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Let’s Stop Debating Whether or Not Super Bowl Ads are Worth it
1 month ago on Is paying for Super Bowl air time a waste of money? Here are some charts that explain.
You can speak payments now. Siri + Twitter + Chirpify
1 year, 1 month ago on The talking economy: How voice-enabled purchasing can change buying habits
When the social platform is disconnected from the commerce platform there is a chasm the data cannot cross. For social media platforms that have built a model around advertising, this is a sales problem. They cannot say with accuracy the conversion percentage or ROI they can expect from advertising within the network. Further, they cannot deliver the holy grail of data to the marketer: Social Identity tied to purchase intent. They have no lens into the transaction. Only when the chasm is closed, and payment and fulfillment is seamlessly baked into the social platform, can you close the loop and turn low value advertising into high value transactable commerce.
Social Commerce vs Social Advertising http://chirpify.com/news/social-commerce-vs-social-advertising/
1 year, 2 months ago on A brief experiment with Twitter ads
Just flew down to SF from PDX. GoGo was $4.95 for me.
1 year, 5 months ago on Gogo Triples the Cost of In-Flight Wifi, Doesn’t Bother To Tell Airlines, Customers