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Very smart insights Frank. We really have a long way to go in this emerging discipline, and I do believe it is an entirely new discipline. One thing I have been thinking about is, will all the schlock emerging from this influencer gold rush give this bona fide opportunity such a bad image that nobody will take it seriously? I do think there is enormous opportunity here if it is done right, as exemplified by the running shoe story. 

4 weeks, 1 day ago on Influence Marketing puts Salespeople into Marketing Hats


Super smart post Ruth. Thanks for the shout-out and for continuing the conversation! 

1 month ago on Content Shock? Brands Must Focus On Content Distribution


Thank you for continuing the discussion. Good luck with your efforts.

1 month ago on Blog Success: What Few Content Marketing Advisors Will Tell You