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@Joshua Wilner/A Writer Writes Surprising isn't it? : )
2 months, 3 weeks ago on The Spin Sucks Inquisition: Mark Schaefer
@Eleanor Pierce Thanks Eleanor. Kind of you to say.
@LauraPetrolino I'll take it!
@JRHalloran Look forward to that friend.
@LauraPetrolino Ha!! Too funny. Give them a hug for me.
@KevinJuliano Actually if I remember this correctly, this started out as a photo bomb but I screwed it up. I am photo dysfunctional.
@ginidietrich @AnneDGallaher Love her more : )
Dude, you should definitely come out on the boat. You live right here! And Gini, you and Mr D have an open invitation of course.
@Howie Goldfarb I remember that. I hated that alien because you have such a great personality. I wanted to see YOU! : ) So glad it worked and thanks for the kind comments!
@rosemaryoneill Awwwww. I was so glad to finally meet you!
@jasonkonopinski yeah I'm a hugger : )
@Word Ninja My kids are grown : ) That open up a lot of time! Seriously though I am very focused and disciplined with my time or I would get crushed by the demands. Thanks for the very kind words. I appreciate you.
@JoeCardillo That's an interesting idea Joe. I'll have to think about it. I usually only tell stories like that if there is a teachable moment attached to it. But it certainly was a lowlight of my career. The irony was, when I found out what my boss had planned, I fought against it. Then when he was found out, he went behind my back and blamed me. When I put the pieces together, he literally said "it had to be either you or me. So it was you." I'm glad the company finally stepped up and did the right thing but it was a bleak time.
@Ike @ginidietrich I loved, loved, loved that show and spending time with you and your brother!
I love, love, love this post.
I think the "have it all," "follow your passion," "everyone can follow their dream" mantras are so damaging, so unrealistic. We all have to make choices and you know what? Sometimes the honorable and right and moral thing to do is make a decision that transcends self-interest. Where is THAT mantra in our culture?
I see this all over Facebook that when people face a choice that means they are not following their dream they think they are a failure. Sometimes you need to go get the milk and that's OK.
3 months, 1 week ago on What Having it All Really Means
Thanks for the interesting post Dan but here is the big point in this study: "Overall, the research showed that expert content – articles from credible journalists – was the only content type to exhibit a strong lift in all 3 areas of the purchase cycle."
I think this is a profound statement. Are you and I "credible journalists?" If I were a brand, how would I approach influence marketing? Blogger outreach? Hire a brand journalist? Or are we simply back to good old media relations?
6 months ago on How Influence Drives The New Buyer’s Journey
Very smart insights Frank. We really have a long way to go in this emerging discipline, and I do believe it is an entirely new discipline. One thing I have been thinking about is, will all the schlock emerging from this influencer gold rush give this bona fide opportunity such a bad image that nobody will take it seriously? I do think there is enormous opportunity here if it is done right, as exemplified by the running shoe story.
7 months ago on Influence Marketing puts Salespeople into Marketing Hats
Super smart post Ruth. Thanks for the shout-out and for continuing the conversation!
7 months ago on Content Shock? Brands Must Focus On Content Distribution
Thank you for continuing the discussion. Good luck with your efforts.
7 months, 1 week ago on Blog Success: What Few Content Marketing Advisors Will Tell You
I would like to introduce a subtle point to the discussion. I used to run a customer service department for a large company and while I was there I learned of academic research from the University of Michigan pointing to the fact that you can not make about 2% of your customers happy because they will never be happy. The implication is that we let them go.
That strategy doesn't work any more because that is the 2% you are talking about here. We used to be able to let them quietly go away or bitch to their neighbors but today they bitch to 6,000 Twitter followers. This provides an expensive dynamic for businesses who can't afford to ignore that toxcity. I blogged about this here, which provides a nice companion piece to what you wrote here Kevin: http://www.businessesgrow.com/2013/10/14/social-media-zombies-and-the-2-percent-solution/
Great job with the post!
7 months, 4 weeks ago on The Human-to-Human Double Standard
Thanks for the great conversation every one.
8 months ago on Join Mark Schaefer for a Special Livefyre Q&A Today
@belllindsay Oh, a natural fit!!
@belllindsay I literally have so many ideas I can't get them out fast enough! Usually, the blog will do, but sometimes I need to tell a longer story so books will probably always have a role somewhere for me but who knows. I'm adaptable to new platforms too!
