Davina Brewer @3hats
I blog, I comment, I stalk the Interwebs all while pretending to do some marketing, public relations, social media 'work.' Likes: wine, travel, food, friends. Dislikes: bullshit. Misses: naps.
@Shonali no worries, it takes me months sometimes to even publish anything! :-)
1 week, 4 days ago on Critical Thinking and Thinking Critically
@RobBiesenbach @Howie Goldfarb @ginidietrich Grree.. editing zapped my reply! Anyhoodle...
I read that piece, it's queued up in my buffer. I don't think there shouldn't be consequences. It's that some of these 'punishments' seem much harsher than the 'crimes,' in part, b/c it played out online. I've seen worse, sure you all have too - incompetence, poor judgment, offensive jokes - yet nothing comes of it. Why? Because it's management, leadership (or their favorites) and they just... get away with it.
It's an easy out b/c it's true: everyone makes mistakes, even a career killing 'one bad tweet' or scathing internet comment. Trying to circle back to the post, guess it's something to keep in mind when dealing w/ critics.
1 week, 4 days ago on Seven Steps to Dealing with Critics
For #5, I take you mean 'think twice before deleting posts.' Which - yeah! People will be 'negative' nothing is perfect or wonderful and TEHO will always, always apply. There are no absolutes and 'it depends' is NOT a copout. The CEO story pretty much nails it and exemplifies why social IS customer service, why HR is more than listing jobs on LinkedIN, why SM and FB need to be about SO much more than sales, marketing; and why all of this integrated communications IS Public Relations as I sing my favorite tune.
This is part of a theme I've been considering a while now, all having to deal with judgement and opinions. We critique and criticize; we judge and misjudge; some troll, flame, insult and fuel the fire while others will rubberneck or just look away. It's human nature, often played out online and in social media for the world to see. It's one reason I've been less 'social' lately, trying to find a balance and temper my judge-y opinions. More than offering thoughts and ideas, I want to better answer the 'and? why does that matter? how does that happen?' questions. FWIW.
1 week, 5 days ago on Seven Steps to Dealing with Critics
Number 3 cracks me up b/c I remember The West Wing did several 'take out the trash' bits. Makes sense to wait until something else big is dominating the news cycle, if you're doing your 'due diligence' but really want to keep a lid on a negative story. And the Yelp thing.. there is something to be said about using your own product. It makes a point and FWIW people notice if your Coke rep drinks Pepsi.
2 months, 3 weeks ago on 4 Creative PR Ideas for Crisis Communications
"here's a banal and tedious post about how we are all people and need rainbows and puppies and free ice cream in the world. we must do more, be better, while buying overpriced coffee and never actually considering the lives of those who clean our floors, serve our food and oh, is that MK bag on sale? ahem. remember we are the change of the channel we want to be in our world of me where I am the most open-minded, in touch with humanity person. Please do not share.. COPY AND PASTE this epically awesome update." FWIW, think you missed this one. :-)
2 months, 3 weeks ago on 27 Things You Should Never Post on Facebook. #15 Will Amaze You!
Yikes, LF just ate my comment. :-( To sum up: if calling is faster, easier, more effective – for me and them – then that's the way to go. It's really about what you're doing, why, the deadlines and particulars, if it's too complex or simple for a call vs. email; if it's got time to sit in the inbox or requires immediate approval. As always, it'll depend. FWIW.
3 months, 1 week ago on Is the phone call completely dead in PR?
Depends on who you're calling, what for and why. FWIW:
- Media: I've had success pitching writers when I've gotten them on the phone, had something worth sharing. Per @AlisonKenney sometimes you call, leave messages – worth sharing, on their beat – but you get nada.
- Clients and other trade partners, it's a little different. Small business clients, some of mine are off doing/running the business, so no time to talk. They only manage to get to emails late or super early in the morning. Other times, the calls are very helpful, yet then things get missed or the client doesn't remember where things were left. So I still find myself emailing to summarize, make sure what I heard is what was discussed. Even then it's the nature of the project; if it's significant wording changes or design edits that require client approval, I require that be in writing so I'm covered.
- Situations. There are opportunities that can't wait for email or projects on deadline. Sometimes all you need is a quick answer, so a call may be better; other times the details are too complex to explain via email. IDK m not that much a caller, mostly b/c of the time so that's my rule of thumb: what's gonna be the clearest, most effective and most efficient?
Gonna save this one Danny .. for future blog and my ideas of 'proofs' in business. Was just at Gini's blog on this, saw this link.
I'm not a cab customer, never used Uber and based on the negative stories I've read, won't. I'm also not a big NFL fan, though I do cheer for college football and believe you me -- the NCAA has it's fair share of horror stories, ethical lapses and the like.
The proofs - marketing proof, crisis proof, etc. - it's an idea that if ever I write a PR, Communications .. ahem, Business book .. this would be the second one. ;-)
No seriously the idea that location can trump bad service, that size and scale can trump social injustices, that price and convenience can cover other sins. You've nailed it - we rationalize our choices and decisions and it is all about the WHY and WIIFM.
