marketing/PR?
You mentioned above what happens when 10 media outlets want you, etc. Same with tech. What happens when you have been hacked or a e-commerce security issue? I have seen it on Twitter thousands of times. A small PR or marketing firm in a panic because their site is down or has been hacked and they are pleading with someone to help them. Many times because they chose to forego using a developer and do it themselves.
It's a fine line for startups to navigate. How to determine what is the best use of their resources, from PR, marketing, technology, etc.
@jasonkonopinski Well, I have seen this. But, we never fell into this category. Sometimes I think developers feel this way towards PR or marketing firms because those types of folks/firms feel they don't need to hire us for the same reason Cuban said not to hire PR. They feel that with the growth of Wordpress they can handle all of their web, programming, tech stuff. Many preach you can teach yourself the tech and save time and money. I know many a tech firm who says whats the difference? Why waste your time doing your web but not your PR or as @ginidietrich mentioned Payroll, accounting etc?
I LOVE THIS! Yes, I used shouty capitals...but like you I am LOUD! Thank you for taking a leap of faith with us and sharing more of what makes you - you!
Now, as for online negativity. Its hard to not let it get to you, Heck I had a hard time yesterday when some poster with a "Toaster" kinda name started on @ginidietrich here about the spam post. I had to step away, knowing you guys would handle it in the admin. But, sigh sometimes you have to step back, think about it and distance yourself from it. BUT, man there are other times its appropriate to let it all out.
I am delighted you found a positive outlet for your feeling and as a bonus we all learned more about you! Cheers my friend!
9 months ago on Truth, Lies, and Facebook Memes
Sigh, those like the one you mentioned "You have not responded..." make me insane as well. Perhaps there is a reason I have not responded? There are several reasons 1) Possibly you spammed me 2) I dont know you 3) You didnt do you research and I have no interest in what you are pitching,
I raised my hand about using lists in the past without weeding it out first...but a long time ago. Now it kills me when I get competitors who call me and have no idea we offer the SAME, EXACT SERVICES?!? Seriously, you waste time, money and resources by not weeding out the list.
9 months ago on PR Spam: The Haggler Takes the PR Industry to Task
@ginidietrich @sydcon_mktg Thanks for your blessing! Mine is up! Happy Thanksgiving to you, Kelly & Jack B!
9 months, 1 week ago on The 82 Things I Love
@biggreenpen @sydcon_mktg I also love the shirts with thumbholes... I recommend you ask Santa or someone nice to get you one for Christmas! :)
LOVE IT!! I so enjoy these types of posts because it lets us know more about you, Gini the individual!! I may borrow the idea to incorporate into our annual Thanksgiving post that will go up tomorrow!!
@3HatsComm I have read the naysayers over on the Disney board. IMO, most of them havent used it yet. They just dont like change. I firmly believe Magic Bands & FP+ will be available to offsite guests, just maybe at a reduced volume.
I have been going to Disney since I was 5. I have stayed offsite & on, and now we are DVC members. I have zero desire to stay offsite. Too me, yes Disney is $ but I also feel we get what we pay for. I dont view it as a "have/have not". Disney has accommodations for varying budgets. And, if the benefits of the new system is something that appeals to a traveler, then stay on site if thats the only way to get the benefit.
As I mentioned in the blog. I feel as though the system enhanced our stay. This is from someone who went pre FP for years, regular FP's and now FP+. Also, being a tech company, I think the advancements are outstanding!
Thanks for stopping by & sharing your thoughts. Let me know if you get to try the bands/FP+.
9 months, 1 week ago on Experiencing Disney via new technology utilizing apps while traveling
Awesome addition! Congrats @jasonkonopinski
9 months, 1 week ago on #FollowFriday: Our New Paid Media Manager
Direct Digital Marketing! Love it!!
Landing pages that are smart, with a good title/headline that actual touches on the key topic of the page are key!
Fly-fishing with your professor...whatever it takes right?!?!
9 months, 2 weeks ago on Landing Pages: The Key to Conversion
@lizreusswig @yvettepistorio @ClayMorgan Interesting! I havent touched a physical newspaper in years! I get news via Twitter, but like @lizreusswig verify by a reputable source...digital source! When I first started reading books on a Kindle, I thought I would hate it and miss the feel of a book in my hands. I havent picked up a paper book since, same with magazines. Only thing I view on paper still is catalogs.
9 months, 4 weeks ago on Distribution Methods: Match Your Content With Your Audience
Asking, novel concept. I think "listening & hearing" go hand in hand. Many people ask but dont want to "hear" the actual answer. Really listen and use the answer to your advantage!
Great post, Clay!
We were saying the same @belllindsay - we have kids that grew up watch Hannah Montana. We were not shocked in the least. She is following in Madonna and Lady Gaga's foot steps.
