Kate Finley is the CEO of Belle Communications, where she provides results-driven PR, social media and content marketing for startups and natural food brands. She’s also a big fan of running and eating Paleo.
Great post! I see you made it to the blog :) Congrats!
3 days, 4 hours ago on Four PR Metrics You Can Start Using Today
Oh my word that Ellen video is hilarious!
1 week, 1 day ago on Gin and Topics: I Love Jesus, but I Like to Drink a Little
I can totally hop on this bandwagon! I'd absolutely love it if more restaurants and QSRs opened up online ordering. Chipotle, Panera and the Cheesecake Factory are top on my wish list! Great post, Jen!
1 week, 3 days ago on Online ordering on the rise in restaurant industry.
YAY!!!! This is so exciting! I cannot wait to read your soon-to-be NYT Best Seller. I'm happy to help if there's still room! Either way, this is going to be AMAZING. So happy for you ...
2 weeks, 3 days ago on Become a Spin Sucks Brand Ambassador
Great roundup, Heather! I saw a tip on Evernote this morning about how you can send emails directly to your Evernote and assign them to a specific notebook ... Not sure how I would use that feature but good to know it's an option.
1 month, 1 week ago on Toolkit Tuesday: 5 Essential Digital Tools for Startups
Makes complete sense. There's always drama when Google makes a significant (or seemingly significant change) so no surprise there ... thanks for clarifying AND introducing me to Matt Cutts blog -- added to Feedly.
Also, I wonder if there's an IFTTT function that will reply to messages I flag as 'Bad Pitches' and ask to "Remove me from your list. I'm sorry but your robot is showing." ... I bet there is.
1 month, 1 week ago on Guest Blogging: A Change in the Google Algorithm
@belllindsay Those darn robots.
Nail on the head. Just another reason true, strategic PR isn't fading away.
1 month, 2 weeks ago on Google & Facebook Changes GOOD for Public Relations Pros
@Howie Goldfarb @KateFinley @ginidietrich @rdopping @KenMueller I'm tearing up just thinking of it ...
That reminds me ... I owe you a quarter.
1 month, 2 weeks ago on #FollowFriday: Howie Goldfarb
I first met Howie back in '89 when I was just a toddler pursuing my figure skating dreams ... He ran the zamboni each morning before I hit the ice. Eventually he noticed my feeble attempts at stardom. He volunteered to become my mentor, showing me the seldom recognized and often forgotten art of tip-toe-ice-princess-dance-hopping (currently only practiced by Santa's elves).
Those were the good old days. After months of grueling drills, hops, and a couple of missing toes, Howie saw that I was ready to go solo. He left a note one morning when he didn't show up for my training. Do you remember what it said, Howie?
Seriously ... I do remember the first time I met you -- in the comments of my #FollowFriday feature :) I could tell you were very creative, smart and most likely slightly insane. Since then, I can add kind and a good friend to the list as I've seen you display those characteristics within the community here.
Happy Friday, Howie!
P.S. For reference, here is the comment that first introduced me to Howie:
@KateFinley What is LinkedIn?
Grats Kate. Just hope you know the last 8 Follow Fridays all wound up in rehab and with police records unable to handle the stardom and the rock and roll life style. But @ginidietrich has a webinar that can help prepare you for the fame and the fortune.
In fact the fasted rise and fall recorded @rdopping already is interred in a Canadian Mental Health facility because last weekend he was followed by mobs wherever he went all trying just to touch him and maybe have a bit of his 'glow' elevate their lives. This led to a 48 hour binge with the Beiber jetting to Europe and partying non-stop at Ibiza. He got home found his credit cards maxed, his home with yellow police tape blocking entrance and protesters outside demanding they see their new idol.
I suggest you go hang with @KenMueller on his porch and keep a low profile. His place is alcohol free and he has 4 pitbulls keeping away any visitors. Very peaceful and quite. Maybe decompress at the green dragon and shop for Amish Country treats.
I remember the call well. I'm so proud of you for stepping out and taking the leap! It's not as scary as you thought it would be is it? :) Very curious about the "location" decision you mentioned ... you'll have to fill me in!
1 month, 3 weeks ago on Use Informational Interviews to Learn from Your Peers
@lauraclick Do you like those unfollow tools? We'll have to check them out ...
1 month, 3 weeks ago on Toolkit Tuesday: 2 Tools for Better Managing Twitter Lists
SO proud of you! I love your writing style and I can't wait to read more ... This is the start of some exciting things ... Very happy for you lovely one! xoxox
1 month, 3 weeks ago on “A Nanny Blog?”
2 months ago on Traditional PR, Alone, Cannot Create Conversions
Man. Startups can be so challenging for the reasons you listed. There is this assumption that the PR team is trying to 'pull the wool over our eyes' and must be micro-managed. It's a MAJOR issue of educating the client, as you so beautifully explained.
1. No, we do not use wire releases and here's why.
2. No, we cannot guarantee specific media outlets will cover your news, no matter how you adjust your retainer.
3. Yes, we do follow up with media without your reminding us.
4. Yes, the date media coverage is promised is subject to change.
5. No, that does not mean the media lied or we made up an opportunity.
6. Yes, rest assured that we will rework a date or media opportunity to ensure you get what was promised to you to the best of our ability.
7.Yes, we are doing everything in our power to build trust with you and represent your brand ... let us advocate for you.
8. No, it is actually not helpful for you to try to micro-manage the job you are paying us to do for you.
9. Yes, you have to trust us to continue working together. :)
10. Rinse, repeat.
@Word Ninja@KateFinley@ginidietrichAh! We are the same page as far as themes go. This year's theme for me: "The year to THRIVE."
I get so excited at the thought of a whole new year to be extraordinary.
Happy 2014 Amanda!!
2 months ago on 2014 Business and Personal Goals
Welcome back! I love that you reported back on your goals from 2013. I'm also really proud of you for cutting your hours down! I know you can get down to 12 hours a day. I'm also looking forward to seeing which cooking creations you concoct.
I shared some of goals today too on the blog and I think the biggest themes I see are 1) creating positive habits and 2) being intentional.
This year is going to rock :)
@belllindsay Bahaha! Were you ever "discovered" ?
2 months, 3 weeks ago on Best Childhood Dream Jobs
Great idea!! This reminds me ... I need to go ice skating :)
The first scenario ... OMG. That's f'ed up.
Second scenario ... I don't think that you handled it wrong because you told everyone that you all dug in and you stood by your team. I've been at agencies where the client, the customers, etc. were believed over the team and we, as the team, definitely felt the lack of trust.
You have to stand by your team. You also have to protect your brand. You've worked hard for it and you can't let it deteriorate even if it means hurting feelings and addressing hard issues in the process.
Live strong, Gini. ;-)
2 months, 3 weeks ago on When a Leader Learns of Unethical Behavior