We say one thing 'oh this place is always so slow' but our actions speak louder, ergo 'always' coming back anyway. We don't give up what we enjoy b/c we don't want to judge the whole based on a 'few' rotten apples. We rant and rave and unlike.. but divesting our portfolios, that's something else isn't it?
I'm as guilty as the next. I should probably pay closer attention to who makes my toilet paper and what dark, twisted political or nefarious social enterprises they support w/ my money. Alas.. I don't care enough to look, there's nothing much in it for me so I bought the Sam's brand. It was cheaper. FWIW.
3 months, 1 week ago on When Does Convenience of Service Overcome Lack of Ethics?
Gonna tip my hat to @TaraFriedlundGeissinger - this is a media hyped "PR problem" in part b/c it's a media driven story; this 'collab economy' start up being a 'media darling' kind of brand. See also: I'm not a cab user, why I've never understood the hype around Uber.
That typed. People who don't truly understand public relations - insert my pro integration, communications means business ramble here - they see the bad business being portrayed in the news and think bad press equals 'bad PR.' Wrong. In a way it reminds me a bit of the Tinder lawsuit, of other brands that have gotten into a pickle then turned to PR and social media to get them out of it. It's become part of every cover letter I send, something along the lines of: "I'm PR and social media and branding. The job isn't about fixing bad reviews or a better Facebook page; it's about building a better brand, making X a better company."
You're exactly right, this is not PR. It's culture, it's leadership, it's bad business. For all the buzz and hype I've read about this company, as much or more has been the poor ways they treat their employees and drivers, bad service stories and the like. This latest shows how dangerous it is and how far, wide, deep and high this culture problem goes in the company. As you say, good PR strategy – even IF they'd listen to it – won't fix that; being a better business, top to bottom, is that only thing that will. FWIW.
3 months, 1 week ago on The Uber Issues Cannot Be Fixed by PR
I tweeted the universe my permission to smack me upside the head with a pan or heavy object should I ever consider applying for a position w/ guru or ninja in the job listing. ;-) I get the job titles are a web of code speak and what not for establishing a pecking order of function and salary. The reality is they do a poor job of defining and describing what we do, so yeah the desire to embellish and stand out -- that I get. I just don't want to use this kind of hyperbolic buzz words either. FWIW.
3 months, 1 week ago on Guru, ninja or wizard. Are all tech and social media people Dumbledores?
You have a PLAN for the result of the meeting. You send the agenda (#2) in advance, so that everyone shows up one time (TY!) and prepared to WORK. You define the goal for the outcome of the meeting - we're looking at this, reviewing and discussing, then making a decision. Meetings should be about doing and getting done, achieving an actual outcome vs. just inching towards some intangible progress. FWIW.
4 months, 2 weeks ago on Conversation @ http://www.entrepreneur.com/article/238307
Gonna make that appointment with myself Gini, to go through some of these full-bodied cabernet style trainings to hone my skills. It's not a matter of insights, as consultants we all wear an 'analyst' hat at some point; it's really a case of learning it better to get faster (and yes you're right.. when you get good, things change).
The need for speed - that's part market driven as we have to be able to adjust, adapt, improvise at a much quicker pace these days. And in terms of small business, speed is born from necessity aka limited time, budget. Downstream the comments nailed it about how if you don't measure you waste time and money and yet so many businesses, big and esp. small, don't commit the time and resources to it. FWIW.
4 months, 2 weeks ago on Analytics Resources and Data for Communications Pros
I knew TweetDeck had those filters, didn't know about the Chrome extension.. will have to check that out. The best way is to stay off line, to not search or discuss. Even then, it's hard especially if it's one of the few blockbuster water cooler things -- i.e. a show as popular as Game of Thrones, even radio and news aren't safe it seems almost everyone is chatting latest developments.
And yes, in our binge watch and catch up world, there is debate over what's 'spoiler' or not, everything from leaking book vs show plot points to casting notices. IDK I guess my thing is .. if a movie is in theaters, spoiler; if it's book vs show, don't post it w/out warning; but if it's a past season of a show, I'm w/ you -- that's 'watch at your own risk' and anything you discover isn't a spoiler. FWIW.
4 months, 2 weeks ago on 6 tips to avoid social media spoilers during the Fall TV season.
I needs to do more of this.. big all caps HIRE ME kinds of things. That is all. :-)
4 months, 3 weeks ago on It’s Planning Season! Plan to Work With Us!
It's the open door, the non threat that can make it work.. employees feel freer, have casual (productive) conversations. It's not the tool, it's that a 'social' mode of comms is better. What happens to often is that the bigger the organization, the more closed those doors are. There's so much communication going on TPTB make the mistake of making it all too formal via incident actions and memos and TPS reports. All those layers, all that bureaucratic structure doesn't just close doors - it closes minds. People keep their issues and concerns, and more tellingly their good ideas, to themselves .. until they move on to a better job at a more open company. FWIW.
