Livefyre Profile

Activity Stream

Have you watched a Gen Y person watch TV? While texting, playing games, and answering their phones, they drift in and out of watching a show. After some rewinding and editing, Gen Y turns the program into their own creation.

Sure, Gen Y watches over 3 hours of TV a day, but it's not a couch potato experience. I would argue that they've turned TV viewing itself into social media.

4 years ago on Will Gen Y behavior change the future of marketing?

Reply