When people in our office thought she was going all Lindsey Lohan we just laughed.
10 months ago on Miley Cyrus: A PR Case Study in Flawless Execution
@EricGehler LOL! I for one am all for the tech advancements of my kids. Especially with some of this new math. I always say "what does google say?"
Our kids are embracing digital flash cards as well....which I love cause I dont have to buy more or clean up the old ones from all over the house!
10 months, 1 week ago on When I was a kid…how technology advancements changed how things are done.
@ginidietrich @sydcon_mktg LOL! I will be in total zombie mode that day. My daughter has a sleep text at 730am....we have to be up at 230am and STAY AWAKE! Do you think @Sean McGinnis would be lively enough to keep me awake to participate live?
10 months, 2 weeks ago on Link Building: A Strategy for Content Marketing
I will be signing up, but will have to settle for the Friday email since I have a schedule conflict (darn!). I will eventually do a live one.
Thanks for your honest analogy of your progression with the blog. We are still trying to find our blog footing, so to speak. We decided to utilize for authority on services we offer, but expanded to allow the common, non-technical person so to speak a insight into what we offer and how it can help them. That coupled with our touchy-feely, family oriented posts that help our clients or perspective clients get to know us on a personal level as well.
10 months, 3 weeks ago on The ROI of Blogging: Brand Awareness and Reputation Generate Revenue
@ginidietrich @sydcon_mktg Agreed! And Dave didnt ask for it either, and regrets it as well.
10 months, 3 weeks ago on Experience: The One Business Regret I Have
Great points. When we started SYDCON, we did it with Dave working full-time as a web developer at another firm. That firm actually got us started. They do a lot in the community and would lend him out to non-for profits, etc. Well we started building a big client base as a result. We were getting to the point that the income from SYDCON was exceeding the income at his very well paying (great benefits) full-time job. So, we had to decide if we could take the plunge. Mind you, at that time I was a stay at home mom & we had to kids under 5, mortgage, etc. Well, we decided to do it and banked every penny from the "side-work" and when we had 6+ months worth of money for expenses we took the leap.
5 years later, we are going strong. But, there are lots of things you mention above that we had no experience with, just like you. I think many of those things on your list are thing entrepreneurs hate to do and just naturally avoid them until they cant anymore.
@EricPudalov @sydcon_mktg I agree, dont try to cover up or hide from a review that calls out a legitimate problem or issue with your product or service. None of us are perfect. I think a new potential customer who saw that response to a bad review would think the responding company cared about issues with their product and respected their clients point of view.
If I was a customer of a company that publicly addressed my concern and worked diligently to fix their mistake, I would remain a customer, previous error or not. We all make mistakes, its all in how you handle it in the end.
10 months, 4 weeks ago on Fake Reviews Fined; PR Firms Beware
@ginidietrich @Howie Goldfarb As you know, Yelp wouldnt take ours fake ones down. They told us it was a matter of "opinion" and we couldnt prove they werent our client. We replied following your advice & best thing we got to happen was filtered reviews.
@CommProSuzi No, Yelp does not allow you to remove your listing. Anyone can list a business in Yelp, you dont even have to be the owner of the company. You can go on today and enter a firm you have done business with that isnt currently on there.
I also dont care for the policy that if they "filter" reviews any new review shows up as the "1st Review" thats a bold faced lie. If a company has 8 filtered reviews, how can the next one be the 1st?
I think its about time the crack down on fake reviews. There are too many out there, whether it be ones done by a firm itself to bolster their own rep, or ones done by competitors to make themselves look better than the competition, or retaliation reviews from disgruntled employees or customers.
Anonymous reviews need to end. Companies have no defense against a bad, fake anonymous review. Good luck convincing the likes of Yelp that you have no such client as the person who did the bad review. People posting fake reviews dont have to prove they were ever your client or employee. The review goes up and some are near impossible to get down.
Business owners need some line of defense.
@ginidietrich @jasonkonopinski @Howie Goldfarb Actually as developers of both mobile & apps. I think you did write it well. In our experience the issue is that most companies dont really understand the difference between the 2.
We actually blog about the differences in the 2 a few weeks back due to questions we were fielding from new, perspective clients. It can be found here if interested: http://www.sydcon.com/blog/seven-functional-differences-between-a-mobile-app-and-a-mobile-website/
10 months, 4 weeks ago on Mobile Marketing: Use the Four Media Types in Promotion
@ginidietrich @sydcon_mktg I have been here...reading. Feeling guilty for lack of posting, just a bit swamped! I am never far away. Nice to be missed!
11 months ago on Media Relations in the Digital Age
These are good tips. Tech touches everything these days. People need to embrace it instead of thinking it has no effect on them.