Crystal Lake, IL
VP Business Development at SYDCON Web Development & mom of 3!
@ginidietrichYes, you "Can" have a website, and it might take a 100 hours vs 20 hours, but chances are not be of professional quality, just like doing your own PR. You "Can" but should you and will it be the same?
I guess my point goes right back to your question : "So, you tell me, would you rather spend your time growing your business and getting a return for your investors..." or would you rather spend a 100 hours building a website that may have problems or security vulnerabilities?
2 days, 6 hours ago on The PR Firm Debate: Should Startups Hire One or Not?
Ah the choices start-ups have to make. What to spend their limited cash or precious time on and what to hire someone else to do for them? I agree with Mark Cuban on many things just like you do.
In my tech world we see a similar issue as this. We see people advising startups to do their own websites or tech, programming etc. They are advised that WordPress is the answer to all your problems and anyone can learn to do it, and no developer is needed. Many developers/programmers we know say well if the PR/marketing people can be developers and designers why cant we do our own marketing/PR?
You mentioned above what happens when 10 media outlets want you, etc. Same with tech. What happens when you have been hacked or a e-commerce security issue? I have seen it on Twitter thousands of times. A small PR or marketing firm in a panic because their site is down or has been hacked and they are pleading with someone to help them. Many times because they chose to forego using a developer and do it themselves.
It's a fine line for startups to navigate. How to determine what is the best use of their resources, from PR, marketing, technology, etc.
2 days, 16 hours ago on The PR Firm Debate: Should Startups Hire One or Not?
@jasonkonopinski Well, I have seen this. But, we never fell into this category. Sometimes I think developers feel this way towards PR or marketing firms because those types of folks/firms feel they don't need to hire us for the same reason Cuban said not to hire PR. They feel that with the growth of Wordpress they can handle all of their web, programming, tech stuff. Many preach you can teach yourself the tech and save time and money. I know many a tech firm who says whats the difference? Why waste your time doing your web but not your PR or as @ginidietrich mentioned Payroll, accounting etc?
I LOVE THIS! Yes, I used shouty capitals...but like you I am LOUD! Thank you for taking a leap of faith with us and sharing more of what makes you - you!
Now, as for online negativity. Its hard to not let it get to you, Heck I had a hard time yesterday when some poster with a "Toaster" kinda name started on @ginidietrich here about the spam post. I had to step away, knowing you guys would handle it in the admin. But, sigh sometimes you have to step back, think about it and distance yourself from it. BUT, man there are other times its appropriate to let it all out.
I am delighted you found a positive outlet for your feeling and as a bonus we all learned more about you! Cheers my friend!
1 week ago on Truth, Lies, and Facebook Memes
Sigh, those like the one you mentioned "You have not responded..." make me insane as well. Perhaps there is a reason I have not responded? There are several reasons 1) Possibly you spammed me 2) I dont know you 3) You didnt do you research and I have no interest in what you are pitching,
I raised my hand about using lists in the past without weeding it out first...but a long time ago. Now it kills me when I get competitors who call me and have no idea we offer the SAME, EXACT SERVICES?!? Seriously, you waste time, money and resources by not weeding out the list.
1 week, 1 day ago on PR Spam: The Haggler Takes the PR Industry to Task
@ginidietrich @sydcon_mktg Thanks for your blessing! Mine is up! Happy Thanksgiving to you, Kelly & Jack B!
2 weeks ago on The 82 Things I Love
@biggreenpen @sydcon_mktg I also love the shirts with thumbholes... I recommend you ask Santa or someone nice to get you one for Christmas! :)
2 weeks, 1 day ago on The 82 Things I Love
LOVE IT!! I so enjoy these types of posts because it lets us know more about you, Gini the individual!! I may borrow the idea to incorporate into our annual Thanksgiving post that will go up tomorrow!!
@3HatsComm I have read the naysayers over on the Disney board. IMO, most of them havent used it yet. They just dont like change. I firmly believe Magic Bands & FP+ will be available to offsite guests, just maybe at a reduced volume.
