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Nice observation, sir. It would be fair to say, then, that social media engagement by brands overall carries some risks, no? Not just when it comes to humor. What is understood as a joke when told to your fellow office mates who can read your face and/or body language and/or tone of voice might not go over well posted on your twitter feed. This is typically the case when social media enthusiasts preach about why employees should be empowered to represent their company via social media engagement. It can be risky...and costly. 


Of course, none of these same enthusiasts run a Fortune 500 company nor would they have to chip in for the lawsuit when a "harmless" tweet is misinterpreted and deemed offensive, nor would they be at risk of being fired by the board of directors for such an egregious oversight, but they preach on anyway.

Social media can be effective if used properly and under the proper supervision when it comes to brands. I've been saying that for years and I'm sticking to it. A few hundred (thousand) RTs won't make up for a million dollar lawsuit or bad press. I think most companies understand this.

Just my stupid opinion :-)

4 months, 3 weeks ago on Social Media Humor: Brands, Beware

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"Micro Influencers"? Oy.

6 months, 3 weeks ago on Who Are Micro Influencers and Do We Need Them?

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@ginidietrich @danperezfilms Pitt. I'm for Cruise.

9 months, 2 weeks ago on Four Video Marketing Tips for PR Professionals

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Video is so much easier to produce today than it ever was - today's camera phones produce better images than $20,000+ video cameras of a decade ago. That said, there's also a lot of crap videos being produced by businesses and NFP orgs. I'd rather read a well-written article than watch a crap video.
Just my stupid two cents ;)

9 months, 3 weeks ago on Four Video Marketing Tips for PR Professionals

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Just make sure you hire a pro who knows how to get the job done so that the videos don't look like crap {wink}

9 months, 3 weeks ago on The Four Videos Every Company Should Produce

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Having grown up with cockroaches and mice in the Bronx and now lizards and yes, those awful Palmetto bugs here in South Florida, a spider had best be the size of a tarantula for me to fear it. Not so much with Mrs. Perez. Funny stuff, my friend.

"Am I not merciful?!!!"

12 months ago on Spider House Rules

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You forgot to mention that he was one of the finalists to play serial killer cult leader Joe Carroll on Fox TV's "The Following". I hear he's also being considered to play a young Hannibal Lecter in an upcoming TV miniseries on the Lifetime network. Supposed to be some sort of romance/horror type thing.

Oh, and he's a pretty cool guy. That.

1 year ago on #FollowFriday: Bob LeDrew

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My dad died of a heart attack at 50. My mom always had to fight with him to get him to take his medications and go to his treatments. Men can be hard-headed. That said, when I got diagnosed with hypertension, I didn't feel as invulnerable as I thought I was. It made me realize for the first time that something out there can get me if I sleep on it. 

Not gonna be hard-headed. I eat better now and take my little medicine pill every day. I'm gonna be a famous filmmaker and hit the red carpet with supermodels - gotta stay well until that happens.Oh, and then there's my little girl and Mrs. Perez. Them, too :-) Nicely written. 

1 year, 1 month ago on Falling into the traps of masculine invulnerability - Guest post by Bob LeDrew

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Nicely done, my dear.

1 year, 2 months ago on Three Business Lessons Learned from Bell’s Palsy

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Not sure how I missed this but if I've said it once, I've said it a thousand times - this is what writing (blogging) should be about.
Sorry for the loss of your friend, surely he's smiling down reading this post...

1 year, 2 months ago on Remembering Dennis Lane

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@ginidietrich @blfarris Gini, there's nothing really wrong with this post. It is helpful which gives it value. However, in this social media age, we've confused a great blog post with great writing. Eyeballs trumps quality. That's cool, I get it - that's how the game is played today. 

But just because 'NSync sold more records than The Velvet Underground, it doesn't make them better.

