Grand Poobah, Shonali Burke Consulting, Inc.; PR/measurement/social media geek. Teach @SAISHopkins. Founder #measurepr. Amateur chef, animal lover, ABBAlicious.
Mercy, I was SO happy to make this connection for you and so proud and happy that you've joined Kate's team! And Kate - you were very kind to give me a shoutout, I'm so glad it all worked out!
Mercy - you're one of the hardest-working people I know; I've told you, I don't know how on earth you have the energy to do all that you do. And you remain honest and grounded through it all. In addition, though I've known you for some years, I learned a few more new things about you after reading this, which is very cool. Huge congrats on this great new move, and I can just see you going from strength to strength!
5 days, 11 hours ago on Say Hello to Our NEW PR Manager: Mercy Chikowore! @MercyC #BelleBirthdayBash
@JackVincent Aaaaahhhhh, You went there! @Karen Swim @Greg Brooks @wittejoe @lisagerber
1 week ago on Keep It Simple In Marketing. Go Deeper In Sales.
@jdlasica Well, Davina aka @3HatsComm has already stopped by... ;) see above!
1 week ago on Building a New Kind of Cruise Community
@3HatsComm I'm so glad you were patient enough to stop by a second time, Davina - thank you!
@Libby It is SO hard. Because it takes time and energy; it's literally like being a cheerleader for the cause/community. I remember @kanter talking about this shortly after we wrapped the #bluekey campaign. I think one of the hardest elements is that clients/organizations want to see the results really quickly, but you just can't ask people to go out and do something for you before they feel comfortable... and that takes time!
Thanks much for stopping by - I appreciate it!
1 week ago on Content Marketing: Without Community, It’s Only Half the Equation
@rosemaryoneill That's so true, Rosemary. This reminds me of the case study I often share, about Oracle's Topliners community - that's exactly what they did, and the SEO and PR benefits were absolutely remarkable. Who else, in your opinion, is doing this well?
I love that photo! That was a fun evening, wasn't it? And kudos on HAPPO - that too was great to be a part of.
1 week, 4 days ago on 7 connectors who transformed my career
JD, I love love LOVE the site, and how you've approached it. Wow! And the Ambassador approach - right on (as you know).
Btw - I had no idea you were a cruise enthusiast. Did you know that @jodiechakowitz just went on one? Also, I know @3hatscomm has taken quite a few... I'd love to know what they think.
Who are you already collaborating with? Just in case I have any other ideas...
1 week, 5 days ago on Building a New Kind of Cruise Community
Jack, as I was going over your post (prior to publishing) this sentence kept jumping out at me: "Many sales have been lost by talking too much. Few have been lost by listening too much."
That's such a good lesson! I suspect it will resonate with @Karen Swim , @Greg Brooks and @wittejoe to name just a few. I'd love to hear what they have to think. And, of course, @lisagerber !
2 weeks ago on Keep It Simple In Marketing. Go Deeper In Sales.
@JackVincent I'll take you up on that! Btw, how did you end up in Luzerne?
@KensViews I'm not seeing the problem here... @Gini Dietrich
3 weeks ago on No One Puts Social (PR) In a Corner
@ggSolutions123 NP! That was from @leaderswest, though. :)
3 weeks ago on How to Develop Meaningful PR Measurement
@rosemaryoneill T-7 to #measurePR featuring YOU!
3 weeks ago on Monday Roundup: Celebrating Your Community
@JoeWitte Mine used to be: Be really confident; overbook yourself; make endless lists; start having a panic attack; go to sleep out of exhaustion; wake up having dreamed the solution.
I'm only joking a bit. I'm working on eliminating the "overbooking" and "panic attack" bits, and the sleeping is more by choice now, because that's still where I dream up the solutions!
3 weeks ago on Is There a Method for Problem Solving?
