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Have you watched a Gen Y person watch TV? While texting, playing games, and answering their phones, they drift in and out of watching a show. After some rewinding and editing, Gen Y turns the program into their own creation.
Sure, Gen Y watches over 3 hours of TV a day, but it's not a couch potato experience. I would argue that they've turned TV viewing itself into social media.
4 years ago on Will Gen Y behavior change the future of marketing?