Grand Poobah, Shonali Burke Consulting, Inc.; PR/measurement/social media geek. Teach @SAISHopkins. Founder #measurepr. Amateur chef, animal lover, ABBAlicious.
@JasKeller Oh man, that was a GREAT line from @KristK! I'm totally stealing it for my presentations!
4 days, 7 hours ago on The One When #measurePR Turned Five: Recap
@JackVincent Right? I'd love to know if you get any response, btw. I sent this on to the "offender" and haven't heard a peep. Which I think is a good thing... and so far, at least, they haven't resubscribed me to their list. Perhaps because I said, "I'm unsubscribing from your list. Do not resubscribe me. EVER."
6 days, 5 hours ago on When Content Marketing Lets You Down
@Frank_Strong I know! What part of "shareable" do these people not understand?!
@3HatsComm Can we just ignore the fact that it took me MONTHS to come here and reply? I'm literally hanging my head in shame. But honestly - your comment was so neat... I didn't know what to say. It stands alone!
Yes. Yes. YES. #thatisall
1 week, 3 days ago on Critical Thinking and Thinking Critically
@kamichat Thank you, Kami, and for being an early supporter of the chat!
1 week, 3 days ago on Monday Roundup: PR Measurement Classics
@annelizhannan LOL! Thank you so much! Please could you email your mugshot to me? Decent-size res, doesn't have to be super high res. Thank you again!
1 week, 3 days ago on The Spin Sucks Inquisition: Shonali Burke
@ginidietrich Oh, I don't know about that. Look at the great makeover he gave our site! Besides, if @seanmcginnis goes, then @KariLSharp goes, and then where would we be?!
1 week, 3 days ago on Weekly Roundup: Reputation
@geoffliving Maybe we should call them the Odious Humble Bragger. ;)
1 week, 5 days ago on The 15 Types of Social Media Know-It-All
@EileenMasciale Baby steps is SO important, Eileen! Kudos on you for getting your clients to "keep calm and carry on." Because if they don't focus on the end, there's no beginning.
Hey, that's a good line. I'll have to use it sometime. ;)
2 weeks, 5 days ago on Seven Frequently Asked Questions on Social PR Strategy
@Susan Allen Susan, thank you for the kind words!
Re: followers/community - that really struck me at a recent workshop I facilitated. And I think a lot of companies fall into this trap. They think followers = community. No. A community is a body of people that supports you, roots for you, laughs with you, cries with you. And to me, *that* is real "social PR" - when you can build and maintain a community.
@ginidietrich is one of the people who is unnervingly excellent at doing this. Honestly, I marvel at her. So is @rachaelseda. And building/maintaining a community isn't easy - it takes a lot of time, and energy, which need to be sustained. But it's so worth it.
@iancleary Absolutely my pleasure, Ian! It must have taken so much time to put together. Thank YOU!
@jeanniecw @Adam | Customer Experience Awesome!!!
2 weeks, 5 days ago on The Spin Sucks Inquisition: Shonali Burke
@Joshua Wilner/A Writer Writes Mostly, yes, about understanding them. He sings mostly in Punjabi, and we often acted/sang in it at drama school. So while I can't write it, nor can I speak it with any authority, I do mostly understand it. As to the actions matching the songs - usually not. :)
@Howie Goldfarb That's so true, Howie - luck IS a result of hard work. However, I don't discount my "higher power" (whatever you want to call) at all... but one of the greatest gifts HP gives me (and everyone) is the *ability* and *choice* to use the tools at my (our) disposal. @MonicaMillerRodgers
@annelizhannan Your comment almost made me cry when I read it! (I tried to comment earlier, there was a Livefyre snafu...) Thank you so much. May I please use part of that as a testimonial for my site? You rock - thank you again!
@KirkHazlett What nonsense! I completely agree with @corinamanea! And of course, @dbreakenridge is brilliant AND kind.
2 weeks, 6 days ago on Monday Roundup: With Love, the Social Media Spotlight
@joeldon You're so welcome! @JodiEchakowitz @adamtoporek @rainewrites @KristK @KensViews @BessWin
@LorraineSchuchart You're so welcome! I'd love to know who you'd shine the spotlight on - oh, there's your daughter, for one ... remind me of her Twitter handle/social profiles? Who else?
@KensViews You're very welcome! Who would you shine the spotlight on, Ken? Let's share the love. :)
@jonmikelbailey You call that swearing? Here, this is swearing: "Rubbish Metrics." Ask Miss @AbbieF.
