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@ClayMorgan The real issue is most PR pros are not business owners and don't have control of a P&L. So they don't truly understand it.
11 hours, 21 minutes ago on PR ROI Means You Have to Do Real Math
@Howie Goldfarb Oh, OK. Yes, we should keep this a secret.
11 hours, 22 minutes ago on PR ROI Means You Have to Do Real Math
@belllindsay You're so good to me!
11 hours, 23 minutes ago on PR ROI Means You Have to Do Real Math
@stevenmcoyle Yes, most definitely. The retainer and any expenses.
I had NO idea you had this kind of experience! I'm in awe. I'll bet there are a lot of other lessons you can offer. I also love the easy way to get people involved in change. We had a client from 2006-2008 that wanted to bring social media thinking to the organization. Back then, we had to pull teeth. But worked really well was incentivizing that group of people who thought it was a great idea.
13 hours, 45 minutes ago on How to Cultivate Internal Change Champions
@Howie Goldfarb I know you're just saying that to push my buttons, Howie!
14 hours, 15 minutes ago on PR ROI Means You Have to Do Real Math
@LauraPetrolino @Digital_DRK It sometimes helps when you sign the paychecks.
15 hours, 4 minutes ago on PR ROI Means You Have to Do Real Math
@Eleanor Pierce Um...
15 hours, 5 minutes ago on PR ROI Means You Have to Do Real Math
@HeatherTweedy LOL!! I heart you.
17 hours, 36 minutes ago on PR ROI Means You Have to Do Real Math
@MonicaMillerRodgers OK. I read this (and wrote a blog post about it this morning). I agree with Jason...and disagree with the author of the original article.
19 hours, 56 minutes ago on How Do I Determine the ROI of PR?
@EdenSpodek I think you'll like it a lot!
20 hours, 14 minutes ago on SlideBatch: A Super Cool New PR Tool
@MonicaMillerRodgers Oh dear. That's going to make me angry, isn't it? I'll go read it.
1 day, 8 hours ago on How Do I Determine the ROI of PR?
@lizreusswig Right?? Super fun!
1 day, 10 hours ago on SlideBatch: A Super Cool New PR Tool
@Eleanor Pierce I asked them that. They're more interested in users because that's what'll get them the venture capital funding. Eventually they'll have to monetize, but they're going the way of Twitter and Facebook.
1 day, 11 hours ago on SlideBatch: A Super Cool New PR Tool
@ClayMorgan So go play with it!
@LSSocialEngage I hope you like it!
@biggreenpen Oh....and it's FREE
@HeatherTweedy BUT...it didn't take you very much time. Did it??
@belllindsay I think it makes our lives A LOT easier.
@Howie Goldfarb You are crazy. LOL!
@debdobson62 You should play with it and then embed in LinkedIn and those guys will love you even more!
@bobledrew Oh. Dear.
1 day, 19 hours ago on Gin and Topics: The Kids are Dancing
@biggreenpen Hope you had a great weekend! It's storming here and it's really dark so I just want to crawl back into bed.
@LauraPetrolino I have to watch them to write this post, Laura!
@sydcon_mktg ME TOO! I can't help it. It's so catchy.
@JackVincent That made me laugh! The spray cans?!? LOL!
@ClayMorgan I aspire to be him.
4 days, 15 hours ago on The Spin Sucks Inquisition: Ces Guerra
@belllindsay When I read that, my heart hurt a little bit. I can't imagine firing someone because they wrote a book—that had nothing to do with the business and didn't take away from doing their job.
@bobledrew I think the answer to your question depends on who the prospect is. If someone wants us to work magic with only two weeks, we're going to turn them away. If they are a perfect fit for us and are super qualified in most every area, we're going to talk to them about our process, how it works, and the kinds of results we get. Most often, though, the answer is D because we don't like to work with organizations that have unrealistic expectations and we know it's highly unlikely we won't win. We like to win.
5 days, 10 hours ago on How Do I Determine the ROI of PR?
@RobBiesenbach LOL! No, you don't need to do that! I was just giving you a hard time.
@RobBiesenbach I have words on my face!
5 days, 12 hours ago on How Do I Determine the ROI of PR?
@ClayMorgan It sure does feel good to have your peers say, "I saw you in the NY Times!" Which equates to, "Boy, you must be really successful now!"
5 days, 15 hours ago on How Do I Determine the ROI of PR?
@DaveMinella I recently had a new business meeting where I determined the prospect wasn't the right fit for us. The strangest thing happened. They said, "OK! OK! We'll do things your way. We just want to work with you!" It's like high school all over again!
@RobBiesenbach I'm not sure how I feel about this photo.
@Eleanor Pierce Wait. What? That doesn't work?
@biggreenpen Green next time!
5 days, 17 hours ago on How Do I Determine the ROI of PR?
@lizreusswig LOL!! I don't think I'll quit my day job.
@belllindsay This is what Gini does at 9:30 at night.
@lizreusswig Look, I'm not an artist. There is no reason to make fun of my light bulb! Did you know it's a light bulb? I rest my case.
@TomMartin @Eleanor Pierce Tom Webster is a great speaker. You'll always learn something from him.
6 days, 13 hours ago on Join Tom Martin for a Special Author Q&A Today
@ClayMorgan Have the Titans been good since the Eddie George days?
@Eleanor Pierce Good one!
We have only three minutes remaining. Any last minute questions for Tom?
@TomMartin Seriously. My Bears, too. Sigh.
@TomMartin I've heard that about her! Must see her.
@belllindsay You're fired.
Who is the best speaker you've ever seen?