@Lisa Gerber I completely agree on the "spend money to make money" bit; I think it can be confusing deciding where you're going to spend money, though. I'm trying to get smarter about that. Ultimately, I think the more you are able to say with certainty how you want your business to grow, the better you get at doing that.
Yes, see you soon!
@KensViews I still pinch myself that @kirkhazlett actually knew Edward Bernays.
That was a beautiful tribute. How long did you work there?
3 weeks ago on Celebrating Women In PR: Meet 3 Public Relations Trailblazers
@KensViews So now every time you see me you'll have to bow deeply. Oh wait, I guess that's no different than how you had to greet me before. ;)
Seriously, though - thank you! Also, I have to admit I had way too much fun playing with Venn diagrams. I was reaching for my protractor - do they still use those in schools?
@SandraFernandez Thanks, Sandra! Yes, absolutely. Also, the more conferences I attend, even the ones that profess to be on the cutting edge of digital, I see quite a few practitioners talking about traditional concepts that have basically been jazzed up for the digital age. Old wine, new bottles?
3 weeks ago on 18 PR Standbys That Will Never Die
@ginidietrich They were!
Matt, I couldn't have said it better (which is why YOU wrote the post instead of me!). I'd love to get @Andrea Weckerle to chime in here. If you're not already aware of her work with CiviliNation, do check it out, it's terrific.
3 weeks, 4 days ago on Ashley Judd, Feminism, and Social Media
@allpointspr100 You're welcome! Don't you find it gets too cold? It's such a beautiful city, and yes, a terrific community - every time I go there, I experience that. And I would LOVE to be closer to friends like @hksully, @ginidietrich, @seanmcginnis ... but it's so cold!
1 month, 1 week ago on Monday Roundup: Celebrating Your Community
@rosemaryoneill I'm SO sorry you were sick! But glad I could perk you up. :) How are you feeling now?
At least you HAD one employee. I'm still the only employee here at SBC... I'm just too scared to take on any more unless I build up a book of business that I know will support salaries, benefits, etc., for some time to come. But I have also come to realize that I like how I work, with my virtual network. So there's no rush.
For me - and this will not come as a surprise to you! - it's really about what solving that problem would achieve - what's the end result one's looking for? And when it comes to running the business, those can be really hard questions to answer. Yes, we need to put food on the table, etc... but if we're thinking strategically, we're thinking about the long haul. And that's hard, not to mention scary. But I'm learning to do it, and not bite off more than I can chew. If the answer doesn't come to me today, it will... when it needs to, and when I'm ready for it.
See you in May, Lisa, and thank you for a super guest post!
1 month, 1 week ago on Is There a Method for Problem Solving?
@JasKeller Oh man, that was a GREAT line from @KristK! I'm totally stealing it for my presentations!
2 months ago on The One When #measurePR Turned Five: Recap
@JackVincent Right? I'd love to know if you get any response, btw. I sent this on to the "offender" and haven't heard a peep. Which I think is a good thing... and so far, at least, they haven't resubscribed me to their list. Perhaps because I said, "I'm unsubscribing from your list. Do not resubscribe me. EVER."
2 months ago on When Content Marketing Lets You Down
@Frank_Strong I know! What part of "shareable" do these people not understand?!
@3HatsComm Can we just ignore the fact that it took me MONTHS to come here and reply? I'm literally hanging my head in shame. But honestly - your comment was so neat... I didn't know what to say. It stands alone!
Yes. Yes. YES. #thatisall
2 months, 1 week ago on Critical Thinking and Thinking Critically
@kamichat Thank you, Kami, and for being an early supporter of the chat!
2 months, 1 week ago on Monday Roundup: PR Measurement Classics
@annelizhannan LOL! Thank you so much! Please could you email your mugshot to me? Decent-size res, doesn't have to be super high res. Thank you again!
2 months, 1 week ago on The Spin Sucks Inquisition: Shonali Burke
@ginidietrich Oh, I don't know about that. Look at the great makeover he gave our site! Besides, if @seanmcginnis goes, then @KariLSharp goes, and then where would we be?!