4 months, 3 weeks ago on Social Media for Internal Communications
Interesting and I agree. Per comments by @Howie Goldfarb @ClayMorgan and everyone else, you can't be a one-trick pony, not in any profession. Perhaps why I wear a minimum of 3 hats on any given day? ;-)
I also kind of flip things around. We have to adapt.. and so do others. I've spent a lot of time learning and learning; know I need convince others of that, that I know more and that PR can do more, that INTEGRATED (thank you TY for that) communications is good biz.
Alongside learning there's teaching. I need to learn how to teach, how to be more patient - which is a tall task for me when dealing with poor communicators on the other side of the table. Technology challenged, digitally naive and narrow minded in terms of brand and business, hard to teach outside the walls of tunnel vision that has eyes on one prize. No hard guess, it's 'sales for our premium priced New Coke, NOW.'
So there, teaching and patience two other tricks to add to the bag. FWIW.
4 months, 3 weeks ago on Three Skills Every Communicator Must Have
@Frank_Strong heh.. no the shock was supposed to be about the human answering an 800 support line, I set the joke up wrong. my bad. :-)
4 months, 3 weeks ago on Good Customer Service is Good Marketing
Long ago in a blog post I never finished, I wrote about the 'Watch ABC' app and it had a help button with an 800 number. I called .. a live human answered and talked like a person, sans script and helped me out. I'll wait and let you recover from the shock. ;-)
Wrote a similar story about a local restaurant who messed up the right way. There was a commitment there, from the server to the chef you just don't see or feel elsewhere. I'm convinced it's not about being a small business or global superpower and market share and buzz; lots of businesses have good products, competitive prices, good locations, great service. It's about PR and a culture of doing more, being better – for your customers and investors, your service teams and employees, your community. FWIW.
5 months ago on Good Customer Service is Good Marketing
Who's doing the asking - that's very different. Like others, I'll make time for a student doing research or a real friend needing guidance, as often they're the ones I turn to when I need a 2nd opinion. And that is where I draw the line, build a wall and say no. Someone who doesn't respect that, doesn't value that? I was just saying the other day, a real friend would never ask for value, time, expertise - esp. that which they'll then use to make money - for nothing. That's not a friend, just a bad not-for-me client.
"Your time is yours. Your time is valuable. Don’t be guilted into not valuing it." So true - and I'll push it further so to consider the quantity of time AND more importantly, the quality.
Something I've realized - a la that oft quoted Forbes piece - my brain is always ON. Someone can't afford this big name or that name, well guess what? I'm not them but unlike the brain picker, I've done my homework I've read those people and many others, I know what I know. When not working billable hours, I work very hard to develop my brain, my skills, my expertise. What that means - EVERY call or meeting with me, virtually all emails I write amount to brain pickings. There's a treasure trove of insights and ideas there, almost always. Doesn't matter if it takes me only 20 minutes to come up with THE idea, that is the value.
It's about time I revisit my 'coffee consult' rules again .. this is a good reminder, thanks. FWIW.
5 months, 1 week ago on Dear Amy: The #SMEtiquette of Brain-Picking
"Post less, respond more." THIS! I've never understood the logic of 'you must blog or post daily' when it's almost always paired with 'I don't have time to respond.' It takes minutes to see who RT'd you during the day, type one TY reply. It's a gift, someone taking the time to give a meaningful comment - it shouldn't be ignored. Back before social was 'social media' one of the first lessons I learned: if you're going to ask for someone else's time and attention, give them the courtesy and respect of yours.
Then there's the GOLD you mention, what you learn when you actually pay attention to what someone posts. More than who's following or liking, sometimes digging into the comments opens up all new ways of seeing and thinking about your biz, your brand. Obvious catch: that's something that can't be automated, it'll take an analytical human - but for the gold, could be worth it. FWIW.
5 months, 2 weeks ago on The Importance of REALLY Reading Social Media Comments
Not sure what it is but when you share these kind of stories, I feel the uncontrollable urge to confess all. So without further ado:
- I too started at 30, not because I wanted to but b/c I had to as I'd been fired (skips rant) and I couldn't find a job. Knowing what I know now, I would have done anything, everything else to keep looking and find more work.
- I didn't have a plan or rather, didn't work the plan cc @belllindsay. It never occurred to me until it was too late, all the non-work work that goes into building a career, be it corporate or in business for yourself. Too busy with work and school and getting by to invest the time in networking, all the other things you need to succeed.
- As a not so pretty female, I was overlooked. It's an ugly truth, the double standards regarding women and their appearance; pretty you get dismissed, but then the cute, thin blondes were the ones I saw getting ahead. Vs. me.. if you're overweight and not so pretty, you're dismissed as lazy and less organized.. less 'attractive' in bad for business. /end rant
- I've read, I've networked, I've learned - and realized, the business-running is not for me. I've confused a lifestyle and work style w/ thinking it meant my own firm. Times have evolved and I think I've reached that point where I'm ready to 1) admit my mistakes, accept failure and move on and 2) business has changed that via technology, I can work the way I work best.
