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Thanks for the strong honest post Gini. And Lindsay, let me know what I can do to help.

1 month, 3 weeks ago on Losing a Valuable Team Member is Hard

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Thank you very much for the very thorough and generous review! 

2 months, 2 weeks ago on Social Media Explained by Mark Schaefer – Book Review

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I think you are right on target here Sam. Best wishes with the new approach.

2 months, 2 weeks ago on Sensei Marketing Pivots to Meet Customer and Market Demand

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Amen. If you happen to have a CX)O who is wild about this stuff, it is can be an asset. But I think the people who pontificating that executives MUST be on social have never really worked at that level of business. It is tantamount to asking the CEO to write the company newsletter.

2 months, 2 weeks ago on Confessions of a Recovering Social C-Suite Believer

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Fantastic post. Item number 10 might make an awesome guest post? : ) 

2 months, 3 weeks ago on 10 Things I Learned in 2014

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Thanks for inclusing me sir.

3 months ago on 22 Experts on Which 2015 Social Media Trends to Watch

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What would it take to get you try The Marketing Companion? My mother thinks it's great : ) 

3 months, 2 weeks ago on Seven Podcasts to Add to Your iTunes Feed

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Influence exists in the mind of others. It is something that is earned, not something that is created by reading the right blogs or making connection with business leaders.  I guess the moment you decide to be an influencer youve failed.

4 months, 3 weeks ago on The Problem with Social Media; or, Why I Don’t Seek to be an Influencer

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I think you got the Little Data from me in Vegas? 

5 months ago on Twitter and Watson: Little Data Gets Big Validation

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@Joshua Wilner/A Writer Writes Surprising isn't it? : ) 

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@Eleanor Pierce Thanks Eleanor. Kind of you to say.

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@LauraPetrolino I'll take it!

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@JRHalloran Look forward to that friend.

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@LauraPetrolino Ha!! Too funny. Give them a hug for me.

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@KevinJuliano Actually if I remember this correctly, this started out as a photo bomb but I screwed it up. I am photo dysfunctional.

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@ginidietrich @AnneDGallaher Love her more : ) 

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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Dude, you should definitely come out on the boat. You live right here!  And Gini, you and Mr D have an open invitation of course.

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@Howie Goldfarb I remember that. I hated that alien because you have such a great personality. I wanted to see YOU! : )   So glad it worked and thanks for the kind comments!

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@rosemaryoneill Awwwww. I was so glad to finally meet you! 

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@jasonkonopinski yeah I'm a hugger : ) 

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@Word Ninja My kids are grown : )   That open up a lot of time! Seriously though I am very focused and disciplined with my time or I would get crushed by the demands. Thanks for the very kind words. I appreciate you. 

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@JoeCardillo That's an interesting idea Joe. I'll have to think about it. I usually only tell stories like that if there is a teachable moment attached to it. But it certainly was a lowlight of my career. The irony was, when I found out what my boss had planned, I fought against it. Then when he was found out, he went behind my back and blamed me. When I put the pieces together, he literally said "it had to be either you or me. So it was you." I'm glad the company finally stepped up and did the right thing but it was a bleak time.

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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@Ike @ginidietrich I loved, loved, loved that show and spending time with you and your brother!

8 months, 1 week ago on The Spin Sucks Inquisition: Mark Schaefer

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I love, love, love this post.


I think the "have it all," "follow your passion," "everyone can follow their dream" mantras are so damaging, so unrealistic. We all have to make choices and you know what? Sometimes the honorable and right and moral thing to do is make a decision that transcends self-interest. Where is THAT mantra in our culture? 


I see this all over Facebook that when people face a choice that means they are not following their dream they think they are a failure. Sometimes you need to go get the milk and that's OK.

8 months, 3 weeks ago on What Having it All Really Means

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Thanks for the interesting post Dan but here is  the big point in this study: "Overall, the research showed that expert content – articles from credible journalists – was the only content type to exhibit a strong lift in all 3 areas of the purchase cycle."


I think this is a profound statement. Are you and I "credible journalists?"  If I were a brand, how would I approach influence marketing? Blogger outreach? Hire a brand journalist? Or are we simply back to good old media relations?

11 months, 2 weeks ago on How Influence Drives The New Buyer’s Journey

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Very smart insights Frank. We really have a long way to go in this emerging discipline, and I do believe it is an entirely new discipline. One thing I have been thinking about is, will all the schlock emerging from this influencer gold rush give this bona fide opportunity such a bad image that nobody will take it seriously? I do think there is enormous opportunity here if it is done right, as exemplified by the running shoe story. 

