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Time and again... we see another blunder and sometimes, you wonder if this is done on purpose.. or just a total lack of a better judgment.
2 years, 3 months ago on Disaster-Related Promotions Never End Well - KFC's Facebook Fail
I love the last rule on the list and it reminded me of someone advising that 'everyone is a customer... so treat them with respect'.. and I think that there's too much data right now ( do they call it big data this time? ) that there is a business opportunity to be found in curating these data, to help in your business' predictive analytics model.. Just a thought.
2 years, 4 months ago on Social Networking Spam – 5 Rules for Marketers
@ginidietrich I've noticed ;)
2 years, 6 months ago on Four Ideas for Your Business Facebook Page
I think that Facebook is more visually-oriented so adding catchy pictures that are inspiring/educational can be a nice way to engage your fans and get plenty of shares/comments/likes as well. Thanks for the tips you wrote here - I might as well experiment on it.
Fantastic post, Pam! It's interesting that most of your definitions of authenticity included the word "genuine". I once wrote an article about authentic branding and defined authenticity as:
Authentic = genuine + original
To me, if you interact with people with a sincere intention to be giving and loving, your sincerity will shine through and people will feel it online or offline. You don't even need to take communications skills courses! Mastering some skills can help for sure but if your words reflected how you feel deep down in your heart, people will love you for it.
This reminds of a great advise Susan Jeffers said once that when see people on the street, keep saying to yourself: "I love you. I greet the light in you". Can we cultivate this loving spirit with people we meet on social media?
These are some of thoughts you beautiful post "inspired" in me :) I would to love to know your opinion about them.
Interestingly, one of my teammates at Garious loves your #GetReal chat. I haven't had a chance to participate yet but I will try in the future because I would certainly love to get to know you better.
Heba Hosny - @Garious1 rep.
2 years, 6 months ago on Are Authentic Social Relationships Over Rated?
@JayBaer I'm with you, totally. There are many things that are beyond measurement - besides, someone said it's like asking the ROI of your phone. Social media is all about relationships in the end.
2 years, 7 months ago on 4 Nearly Guaranteed 2012 Social Media Predictions
Intriguing predictions you've got here... and I think anything is possible for 2012. I'm excited to know who will be the first to come up with an application that can measure your social media roi + influence accurately. But who knows? Anyone can come up with a mind-reading app anytime soon. It's been quite a while since I've read your post, and I love the ideas I'm reading each time I go back. Happy Holidays!
Social media is definitely here to stay because it's not really about the 'media'; but it's about human relationships amplified on the Social Web. I love the first item on your list as businesses should consider hiring marketing technologists who are well-versed and updated with the latest social media marketing tools+techniques out there. Item#6 is pretty hilarious, made me recall someone wanting a free service because signing up to these social networking sites are free. Now, when it comes to automation of posts, I think striking a balance is the key and here's where I turned Pareto's rule to my social media marketing mix: 80% conversation, 20% automation. How about you? -Aaron Eden
2 years, 8 months ago on 10 Myths and Realities of Social Media Marketing
Thanks Jay - I'm mostly using Twitter with my email marketing campaign so your post got me curious. I'm not just sure how to qualify the likes I'm getting at Facebook - if they just liked what I posted for the sake of liking or if they really liked the content I've shared. I'm wondering, now with Google+ brand pages, will we see more engagement there than what we're seeing right now on Facebook?
2 years, 8 months ago on 17 Ways to Integrate Facebook and Email Marketing
Ed, this is really hilarious: “our people make the difference.” Sure, you and a thousand other companies.... and I think that to make a stand when it comes to your brand may just mean making a difference in your niche. That would be tough, to start with, and we don't want a Steve Jobs copycat as well. I think, there's always the adage that goes: If you can't deliver results, don't make any promises. Love your insights on the topic, by the way!
2 years, 9 months ago on Claim It! Own It! now Promote It!
Ed, this question feels like someone slapping you hard on the face, but not without sense: "..If you passed away tonight, would your customers miss you?" Now, that made me thinking... a lot. I guess, making profit is easy, but making a difference is something only a gifted few has dared to achieve. Maybe, Steve Jobs and Walt Disney are smiling right now at this post you wrote, in a good way that is. Thanks for the inspiration!
2 years, 9 months ago on It's Time To Step Up Your Game
Good question, Mike. Now, before I answer, I'd like to ask you: Who run the Social Media World? Is it the businesses or the customers? I think that the trouble here is people are simply smarter and more demanding and posting random stuff can sometimes show that you are authentic. Then, there also goes the story of automating posts responsibly while you interact with your audience on the Social Web. As for what I'm doing to stand out from the crowd, I simply offer my peers something valuable - minus sounding too pitchy. It's all about building trust and relationship that matter most in the end! Nice hat ;)
2 years, 10 months ago on The Bridge Between Social Media Quality And Pure Noise
It's my first time to read about Twendz and thanks for sharing it here. I think that listening is crucial these days, especially when social engagement is called for. Do you think that we should define ROI as Return on Influence, then?
