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@KristenGeil @ArgentumStrat Kristen - Let's set up a time to talk if you'd like. Taylor & George have my email address & phone number :) Susan
8 months ago on Five Ways a Company Blog Can Increase Your Search Engine Rankings
Hi Kristen - I totally agree with you that blogging is a terrific way to drive SEO. While I only blog once a month (well, really 10x/year...), my company's search rankings exceed my goals and I love that!
However I do disagree with you that blogging is a no-brainer for *all* businesses. While blogging is a great marketing tactic, it is not appropriate for all marketing strategies nor are all companies resourced to support blogging.
Companies should think about their marketing plan strategically:
1st) What are their business objectives?
2nd) What core strategies will best help them achieve those objectives?
3rd) What tactics best align with those strategies?
I work with a lot of companies with between $2M and $100M in revenue. For many companies that size, there is actually lower hanging marketing fruit than blogging. Scary but true!
Oftentimes at smaller companies, people resources are scarce. Blogging requires having at least one person internally who is not only a good writer (something that a lot of people seem to ignore) but who also has the time to devote to regular blogging. Not all companies have this luxury!
Great point about the service! I always cite Orbit's process as one of your towering strengths.
2 years, 3 months ago on How Not To Buy a Website In 10 Steps