2 months, 1 week ago on Weekly Roundup: Reputation
@geoffliving Maybe we should call them the Odious Humble Bragger. ;)
2 months, 1 week ago on The 15 Types of Social Media Know-It-All
@EileenMasciale Baby steps is SO important, Eileen! Kudos on you for getting your clients to "keep calm and carry on." Because if they don't focus on the end, there's no beginning.
Hey, that's a good line. I'll have to use it sometime. ;)
2 months, 2 weeks ago on Seven Frequently Asked Questions on Social PR Strategy
@Susan Allen Susan, thank you for the kind words!
Re: followers/community - that really struck me at a recent workshop I facilitated. And I think a lot of companies fall into this trap. They think followers = community. No. A community is a body of people that supports you, roots for you, laughs with you, cries with you. And to me, *that* is real "social PR" - when you can build and maintain a community.
@ginidietrich is one of the people who is unnervingly excellent at doing this. Honestly, I marvel at her. So is @rachaelseda. And building/maintaining a community isn't easy - it takes a lot of time, and energy, which need to be sustained. But it's so worth it.
@iancleary Absolutely my pleasure, Ian! It must have taken so much time to put together. Thank YOU!
@jeanniecw @Adam | Customer Experience Awesome!!!
2 months, 2 weeks ago on The Spin Sucks Inquisition: Shonali Burke
@Joshua Wilner/A Writer Writes Mostly, yes, about understanding them. He sings mostly in Punjabi, and we often acted/sang in it at drama school. So while I can't write it, nor can I speak it with any authority, I do mostly understand it. As to the actions matching the songs - usually not. :)
@Howie Goldfarb That's so true, Howie - luck IS a result of hard work. However, I don't discount my "higher power" (whatever you want to call) at all... but one of the greatest gifts HP gives me (and everyone) is the *ability* and *choice* to use the tools at my (our) disposal. @MonicaMillerRodgers
@annelizhannan Your comment almost made me cry when I read it! (I tried to comment earlier, there was a Livefyre snafu...) Thank you so much. May I please use part of that as a testimonial for my site? You rock - thank you again!
@KirkHazlett What nonsense! I completely agree with @corinamanea! And of course, @dbreakenridge is brilliant AND kind.
2 months, 2 weeks ago on Monday Roundup: With Love, the Social Media Spotlight
@joeldon You're so welcome! @JodiEchakowitz @adamtoporek @rainewrites @KristK @KensViews @BessWin
@LorraineSchuchart You're so welcome! I'd love to know who you'd shine the spotlight on - oh, there's your daughter, for one ... remind me of her Twitter handle/social profiles? Who else?
@KensViews You're very welcome! Who would you shine the spotlight on, Ken? Let's share the love. :)
@jonmikelbailey You call that swearing? Here, this is swearing: "Rubbish Metrics." Ask Miss @AbbieF.
@Adam | Customer Experience OMG. Do you remember how much we had to WALK?!!! @bdorman264 @ginidietrich @jeanniecw
@karimacatherine Now THEY are Bollywood stars. Me, I was just heading there... and then I got married and came here instead!
@jenzings "Immeasurable"!!!!! HAHAHAHAH!!!
I know - it's weird we havn't IRL'd. But we have Skyped... so that's something. I feel like I know you really well too. I remember the first time you had me on MBE - I was SO excited! And you were so nice, and even Chip said nice things (kinda sorta) about dogs... ;)
@Kimberly Crossland TYVM and nice to meet you too!
@Joshua Wilner/A Writer Writes OK, I was really not! I was "on my way"... then I got married and the rest is history (or at least, a Spin Sucks Inquisition). But I can certainly dance like the best of 'em.
Daler Mehndi is SO much fun!
@Adam | Customer Experience @dbvickery OMG you do not!!!
@dbvickery That's because you kept me talking!!!!