I have been going to Disney since I was 5. I have stayed offsite & on, and now we are DVC members. I have zero desire to stay offsite. Too me, yes Disney is $ but I also feel we get what we pay for. I dont view it as a "have/have not". Disney has accommodations for varying budgets. And, if the benefits of the new system is something that appeals to a traveler, then stay on site if thats the only way to get the benefit.
As I mentioned in the blog. I feel as though the system enhanced our stay. This is from someone who went pre FP for years, regular FP's and now FP+. Also, being a tech company, I think the advancements are outstanding!
Thanks for stopping by & sharing your thoughts. Let me know if you get to try the bands/FP+.
2 weeks, 5 days ago on Experiencing Disney via new technology utilizing apps while traveling
Awesome addition! Congrats @jasonkonopinski
2 weeks, 5 days ago on #FollowFriday: Our New Paid Media Manager
Direct Digital Marketing! Love it!!
Landing pages that are smart, with a good title/headline that actual touches on the key topic of the page are key!
Fly-fishing with your professor...whatever it takes right?!?!
3 weeks ago on Landing Pages: The Key to Conversion
@lizreusswig @yvettepistorio @ClayMorgan Interesting! I havent touched a physical newspaper in years! I get news via Twitter, but like @lizreusswig verify by a reputable source...digital source! When I first started reading books on a Kindle, I thought I would hate it and miss the feel of a book in my hands. I havent picked up a paper book since, same with magazines. Only thing I view on paper still is catalogs.
1 month ago on Distribution Methods: Match Your Content With Your Audience
Asking, novel concept. I think "listening & hearing" go hand in hand. Many people ask but dont want to "hear" the actual answer. Really listen and use the answer to your advantage!
Great post, Clay!
We were saying the same @belllindsay - we have kids that grew up watch Hannah Montana. We were not shocked in the least. She is following in Madonna and Lady Gaga's foot steps.
When people in our office thought she was going all Lindsey Lohan we just laughed.
1 month ago on Miley Cyrus: A PR Case Study in Flawless Execution
@EricGehler LOL! I for one am all for the tech advancements of my kids. Especially with some of this new math. I always say "what does google say?"
Our kids are embracing digital flash cards as well....which I love cause I dont have to buy more or clean up the old ones from all over the house!
1 month, 2 weeks ago on When I was a kid…how technology advancements changed how things are done.
@ginidietrich @sydcon_mktg LOL! I will be in total zombie mode that day. My daughter has a sleep text at 730am....we have to be up at 230am and STAY AWAKE! Do you think @Sean McGinnis would be lively enough to keep me awake to participate live?
1 month, 3 weeks ago on Link Building: A Strategy for Content Marketing
I will be signing up, but will have to settle for the Friday email since I have a schedule conflict (darn!). I will eventually do a live one.
Thanks for your honest analogy of your progression with the blog. We are still trying to find our blog footing, so to speak. We decided to utilize for authority on services we offer, but expanded to allow the common, non-technical person so to speak a insight into what we offer and how it can help them. That coupled with our touchy-feely, family oriented posts that help our clients or perspective clients get to know us on a personal level as well.
1 month, 4 weeks ago on The ROI of Blogging: Brand Awareness and Reputation Generate Revenue
@ginidietrich @sydcon_mktg Agreed! And Dave didnt ask for it either, and regrets it as well.
2 months ago on Experience: The One Business Regret I Have
Great points. When we started SYDCON, we did it with Dave working full-time as a web developer at another firm. That firm actually got us started. They do a lot in the community and would lend him out to non-for profits, etc. Well we started building a big client base as a result. We were getting to the point that the income from SYDCON was exceeding the income at his very well paying (great benefits) full-time job. So, we had to decide if we could take the plunge. Mind you, at that time I was a stay at home mom & we had to kids under 5, mortgage, etc. Well, we decided to do it and banked every penny from the "side-work" and when we had 6+ months worth of money for expenses we took the leap.
5 years later, we are going strong. But, there are lots of things you mention above that we had no experience with, just like you. I think many of those things on your list are thing entrepreneurs hate to do and just naturally avoid them until they cant anymore.