Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
So do you decorate the office in Orange and Blue or in Silver and Black? Love the post Happy Holidays to you all!
3 days, 10 hours ago on SYDCON’s Annual Holiday Blog. This year, I am sharing some traditions!
@ginidietrich @JohnMTrader does up and coming mean they are prospects like in baseball? So Double A and Triple A....and they will start their own agencies with the mission to upend those old stodgy agencies like Arment Dietrich?
3 days, 11 hours ago on The Eight PR Up-and-Comers
@ginidietrich @russ_dean but you have interchangeable first and last names so you are winning anyway!
@ginidietrich @SMVermillion I never thought I would say this but I am SO HAPPY it is not 50F here. Because then we would have massive flooding and thousands of very sad skiers and hospitality employees would have the worst christmas ever.
@jesslaw @ginidietrich @Digital_DRK can I ask what a LinkedIn is?
@HeatherTweedy @Howie Goldfarb @ginidietrich also curious if Jason like myself has gotten cool to content marketing since they also halted blogging this year (I am on hiatus)
3 days, 14 hours ago on The Eight PR Up-and-Comers
@HeatherTweedy @Howie Goldfarb @ginidietrich he needs to fix his first case study Xyratex they were bought by seagate.
3 days, 15 hours ago on The Eight PR Up-and-Comers
@ginidietrich @HeatherTweedy interesting. I know you asked your social network and not sure if your network is a true representation of the industry. But I am ok with Chick-Power. But not ok with Chick-filA.
3 days, 17 hours ago on The Eight PR Up-and-Comers
@jasonkonopinski Paul Anka? He did not make the list.
Never heard of any of these folks so nice to learn about them. But very curious why they are all women? Is PR dominated by women? Wasn't sure if that was the case or not.
3 days, 18 hours ago on The Eight PR Up-and-Comers
You Christians are SO FREAKING CUTE! No wonder you were all lion fighters in the early years.
I did the same with the tooth fairy. I caught my mom for my second tooth putting money under my pillow as I 'slept'.
As for the 'maritime' i was so expecting something exotic like the seychelles. I was like oh Nova Scotia been there....bay of fundy, bath, halifax, cape breton. And you wonder where my puffin humor came from!
What an endearing post @belllindsay
6 days, 3 hours ago on “Way to Wreck Christmas, Lindsay!” and Other Stories
Nice list @ginidietrich I used to listen to podcasts A LOT! It was the Beancast, the Across the Sound with Mitch Joel and Joseph Jaffe which I always enjoyed.But that was really the end of anything business. I have been meaning to listen to the Inside PR because I heard from many sources that @martinwaxman starts every one off with a hilarious joke that would make Chris Rock blush.
As for wait wait...best show we listen to it on VPR when we can. Radio Lab is also great is you like science, paranormal and futuristic stuff.
My biggest issue with marketing/pr podcasts is often the people on them are too often on the agency side vs the brand side so the slant often isn't what benefits clients vs the agencies/consultants. And to be honest what is wrong with marketing and what is wrong with PR is not the clients and brands but the agencies. Even Mitch who I like who will give nice comments and views on current issues in our industries has never once given an example of how his agency has helped a client succeed and to me that is a glaring red flag!
Also had no idea @dough was a podcaster. I knew he was a pod. But not a caster too 8)
6 days, 17 hours ago on Seven Podcasts to Add to Your iTunes Feed
@AmyMccTobin I 100% agree with the listening. And I think all businesses SHOULD be using social media in every form possible. With the right expectations. You are right about the rumor stuff. And I use twitter for customer service. And I have been telling brands that unless they want to pay for reach its ok to let their Facebook page exist only for customer service since most brand page communities are dead now with each fan on average engaging only 1x every 2 years now.
I just feel that a lot of big US companies who rely on Government subsidies like Walmart and McDonalds to provide food, healthcare etc would be better investing in those poorly paid 'I don't give a F about this job' employees who touch 1000x more people every day than social ever can. Or like McDonalds fix a bad outdated business model.
BUT I will say Social by far blows away the old type of surveys and focus groups for R&D, new product ideas etc. If you mine the data provided naturally then there shouldnt be much fibbing or trying to please which is part of the reason 9 out of 10 new product launches fail.
I also know @hessiejones target is not all businesses but ones that can afford your services (big enough) and have the right culture fit. And just to be very clear here....I have very little respect for Altimeter, Edelman Digital and SideraWorks. I read their stuff and can't believe anyone ever acts on their advice (granted I haven't read a ton of their content but after a few reads of 'WHAT?!!' you give up. . Sidera I feel are scammers jumping on the 'what is in vogue now' like
so many of our peers do. Makes my job so much harder (providing reliable
advice and guidance).