2 years, 10 months ago on Eight Tools for Social Media Listening
Nathan, I can't believe my eyes when I read this line you wrote: '...while 7% said they’d even stop having sex to glance at an update.' Wow, really? It's too hilarious... Anyway, I love your tips here, especially the last item, but in my case, I go offline to meet new friends in the real world. I believe that social media burnout is more like a social media bore-out and yes, many may be suffering a social media anxiety disorder or addiction lately. I wonder what the Medical society has to say about it. I used to suffer that fatigue myself a year ago and I got myself a fix for it. I just think that online conversations aren't fun anymore simply because we post like some news feed when we should be having fun engaging in genuine conversations. Do you think that social media automation tools can help alleviate this pain... so we can have more time for talking and listening, for real?
2 years, 10 months ago on Tweets Got You Down? 5 Tips to Combat Social Media Fatigue
Your questions make me rethink the definition of a 'friend' these days.... and I think, it's all about knowing everyone worth knowing ( even a bot, haha). So, does Justin Bieber's followers consider him to be their real friend? I've been wondering...
2 years, 10 months ago on Social Media, Pretend Friends, and the Lie of False Intimacy
@JayBaer I love your idea of having a Community Manager Academy... the only question is: how can you standardize something that's so abstract as social media? You just can't qualify the process and give it something like an ISO certification or the likes. Ah, we'll get there, I guess.
2 years, 11 months ago on Nobody Said Social Media Should Be Simple
I love that you wrote: "when a problem is avoided or “hushed up,” the blemish becomes more pronounced.." and I have to agree with you about responding promptly. Sometimes, a sincere apology can help, but the problem these days is not really 'reputation management'- but ego management, where they have this odd concept of ignoring the problem in a hope that it will go away. Maybe, it worked before, but these are the days when social networking is more powerful than ever and someone will always get to read a bad review about your brand, whether you admit to the mistake or not.
2 years, 11 months ago on 5 Reputation Management Lessons from Prince, Dell and Beyond
I guess, it's too soon to tell... and I'm keeping them both. I guess, I'll still keep Facebook to keep up with my friends and I'll use Google+ for business. Both have great uses though.
2 years, 11 months ago on Will you abandon Facebook in favor of Google+?
That's intriguing and I'd say social media is not simple for the fact that it involves the human psyche... and yes, they may argue about a collective brain, but I think that people should be educated properly when it comes to social media marketing. Alas, we're all on-the-job training as social media is an ever-evolving sphere. On the subject of automation, I'd go for doing it responsibly, so long as you spend more time in conversations than trying to win some world book record on becoming the next human RSS feed. Love your insights, anyway.
Daniel, I totally agree with you on sharing 'tasteful and high quality' content. I think the proper word here is automating responsibly. I used to suffer social media fatigue a year before we're seeing lots of blogs about it and it's just too daunting to post updates everyday to your social networking accounts. Sometimes, I even thought I'm a living RSS feed... until one day, I've taken matters into my own hand and created myself a fix. At least, now I can enjoy conversing with my peers, which is why we're online in the first place. And yes, I do share your dislike on auto DMs... It feels so 80's.
2 years, 11 months ago on The Case For Social Media Automation
Don't forget about the people that have auto-DMs setup that ask you to connect with them on Facebook or LinkedIn, that's a sure-fire way to see they are a social media faker. If I just connected to you on Twitter it's because I want to use Twitter. Don't try to get me on another platform where you will ignore me because you are dabbling in too many places!
2 years, 11 months ago on How to Spot a Social Media Faker on Twitter in Ten Seconds
If I were to give out an answer - social media fatigue is social networking gone out of control. Is it boredom, too much time spent online - or both? Whatever the reason is, it all comes down to having lost that magic that online conversations used to bring... and gone were the days when people are interacting like real humans should. Perhaps, we are in a constant search for fresh content and a little automation won't hurt either, so long as you follow the 80/20 rule in social engagement: as in 80% conversation and 20% automation. There are plenty of tools that can help you save all the time spent on routinely updating your accounts, so you can have fun getting to know your peers online ( I think I have to stop here as this is getting longer and I don't want to write a blog post of a reply, haha ).
2 years, 11 months ago on Social Media Fatigue
I love your content curation tips here, Jay. I think that quality content is becoming a rarity these days and people simply forget that they're sharing for humans; not for search engines. I think, one must also have the gift of writing catchy headlines, especially when you've got 140 characters and a millisecond to grab someone's attention on Twitter. Have you encountered those rogue links? I wonder why there are some folks who think it's cool to simply post a link... perhaps, they thought a li'l mystery would do them some good.
