Livefyre Profile

Activity Stream

@HeatherTweedy OH I AM WELL AWARE!!

15 hours, 53 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

Reply

@ClayMorgan I love when he brought up Friends. I nearly died!

15 hours, 53 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

Reply

@biggreenpen It makes me laugh!

15 hours, 53 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

Reply

@Joshua Wilner/A Writer Writes Oh! I didn't see that one. I'll go find it.

15 hours, 53 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

Reply

@Eleanor Pierce He's so naughty!

15 hours, 54 minutes ago on Gin and Topics: Brad Pitt Makes Us Uncomfortable

Reply

I would like to point to a much more recent example that proves Laura is stubborn. A zillion years ago, she requested half of this week off. In between her request and actually taking the time off, we won a new client who has a huge event this weekend. So she and I negotiated her time off. I said she was allowed to work on the client event, but that was it. No other work. She had to delegate the rest. On Wednesday afternoon, right before she was about to leave, she texted me to say she hadn't finished everything she had to finish and she'd do it on the plane. I told her absolutely not, she had to delegate, that we had a deal, AND you can never count on being able to work on the plane because WiFi isn't always available. 


"Do you know what the annoying thing about you is? You are right waaaay too often. Guess who didn’t have wifi on the plane?" 


Thank you and good night.

20 hours, 12 minutes ago on Employee Engagement: Prepare for Environmental Factors

Reply

@ExtremelyAvg I just got your blog post ready for next Thursday. And it hurt my heart all over again.

21 hours, 43 minutes ago on The Spin Sucks Inquisition: Susan Cellura

Reply

@JackVincent It was all for you, Jack.

1 day, 13 hours ago on How to Write a Compelling Headline

Reply

@JimHolben Ha! Why, thank you! Someone else made fun of me and said it wasn't very creative.

1 day, 13 hours ago on How to Write a Compelling Headline

Reply

@TheJackB Here's the BIG difference, though. You are an established blogger. You've been doing this a reaaaaaalllly long time. You have built authority, community, and a brand. When you're just beginning and are in a niche industry that needs to focus all of its efforts on bringing qualified leads to your website, the work has to be much more strategic.


That said, I didn't take my own advice for this headline. Let's see how it does in the next couple of weeks!

1 day, 17 hours ago on How to Write a Compelling Headline

Reply

@bobledrew What. The. Heck.

1 day, 17 hours ago on How to Write a Compelling Headline

Reply

@AmyVernon Sigh...

1 day, 20 hours ago on How to Write a Compelling Headline

Reply

@Eleanor Pierce It makes me CRAZY!

1 day, 20 hours ago on Voice and Tone in Internal Communications

Reply

Gerry, thank you so much for spending part of your day with us here! I recently had a friend ask me why we use "reputation management" in our industry because, to him, it seems like it's slimy and dark to say we manage reputations. He has a point and I relate that to you for the same reason I think "internal" could very well be dropped. The important part is that we communicate with employees and treat them like adults. I remember when the economy tanked and I had to lay off half my staff. I wanted to protect them from the ugly truth when it was happening, but I discovered they much preferred to be told the truth...that more than half of our clients had given notice. Once I became 100% transparent, we worked together as a team to find solutions. Solutions I wouldn't have come up with on my own.

1 day, 20 hours ago on Should We Take the “Internal” Out of Internal Communications?

Reply

@KristenDaukas Ohhhhh. I'll bet I can help! Is it the Rooster and 4 Hens one? Or?

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@bobledrew Did you see what happened at the Sun-Times yesterday. The timing coincided with what was going on in Ottawa so I didn't want to send it around.

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@AmyVernon @AmyMccTobin I still fly by the seat of my pants on some things. But for things that I know matter to our prospective clients (PR metrics), I am VERY strategic about it. 

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@biggreenpen I'm not sure I'd go that far.

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@belllindsay Note to self...

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@annelizhannan I wouldn't say they're ALL always giddy while they work.

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@biggreenpen Atta girl!

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@AmyMccTobin @AmyVernon She's going to say we have to lie in headlines, isn't she?

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@bobledrew LMAO!

1 day, 21 hours ago on How to Write a Compelling Headline

Reply

@AmyMccTobin Crap. I knew I was doing something wrong.

1 day, 22 hours ago on How to Write a Compelling Headline

Reply

@ClayMorgan Now you know what sucks about this? You all have to do it for the blog posts you write.

