Copywriter, blogger, marketer, social media junkie.
Interesting post, thank you. I'm not normally interested in *yawn* politics. But... living in a country with a female Prime Minister it fascinates/amuses/horrifies me how regularly PM Julia Gillard's outfits are critiqued, she is judged because she doesn't have children and is called "cold" as she is not as (publicly) emotional as some pre-conceived notions expect her to be. While I find Julia likeable and, naturally, as a politician she adjusts her behaviour to appeal to the public, she doesn't amp up the "feminine charm" or feel the need to be overtly emotional to appeal to the general public. We still have a major skew towards male representation on boards in Australia, I think there should be a push towards a better gender balance without employing unqualified women for the sake of gender equality. Julia is, as a female leader, bold, gutsy and doesn't want to be liked, she wants to lead the country. If you want to see her making one of the most jaw-dropping speeches in Australian political history (and giving the male opposition leader what-for) watch this video:
It made me seriously proud to have a female PM!
1 year, 2 months ago on Likable vs. Successful: The Issue Women Leaders Face
@Soulati | B2B Social Media Marketing You are a kind and generous person indeed! Thank you for the opportunity to communicate with your #rockhot community. Aussie tales you say? I will put my thinking cap on about the challenges of marketing in this wide brown land.
1 year, 2 months ago on Fixing The Social Media Plateau
@Soulati | B2B Social Media Marketing Ah well, monetize I suppose... Well, yes, it is making me money but more in the form that it gave my potential clients somewhere to go to view my work and thus made them want to employ me. Plus I've landed a few GPing spots out of it so yes, in the strict sense of the word monetize it's making me money. Great you're embarking on the new and fun! I'm in the great big land of Australia, right down in the bottom right hand corner - Gippsland, 350km East from Melbourne. The the tree/seachange in 2009 and I love it!
1 year, 3 months ago on Fixing The Social Media Plateau
@soulati Food for thought as always, thank you.
Don't tell me you're finally doing all the GPing and ebook authoring you were talking about when you visited me last? Good on you!
When I blog I want to contribute something be it humour, information, beautiful images. Not just content for content's sake and that takes research and creative time I simply don't have.
I haven't been in this blogging lark long but it has generated so much work that I'm attending to the paid work and neglecting the blog. A wonderful predicament I know but I'm frustrated at the lost momentum.
Oh you do make me laugh! I've given my thoughts on constructive criticism and as long as it is constructive (well-thought-out, considered) and not a mere "does it come in any other colour?" please please actionalize any time!
1 year, 4 months ago on Does Your Blog Have Spinach In Its Teeth?
I think straddling trad/new media is part of the evolution of the marketing industry and shouldn't necessarily be seen as separate entities but two pieces of the same marketing pie. Any marketing professional worth their salt should be across all channels or at least know how to use them and when to include them in their marketing mix. As with anything marketing, it comes down to where your customers are / who your target audience is. Living in a rural (Australian) area and working for a not-for-profit organisation that works with highly disadvantaged individuals (as I do) traditional print media is crucial in communicating with our audience.
1 year, 4 months ago on 10 Observations on “Real” Public Relations and Social Media
@jasonkonopinski Thanks for having me Jason :) The reason I started my blog is so I could write for me, about things I am interested in and not to a brief. It gets a lot of the creative clutter out of my head and frees up space for new ideas. I am more productive for having a blog.
1 year, 5 months ago on Develop The Discipline & Do The Work
@Soulati | B2B Social Media Marketing @janemckaycomms Yes, Triberr brought us together :) I'm loving it!
1 year, 5 months ago on Are Only The Biggest Bloggers Worthy?
"Creativity is often a painful and seemingly unnatural act." - perfect summation! Putting one's own unique thoughts on to paper/screen and actually getting paid for it is still something I struggle with. That must mean I love my job, right? Still haven't made the great leap to only doing freelance. Then I'll be living the dream!
Everybody starts the same way... By writing and clicking the "Publish" button for the first time.
I started my blog so I would have a portfolio of writing to direct potential clients to. It's certainly a "micro" at this stage and as long as it's original content we all have something to contribute. Just because some bloggers have been around longer doesn't make their work any more or less valuable. It takes guts to put creative work out there. Keep up the good work!