garious1
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@Jay Thompson I see. Thanks for the clarification, Jay. I agree with you 100% that bombarding prospects with too much information to fill can be a huge turnoff most of the time.
By the way, I have seen a beautiful, heartfelt Pinterest board tribute for you titled: "WE LOVE JAY THOMPSON". You deserve much love for being so caring and loving to everyone. #WeLoveJay #GetWellFASSSST
Excellent presentation, Jay. I can tell there are lots of great information between the line. I think that avoiding anything "Forced" and cultivating the "less is more" mentality is how Realtors can be really successful on social media. Can you elaborate on the "less is more" concept with practical examples? Thanks in advance for your help :)
Time and again... we see another blunder and sometimes, you wonder if this is done on purpose.. or just a total lack of a better judgment.
I love the last rule on the list and it reminded me of someone advising that 'everyone is a customer... so treat them with respect'.. and I think that there's too much data right now ( do they call it big data this time? ) that there is a business opportunity to be found in curating these data, to help in your business' predictive analytics model.. Just a thought.
ginidietrich I've noticed ;)
I think that Facebook is more visually-oriented so adding catchy pictures that are inspiring/educational can be a nice way to engage your fans and get plenty of shares/comments/likes as well. Thanks for the tips you wrote here - I might as well experiment on it.
Fantastic post, Pam! It's interesting that most of your definitions of authenticity included the word "genuine". I once wrote an article about authentic branding and defined authenticity as:
Authentic = genuine + original
To me, if you interact with people with a sincere intention to be giving and loving, your sincerity will shine through and people will feel it online or offline. You don't even need to take communications skills courses! Mastering some skills can help for sure but if your words reflected how you feel deep down in your heart, people will love you for it.
This reminds of a great advise Susan Jeffers said once that when see people on the street, keep saying to yourself: "I love you. I greet the light in you". Can we cultivate this loving spirit with people we meet on social media?
These are some of thoughts you beautiful post "inspired" in me :) I would to love to know your opinion about them.
Interestingly, one of my teammates at Garious loves your #GetReal chat. I haven't had a chance to participate yet but I will try in the future because I would certainly love to get to know you better.
Heba Hosny - @Garious1 rep.
JayBaer I'm with you, totally. There are many things that are beyond measurement - besides, someone said it's like asking the ROI of your phone. Social media is all about relationships in the end.
Intriguing predictions you've got here... and I think anything is possible for 2012. I'm excited to know who will be the first to come up with an application that can measure your social media roi + influence accurately. But who knows? Anyone can come up with a mind-reading app anytime soon. It's been quite a while since I've read your post, and I love the ideas I'm reading each time I go back. Happy Holidays!
Social media is definitely here to stay because it's not really about the 'media'; but it's about human relationships amplified on the Social Web. I love the first item on your list as businesses should consider hiring marketing technologists who are well-versed and updated with the latest social media marketing tools+techniques out there. Item#6 is pretty hilarious, made me recall someone wanting a free service because signing up to these social networking sites are free. Now, when it comes to automation of posts, I think striking a balance is the key and here's where I turned Pareto's rule to my social media marketing mix: 80% conversation, 20% automation. How about you? -Aaron Eden
Thanks Jay - I'm mostly using Twitter with my email marketing campaign so your post got me curious. I'm not just sure how to qualify the likes I'm getting at Facebook - if they just liked what I posted for the sake of liking or if they really liked the content I've shared. I'm wondering, now with Google+ brand pages, will we see more engagement there than what we're seeing right now on Facebook?
Ed, this is really hilarious: “our people make the difference.” Sure, you and a thousand other companies.... and I think that to make a stand when it comes to your brand may just mean making a difference in your niche. That would be tough, to start with, and we don't want a Steve Jobs copycat as well. I think, there's always the adage that goes: If you can't deliver results, don't make any promises. Love your insights on the topic, by the way!
Ed, this question feels like someone slapping you hard on the face, but not without sense: "..If you passed away tonight, would your customers miss you?" Now, that made me thinking... a lot. I guess, making profit is easy, but making a difference is something only a gifted few has dared to achieve. Maybe, Steve Jobs and Walt Disney are smiling right now at this post you wrote, in a good way that is. Thanks for the inspiration!
Good question, Mike. Now, before I answer, I'd like to ask you: Who run the Social Media World? Is it the businesses or the customers? I think that the trouble here is people are simply smarter and more demanding and posting random stuff can sometimes show that you are authentic. Then, there also goes the story of automating posts responsibly while you interact with your audience on the Social Web. As for what I'm doing to stand out from the crowd, I simply offer my peers something valuable - minus sounding too pitchy. It's all about building trust and relationship that matter most in the end! Nice hat ;)
It's my first time to read about Twendz and thanks for sharing it here. I think that listening is crucial these days, especially when social engagement is called for. Do you think that we should define ROI as Return on Influence, then?
Nathan, I can't believe my eyes when I read this line you wrote: '...while 7% said they’d even stop having sex to glance at an update.' Wow, really? It's too hilarious... Anyway, I love your tips here, especially the last item, but in my case, I go offline to meet new friends in the real world. I believe that social media burnout is more like a social media bore-out and yes, many may be suffering a social media anxiety disorder or addiction lately. I wonder what the Medical society has to say about it. I used to suffer that fatigue myself a year ago and I got myself a fix for it. I just think that online conversations aren't fun anymore simply because we post like some news feed when we should be having fun engaging in genuine conversations. Do you think that social media automation tools can help alleviate this pain... so we can have more time for talking and listening, for real?
Your questions make me rethink the definition of a 'friend' these days.... and I think, it's all about knowing everyone worth knowing ( even a bot, haha). So, does Justin Bieber's followers consider him to be their real friend? I've been wondering...
JayBaer I love your idea of having a Community Manager Academy... the only question is: how can you standardize something that's so abstract as social media? You just can't qualify the process and give it something like an ISO certification or the likes. Ah, we'll get there, I guess.
I love that you wrote: "when a problem is avoided or “hushed up,” the blemish becomes more pronounced.." and I have to agree with you about responding promptly. Sometimes, a sincere apology can help, but the problem these days is not really 'reputation management'- but ego management, where they have this odd concept of ignoring the problem in a hope that it will go away. Maybe, it worked before, but these are the days when social networking is more powerful than ever and someone will always get to read a bad review about your brand, whether you admit to the mistake or not.
I guess, it's too soon to tell... and I'm keeping them both. I guess, I'll still keep Facebook to keep up with my friends and I'll use Google+ for business. Both have great uses though.