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Great post Ray. Thanks for the shout-out and I'm humbled and grateful you agreed with me : )
1 month, 2 weeks ago on Are Your Promoting Your Google Plus Content?
2 months, 2 weeks ago on The First Tweets from 26 PR Influencers
Boom. Well done sir. Thanks for continuing the conversation.
2 months, 3 weeks ago on The Real Problem with the Quality of Higher Education
When i saw this list I thought it was mildly interesting. It was kind of weird to see all the "congratulations" go 'round. For what really? Any list of names seems to be a hot property. : )
I disagree with you on a point when you write: "Still, without the context of the relationships between the parties and the content referenced in those conversations, the list is meaningless."
To get to the level you promote in this statement, it would take an incredible amount of work and much of the judgments to make the associations would still have to be subjective. So, even if somebody spent weeks doing the work connecting so many possible connections in context, it would still be subject to scrutiny and would certainly still be imperfect.
Short of doing all this work, we are left here with a list that is blunt instrument. But sometimes blunt instruments are useful. A billboard is a blunt instrument. But it works a lot of the time.
Some list like this might prompt a marketer to look through it and think: "Who do I not know on the list?" "What is driving so much of of the conversation and why?" "Is the conversation relevant to me and what can I learn from these folks?" Maybe the folks actually on the list get some benefit through awareness. So I don't think it's meaningless. Being mentioned a lot always means SOMETHING. People should just not read too much into it.
So even though this is just a data point and a blunt one at that, it could still be used it to drive ideas, conversations, questions and investigations that might be fruitful. At least they explained the methodology and it kind of makes sense instead of some of these other random ratings flying about.
Thanks for the excellent post.
3 months ago on Influence, Ego, and Mob Mentality
The thing that is encouraging to me is that every move Google makes is a step away from SEO hacks and a move to recognize quality, authority and helpfulness. This must be the case for them to succeed. The business is moving in the right direction! Great post Gini.
3 months ago on Create In-Depth Articles to Increase Your Google Authority
Klout is not the standard of influence, as it claims (at least not yet). It simply measures our ability to create content that moves on the Internet. That may seem like a simple thing but it is actually insanely complex and although limited, it can be useful. How many jobs today depend on an ability to move content? Once we understand the limitations and what it can and can't do, it becomes a more realistic and useful indicator. It is misunderstood. It is mis-used. It is a blunt instrument. But that doesn't mean that, in the proper context, that it's not useful.
3 months, 1 week ago on Influence Scoring: All Klout(ed) Up and Nowhere to Go
There are so many things you and I disagree on. : )
It would be fun to debate these and hopefully some day we will. To begin with, of course popularity can be aligned with influence. It's like the jock in high school. He's popular. He's influential. Common sense. He can probably even make you buy something. And of course this has been researched extensively. It always puzzles me when I see you post this statement.
I know you abhor Klout but I don't know how you can differentiate what Klout is doing and what Triberr is doing. They are both leveraging a database of people who move content and creating an algorithm to help marketers sort through their lists. Pretty straight-forward. Not perfect, not complete, but useful.
Finally, there are lots of different ways to influence people without getting them to buy something. You influence me, for example even if I never buy anything from Sensei. That's still meaningful. Perhaps I will provide a reference to you even if I don't directly buy, right? Defining influence marketing as only something that affects a purchasing decision is pretty narrow. Maybe I want to create a marketing campaign to change public opinion or a policy. Maybe I want to increase awareness for an environmental issue. Maybe I want to spread an idea. Perhaps my goal is only raw impressions because I am launching something new.
Any way, those are a couple highlights. Thanks for the always-challenging and thought-provoking thinking Sam.
3 months, 3 weeks ago on Beware the Growth of Influencer Factories
I have had problems every month since I started with Feedblitz. I am paying you to do one simple thing -- deliver an RSS feed to a couple thousand readers. Does not seem overly complicated. That is the minimum service level and it is not happening. Have not been happy with Feedblitz at all.
4 months, 1 week ago on False Alarms and Click Through Issues Aug 1
This is why i hate this stuff. Much of the time even "white hat" SEO is manipulating rankings ostensibly to hide the truth, bury the truth or create enough links to become the truth. I don't know how people get up every morning and do this for a living. Even in my own little world of my blog I waste so much time keeping this desperate crap out of the stream, out of my email and out of the comment section. SEO has a place in certain instances, but it also often keeps the best work from rising to the top. Sorry for the rant. It has been a frustrating spam day.
4 months, 2 weeks ago on 3 Questions You Should Ask Before Debating “Black Hat” Tactics
Tough disappointment, handled with grace. : )
5 months, 3 weeks ago on Business Lessons Learned From a Speaking Gig Gone Bad
Defnitely see the same problem as far as finding skill sets. The needs are fragmenting along more lines. In the future there will be eve more needs -- augmented reality, gamification, and who knows what else. Hard to keep up.
6 months, 1 week ago on The PR Firm of the Future
A great opportunity for you! Congratulations!
My latest conversation: Case study: Social Media Makes Big Splash for Small Entrepreneur
6 months, 3 weeks ago on I’ve Accepted a New Job with Sears
Super post Arik and congratulations on your success!
6 months, 3 weeks ago on How I grew my blog readership 659% in just 3 years (and how you can, too)
Andy and i had actually had a great dialogue about "traffic." I think traffic is a lousy metric. He said "Where there is traffic there is hope." I still think I'm right because "hope" is a weak strategy : )
Nevertheless, the world is the world and we have to deal with it. If we step back and really evaluate what we're doing -- creating links, quotes, and infographics by the metric tonne to trick Google into directing people to our site, it doesn't seem like a very noble activity. There has to be a better way to run a business?
7 months ago on Link Building Techniques That STILL WORK!
Yes, of course I am reading! Thanks for the momentous and heart-filled write-up. And boy am I sorry that I missed that dancing!!! Thank you for your wonderful participation and support. And yes, we will definitely see you next year!
7 months, 3 weeks ago on The Moments That Made Social Slam 2013 Momentous
Excellent, common sense ideas. I had not seen that new feature, so thanks!
8 months, 2 weeks ago on Using the Google Analytics Trackbacks Feature to Create a Content Strategy
It's hard to argue with this logic but how practical is this? To flesh your model out, you would need real-time psychographic and personal data on every single person viewing the message to figure out what is really going on. Even in an era of big data, it's probably not realistic that we're going to know that somebody didn;t make a purchase decision because they just had an argument with their wife.
I think the benefit of many of the social scoring platforms is that they give a useful shortcut indicator, like a credit score. Does a credit score indicate why somebody didn't pay back a loan? No. We will never have the data to know why they didn't pay back the loan, but the credit score is a at least a shortcut that is used profitably by many businesses. The feedback loop from some of these social influence companies is far from perfect and always will be, but it is better than the feedback loop we have with traditional advertising, which is zero, so let's look at the glass half full : )
Thanks for the thought-provoking post Danny!
9 months ago on Beyond Social Scoring - The Situational Factor of Influence
Thanks very much for the shout-out!
9 months, 1 week ago on We're Drowning In Marketing
I have probably taught 1,000 students over the past year. In each class i ask, "How many are using Google Plus?" About 1/3 raise their hand. Then I ask, how many have been active in the past month? Every hand goes down. Every time. Problem is, for the general population, G+ is a "meh." They don;t care about SEO.
9 months, 2 weeks ago on 10 Reasons Why Google+ Rocks For Companies
Best picture ever. I spit out my coffee. Thanks friend for the superb article!
9 months, 4 weeks ago on 7 Ways to Groom your Kids for Online Stardom