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@davidish @edwardboches You should have a look at the excellent Steven Blank on Why Accountants Don't Run Startups http://www.justin.tv/startuplessonslearned/b/262670582 and this is exactly what is happening at Burberry but instead of a Startup it is a Skunkworks. Additionally the business model of providing something else to generate revenues from an oblique result is nothing new. Is Google for instance in the search business or the advertising business. Well both but they only make money off the advertising because they do such great search technology.
4 years, 5 months ago on Burberry is in the content business