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@Levi Wardell It's all about that base!

13 hours, 38 minutes ago on Gin and Topics: A Thanksgiving Edition

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@HeatherTweedy Do you think that's what it is? He's becoming a robot. That would make sense!

13 hours, 38 minutes ago on Gin and Topics: A Thanksgiving Edition

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@belllindsay Tiny hamsters have Thanksgiving!

13 hours, 38 minutes ago on Gin and Topics: A Thanksgiving Edition

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@Joshua Wilner/A Writer Writes @Howie Goldfarb @bdorman264 You took them all out and left yours in? That's hilarious!

17 hours, 47 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@Danny Brown I'm fairly certain I had on four inch heels.

17 hours, 50 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@CesLSU That's right! I'm glad you're able to see that.

17 hours, 51 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@Nikki Little Of course I remember! It was the highlight of my summer.

17 hours, 51 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@LauraPetrolino  Reason #43245252342354544 you shouldn't have children is you'd teach them to cut things while holding them in their hands.

17 hours, 51 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@bryanwillmert Now I know what it takes to get Willmert to the blog.

17 hours, 52 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@sunshinessister Andrea! I am so confused! Why are you Sunshine Sister? You live in Michigan. It's not sunny there. I figured you lived in Florida and were rubbing it in that the rest of us are in the Frozen Tundra. But you are also in the Frozen Tundra.

17 hours, 53 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@Howie Goldfarb Is that a true story??

17 hours, 55 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@mikekmcclure Yay! I heart you, too!

17 hours, 55 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@biggreenpen Did you see the movie? Super good!

21 hours, 52 minutes ago on The Spin Sucks Inquisition: Nikki Little

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@kvjincpr Will you send me your mailing address, please? You won a copy of Paul Roetzer's book from the author Q&A on Wednesday.

22 hours, 27 minutes ago on Join Paul Roetzer for a Special Author Q&A Today

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@JoshuaJLight I love that, Josh! What a great idea!

22 hours, 28 minutes ago on Plan Your Content Using a Marketing Funnel

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@lauraclick I worry less about that and more about answering the questions our prospects have. When I start the process, though, I try to have one topic in each bucket...and then grow from there.

22 hours, 28 minutes ago on Plan Your Content Using a Marketing Funnel

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@RebeccaTodd I totally missed this when you left it. LOL!!

22 hours, 29 minutes ago on PR Metrics: What to Measure in the PESO Model

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@JoshuaJLight It's true. I watch SVU! Even if you delete stuff, they can recover it. It's kind of like the guy who was indicted for killing his kid by leaving him in the car. When they recovered his browser history, they found he'd been Googling how long it would take for a child to die in a hot car.

22 hours, 30 minutes ago on Anonymous Social Media: Why You Shouldn’t Participate

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@biggreenpen I CAN HEAR YOU

22 hours, 36 minutes ago on Planning a PESO Strategy with Integrated Teams

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You should have used my Beaker/Lindsay photo for this.

22 hours, 36 minutes ago on Planning a PESO Strategy with Integrated Teams

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@flt3 His 13 tweet apology? Yeah. It still comes across as very arrogant.

1 day, 11 hours ago on The Uber Issues Cannot Be Fixed by PR

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@TaraFriedlundGeissinger I hope they do, too!

1 day, 13 hours ago on The Uber Issues Cannot Be Fixed by PR

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@3HatsComm Also... "that typed" made me laugh out loud!

1 day, 14 hours ago on The Uber Issues Cannot Be Fixed by PR

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@3HatsComm I was thinking about this more after I wrote this. Steve Jobs was a total jerk. He wasn't liked by many people. But he produced a superior product and he ran his company very well. He was arrogant, but not to the point that it hurt his customers or his company. I think too many think, "Well, Steve Jobs behaved this way and look at what he did." There is, unfortunately, not a single other Steve Jobs in this world.

1 day, 14 hours ago on The Uber Issues Cannot Be Fixed by PR

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@jono.smith Totally why I started my own business! I just want a classy ride and to be a baller in the entire world.

1 day, 14 hours ago on The Uber Issues Cannot Be Fixed by PR

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@Howie Goldfarb Bwahahaah! Smarty pants.

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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@HeatherTweedy @magriebler  It is strange that Buzzfeed is the best at that. Very strange.

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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@biggreenpen I really, really love businesses that disrupt the status quo. I'm all for this kind of business... and I use them a lot. I love being able to hail a cab from my phone. I know there are lots of people up in arms because it's changing an old business. I think that's good!

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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@belllindsay I know! I got back from a trip and Chicago Cabbie said, "Have you heard the news?" Nooooo! I used them almost exclusively and had Uber just for those few times I couldn't find a Hailo. So sad.

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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@DwayneAlicie It's kind of making me crazy that everyone is saying they have a huge PR problem on their hands. No, it's not a PR problem. It's a business problem. If they can't get their heads out of their bums, they're certainly not going to listen to counsel from a seasoned communicator.

