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Sites crammed with flashing ads isn't the "early" Web, which I think of more in terms of 1994-era academic and personal stuff before commercialism set in.  Perhaps you can call it the "medieval" Web in contrast to the ancient and modern Webs, though some sites nowadays are back in the "cram every pixel with annoying ads" mode.

2 years, 6 months ago on The Great Pinterestification: How Pinterest’s Design Legacy Might Trump the Company Itself