Valerie Merahn Simon
Berkeley Heights, NJ
Bio not provided
Interesting post. After reading, I decided to go back to the recent Pew Social Media Demographics report from Feb. Statistics do show that a higher percentage of those in the 18-29 category use social networking sites than the 30-49 category (83% vs 77%), Significant, but certainly not a tremendous difference. I believe the reason you find fewer experienced dedicated social/digital professionals is not because of a lack of talent, but that there are fewer high paying jobs that are exclusively social/digital. In most corporate organizations a social media specialist, ( sometimes a SM manager and less frequently a SM strategist) reports up to a Director or VP of Marketing (or possibly PR, Advertising, Communications etc). While there are certainly some organizations that have senior level positions dedicated to social, I think many companies do not have the resources and are embracing an integrated strategy where leadership positions require strategic responsibilities across channels.
2 months, 2 weeks ago on The Gen X social media talent gap--and what it means for corporate America
If ever a word were in need of PR counsel, it would be "sales." My career in sales was purely accidental...when I am excited about what I am doing I talk about it! And when you share your enthusiasm about a service with people who have a need for that service... sales happen. But although I spent a great deal of my career in sales, I confess my voice often trailed off when asked to introduce myself. "Senior Vice President of (mumble) sales." Today, I am proud of that sales background and recognize that those sales skills have been a critical factor in every success I have had. I very much agree that EVERYONE is in sales... and in great organizations, where company pride and enthusiasm exist, I think you'll find that all employees, regardless of title, evolve into a veritable sales army.
2 months, 2 weeks ago on To Sell is Human: A Communicator’s View on New Business
Arik, As always, I appreciate the perspective you have taken on this issue. And so, while this is by no means the first time I have read about it, this is my first comment. So here is my advice:Cathryn, I understand the frustration you have coming out of college into a job market far more competitive than I faced as a new graduate. Rejection is frustrating. And I do recall how very much I wanted to prove my own abilities from day one! Experience using (living,breathing!) social media is certainly important. But an innate comfort level alone does not prepare you to serve as the spokesperson for a company, and to carry the responsibility for the many challenges and opportunities social media offers organizations. Social media, like the telephone or pen and paper, is simply a means to empower communications. And communications, as you have no doubt learned in college (or even in the experience of writing this article), is fraught with complexity.
So be proud of all that you know, and continue to immerse yourself in emerging technologies (because they will continue to emerge and you CAN continue to stay on the cutting edge... even as you approach your 30's, 40's, 50's and beyond! ) Respect experience, not simply for the years someone may have sat on the job, but for what they have learned in the "real world" during this time.
You may be skeptical that the jobs you are qualified for as a new graduate are worthy of your potential. But excel in the tasks you given and take the opportunity to learn as much as possible... both pragmatic technical skills as the people skills you will need to work with colleagues, clients, the media and everyone else who will ultimately determine your success (or failure) on the job.
10 months ago on Attitude, lack of humility downfalls of Cathryn Sloane's post
@ginidietrich Hope you and @Frank_Strong had a great time today! Have such respect for Frank and have no doubt that you are right... "He’s changing the world in a way only a few of us ever know." Thanks for giving us a glimpse Gini. And thank you Frank. As so many others have said, I deeply appreciate your service to our country and our industry.
11 months, 3 weeks ago on #FollowFriday: Frank Strong
Congrats on the new position!!
1 year, 3 months ago on #HAPPO Chat Alert: Tips for Starting Your New Job on the Right Foot
ShonaliHowie Goldfarbvalerie merahn simon Joking? My brain to text app is almost ready to launch :)
1 year, 4 months ago on 12 Tips to Organize and Run a Tweetathon
JGoldsborough Thanks JG... much appreciate the kind words and trust that you know it is a mutual admiration society :)
1 year, 5 months ago on PR Rock Stars: Valerie Simon
ginidietrich Thank you Gini :)
Ari Herzog This is a tough question for me, because I have always had entrepreneurial aspirations and gave serious thought to growing my consulting business. I have so much respect and admiration for those who are able to branch out on their own and build a successful business. But I also very much appreciate the advantages and opportunities that come with being a part of a larger organization.