But you folks are all very sharp with nothing but what is best for the client at heart. And trust me if I ever have any clients big enough to afford you I won't be shopping that work around 8)
1 week ago on The #FutureOfBusiness Is Social: Adapt Or Die
I agree with most of this. Had a discussion with Sprinklr yesterday discussing some of their case studies. They kind of fib using data they can't prove. Meaning they are not calculating reach based on who actually saw something and claiming instead adding up follower counts etc. For business intelligence social is critical but with a caveat. People are not the real them on social. They are a rosey created for hollywood version and we share maybe 0.01% of our day (if you add up everything you experience each day that you could post and then divide that into your posts...and most people post only 3-5 out of 1000 things each day) so needs to be rolled into bigger picture data collection.Where I have a big issue is the blanket statement all businesses need social. Most actually do not. Most small businesses can use it to benefit but many don't actually need it to thrive. I see so many every day that do nothing on social but their business is rocking out of control.
For big companies depends. Sprinkr had a great set up for Starwood for customer service. But McDonalds and starbucks do not need to ever tweet or facebook or instagram. Neither does Coke or Pepsi. But they should be collecting data for trends with listening big time! McDonalds sells 25 million meals a day. Each one of those exchanges in person is worth about 1000x the value of a social media interaction. McDonalds should not invest in social (meaning community management) vs paying those point of sale people better. Starbucks the same. Social is very impersonal. In person...is well. Personal!
So my rant is more about reducing the blanket statements and identifying who will benefit in what way and listening is really the only social tool I can say all businesses should use without also fibbing. And yes that means they need ARCompany Hessie! LOL
I love this post @lkpetrolino . I always make fun of the lemmings who have blinders on and run off the cliff together. Great example is going back to 2010 I told brands not to pay FB to grow Fans. But they all did. Then Facebook screwed them by then demanding more money to reach those fans. Books were written. Keynotes given. Companies like Likeable, Vitrue and I forget the big Page App company Google bought. Only to find people really don't want to talk to brands very much on social. Clients got fleeced. Fortunes were made by the fleecers. All because people and businesses are lemmings.The real important thing though is figuring out your uniqueness. Recently McDonalds shook up their marketing/advertising team thinking their sales were dropping because of that. But their uniqueness is only two things. French fries are great and they are very consistent in terms of what you get and how they operate. In fact operations and supply chain management are really their core competencies. Not making burgers or nuggets. I can find much better elsewhere. So they are stuck with a bad business model and they have no idea why! I worked for a parts distributor in California. A very big one. I thought what we brought was out 20+ brands we sold. I was wrong. The uniqueness was how well we manage inventory and give technical support. Go figure.
1 week, 1 day ago on A Unique Value Proposition and The Island of Misfit Toys
I wish to add I am not a fan of the @HarvardBiz either. Their articles on social media are as bad as Mashables.
1 week, 1 day ago on The Sixth Day of Christmas: Top Six Gifts for Communicators
I love the magazine list minus Forbes.
People in the FInance Industry (banking, stocks, investment banking etc) view Forbes as the Mashable and People Magazine of Business. So curious your communicator angle and what it brings ( @ginidietrich knows I mock them a lot). Not saying it shouldn't be on your list. If it is the business news then Bloomberg, Business Week, and Fortune are much better choices). I love Rolling Stone for their Politics and the ads give a peek into the 15-35 demographic but they stopped being relevant to the music world around 1995 so always been a real sticking point for me with them. I praise them so much for their national news desk with Matt Taibbi etc but then I am so harsh with them on music because they went from edgy underground to pop music and I just hate pop music (Sorry Gini I still love you!)Another great book if can be found (might be out of print) is Rogers Rules for Success by Henry Rogers.
As for gloves I have a pair they don't work in the real cold. Anything below 30F I always have to take my hand out to use my phone fyi.
I want to add another. As more of these technologies roll out to the masses more small businesses can DIY and compete with agencies and hired guns. You proved it with your Taylor Swift post. She doesn't need a publicist or a PR firm (until she does something to jeopardize her brand). The fact I was so successful doing PR for @ChunknChip with zero PR experience before I even had mentors in PR to help kind of proved it.
Interesting list and I agree with you.
1 week, 1 day ago on The Five Communications Trends for 2015
@belllindsay interesting I saw the subject and I was like ACK more content marketing that while might work.....is inferior to so many other forms of marketing (especially if there is funds to spend on it) and I was shocked..surprised...because Cristian nailed it.
NOT ONE MENTION OF SEO! Wunderbar! Fantastic! Great way to start my Tuesday!
1 week, 2 days ago on Five Best Practices for Start-Up Content Marketing
@belllindsay you are pulling my leg right? I mean its a universal language we speak.
1 week, 3 days ago on Best Webinars of 2014
@ginidietrich me too! We need to sync our google calendars together to ensure this never happens again.
@belllindsay have you ever looked up the definition of a Webinar? You have not put on any Webinars yet trust me. Until soft drinks and pu-pus are served it is not a Webinar.
So bummed I have a noon lunch and tour appointment in Middlebury with a craft brewery. But I already know your favorite color, what hollywood hunk you are hot for, how many times you have watched titanic, you showed me your evidence from the JFK assassination you told me about your many years of touring with the gratetful dead, your work exposing the secret CIA prisons during the Grenada crisis, and your secret passion for bull fighting. Not sure what other questions I would have for you.
