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@lauraclick @ginidietrich I used them a long time ago, only because I had clients that demanded them. I agree, and knew then, it was mostly bunk. It was just a way to impress the client, but you could pretty much assign any monetary value you wanted.
2 years ago on What the Changing World of PR Means to Today’s Organizations
Why hire a PR pro? Because as Ken said, there are so many businesses and CEOs that just don't get it. A good PR pro that has adopted new digital strategies can walk them through the new media landscape and serve as a one-stop-shop for social media, SEO, content marketing, etc. That's provided the PR pro isn't still stuck counting news clips or ad equivalents. That ship has sailed.