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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@jonbachrach You are EXACTLY right! They're trying to scare journalists. That's really, really, really bad form. And some of these guys will go to other jobs and the media will remember. They've burned some serious bridges. 

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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@magriebler I actually feel safer in an Uber than a regular cab. I have the guy's name and his phone number, if anything were to happen. That said, it sounds like if something DOES happen, the soundbite from Uber is it's the customer's issue, not that of their driver. I don't know. Still, I like it better than taking a picture of every cab number when I get into the back seat (which I do, just in case).

1 day, 16 hours ago on The Uber Issues Cannot Be Fixed by PR

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Hey @Levi Wardell and @kvjincpr! You both won a copy of Paul's book (randomly selected from a software I use on the interwebz). Get me your mailing addresses and I will have Amazon ship directly to you.

1 day, 16 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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When I think about some of the things that have happened to me throughout my career, it's kind of astonishing. I've never had a problem getting along with men (that whole having four brothers thing) and have always worked really well with them. I love men. In some cases, they're much easier than women.


But I've had situations where a client came to my hotel room in the middle of the night and tried to force his way into my room. When I told my boss, he said, "Can you just keep quiet about it? We can't afford to lose their business." Granted, it was about a $30MM piece of business, but I knew I had to quit my job after that.

1 day, 16 hours ago on Internal Communications: It’s a Man’s Man’s Man’s World

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@EdenSpodek I just don't understand. Why wouldn't he drop you off and then go get his BBQ? It almost makes me want to call him and ask him what he was thinking.

1 day, 19 hours ago on The Uber Issues Cannot Be Fixed by PR

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@EdenSpodek Shut up. SHUT. UP. He left you in the car while he went to get BBQ?!?!? What did you do?

1 day, 19 hours ago on The Uber Issues Cannot Be Fixed by PR

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@Danny Brown Yes, they won't change unless they lose business. LOTS of business. 

1 day, 19 hours ago on The Uber Issues Cannot Be Fixed by PR

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@RobBiesenbach Old people unite over the green Bacon's books!

1 day, 20 hours ago on The Uber Issues Cannot Be Fixed by PR

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@TaraFriedlundGeissinger They do seem pretty arrogant (as my friend Dallas said this morning, "He's a 38-year-old billionaire. Are you really surprised?"And some of their investors don't think they're doing anything wrong. I suppose the only way change happens is when people stop using them. And, truthfully, I feel much safer in an Uber than I do in a cab I just hail on the street. Though I will turn to Lyft first from now on.

1 day, 20 hours ago on The Uber Issues Cannot Be Fixed by PR

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@BillSmith3 The problem, of course, is some of the investors (Ashton Kutcher) don't see anything wrong with the way they're behaving.

1 day, 20 hours ago on The Uber Issues Cannot Be Fixed by PR

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@HeatherTweedy I just told Rob yesterday that I wished Hailo had waited just three weeks before deciding to leave North America. They definitely would have had a competitive edge today. Bums me out.

1 day, 20 hours ago on The Uber Issues Cannot Be Fixed by PR

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@HeatherTweedy @EdenSpodek Less smelly. LOL

1 day, 20 hours ago on The Uber Issues Cannot Be Fixed by PR

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@EdenSpodek What Uber has done in Chicago is offer you three different levels - Uber X if you want a cheap ride (and don't care if the guys are licensed or not, though they won't say that), Uber if you want a taxi cab, and black car if you want a private driver. I almost always do Uber (sometimes black car), but never the X. The X scares me. I feel like you can control your experience. 

1 day, 20 hours ago on The Uber Issues Cannot Be Fixed by PR

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@Levi Wardell Oh look! My favorite person in the whole wide world showed up. YAY!!

2 days, 13 hours ago on Join Paul Roetzer for a Special Author Q&A Today

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@Shelley Pringle Shelley, it's a new perk we created, uh, two days ago. Guest blog for us! You'll get cookies!

2 days, 13 hours ago on How to Write a Business Book Without Losing Your Soul

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@chelpixie Good! Get to it!

2 days, 18 hours ago on Looking Back, Looking Foward

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Heart you guys! Thank you!

2 days, 20 hours ago on SHIFT Shares: Websites to Help You Stay Smart

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Guess it's time to start blogging again.

2 days, 20 hours ago on Looking Back, Looking Foward

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Poor Jack Bauer. There is a padlock on the freezer now. There is no way he's getting into it, which means he'll find something else to get into that I'm not expecting. I'll make sure the cookies are above the fridge, where he can't reach even if he figures out how to pull over a chair to climb up there.


I agree with your outline here. One of the things I did is get up an hour earlier and write for that entire first hour, before anyone else was awake. I accomplished more in that time than if I tried to write while also running a business. But the most important thing I think you nailed (and that no one realizes) is it takes twice as long to edit as it does to write.

2 days, 20 hours ago on How to Write a Business Book Without Losing Your Soul

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@michaelsmartpr I'm going to print this and post it on my wall!

3 days, 11 hours ago on Simplify Media Relations Planning with This Free Tool

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