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Can't help but notice that the TaskRabbit example was from 2008. That's like somebody in 2008 claiming they understood in 2003 that Facebook would be XYZ. C'mon - we all move to fast in this industry to reference something that far gone. Readers will latch onto that anecdote because it's human and use it to judge all of Boston.
For a fair assessment, spend some time here in 2013, anytime. We'd all genuinely welcome it! Despite the stereotype, we're friendly and innovative.
1 month, 1 week ago on Okay, Boston, you’ve got $1.5 billion more in cash…can you get your startup mojo back?
Wow this is so incredibly spot-on about scale, creative agency-feel, and UX vs. brand goals. You just described my life, Erin Griffith. Have we met before?!? :)
7 months, 3 weeks ago on Native Advertising Will Save Us All. Maybe.
Interesting idea, @JayBaer, and I'd love to see this be a reality (especially given my core function in content)....but I wonder if companies whose resources are strapped or whose execs believe mainly in achieving excellence in your "core role" will implement the above approach? Checking LinkedIn, posting to Twitter, creating a blog post, etc. are all "not your main job" in the eyes of too many execs in my opinion.
Would love your thoughts on this! I suppose it's just a matter of the C suite buying into the importance of social and content in the first place.
8 months, 2 weeks ago on Why Insourcing is the Next Social Media and Content Marketing Trend