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My latest conversation: Case study: Social Media Makes Big Splash for Small Entrepreneur
6 days, 20 hours ago on I’ve Accepted a New Job with Sears
Super post Arik and congratulations on your success!
1 week ago on How I grew my blog readership 659% in just 3 years (and how you can, too)
Andy and i had actually had a great dialogue about "traffic." I think traffic is a lousy metric. He said "Where there is traffic there is hope." I still think I'm right because "hope" is a weak strategy : )
Nevertheless, the world is the world and we have to deal with it. If we step back and really evaluate what we're doing -- creating links, quotes, and infographics by the metric tonne to trick Google into directing people to our site, it doesn't seem like a very noble activity. There has to be a better way to run a business?
2 weeks, 2 days ago on Link Building Techniques That STILL WORK!
Yes, of course I am reading! Thanks for the momentous and heart-filled write-up. And boy am I sorry that I missed that dancing!!! Thank you for your wonderful participation and support. And yes, we will definitely see you next year!
1 month ago on The Moments That Made Social Slam 2013 Momentous
Excellent, common sense ideas. I had not seen that new feature, so thanks!
1 month, 3 weeks ago on Using the Google Analytics Trackbacks Feature to Create a Content Strategy
It's hard to argue with this logic but how practical is this? To flesh your model out, you would need real-time psychographic and personal data on every single person viewing the message to figure out what is really going on. Even in an era of big data, it's probably not realistic that we're going to know that somebody didn;t make a purchase decision because they just had an argument with their wife.
I think the benefit of many of the social scoring platforms is that they give a useful shortcut indicator, like a credit score. Does a credit score indicate why somebody didn't pay back a loan? No. We will never have the data to know why they didn't pay back the loan, but the credit score is a at least a shortcut that is used profitably by many businesses. The feedback loop from some of these social influence companies is far from perfect and always will be, but it is better than the feedback loop we have with traditional advertising, which is zero, so let's look at the glass half full : )
Thanks for the thought-provoking post Danny!
2 months, 1 week ago on Beyond Social Scoring – The Situational Factor of Influence
Thanks very much for the shout-out!
2 months, 2 weeks ago on We're Drowning In Marketing
I have probably taught 1,000 students over the past year. In each class i ask, "How many are using Google Plus?" About 1/3 raise their hand. Then I ask, how many have been active in the past month? Every hand goes down. Every time. Problem is, for the general population, G+ is a "meh." They don;t care about SEO.
2 months, 3 weeks ago on 10 Reasons Why Google+ Rocks For Companies
Best picture ever. I spit out my coffee. Thanks friend for the superb article!
3 months, 1 week ago on 7 Ways to Groom your Kids for Online Stardom
A very balanced post Frank. Well done.
3 months, 3 weeks ago on Confluence: Kredibility, Social Scoring and Marketing
Thanks for the kind shout-out Frank. I sometimes do feel alone out here on that position. But I also studied the issue for a year before I took that stand! : ) Appreciate the nice validation.
3 months, 3 weeks ago on Ode to the Contrarian
One of the base assumptions here is the insanely high price of these conferences. Of course Social Slam is different. It is entirely non-profit because we want to make it inclusive for everybody. If you attended all the events and free parties, the value of the FOOD exceeds our $89 ticket price. So, not all conferences are expensive and, as you know, the content is excellent.
I have become disillusioned by most other events. I get the networking thing but if you have a full-time job, is that really worth it? Other than Social Slam, the only other conference I will attend (at least for now) is SXSW because it is exceptional in its diversity of thought and programming and you can get a lot of ideas from outside the echo chamber.
Thanks for the Social Slam shout-out. I think our line-up in 2013 is the best one yet!
4 months ago on The Tough Tie Between Social Media Conferences and Customer Acquisition
Great post! Thanks for continuing the conversation.
4 months, 1 week ago on Keep Your Blog Content Organized in 2013 with an Editorial Calendar
Anything with the Gangnam guy. he has made the whole world smile. Over exposure? Yes. But I have not seen one person say they did not laugh at that video : )
4 months, 1 week ago on The Happy Friday Series: Everyone’s Happy!
Awesome all around. Really deep, relevant topics. Congratulations! Can't wait to see it.
4 months, 2 weeks ago on Spin Sucks: The Book
Really good post. I see a lot of these warning signs. It's always a fight to stay fresh, challenged and inspired.
5 months, 2 weeks ago on Fixing The Social Media Plateau
I've already reserved my copy.
5 months, 3 weeks ago on Announcing New Book: Influence Marketing, by Sam Fiorella & Danny Brown
Agree. You need to have context and common sense with any of these tools. I also think your example is an illustration of getting weak social media connections to do anything concrete. There are lots of examples of that! Thanks for the great post Sam.
5 months, 3 weeks ago on Where Culture Derails Social Influence Marketing
Amen. The barriers to entry are so low now. That is both a good and bad thing!! Thanks for continuing the conversation Mr. McGinnis!
6 months, 2 weeks ago on Do Marketers Always Kill the Goose that Lays the Golden Eggs?
Amen. The barriers to entry are so low now. That is both a good and bad thing!! Thanks for continuing the conversation Sean!