Kate Finley is the CEO of Belle Communications, where she provides results-driven PR, social media and content marketing for startups and natural food brands. She’s also a big fan of running and eating Paleo.
Excellent post. I love your honesty and I appreciate this shift in focus. I can relate on some levels too. And look! You already have several comments :) So, write on sister and the rest will come.
Also, you're getting a big hug tonight!
1 week, 2 days ago on My Bad Blogger Confession (and Reboot)
Your first line is cracking me up right now.
2 weeks, 4 days ago on Toolkit Tuesday: 10 YouTube Video Optimization Tips
@Mary Rose Maguire Yes, sometimes with clients it's better to just hop on the phone. When you have to keep your team in the loop that makes things a little more challenging because you then have to inform / update your team and document in somewhere.
3 weeks, 3 days ago on Leading Millennials: Do We Cater Too Much? A Millennial CEO Perspective.
@aimeelwest @Mary Rose Maguire I love that your mom texts! My grandma just started texting and it's fun and really funny. I agree with you both -- there will be variances within the generations for sure. Thanks ladies!
@aimeelwest @Joshua Wilner/A Writer Writes Do you think you're a better prepared generation or just have more life experience?
3 weeks, 4 days ago on Leading Millennials: Do We Cater Too Much? A Millennial CEO Perspective.
@Joshua Wilner/A Writer Writes Hi Josh! The point on pragmatism was straight from NPR but I do agree that it's at least the case for me and my peers. To your point, there are definitely generalities we can observe within each generation but Gen X and Gen Y in particular seem to have a lot of similarities. I think personality can come into play quite a bit as well.
I also think that with the desire for immediate gratification in media and the accessibility of resources can detract from relationships between the generations. For example, I could ask someone how they started their business or I could just Google it.
@Mary Rose Maguire Completely agree about asking for a communication preference. Do you find that your clients typically prefer one communication method over another?
Naturally an INTROVERT. I do not believe that for a minute. Happy Friday Ces and thank you Gini for introducing us last year ... Ces is one in a million.
1 month ago on The Spin Sucks Inquisition: Ces Guerra
@aimeelwest YOU are fabulous. Thanks for stopping by and always taking the time to comment Aimee -- you rock.
1 month, 3 weeks ago on #NiceToTweetYou: 7 PR Influencers to Follow this Month (September 2014)
Happy birthday, Gini. A feat for the history books. Truly amazing work.
2 months, 1 week ago on Happy Birthday, Spin Sucks!
@jsturgeon Thanks for stopping by and for the comment. Would you mind emailing me more information? kate (at) thinkbelle.com
4 months ago on How to Create a Blog Editorial Calendar that Actually Works
Excellent post! Thank you for taking the time to be so specific. We work hard to report metrics that matter but there is always room for improvement and this post helps! Encore! You made me break out my highlighter again :-)
4 months, 2 weeks ago on PR Metrics: What to Measure in the PESO Model
I love all the touch-up settings! I'll definitely use this for future video intro slides. Thanks, Heather!
4 months, 2 weeks ago on Toolkit Tuesday: Free Image Editing with PicMonkey
Another great roundup, Megan! Thank you. P.S. I love that sparkler image!
4 months, 2 weeks ago on #THRIVEable Friday: Simplification, No-Stress Vacations and Hashtag Research
@kharriman So glad you found this encouraging! It's easy to get caught up and discouraged by things, people and thinking that is absolutely backwards. I know I do it! Just good to refocus on the truth sometimes.
4 months, 2 weeks ago on The Secret to Success: Know Who You Are.
@nmillerbooks Thanks for stopping by Nicole! We're in love with Buffer and only wish we had started using it sooner!
4 months, 3 weeks ago on Toolkit Tuesday: How to Use Buffer to Schedule Your Tweets
Thanks for stopping by Howie! Now I'm curious too ... Taylor what's your baking speciality?
It's unfortunate that we didn't receive a livefyre alert about this comment. Thanks for helping us detect the problem, Howie!
Taylor, let's send this man a dessert! ;-)
5 months ago on Meet My New Right Hand: Taylor Redick (@aylor_tay)
@aimeelwest Listening doesn't come naturally to me. I have to work at it a lot ...
5 months ago on How to *Successfully* Work for an Entrepreneur: 10 Guidelines
@jessostroff You should totally start a business with that theme! ;-)
Integrated PR to the core. So much of what we do as PR professionals involves thinking creatively on behalf of our clients to create news-worthy opportunities. Smart post!
5 months, 1 week ago on Breaking the Peak-and-Valley PR Cycle: 3 Ways to Secure Media Coverage (Without Any News to Pitch)
@JoeCardillo @KateFinley At first I thought you were just speechless ;-) Thanks, Joe.
6 months, 1 week ago on Women in PR: We need each other; let’s start acting like it.
@JoeCardillo Thanks, Joe! I agree and the really hard part is that sometimes people aren't blatantly awful to each other. Instead, they'll do things in ways where the awfulness is only realized by the person they're trying to hurt. That's the worst because it can leave you feeling like you're beginning to imagine things while everyone else is fine with said person. I've been a part of discussions on SpinSucks where you have fearlessly shared your opinion on touchy subjects like gender inequality in business and the glass ceiling and you do a great job sharing your opinion in a thoughtful way.