All hail mediocrity :)

1 year, 3 months ago on Nine Tips to Write a Great Blog Post

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@blfarris To write a truly excellent blog post, you have to be an excellent writer. Sadly, there aren't many in today's blogosphere. Plenty of keen strategists, though ;)

1 year, 3 months ago on Nine Tips to Write a Great Blog Post

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@belllindsay @danperezfilmsIf getting eyeballs to your site is your #1 priority, just throw in a jazzy headline and these tips will work fine. But writing, like painting, composing, mastering an instrument, filmmaking, etc, is still an art form, right? You can paint in all the colors and still have a shit post. The true artists tend to oft go unnoticed in the highly competitive and strategic blogosphere of these times.

Sadly, the more eyeballs a site gets, the higher it ranks and then it attracts a slew of people who will comment on even the most ridiculous blog post just to get their names/blogs seen in the comments and hopefully boost their own SEO. So much for writing "story-rich, compelling content" - it doesn't matter if you follow the master's blogging rules. Mediocrity rules.

I will say that on this site, the content (for me) tends to range from middling to very good. That's reasonably high praise from me ;)

1 year, 3 months ago on Nine Tips to Write a Great Blog Post

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Gini,

This is more of a blueprint on how to effectively prepare a blog post for publishing. Make sure you have a google-worthy topic, a schedule, all the juicy keywords and loaded up with internal/external links.

Problem is, you can still produce a crappy post. Why? Because many bloggers get most of this right but when you arrive at their very well laid out post, the content is thin, redundant, and/or even absurd. Too many bloggers blogging by numbers just to get the eyeballs. What they write is garbage but as long as they get the traffic, who cares?

It's the sad state of blogging that the people who can actually write get lost in the rank toilet bowl the blogosphere has become. Too many people doing it by the numbers. Your tips here will get you a well laid out, google-friendly blog post, not necessarily a great one.

Just my stupid opinion :)

1 year, 3 months ago on Nine Tips to Write a Great Blog Post

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Nicely written :)

1 year, 4 months ago on Individual Importance: Add Personality to Your Music Promotion

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If everybody is selling then why is it such a dirty little word in the social space? Who spends several hours a day on social media who isn't selling a product or service? And then they talk of transparency and authenticity with such reverence. Don't believe the hype, people.The more things change, the more they stay the same. Technology may have changed but the needs of people (to earn a living) hasn't. Oh, and it's OK. 

1 year, 4 months ago on To Sell is Human: A Communicator’s View on New Business

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You're an idealist. Time to stop being one :)

1 year, 4 months ago on Questioning the Effectiveness of Conference Sponsorships

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There are some good people on this list but it also would have been nice to see a list of women who "rock" social media that doesn't include the same handful of people that are named in a gazillion other lists about women in social media.

 

Don't you think?

1 year, 5 months ago on 10 Women That Rock Our Social Media World!

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 @ginidietrich  @margieclayman Amen. Look at those people in our lives that have actually achieved success in business, have been recognized in their respective fields, have clients that respect and refer them to others. It might not be as "sexy" as a six-figure twitter following, a Blogworld keynote, and a lame TEDx video but I'll take the former any day.

 

Beware lest you lose the substance by grasping at the shadow. ~Aesop

1 year, 5 months ago on Dear A-Listers: I’m Worried About Your Souls

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 @mickeygomez  @ginidietrich  Maybe we should just call them "Punks". What do you think? ;)

1 year, 5 months ago on Dear A-Listers: I’m Worried About Your Souls

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 @mickeygomez  You've moved onto my "Not A Douche" list (your writing was just too good for you to be a douche). As for @Danny Brown , that's a whole other story...

1 year, 5 months ago on Dear A-Listers: I’m Worried About Your Souls

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 @margieclayman Expect everyone you meet to be a douche. That way, you won't be so disappointed when they don't live up to your "expectations" of them and you'll allow yourself to be pleasantly surprised when they end up not being a douche. Trust me on this - it works :)

1 year, 5 months ago on Dear A-Listers: I’m Worried About Your Souls

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Stop worrying about them and what they do. That's been your problem for a while now. This isn't a perfect world, my dear, regardless of how many twitter chats wants to pretend that it is. People will ultimately do what's best for them - as should you.