1 day, 22 hours ago on How to Write a Compelling Headline

Reply

@biggreenpen It wasn't basic at all! In fact, I'm going to update the post for anyone else who has a similar question.

1 day, 22 hours ago on How to Write a Compelling Headline

Reply

As a business owner and communications pro, I have gone round and round with attorneys. What it comes down to is this: There are some documents that are legally binding and have to be boring and full of legalese and may even have grammatical errors (there is one glaring error we have in our client contract, but I'm not allowed to change it and it drives me crazy). But, you're right, for everything else, the internal comms should match the voice, tone, and culture we extend externally. 

2 days, 18 hours ago on Voice and Tone in Internal Communications

Reply

@biggreenpen LOVE the new avatar!

2 days, 18 hours ago on Implementing Internal Change: Don’t Forget Your Team

Reply

I remember when you went through this and had to make some really hard decisions. I also remember thinking you were overly fair with the more seasoned team in that you gave them the tools they needed to be successful in the digital world and most just refused. It's so hard—being in a position of having to hire and fire people—but the way you handled it is part of the reason I wanted you on my team!

2 days, 18 hours ago on Implementing Internal Change: Don’t Forget Your Team

Reply

@MartinaPQuinn Sure! It depends on their goals. Every organization has goals. It could be being awarded a grant or increasing funding or bringing in new donors. You can absolutely tie an ROI to those kinds of things.


We have a non-profit client that wants to bring in one $50,000 underwriter for their event next year. Our goal is to help them do that through the work we're doing. So we'd take $50,000-our retainer/our retainer=ROI.


Does that help?

2 days, 18 hours ago on PR ROI Means You Have to Do Real Math

Reply

@ClayMorgan The real issue is most PR pros are not business owners and don't have control of a P&L. So they don't truly understand it.

3 days, 16 hours ago on PR ROI Means You Have to Do Real Math

Reply

@Howie Goldfarb Oh, OK. Yes, we should keep this a secret.

3 days, 16 hours ago on PR ROI Means You Have to Do Real Math

Reply

@belllindsay You're so good to me!

3 days, 16 hours ago on PR ROI Means You Have to Do Real Math

Reply

@stevenmcoyle Yes, most definitely. The retainer and any expenses. 

3 days, 16 hours ago on PR ROI Means You Have to Do Real Math

Reply

I had NO idea you had this kind of experience! I'm in awe. I'll bet there are a lot of other lessons you can offer. I also love the easy way to get people involved in change. We had a client from 2006-2008 that wanted to bring social media thinking to the organization. Back then, we had to pull teeth. But worked really well was incentivizing that group of people who thought it was a great idea. 

3 days, 18 hours ago on How to Cultivate Internal Change Champions

Reply

@Howie Goldfarb I know you're just saying that to push my buttons, Howie!

3 days, 19 hours ago on PR ROI Means You Have to Do Real Math

Reply

@LauraPetrolino @Digital_DRK It sometimes helps when you sign the paychecks.

3 days, 19 hours ago on PR ROI Means You Have to Do Real Math

Reply

@HeatherTweedy LOL!! I heart you.

3 days, 19 hours ago on PR ROI Means You Have to Do Real Math

Reply

@MonicaMillerRodgers OK. I read this (and wrote a blog post about it this morning). I agree with Jason...and disagree with the author of the original article.

4 days ago on How Do I Determine the ROI of PR?

Reply

@EdenSpodek I think you'll like it a lot!

4 days, 1 hour ago on SlideBatch: A Super Cool New PR Tool

Reply

@MonicaMillerRodgers Oh dear. That's going to make me angry, isn't it? I'll go read it.

4 days, 13 hours ago on How Do I Determine the ROI of PR?

Reply

@lizreusswig Right?? Super fun!

4 days, 14 hours ago on SlideBatch: A Super Cool New PR Tool

Reply

@Eleanor Pierce I asked them that. They're more interested in users because that's what'll get them the venture capital funding. Eventually they'll have to monetize, but they're going the way of Twitter and Facebook.

4 days, 15 hours ago on SlideBatch: A Super Cool New PR Tool

Reply

@ClayMorgan So go play with it!

4 days, 15 hours ago on SlideBatch: A Super Cool New PR Tool

Reply

@LSSocialEngage I hope you like it!

4 days, 15 hours ago on SlideBatch: A Super Cool New PR Tool

Reply