So that's that, I need a new evil plan - and my advice to anyone looking to do anything. Plan. Plan. Think about what and how and where you really want to work, what you like to do, what you're actually good at. Then match that vs. what you can do really well, what people will pay you to do. Plan the work, work the plan.. and enjoy the ride? ;-) FWIW.
5 months, 2 weeks ago on Advice to Those Who Want to Build a PR Firm
Congrats on the infographic. One thought: you don't need all 40 reasons; some of these come from quite different places, so it's important to show that even just a few of these means you have that need. Call it message mapping, call it PR, I consider it all corporate communications which is to say essential business. To wit, this will probably get a link back someday on my "I Can't Help" post, should it ever get published. It's many of these same reasons, though not stated quite so nicely. For example: the last one .. if your stuff is that hard to explain, my [PR, social media, comms, messaging, BUSINESS] advice: make better stuff. FWIW.
5 months, 2 weeks ago on Message Mapping: 40 Reasons Why #Infographic
I started lurking in 2008, commenting in 2009. Watching, reading, learning from other blogs has helped me so much as I grow as a communications and business professional. Congrats on the anniversary .. and you're welcome. :-)
5 months, 3 weeks ago on Happy Birthday, Spin Sucks!
Hadn't tried several of these, Zendesk's ticket approach to planning and prioritizing looks very helpful. I do think these gravitate towards larger brands vs. small business; i.e. the bulk scheduler is a nice option, but not all SMBs can use the paid services. Another thing - 'scheduling a week's worth of content' - needs to come with a plan for listening, engagement so it's social and not just broadcasting. FWIW.
5 months, 3 weeks ago on 10 Essential Social Media Tools for Social Media Managers
Engaging audiences, fixing problems before they even start, real traction takes more than scheduled push a key times. SM is a big job, always 'on' no matter what. All this strategy has to be about more than likes and clicks and cat gifs, it's about driving overall communications and business goals. To be successful, this has to circle back to some type of positive outcome like an increase in newsletter subscription or better job applicants or smoother customer service. FWIW.
5 months, 4 weeks ago on Conversation @ http://www.entrepreneur.com/blog/223468
Rule 4 is my fave; think the same w/ texts.. if it's that much back and forth, then a call is best. And if necessary, one tip to make sure everyone is confirmed: sum up the call in a bulleted email later. Another tip, ala rule 3 - don't feel compelled to reply immediately to every email. Manage those expectations, set those boundaries so that clients know an email coming in on a Friday before a holiday weekend may not be acted upon until after. FWIW.
6 months ago on 6 golden rules to responding to client emails
@Soulati | Hybrid PR wasn't so much about mapping exactly, more the mixed messages I was seeing from various comments, social media sources, etc. and how to frame unpopular changes. But it's kinda on point: http://www.3hatscommunications.com/blog/2014/changes-customer-expectations/
Happy to see you too, back blogging. I make myself do it - plan to go again in earnest if and when I finally revamp my whole site to WP.
6 months, 1 week ago on Message Mapping The Philip Morris E-Cigarette
@ginidietrich if I had a dollar for every "research? how long?! can't you just hit the ground running?" And then another five bucks for every 'why didn't it work?' after I wasn't afforded the time, given the access and insights to do my job, b/c how dare I the 'PR lady' make suggestions on pricing or labor, then ... grr. I mean I still get this; this is why I can't get coverage b/c clients won't share news, won't respond, won't engage; yet expect earned media.
It's a deal breaker for me now; I either get the intel and access or they can get someone else. It's a partnership, only way it works.
6 months, 1 week ago on The 10 Percent of Communicators Who Get it
There are risks and dangers w/ many products, personal responsibility vs. addictiveness vs. corporate lies. Not gonna get into that. FTR I'm not a smoker, know people who do.. I can deal w/ the bars and clubs up to a point. The issue that's hardest is it's not just a risk or inconvenience to those who smoke but others around them who don't. That's why car companies have big fines - cleaning the cars gets expensive, it devalues them for resale, etc.
Hell I just blogged about Carnival - and the failures in their message mapping - when they adopted a stricter non-balcony smoking policy. Several messages came out - 1) by overwhelming customer request, which the unhappy smokers seems to shout over questioning the demand for the change; and 2) it's more in line w/ industry standards and it's 3) a safety issue. IDK it was a well received change by some, hated by others. From what I've seen on ships (and years in food service) smokers drink and gamble, two big profit margin centers so I'm not sure if there wasn't some middle ground there. In the end though, they're still the biggest most value oriented option, so 'never' may not be as long as they think... some smokers will return; some smoke-haters will go now that they know their balcony won't be next to smoking??