BTW, here is a link to the Content Shock article: http://www.businessesgrow.com/2014/01/06/content-shock/
@CarrieMorgan If you're a jerk, that will be amplified on the social web.
@belllindsay I think the what's next is going to be forged by the Content Shock issue. Everything is driven by economics and the economics of the social web are changing dramatically. I am beginning to crystallize some thoughts about this but I think these dynamics will force social media activity and platforms that are smaller (like Vine), filtering (like Zite), more entertaining (like Red Bull) and more human (like Johnson & Johnson). A few early thoughts.
Another driver is that search as we know is going to be replaced by cognitive computers that provide answers, not lists of links and blog posts.
I think these are going to the two big drivers of change
@CarrieMorgan @markwschaefer @ginidietrich Yes, I got that reaction from a lot of people. I actually had to delete a lot of comments because they were being so harsh against some of those people (profane actually). I needed to keep it professional, even if some of my dissenters were not.
@LauraPetrolino Awwww. Thank you. I am in a blessed position in my career where I can help people.
@belllindsay @markwschaefer @CarrieMorgan By 2020, the amount of information on the Internet is going to increase by 600% Can you get your head around that? We are going to have SIX new Internets worth of content. And the gurus say there is no problem?
@CarrieMorgan This is Content Shock happening before our eyes. Too much content forces dramatically reduced reach. The organic reach of corporate content will be near zero by the end of 2015. I guess maybe have them read the Content Shock article? There is no way to win on Facebook without paid support. It's time to try new avenues.
@CarrieMorgan @markwschaefer @ginidietrich good point. it is book that is truly beloved. I hear form people all over the world every day who use that book!
@ginidietrich @belllindsay thanks. see ya in San Diego and Harrisburg
@ginidietrich Book tours don't work (right?). Since I self-published, I am under no pressure to hit numbers. And with the higher margin, I can plow some of the book revenue into marketing the title in ways that the publisher never would. I think this book is going to sell organically like Tao if Twitter. That is the best selling-book on Twitter in the world and the book never received on dime of marketing support. It was all viral word of mouth.
@amandag @markwschaefer @belllindsay @ginidietrich Thank you!
@Word Ninja @ginidietrich Use it carefully. Great power in those words!!
@lizreusswig @markwschaefer Those are EXACTLY the people who need the Social Media Explained book!!!!
@belllindsay packaging, holograms, interactive games : )
@belllindsay @markwschaefer I never say that. : ) It's a process, that's all. I really liked those guys but they had to come to the conclusion that they needed it on their own.
@ginidietrich @markwschaefer You need a new mindset -- I also cover this extensively in the book. You need to flip your view of marketing upside down to make it work.
@belllindsay @markwschaefer @ginidietrich I agree. I want my blog to be a civil place and work hard to accomplish that.
@belllindsay yes, but it took me two years to get them there. I was handling a large company's marketing strategy but the were not ready for social because the company president was not ready for it. But I kept educating, educating, educating and then they started to get pressure from partners and customers -- where were they? Eventually the company president came to me and said , "we need to do this thing you keep talking about" and they have been very successful every since. You can;t force culture change.
@ginidietrich This was a weird experience -- the Content Shock post. I never imagined common sense would be "controversial!" 95% were really cool and supportive. They are out living in the trenches and "get it." But I peed in the sandbox of some people who have built a career peddling content marketing and they got kind of rough -- just 2-3 people really. It surprises me because you simply can;t run a business ignoring reality and defending the status quo. You can't run a business on what you wish for. You have to run a business based on what "is" and marketing is about to get a lot more challenging for most people in the next few years. I am quite sure about that!
@ginidietrich @markwschaefer Yup. Client A is a pain because the leadership of the company doesn't get it and doesn't support it. That is what changes everything. I can tell if a social media program will work at a company in the first 30 minutes I am there.
@aimeelwest @ginidietrich @markwschaefer I did consider changing my name to Gini Dietrich to get out of the contract but was advised against it by my legal team
@ginidietrich @markwschaefer and money!
@belllindsay @markwschaefer yes, and they should. The C suite determines the company culture. There is no such thing as a grassroots cultural change.
@Howie Goldfarb @markwschaefer @ginidietrich This is more than awesome.
@jasonkonopinski Nope. I wish it were. But honestly most companies are still at social media 101. Even big companies ... and I see a lot of them in my grad classes I teach at Rutgers!
@belllindsay It is almost 100% cultural. I hit that hard in the book. It is almost always overlooked but cultural readiness is the number one predictor of social media success.
@jasonkonopinski hey buddy