1 year ago on Influence Marketing puts Salespeople into Marketing Hats

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Super smart post Ruth. Thanks for the shout-out and for continuing the conversation! 

1 year ago on Content Shock? Brands Must Focus On Content Distribution

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Thank you for continuing the discussion. Good luck with your efforts.

1 year ago on Blog Success: What Few Content Marketing Advisors Will Tell You

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I would like to introduce a subtle point to the discussion. I used to run a customer service department for a large company and while I was there I learned of academic research from the University of Michigan pointing to the fact that you can not make about 2% of your customers happy because they will never be happy. The implication is that we let them go.


That strategy doesn't work any more because that is the 2% you are talking about here.  We used to be able to let them quietly go away or bitch to their neighbors but today they bitch to 6,000 Twitter followers. This provides an expensive dynamic for businesses who can't afford to ignore that toxcity. I blogged about this here, which provides a nice companion piece to what you wrote here Kevin: http://www.businessesgrow.com/2013/10/14/social-media-zombies-and-the-2-percent-solution/


Great job with the post!

1 year, 1 month ago on The Human-to-Human Double Standard

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Thanks for the great conversation every one. 

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay Oh, a natural fit!! 

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay  I literally have so many ideas I can't get them out fast enough!  Usually, the blog will do, but sometimes I need to tell a longer story so books will probably always have a role somewhere for me but who knows. I'm adaptable to new platforms too!

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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BTW, here is a link to the Content Shock article: http://www.businessesgrow.com/2014/01/06/content-shock/

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@CarrieMorgan If you're a jerk, that will be amplified on the social web.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay  I think the what's next is going to be forged by the Content Shock issue. Everything is driven by economics and the economics of the social web are changing dramatically. I am beginning to crystallize some thoughts about this but I think these dynamics will force social media activity and platforms that are smaller (like Vine), filtering (like Zite), more entertaining (like Red Bull) and more human (like Johnson & Johnson). A few early thoughts. 


Another driver is that search as we know is going to be replaced by cognitive computers that provide answers, not lists of links and blog posts. 


I think these are going to the two big drivers of change

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@CarrieMorgan @markwschaefer @ginidietrich  Yes, I got that reaction from a lot of people. I actually had to delete a lot of comments because they were being so harsh against some of those people (profane actually). I needed to keep it professional, even if some of my dissenters were not.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@LauraPetrolino  Awwww. Thank you. I am in a blessed position in my career where I can help people.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay @markwschaefer @CarrieMorgan  By 2020, the amount of information on the Internet is going to increase by 600% Can you get your head around that? We are going to have SIX new Internets worth of content. And the gurus say there is no problem? 

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@CarrieMorgan  This is Content Shock happening before our eyes. Too much content forces dramatically reduced reach. The organic reach of corporate content will be near zero by the end of 2015. I guess maybe have them read the Content Shock article? There is no way to win on Facebook without paid support. It's time to try new avenues.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@CarrieMorgan @markwschaefer @ginidietrich  good point. it is book that is truly beloved. I hear form people all over the world every day who use that book!

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@ginidietrich @belllindsay  thanks. see ya in San Diego and Harrisburg

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@ginidietrich  Book tours don't work (right?). Since I self-published, I am under no pressure to hit numbers. And with the higher margin, I can plow some of the book revenue into marketing the title in ways that the publisher never would. I think this book is going to sell organically like Tao if Twitter. That is the best selling-book on Twitter in the world and the book never received on dime of marketing support. It was all viral word of mouth.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@Word Ninja @ginidietrich  Use it carefully. Great power in those words!! 

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@lizreusswig @markwschaefer  Those are EXACTLY the people who need the Social Media Explained book!!!! 

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay  packaging, holograms, interactive games : ) 

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay @markwschaefer  I never say that. : )  It's a process, that's all. I really liked those guys but they had to come to the conclusion that they needed it on their own.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@ginidietrich @markwschaefer  You need a new mindset -- I also cover this extensively in the book. You need to flip your view of marketing upside down to make it work.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay @markwschaefer @ginidietrich  I agree. I want my blog to be a civil place and work hard to accomplish that.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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@belllindsay  yes, but it took me two years to get them there. I was handling a large company's marketing strategy but the were not ready for social because the company president was not ready for it. But I kept educating, educating, educating and then they started to get pressure from partners and customers -- where were they? Eventually the company president came to me and said , "we need to do this thing you keep talking about" and they have been very successful every since. You can;t force culture change.

1 year, 1 month ago on Join Mark Schaefer for a Special Livefyre Q&A Today

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