Anyway, you're right about mapping and strategy.. making sure that's solid throughout the organization. Mixed signals, conflicting messages are about the worst way to start. FWIW.
Gonna put it back on the other side and argue it's also the companies that don't 'get' it.
Can't tell you how many times I've been told not to talk to customers, not to go to that meeting, that I could go to X event if I wanted .. being it's my own time, dime and they wouldn't pay for it. Why? Because I'm "just PR." Because they'll pay for outcomes, not all the steps it takes to earn them; they want to hire PUBLICITY and walk away.. get media hits and then poof, sales magic would happen. Or they could send out one newsletter and presto, the franchisees or employees would 'get' it and step to. And not for nothing, often b/c the people doing the hiring are in the marketing silo and IME are equally 1) misguided about what PR (and now social) can or 'should' do and 2) cautious about turning over the keys (aka budget) to anyone but them. YMMV.
Had a little debate not too long ago about sales not being the only, sole, lone driving force to business. Of course it's a key metric; yes money matters. Maybe I'm naive, I rank profit above sales; I put efficiency, sustainability, growth potential up there as well. Sales are what you're doing today; and what are they costing you? How about 10 years from now, what are we doing then? That's when the strategy comes in, that's why you need to have no barriers between silos, so that R&D can talk to customer support, so that PR can work w/ HR about recruiting and retaining the best talent, so that PR can do some IR, keep vendors happy, investors interested and execs all focused on the bottom line. Growing a successful business, building a reputation is not accomplished by sales alone. It's not either or; both PR and sales drive business success. That's my 'new Coke' always been the hardest sell; the consensus I can't seem to make others 'get' is that improved, integrated communications across the board is an investment in their business, not just an expense. FWIW.
Hmm... I think this is actually several different, very good rants in one.
First, the lack of communication is as highlighted in the comments, very bad business. Being 'busy' is zero excuse for never returning calls, not replying to emails, taking longer than what's reasonable to respond. It's a matter of priorities, and clearly the persons on the other end of things have no respect for anyone else's. Seriously if I'd flown across the country for a meeting - and someone was a no show -Damn the punishments I'd devise for that.. ahem.
Second it's the 'badge' thing, the symbol of being busy as some honorific. (Another one I HATE is the 'no time for TV' whilst looking down on anyone who does, as if that is so so special or they don't have their own time sucks.) You mentioned technology being a way to help. I just ranted about poor cell phone etiquette b/c I've dealt w/ a lot of 'too much work, not enough time, so busy' - from people constantly on their personal cell phones at work, not using them to work. Then there is the work and time management itself. I've always thought 'looking' busy was a sign of a bad employee. It's one of the few things I like about setting my own work schedule - most people only get X hours of real work done a day anyway.. so let me do that and get done. Cut out the busy work, the filler, the idle nonsense.
Lastly is @Joshua Wilner/A Writer Writes and true story or no, I've been there. I've had those kind of clients whose priorities are themselves. But what's worse or more telling is that entitlement; their job, their title, their payday puts them above others, makes their time more valuable. To themselves and everyone else as far as they're concerned. THAT I've handled from a client that I just could not take, the lack of respect for my talent, expertise and time; coupled w/ the idea that I always had to work miracles w/ no time and no budget, and should feel grateful for what little time I got. as if?!
As you write, we're all doing more w/ less. We're all busy. We all have lives outside of work, things to do and get done; less judging, more respect. FWIW.
6 months, 1 week ago on The “I’m Busy” Badge of Pride
I captured a listing for a job, read like a mid-level PR meets SM manager extraordinaire type and you can guess the punchline.. it was for an unpaid intern. Sigh.. they're there to learn on the job, to be trained by the professionals you've hired and I'm gonna stop typing before I start sharing the first things that come in my mind. Anyhoodle I'll save this for later.. gotta a blog rant that'll run someday. FWIW.
6 months, 1 week ago on Hiring An Intern Is Not A Social Media Strategy
Hmmm.. gonna save this one Danny as it gets me thinking about 'marketing proof' that 70/30 Jeff mentioned about investing in delivering better, being better.
It irks when as a long-time 'loyal' customer I don't get the deals at the bank or w/ the cable company; but not so much that I'm willing to endure the hassle of switching every year. I'm 'loyal' to one airline over another, when they waive bag fees and offer cheaper fares. I'm a Kool-aid sipping Apple fan, loyal yes but not so naive as to think they can't or shouldn't do better. To wit, I like the competition, I like when it drives them not to presume loyalty - something they've always enjoyed - and to work harder.
Therein as you pointed out was the mistake RIM made; the mistake a restaurant makes ignoring bad Yelp reviews when there are 20 more place in a 2 mile radius, frankly the same mistake the 'local' stores make when they promote 'small business' shopping w/out really trying to compete w/ the big.
Presuming I'm going to be 'loyal' to anyone or anything isn't a safe bet; the lesson to be learned by a lot of businesses -- answer the 'what have you done for me lately, what will you keep doing?' I'm like a lot of consumers I know – most loyal to me: my convenience, my time, my benefit, my experience (yes! h/t Danny) and most of all, my wallet. FWIW.
