Hi Erin,
Great piece. I just blogged on that 'tipping point' from a content marketing perspective and I think you would enjoy the piece.
Also, have you seen Flockler?
http://econsultancy.com/uk/blog/10817-the-future-of-content-marketing-consult-the-feeds
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iTunes is one of the worst pieces of software ever coded. A bloated beast that sucks up resources and, as this article points out, has no real place in the current world of streaming. I agree with Stuart Apple will pivot it, but whatever they do with delivery, it better be about 30% lighter on CPU
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