3 weeks, 1 day ago on The Spin Sucks Inquisition: Shonali Burke
@Adam | Customer Experience OMG. Do you remember how much we had to WALK?!!! @bdorman264 @ginidietrich @jeanniecw
@karimacatherine Now THEY are Bollywood stars. Me, I was just heading there... and then I got married and came here instead!
@jenzings "Immeasurable"!!!!! HAHAHAHAH!!!
I know - it's weird we havn't IRL'd. But we have Skyped... so that's something. I feel like I know you really well too. I remember the first time you had me on MBE - I was SO excited! And you were so nice, and even Chip said nice things (kinda sorta) about dogs... ;)
@Kimberly Crossland TYVM and nice to meet you too!
@Joshua Wilner/A Writer Writes OK, I was really not! I was "on my way"... then I got married and the rest is history (or at least, a Spin Sucks Inquisition). But I can certainly dance like the best of 'em.
Daler Mehndi is SO much fun!
@Adam | Customer Experience @dbvickery OMG you do not!!!
@dbvickery That's because you kept me talking!!!!
@ginidietrich @DwayneAlicie I remember you posting about that!!!! That was SO cool. That was when I thought - wow, we really did something here.
@photo chris It's so nice to meet you too, and thank you so much for your gift of a comment.
I know... isn't that wild, about the wanting to be "good enough"? And the thing is, that I've only been able to acknowledge that recently.
I think women are pleasers - and I mean that in a good way. We are the ones who keep things moving, who keep things composed, who keep people together. Sometimes saying "no" jeopardizes that, so we say "yes," and put up with stuff we really shouldn't.
I've found sitting on my own in the morning (I take a long time to "wake up," usually it takes a few cups of tea at the very least - I don't drink coffee) really helps. There are various books/meditations I read from, I turn on one lamp in my home office, and turn the radio (yes, radio) on to the local classical music station, but the volume is turned down waaaay low. I read, think, write, and pray. If I don't get that time, I feel really out of sorts. So that is helping a lot.
@MonicaMillerRodgers It does! Sometimes it doesn't, but I think then we have to stop and ask what we were trying to achieve in the first place. Were we simply shooting for the wrong thing?
@AbbieF "Rubbish metrics!!!" Miss Abbie!!! xoxoxo
@jonmikelbailey Technicality Schmecknicality.
3 weeks, 2 days ago on The Spin Sucks Inquisition: Shonali Burke
@belllindsay @ginidietrich Nothing wrong with a practice one!
@bdorman264 I consider turning you on to cricket one of the big achievements of my life. I truly do! And I can't wait to see you and @AdamToporek in August... next time we have to get you guys to DC or Chicago, right @ginidietrich?
@ginidietrich @karimacatherine Well, that was a little bit of, er, embellishment on Gini's part. I was certainly an actress, and heading to Bollywood, but I was no Rani Mukerji! :)
@Corina Manea Right? I think people put "PR" in such a box, that they consider it to be only media relations, or only this, or only that. The "R" is PR is about RELATIONSHIPS!
What other questions have you heard along these lines, Corina?
3 weeks, 2 days ago on Seven Frequently Asked Questions on Social PR Strategy
@Caroline Avakian Thank you, Caroline, and for taking the time to stop by - happy Friday!
@jasonkonopinski The Drake's hardly the 4 x 4 cell you make it sound like, @ginidietrich - I'm ROFLing at that! You, Sean and Michael pulled it together - do you remember? Then you got Ragan to kick in a sponsorship, and it was all just wonderful.
@ginidietrich @belllindsay He's still around, so you must be doing something right. ;)
@rosemaryoneill @KristenDaukas That's the only Social Slam I attended, so it had to be that... because I wasn't at the Internet Summit. I remember that conversation, Kristen - I hope you're doing well!
@jonmikelbailey Hey, I'm waiting on YOU to send me the questions!
@JackVincent LOL. I'd have to think about how to answer if you were serious about "needing" me. ;) Very nice to meet you too!
@ExtremelyAvg You are one of the people it has been an absolute joy to find (through Amplify... remember?!) and get to know. YOU are a cup of awesome!
@jasonkonopinski LOL! @ginidietrich @ExtremelyAvg Ask away and I'll answer.
@jasonkonopinski Do I? I didn't hear that... what did you say? ;)
@Eleanor Pierce @ginidietrich @LauraPetrolino I'd love to do one!
@LauraPetrolino It's a great book, Laura - and thank you!
@ginidietrich @Eleanor Pierce Me neither! :)
@RobBiesenbach I think you're right, Rob - and then we had a BLAST at PRSA in DC, how much fun was that?!
And as to trusting one's instincts - it's an ongoing journey, I think. Because it's so easy to get complacent, isn't it?