6 months, 1 week ago on Loyalty Is Not a Given – Like Trust, It Needs to be Earned
This this this. Saving this one, for another draft languishing in Evernote, on brands caught doing it right. Even when they make mistakes, especially when they make mistakes b/c that shows who you are, what you'll do to make things right. FWIW.
6 months, 1 week ago on Bad Reviews: A Crisis or a Blessing?
@Erin F. THIS! which is why I've stopped with the job/sales pitch at networking meetings and usually quip - "travel, drink wine, nap when I can." It's a good ice breaker and a better way to stand out when everyone is looking for or being looked at for a job or a lead.
Plus I don't like that 'what I do' – and the perceived success or failure of such – that it defines me; it doesn't. I'm smart and good at what I do, even if I've always struggled ya know? And those struggles or lack of success don't make me any less smart or talented, less capable of doing the really big job. At least that's what I'm telling myself as I go after some positions that on paper at least seem out of my league. Now to convince those doing the hiring. Whew, that was a lot. ;-)
6 months, 3 weeks ago on Is Writing Something You Do or Something You Are?
I write for me, I have hobby stuff I write that no one reads and I don't care. I write for work b/c it's what I do and if I could, I'd write all the time. Sometimes it's good - I send friends crazy long email rambles that amuse and entertain, keeps us more in touch. Sometimes it's bad - I've been known to type like a crazy person, a rant email to a boss or manager or colleague that maybe shoulda been a little less wordy and official, as what's written down has that kind of influence, can't ever be taken back.
IDK about the label. Sometimes I'll come up with a clever quip and everyone looks at me funny and I'm like, 'duh, writer!' Other times I struggle - to find time, the inspiration, the words, the point. It's me, it's what I do but it's not all that I am if that makes any sense. FWIW.
@ginidietrich if I could get away with blogging about the wine, what pairs best with various grilled cheese creations, I might do better. BTW I 'captured' a few ideas yesterday, the trick will be if they make it out of Evernote and out onto the Internet. :)
6 months, 3 weeks ago on How to Capture Blog Post Ideas
@Frank_Strong that's why 'maybe someday' - how to measure these is the trick, something I haven't figured out yet.
Take sentiment - it's got value but only in context; it's not enough to know the sentiment, it's how strongly they feel it in context of their decisions. A lot of sentimental noise may surround this 'bad tweet' or that political view, but until it impacts jobs and sales and market cap, it doesn't matter. For example, I may not care for a certain biz organization, but if a subsidiary had a good manager offering me a great job.. in all fairness, I'd put sentiment aside and take it. :)
6 months, 3 weeks ago on 5 Categories of PR Metrics Pros Should Measure
I use a hybrid of these - minus the St. Bernard, plus the wine sometimes - with mixed success.
I'm often walking or driving around somewhere, and my brain will do on a little rant and I'll think 'this would make a good post' but alas, when I get to the keyboard - mind has gone blank. Then there's Evernote and WP, Readability and Pocket, my iToys; sometimes I do capture and draft posts, other times it ends up in Erika's digital purgatory.
Inspiration - that's reading, watching, listening; really almost anything can be fodder. The trick is making it work for the blog, that balance of writing for myself, my biz, the readers I have and the ones I want. FWIW.
@Frank_Strong I'll get back to you on the compare and contrast, maybe a rebuttal post some day. :) In that argument, PR metrics would include qualitative measures like sentiment, value and reputation.
You mentioned marketing not setting price anymore; I'd also offer that PR has little influence on Employee Relations in some orgs, as HR has taken over. Thinking retention, recruitment, employer reputation in the community, employee advocacy in SM. Internal comms is important, I'd always advocate HR work with PR vs. silos we see.
I do get what you're saying about share, about pricing.. in that is control of the narrative. P&G may tell great stories but they're dumping a lot of brands b/c consumers no longer believe in their value. IDK -- I guess I'm saying that brand, organization reputation play their part; so even if a biz doesn't make profit exactly, they have convinced investors they have the share, the potential and strength of brand to do so. Ergo they're worth more than what's on the balance sheet.
Apple's stock seems to underperform, b/c of the high expectations of the 'next big thing' vs. where they're already winning, losing, market share, etc. Some start-ups; they manage cash flow via VC investment - often earned b/c of the reputation of the players involved as much as the business model they're selling. But eventually, I think someone's gonna want some performance -- and yes sales! -- an earnings report that shows them in the black, a healthy return for their investment.
Which I type totally wishing I'd had the money to buy stock in Facebook and Twitter when their IPOs struggled and the sharks smelled blood in the water. FWIW.