@ympistorio Thanks again for passing this my way. Curious -- do you have to pass what you create in canva on to your graphics team for approval? Or are you the one who approves them? Do you have multiple people contributing to the graphic design process and if so how do you ensure that it's brand consistent? Very curious!
6 months, 1 week ago on Toolkit Tuesday: Create Amazing Graphics with the Canva App
Great round-up, Megan! Congratulations again on *officially* being done with school :-)
6 months, 2 weeks ago on #THRIVEable Friday: Courage, Creating Culture and the Skimm
@RJRichards That's OK. We'll just stay in touch online :-)
6 months, 3 weeks ago on Women in PR: We need each other; let’s start acting like it.
@RJRichards Robin are you based in Columbus? If so, let's get coffee!
@lauraclick Let's set a date before the month is out. I'm adding it to my list!
Great post, Heather! You are so good at creating these in-depth articles. Triberr has been a huge time saver for me and it has served as a great way to network with other bloggers. I like that they refer to themselves as an "amplification" tool because Triberr does just that. Two thumbs up!
6 months, 3 weeks ago on Toolkit Tuesday: How to Use Triberr to Increase Traffic to Your Blog
@RJRichards @aimeelwest@KateFinleyThat sounds like a great app! We will definitely check it out ... Thanks, Robin :)
7 months ago on Join us for a LIVE Q&A with the Belle Team + VIDEO #THRIVEable Friday
@JoeCardillo @KateFinley@heatherallen109@mhoying@VictoriaMaloneyHi Joe! Feel free to leave a question if you have one. We're wrapping up but happy to answer. Thanks for stopping by and YOU rock.
@aimeelwest @KateFinley@heatherallen109@mhoying@VictoriaMaloneyThank YOU, Amy. You kicked it off and kept the ball rolling. You are amazing. xoxoxo
Thank you everyone for joining us today and for asking great questions! We've also had a lot of laughs ... Really, you all are amazing!! I'll keep answering questions as I see them but this is the official end to our #BelleBirthdayBash.
Thank you @heatherallen109 @mhoying@VictoriaMaloneyfor all your FABULOUS work this week.
Happy Friday !!!
@heatherallen109 Yay, Amy!!
@heatherallen109 @aimeelwestI take my inspiration from Tangled.
@heatherallen109 @aimeelwestStep two: I brush my hair 1,000 times before bed.
@heatherallen109 @aimeelwest I'm blushing. Step one: let it get really greasy ... wait.
@aimeelwest @RJRichardsYes! The first step is to figure out who you are targeted. Then find out where they hang out, what they're reading, watching, listening to -- and go there.
@RJRichards We've had clients come through word of mouth now too, which is exciting.
@RJRichards Hi Robin! :) Nice to see you here! Initially, I focused on the niche of food brands. I would pursue brands that had product I was a fan of and I would cold call them through email. I made sure my emails were very tailored and that I was able to say I honestly loved their product. I also made sure to have a deck that I could send so that they could see previous work.
LinkedIn is a great place to find decision makers. It depends on your target audience. For us, we're speaking to CEOs, CMOs and Directors of Marketing typically.
@aimeelwest @KateFinley@heatherallen109Lunch, dinner, dancing! Yes!!
@aimeelwest@KristenSmithspirations You totally should! It has led to some really great relationships with bloggers.
@KristenSmithspirations It has a lot of potential for building an audience and allows you to network with other bloggers within your niche. You can start your own "Tribe" of bloggers or join tribes that interest you and you share each others blog content.
@KristenSmithspirations Do you use Triberr.com?
@VictoriaMaloney fear of failure. I don't want to fail. I don't want to let people down and I don't want to let myself down. Everything we do is so public ... social media, PR, videos, this blog ... there's a lot of potential to make mistakes.
1. I think video is super important. People are so visual and we consistently see more engagement when photos and videos are used to enhance blog posts. Brands love to see that you can do a video refer of their product. When we reach out to bloggers to cover brands, the biggest factors are 1) target audience, and 2) potential eyeballs on the content. Videos are a great added value though, especially if your numbers aren't that big yet. Also, be sure to SEO your videos.
2. Use the SEO Wordpress plug in by Yoast. Also, read Andy Crestodina's book, Content Chemistry. http://www.amazon.com/Content-Chemistry-Illustrated-Handbook-Marketing/dp/0988336405
@aimeelwest @KateFinley@heatherallen109LOL!!! What if someone just showed up and said, "Aimee sent me to hug you."
@aimeelwest It's hard to remember a specific time ... I think one of those times was when I had a new business call where the CEO asked how often they could have access to me if they signed on with us. That told me that 1) my ideas were right on, 2) they wanted that personal connection we have with all our clients. It was really affirming. That concern of having "access" to senior leadership with an agency is something I've heard voiced over and again.
@KristenSmithspirations Testing 1-2-3! We see you :)
@aimeelwest it's also hard to stay motivated all the time. You have to be REALLY self-motivated and know how to recognize when you're getting off track.