2 years, 11 months ago on Content Curation – 5 Ways to Succeed…Eventually
Ken, you got me thinking with your questions. I think the first time I read about social media fatigue is that post written by Chris Brogan. In my honest opinion, social media fatigue arises from all those posting and scheduling of updates to keep our social accounts active...when what we should have been focusing on in the first place is - conversation. I had my share of that nightmare a year ago that pushed me to the edge of creating myself a fix. Now, I can boast that I follow the 80/20 rule - as in 80% engagement and 20% automation. I find it more pleasurable to go online each day, knowing that I will get to know someone new who I never imagine I'll meet, online or offline. Besides, we are humans; not bots. What do you think?
2 years, 11 months ago on Ye Olde Obligatory Social Media Fatigue Post
Mari, I'm really laughing out loud after reading this line.."would ya just shut up already?" and it's so true. If you feel tired, unplug from it all - simple. I applaud your taste on following people who matters most to you, as there have been plenty of folks who are gaming the system. These days, numbers don't matter much if you can't even get it to convert -to your sales funnel. On the subject of social media fatigue, I even read people tagging #sharepocalypse on Twitter as they continue to rant about it. In my experience, I had my share last year of that yuppie flu where it's just too overwhelming ( and boring ) to post updates and schedule stuff on my social networking accounts, until I took matters into my own hands and created myself a nice fix. You see, what's tiring is that you have to post stuff like a bot, when what you should be engaging with your peers instead. I'm glad that now, I am engaging 80% of the time and I find it more enjoyable to converse with people on the Social Web. What do you think? Love your post, by the way.
2 years, 11 months ago on Clear the Mechanism: Sidestepping the BS of "Social Media Fatigue"
Jay, I've always been saying that 'numbers do lie' when it comes to measuring the success of your social media marketing campaign. I still cringe in hearing stories of people playing the game to be called 'influential' or too boost their social influence, so to speak. Who are they fooling exactly? In my case, I'm still trying to find that missing link between these numbers vs my sales funnel. So, I'm getting the visits, likes, fans and followers--- but what exactly will turn them into buying customers? And so, my research goes on to finding the answer... <love your insights, by the way>
2 years, 11 months ago on 5 Reasons Social Media Measurement is Making You Lie to Yourself
I love that you mentioned " there is NO shortcut " - and it's all about listening and sharing something valuable that will work in the end. I wonder, are there any other tools to measure your social engagement these days, than Klout? Thanks, love the insights you shared here!
2 years, 12 months ago on The 3 Keys to Social Influence
Interesting how you took the time to make all these calculations. I guess, this is why many are outsourcing this type of work offshore, where cost is cheaper ( and the quality of work is... ? ) Just a thought.
3 years ago on Calculate Your Blogging ROI in 9 Steps
I love the idea here of creating something that challenges, something that sparks people's interest, something intriguing. I guess, this is why those scavenger hunt campaigns became an overnight viral marketing success. Still, what I don't get about Google is how they don't seem to fit the pieces of the jigsaw puzzle when it comes to getting social online. Thanks for the awesome advice!
3 years, 1 month ago on Google, Social Media, and the Wisdom of Enigmas
@ChrisBook I love your insights here, especially on the part where you should immediately give your customers that great experience after they had a bad one. Thanks gazillion for the awesome tips!
3 years, 1 month ago on 4 Keys to Turning Negative Commenters Into Brand Advocates
I wonder what exactly is your definition of responding in real-time, like...is it responding within a 24-hour time frame? Your tips here made a lot of sense and I think that customers are smarter these days; they simply know if you're faking it and though you may reward them with freebies to compensate, this may not mean they're satisfied with the service. Just a thought..
I've never really thought that in this age of social media, there's still so much for women to climb when it comes to the ladder of entrepreneurship's success. I hope the numbers will climb more and that women entrepreneurs will rise against society's stigma where business ownership is treated like some exclusive gentlemen's club. I'm all for equality of the sexes. It's the skills and knowledge that will matter in the end. Thanks for this intriguing article!
3 years, 5 months ago on How Successful Are Female Entrepreneurs in Europe?
This is something news; I haven't thought that blogging alone can inspire this spirit of a community - which people do a lot on social networking sites. Kudos! ( for being one of the real and rare bloggers online )
3 years, 9 months ago on Why This Blog's Community Rocks
I think I like the idea on house cleaning as I've got a lot of social networking accounts I need to delete. I think what matters these days are Facebook, LinkedIn and Twitter. MySpace is soon to go out and fade away like the rest.. sad.
3 years, 9 months ago on Building Social Media Bridges