6 months, 4 weeks ago on 5 Categories of PR Metrics Pros Should Measure
Hmm.. IDK Frank, this is smart stuff but I'd argue these are marketing metrics, not PR. As you alluded, the scope of PR goes well beyond - it's about business. Which is why I'd say the ultimate metric is not sales, it's profit and sustainability. If the goal isn't longevity, then the life cycle has to be planned to cash out at max value before shutting the doors. Remember the "You Got Mail" movie; all the shares and support and leads did nothing to help Meg Ryan's sales, she lost. To a Borders-like book store who, b/c they neglected other means for leads and discounted at the expense of profits, would today also have gone out of business.
That typed.. "Often business problems can be solved through more effective communications, and that more than mere appearances, ought to be the specialty of PR professionals." I totally and completely agree with that statement, across all silos and departments. Communications is I think one skill all professionals need yet is taken for granted, underdeveloped as a discipline throughout many companies - and not for nothing, 'poor communication' is often cited as the greatest fault line. While I know PR is more than 'just' communications, that's at its core, yet many comms objectives that drive business success don't include PR. You call it the glue; if ever I go completely nuts and try to write a PR book, I'd argue something along those lines. FWIW.
I'm totally w/ you on the unplugging not being a requirement; wrote much the same in years past. It's not the tech, it's how we use it – and we use technology to live and play (as well as to work).
When I travel, the apps are so so useful: TA, as well as Priceline and Kayak. One of my faves is TripIt b/c it keeps all my bookings/confirmations in one space, puts everything on your calendar. I also load up the iPad w/ ebooks (downloaded from the e-library) when on vacation, even bring a long a portable BT speaker so I can have tunes in my room or relaxing outside. FWIW.
7 months ago on Technology enhanced summer fun! Unplugging not required.
That's just it -- writing (via keywords in this case) for the readers you want vs. the ones you have, for what would help you and your blog vs. what would just fly off your keyboard.
What are people searching for relative to my business .. and it's always 'free publicity' or press releases; cheap logo design; how to make money off a Facebook page. So if I write around that, I get more low hanging fruit that's not worth the effort. Do I write more on my job search, as I look to move to a full time gig (and maybe still do a LITTLE small biz consulting on the side)? That's all that icky 'me me' branding stuff, which no one searches for either.
In a way writing for dollars is it. Circling back to what those that do the hiring (be they owners or managers looking for an agency, consultant or employee), they are searching for ways to better their business, make it more money. Hmm.. now you've got me thinking and thinking, how to write (and keyword) for that. FWIW I'll let you know if my thinking ever pays off. :)
7 months, 2 weeks ago on Should Bloggers Write With Key Words?
@ginidietrich I see it already. The 'news' that hits the front page of the various media sites isn't. It's junk or celeb gossip or the same 'feel good' post from some other state that's gone 'viral' so every news org picks it up. (that I've already seen b/c I read my fair share of crap too.) Why? Because they are moving towards catering to the audience -- thereby polarizing society depends on who their target demo is. They prey upon viewers and readers.. you want to talk about SPIN.. work everyone up - all for ratings, clicks and eyeballs to sell ads against. And they do it now, real time lest someone else beat them to it, truth be damned.
I get they want to be FOR their audiences and not just talk TO them, as they should. I totally think a role of journalism is to also entertain as well as educate and inform. Agree they have to balance the 'backyard' stories w/ the big picture. But it's also not so cut and dry. Reality the hard truths of the world, they don't always make for fun shareable stories or easy reads. I fear that in order to be more Twitter and Facebook friendly, perhaps the media is tilting too much away from what we should, what we need to know -- whether we 'like' it or not.
That's the big part of it. The other is who's quoted and not, who is doing the spinning, how that pool of 'expertise' can be completely tainted, biased; the battle of filter bubbles and echo chambers. IDK trying to win the SM war (please everyone, never offend or challenge b/c you may lose viewers, ratings) .. think I'm still clinging to romantic notions of the greatness of journalism (that maybe never was). FWIW.
7 months, 2 weeks ago on Thought Leaders, Not Organizations, Are Enticing to Publications
Your reply to @Danny Brown kinda summed up what I wanted to say: If you're going to lead, do it. Walk "your" talk. See also @ClayMorgan and 'by thinking.' Now I must offer a truism: leaders have followers. I do a lot of my own thinking, alas haven't amassed a cult of CEO worshipers (clearly missing out on my brilliance).
Now to my air quotes, circling back to agree w/ the point of the post: it's YOU, not your hired help. Whether it's the two-faced VP in dire need of a pink slip or the integrated agency, they can only get you so far. You have to 1) do the thinking; 2) put it out there; and 3) not be talking out of your hat, know WTH you (and your ghost writing, commenting, engagement team) are talking about. Which brings me to the most important thing: know WHY you're talking about it. If the WHY is just getting a bylined post on Forbes and dubbed a 'thought leader' by the NYT, that's not much of an end game. As you say, can't simply write a check and expect magic; you've got to work w/ the team to earn that media, then do something w/ it by actually leading.
Quick side note on the media tilting towards social shares; read elsewhere on how 'news' orgs are shifting to be more 'digital' and audience-focused vis a vis SM which.. FWIW, scares me.