Maybe you'll finally see these so called "A-Listers" for what they really are - imperfect human beings. Like the rest of us...Now go...and sin no more. 

1 year, 5 months ago on Dear A-Listers: I’m Worried About Your Souls

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Fortunately, for the social media blogging community, social influence will be hot-button blog fodder for the next several years. For most of the rest of the world, whose incomes and/or status aren't determined by their online influence scores, life will go on as planned. Thankfully.

1 year, 5 months ago on Kill Influence Scores; Improve Influence Marketing

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Writing because you "have to" just doesn't seem like any fun. I guess if you have to you have to, yes? I think if the majority of people who didn't "have to" just waited until they "wanted to" or were "inspired to", we wouldn't have so many crappy blog posts.

But what do I know? 

1 year, 5 months ago on Just Write It

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That kid is scripted, lives at home with his mommy and daddy, and has never had a job or any bills to pay. Let's see if he's singing that same tune 10 years from now...Yeah, I know - I'm a party pooper. 

1 year, 6 months ago on Gin and Topics: A Pep Talk from a Kid and a Dancing Kid

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Good luck, homie!

1 year, 6 months ago on Community Manager of the Year Finalists

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If i've said it once, I've said it a thousand times: We need more books!

1 year, 9 months ago on Introducing My Book: The Millennial CEO

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@ginidietrich @rdopping With all the wars, bloodshed, violence and terror that has gone on for the past several centuries before social media showed up, you really think we can all just get along?

Sure, why not?

1 year, 9 months ago on The End of Civility?

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Why you people think the online world should be so different from the "real" world never ceases to puzzle me. People aren't always nice. Time we accepted that. Social media has allowed people to express their views to larger numbers of people - igniting more heated debates on our timelines. It's not like people didn't go at it over politics, religion, sports, etc, before social media, right? 

Why are we so taken aback now? Let it go, people. Just let it go. If you really check your social timelines carefully, editing out all the "toxic" postings, you'll still find more fluff than venom. Just like in the real world.Oh, and that kickass study by the folks over at Columbia University & Pittsburgh states it was based on 541 facebook users. That's like basing your opinion on a piece of sushi by eating one grain of rice.Oy.PS - I feel a blog post of my own coming on. See what you've gone and done?

1 year, 9 months ago on The End of Civility?

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Never bet against human nature - even in the social space. It needs to be accepted. Period. That said, I tend to enjoy a nice mix of complainers, social aggressors, those that do good, and those who just want to buy the world a Coke. It takes all kinds to spin this silly world.

 

One thing we shouldn't do is let what other people do affect what we do. Let people complain and spew negativity; it's never gonna go away. No matter how much we blog about it or chat about it on twitter - it is what it is.

 

Just do what you do for whatever reason you do it...and let the complainers complain. 

 

Thanks for sharing my post. I do agree with about 73% of what you've written here (that's pretty high!) ;)

1 year, 10 months ago on Social Media: A Positive Tool, Not a Negative Platform

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OK, so human nature is what it is, even online. Brilliant. 

1 year, 10 months ago on Social Media Has Created Two Types of Users

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Technology can only make what I do better, it can never create art, so my job (and profession) is safe :)

1 year, 10 months ago on How Will You Adapt to Technology Replacing Humans?

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"Suitable"? It all depends on who you ask...

1 year, 11 months ago on Jeans Not Appropriate for Business Meetings

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This is why social media for business isn't as simple as certain social media advocates would like to make it out to be. There's always gonna be a fine line between what you "think" you can tweet/post and what the company you work for will "allow" or deem "acceptable" for you to tweet/post. The more employees companies allow that freedom to, the more of these types of issues will rear their ugly little heads...

 

Just my stupid two cents.

2 years ago on Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

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@ginidietrich Or the CEO from the local 50 employee accounting firm, or the printing company with 30 employees, or the catering company with 10 employees. The "how" it can affect their business growth ends up being based mainly on ideology and theory and case study examples from companies totally different than their own to include the personalities of the execs and staff. 