Arik thanks so much for including me among your "Rock Stars". It was a great chance to reflect and I am humbled to be in such great company.
Specific, measurable, attainable, realistic, timely... these really represent the "SMART" goals we so often hear about. I have a feeling you'll be checking these items off in short order. And I cannot wait to hear what you come up with next. Thanks for the inspiration... I have a feeling there will be many PR bucket lists (and maybe even follow up posts) written tonight :)
1 year, 5 months ago on What's on your PR bucket list?
HeatherWhaling Heather, I'll second that. JGoldsborough get writing! Have a feeling there is a book in your future. Might as well get started NOW!
MSchechter I'm not sure that I have enough battery power to read ALL of these comments, but I'm about to try. Any algorithm in place to include the number of "likes"?
1 year, 8 months ago on 5 Reasons I Should Get More Comments than Gini Dietrich
:) It is so fun to watch your adventures in fatherhood! Family walks are the best. For us they now include two children in a wagon (well in and out of the wagon!) Enjoy these special times and cherish every second! It is wonderful to see that all of the stress and craziness of the past year has resulted in this... a perfect moment!!
1 year, 9 months ago on A New Normal?
Yes, this was a great opportunity for Morton's to demonstrate how they go above and beyond for their clients in a very visible manner. IMHO, today customer service, sales... truly all client facing roles bring new PR opportunities and risks. If I had to classify this, yes, I would say the incident was probably more PR than service, but I really don't see why these are mutually exclusive. Morton's found an opportunity to thrill a loyal customer. I'd love to hear more stories from "less influential" customers, but just because PeterShankman has "influence" doesn't mean that it wasn't a story of great service.
1 year, 9 months ago on Great Customer Service or Great PR?
Great tips Arik! I'd have a slightly different answer to the "What’s the single most powerful thing a candidate can do to increase their hireability?” question, though. Blogging is definitely important, but from what I have seen through #HAPPO, it is the power of connections and your network that can truly help you to stand out in a crowd, find the right opportunity, and help facilitate a powerful introduction with the right person.
1 year, 9 months ago on 8 questions on every PR job-seeker's mind
Have really enjoyed your posts Beth... thanks for all the great Harte of Marketing posts. Will look forward to hearing your continued thoughts via other platforms
1 year, 9 months ago on Goodbye Blog… Hello World!
Very good post. My personal opinion is that, right or wrong, people do make judgements based on how you choose to present yourself. That said, express yourself as you see fit, but always do so cognizant of the fact that it others will have an opinion. Should you change to adhere to someone else's standards or opinions? Well I guess that is up to you and whether you want to be accepted by those whose judgement will "matter", They have the power to judge. You have the power to decide whether you care.
1 year, 10 months ago on Too High, Too Low, Too Gen Y?
A former boss who I greatly admire once told me the story of his first huge business mistake. He was working at a large ad agency and it cost the agency a big client. He went to his boss with his head down and a letter of resignation in his hands. "I assume you are expecting me to resign," he said in shame. His bossed looked at him and said, "After all I've just invested in your education??" He went on to do great things for the agency, ultimately heading up a large division. Mistakes are painful, no two ways about it. But you are right, for companies and individuals it is so important to check your ego. Own the error. And find a way to do things better moving forward.
1 year, 11 months ago on Mistakes
Oh Heather, I am so deeply moved. Thank you Heather, Harrision, Brittany and everyone else who takes a moment to "buy Meg a drink." I think most of us found our way into the world of PR because we cherish our own relationships and hold the ability to build relationships in the highest regard. Friendships, whether they were made in a college dorm or in a Twitter chat, are a special gift. In good times they offer laughter and joy. And as one of my sorority sisters said this week, "it just makes going through life easier knowing that you have these incredible people who have your back."
IAnd for any communicator who has ever questioned the ability to build a "real" relationship in 140 characters... well this post says it all. Thank you. Thank you for your friendship, compassion and energy. You inspire me.
1 year, 11 months ago on Will You Join Me in Supporting #TeamMeg?