Forget 'every' message; most content shouldn't be about you or your brand. Social should be just that - people being people, employees, fans and followers acting and sharing, socially. As you say, it's not about broadcasting, it's about being in the 'now' to know and share what will interest others. FWIW.
8 months, 1 week ago on Has Your Social Media Strategy Become Stale?
What a strange story.
I'm w/ @ClayMorgan and others on the mob mentality. We've lost that filter in some circles, somehow being ourselves and transparent or honest translate as license to say or post anything and everything. People get worked up and when their fury is rewarded w/ likes and RTs, when there's a chorus egging the trolls on.. just adds fuel to the fire.
What's all the more dangerous is that the match is often lit by those who've never made it past the click bait headline. Like @jennimacdonald I take time to read what I share; just a couple weeks ago I held off on sharing something b/c it didn't seem quite right and turns out, it wasn't (taken from original w/out permission). Which is exactly the point here: it's not that you don't appreciate the share; it's that context matters. An sponsored post on Facebook, bought and paid for, says something, probably many things to different viewers. That you rep SME or Cindy; that you work w/ the org that paid for the post and so on. You are certainly smart to watch for that, right to want to protect your biz.
Now from the other side - which is what we're considering - is all the miscommunication. They (mistakenly) took the 'why are you paying to show our post' question as a take down request. Then everyone teed off on that - b/c they hadn't heard your side. Makes me wonder if this is an exception to the 'don't feed the trolls' rule; that if you'd commented to set the record straight, then let it go? IDK if it'd help or not, I know I'm reluctant to the enter the fray. Agree w/ your moral. I remind myself of this all the time - there's at least 3 sides to this: yours, theirs, then there's the 'truth.' FWIW.
8 months, 1 week ago on The Social Media Mob
Thank heavens for Pocket, or I might of missed this. Or rather, might never have made it back to comment.
If you want 'old' Twitter.. it's kind of G+ but not really. That's too open in searches, too limited in its active users that it's still 'all biz, all the time.' IDK once in a while I'll +1 or share something there that's more for fun or just 'me' but for the most part, it's not the platform for 'personal.' What I see just repeats what's been posted elsewhere. That said, because it is smaller there is more of a chance to make an impact. (Gotta make more time in my day for it.)
I couldn't agree w/ you more that much of what's posted is 'schlock' and the same 'headline' being recycled as a news article or blog post by anyone, everyone jumping on the same topics and bandwagons. TPTB rigged the game, then bailed on the vary game that made them. Others trying to break in only broke the stream littering it w/ autospam noise. It's not just that businesses and brands are trying to use Twitter (all SM) for marketing and SELL!, it's that they're doing it so so badly.
Then there's the backlash of b.s. in that 'one bad tweet' can ruin a career, a life. I'll skip that rant but it's a big reason why people don't have conversations, don't share their bad days or possibly offensive humor or act in any way like a human -- humans are flawed, mistake making creatures and you can't do that in social. Gotta be smart and perfect all the time. And no platform is 'safe' you're being watched and judged everywhere... grrr.. I said no ranting.
That typed I still like Twitter. I still read and share, selectively; and then schedule around my live posts. I still have chats, even make a point to watch for conversations rather than scheduled posts. Disappointing to me is that, even when a post seems real time and chatty, I can tell you almost always my engagement gets no response or acknowledgement. Many people it seems are there to be seen, but only care about a select few.
Alas what I need – clients, a bloody job – isn't there. The intel is there, the professional development is; it's why I can't do PR/SM conferences, I get so much online. As others mention LinkedIn.. only so much time to go around, you fish where the fish are more likely to be biting. I'll be seeing you around the waters for sure. And FWIW, I owe you a call. :-)
8 months, 2 weeks ago on I’ll Never Forget The Glory Days Of Twitter
Yeah, another reminder I need to do more mixed media - been spending more time on Pinterest and Instagram. And I really have to get over my fears of being on camera, find a comfort zone w/ video. The quick vids on Vine, IG may be a place to start when I find my courage. FWIW.
8 months, 3 weeks ago on Content Creation without Ever Writing a Word
I use the 'work backwards' technique, it's a good way to help business owners and managers see the map, what it will truly take to get where they want, need to go.
I quibble with 'easy' - takes a lot of work Danny, and therefore money. It takes time, it takes knowing which metrics to watch and how, it takes expertise to understand what it means and then apply that understanding in a useful way.
I.E. Sentiment - very key - determining what someone thinks, how strongly they think it, how much sway it has in their buying decisions, the influence they have over others - that's not something you can 'set and forget.'
You're right, you have to start with your goals and weigh them against meaningful outcomes for your organization. Measuring IS part of Doing ITA, but for small businesses w/ even smaller budgets, it's just not so 'easy.' FWIW.
8 months, 4 weeks ago on Six Easy Metrics to Measure an Influence Marketing Campaign