Sure, social media can be advantageous but it can also be disadvantageous when you consider the time it pulls from other, time-tested, business practices.

I'll shut up now...

2 years ago on Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

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Because very few of these social media "consultants" ever worked a day in their life in an executive position for a mid-sized and/or large company or organization, they have no idea what a CEO or C-level exec has to deal with on a daily basis. Because of this, they spend their time preaching (blogging) to the choir (the many mindless social media "evangelists") to get a few cheap hallelujahs.

Can I get an "Amen"?

2 years ago on Memo to Social Media Pros – Social Media is NOT necessary for the C-suite

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This is the kind of post for people that believe everything they read on the many redundant social media blogs. The world goes on as usual for the rest of us...

2 years ago on Miracle Max Presents 11 Things that Aren’t Quite Dead

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Why does my name always have to come up during any discussion concerning toilet tissue and/or using the toilet? Oh, my bad...

2 years, 1 month ago on #FollowFriday: Andy and Trout

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You really, really, really need to spend more time offline. It's remarkable how much social media hype you actually believe. Remarkable.

 

Do yourself a big favor, stop reading social media blogs and books, abandon your facebook and twitter stream and start spending time at your local Chamber of Commerce or business group, get involved with a local non-profit (not just tweeting, but hands-on volunteering alongside "real" people) and you'll start seeing the difference between fake social media "rich" and successful people running their business in the "real world" and making real money.

 

Jeez.

2 years, 1 month ago on Social Media: A Rich Person's Game?

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Thanks, homeboy - means a lot to shouted out like this. Bro-hug.

PS - We did butt heads a bit, didn't we? ;)

 

2 years, 1 month ago on Klout fails again, making Apple pizza and staying simple

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Having a hard time comparing the receipt of a few "Great post!" blog comments with conquering the Persian Empire. Just me, I guess...

2 years, 2 months ago on Avoid the Trap That Conquered Alexander the Great

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And I've read many blog posts written by Millennials generalizing about how awesome they are. Like every other generation, somewhere in between lies the truth. In the end, it doesn't matter what people say about your generation (please just get over it), what matters is how you perform at your job/career. Deliver results and nobody is gonna care what generation you belong to.

Just my two cents...

2 years, 3 months ago on Saving the Millennial Workforce from Bad Perceptions

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 @DannyBrown  @margieclayman Good luck with those. As for me and my house, we will serve Google :)

2 years, 3 months ago on Can We Still Trust Google?

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@DannyBrown Cynical? @margieclayman doesn't even know the meaning of the word (she's too busy trying to save all the poor souls on the social space). As for google and online privacy, you could always just stay off the internet but then you'd be a loser and you'd have to pay Chris Brogan $47 to make you cool again. They've got us by the short hairs - let's just accept that and wait for the world to end in December ;)

2 years, 3 months ago on Can We Still Trust Google?

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You're right, "there’s nothing I can do about that.". The quicker you understand that, the smaller your "conundrum" will be. Make your world smaller, not bigger. That way, you won't feel you have some sort of responsibility to catch all the hundreds of people you meet online that may "fall through your fingers". 

Just my two cents...

2 years, 3 months ago on The complicated nature of online friendships

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Analyzing and collecting data? Learning Excel? Understanding the methodology of data tools? Being a PR person sounds like fun! *trying but failing to keep a straight face* 

Nicely written, I guess ;)

2 years, 4 months ago on Big Data: Five Essential Skills for Public Relations to Master

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The words haven't lost their meaning, they're just used improperly by the many nimrods on twitter chats that want to sound smarter than they really are. That's all...

2 years, 4 months ago on 7 Business (Buzz)Words That Have Lost Almost All Meaning

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Puppies, kittens, cute sleeping babies. Let's leave it at that, yes? The social media "strategists" have already f*cked up the other platforms with self-indulgent social media hyperbole. Can't they keep their smarmy infographics out of Pinterest?Fortunately, the world's gonna end in December anyway so who cares? 

2 years, 4 months ago on The Only Pinterest Post You’ll Ever Need to Read – EVER!

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