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10 months, 3 weeks ago on Seriously Fun Analysis: Google’s Android KitKat PR Stunt
Hey Frank, thanks for linking to my blog!
Very interesting post! To be honest, I just heard about the Google Android KitKat from your post. I'd be interested to see how it develops. I always relate KitKat to the campaign Greenpeace run against it a few years back - http://www.greenpeace.org/international/en/campaigns/climate-change/kitkat/ - and not in a good way, so my opinion of KitKat is not really positive. I'm not sure that the community has forgotten this fiasco yet either. What do you think?
@James Todman I'm glad you liked this selection of campaigns! The TNT stunt is my favourite as well because it is so real and so engaging, absolutely impressive. From a PR perspective however, I think that Redbull Stratos was the best campaign of 2012 because it got so much coverage all over the world as well as massive word of mouth online and offline.
With social media campaigns you do have to be creative, but you also need to be 'human' - social media is about people after all. That's why in my opinion the little boy dancing the jive video has been so successful.
1 year, 6 months ago on Five unforgettable 2012 viral campaigns
@James Todman Thanks James! I'm glad you liked my tips.
I absolutely agree with you. There's no point of putting yourself out there without explaining who you are.
A very funny video indeed. It only shows how important a social media content strategy is in order to properly engage with an audience.
1 year, 6 months ago on 9 social media mistakes to avoid in 2013
OMG I admit I laughed at the models video, but I still find it sad too.. Being so skinny and with completely damaged legs and feet (and health!) at such a young age!
1 year, 10 months ago on Gin and Topics: Gangnam Style and Crazy Razorback Fans