The Canadian Beer Song cracked me up. More because it is like time warped to 2005. We have much stronger beer now in the US in the craft beer industry which I think is 20% of the market. Reminds me of that commercial for AOL touting it as the future of the internet after the phone companies launched high speed DSL. I remember that Blockbuster Superbowl Ad after Netflix stole 20% of their market share. I remember when Brittan guaranteed a win when they tried in 1812 to use Canada to get the US back as a colony and they had victory T-Shirts printed before the battles started. And then when they invented round bacon we invented the incredibly successful strip bacon leaving billions of tons of pork products on canadian docs after oscar meyer went national.
Song was great though! Minus the inaccurate thesis statement by the artist.
1 week, 4 days ago on Gin and Topics: The American and Canadian Differences
Great so basically there is nothing that we can post on Facebook! Wait I don't use Facebook for myself so it's all good 8)
1 week, 6 days ago on 27 Things You Should Never Post on Facebook. #15 Will Amaze You!
@Kara I am pretty sure you do not for one sec look like someone who is a big WWF Fan. @ginidietrich told me she secretly watches Monday Night Smack Down! which is probably the best prime time wrestling show on TV. At least my dad says so. It just goes to prove don't judge a person by their avatar!
2 weeks ago on Three Strategy Games that Help in Business
Check Matey! Haven't played words with friends but the other two are tops. Another great game is Backgammon because it constantly has you weigh choosing best odds (head) vs what you want to call for a roll (heart)
I would also include Candyland. There is a very subtle context of that game well above the 4+ rating.
True story. @bdorman264 and I were out on South Beach one night....completely loaded tooling around in his limo when we saw this lady dressed as a cowboy who came up to us a stop light offering to give us free long island ice tea shooters in exchange for a ride to some wild all night Goth Party. Turned out she her name was @ginidietrich fresh from Nebraska. When we told her maybe the cowboy outfit was a poor choice for her event....she looked at us with a steely determination and said..."I will make it work". We knew then she was a leader and we should join her team. Too bad we couldn't get into her party we were told we weren't cool enough. But she did give us her business card with and all it said was two words. Spin Sucks.
Love the post @lkpetrolino sorry I am late to comment!
2 weeks ago on The Secrets to Becoming Part of the Spin Sucks Crazies
@ginidietrich @HeatherTweedy all without a sex tape right?
2 weeks, 2 days ago on The PR Win of 2014
@ginidietrich @Howie Goldfarb @JRHalloran arment dietrich should integrate the way Taylor does it.
Great choice. I kind of laugh that she feels her music is art at this stage. But I like Taylor and Miley I think they are pretty clever though Taylor is more mature and savvy. This is where the music snob in me rejects the music but the business person in me applauds the business. Taylor Swift is a savvy business woman. And often that trumps artistic ability (see any boy band, teen pop sensations).
I also applaud how she can seem to sleep around and get away with it. Girl has had more break ups than anyone and seems to always end with a hit song dissing the ex and smelling like roses.
But would this be PR or Publicity?
Nice to see written what I have been ranting about for years. To stick just to the USA Christmas season vs my views on the followers of Yaweh (Jews, Christians, Muslims) the main reason capitalism has been able to corrupt Christmas is because Christmas is not a real holiday (nor hannuka) they are religious holidays trying to adapt to paganism.
Meaning because the holidays are lies (Jesus was born in the Spring but we all seem ok with forgetting that part) there is no Holy-ness to them and thus we aren't appalled that the Winter Solstice- long time pagan day of importance is reduced an orgy of spending, debt, future plastic waist, indulging and engorging and over drinking .....and corporate profits.....in honor of the most holy event ever to happen in the universe.
That said I am sure in 200-300 years there is just as big an event for Mohammed because that is the lag behind Christianity in these things. Being Jewish I can tell a Christian that they were the Taliban not that long again. Killing non-believers and subjugating women.
There already is a profit driven power structure and blossoming capitalistic infrastructure like shopping malls all over the middle east. My guess is give it 100 years and it will be the 30 gifts of Ramadan. You have to go big and that would trump the Jews 8 days and the Christian's avalanche of presents.
In this world there really has always been just one God/dess and that is Money....whatever the mighty unit of currency of the day.
2 weeks, 2 days ago on The Official Annual Black Friday Rant by The Q
Fix your title please Ms. Gini. Its AGA Ask Gini Anything. And on talk like a pirate day it is pronounced Arrrrgggghhh! GEEEE Arrrrgggghhh!
2 weeks, 3 days ago on AMA: The Spin Sucks December Webinar
Finally I will learn
Who shot JR?
Do blondes really have more fun?
What is the price of tea in China?
Why was there not a Titanic sequel?
Why does she have 32 personally signed copies of Ryan Holiday's Book?
Do bears and popes really sh&t in the woods?
If a tree fell on a baby deer in the forest with no one else around would either make a sound?
And you are so lucky I won't be around. I have lunch plans at a craft brewery that day!
Foiled again! I blame @belllindsay
@ginidietrich barnyard dance is NOT fiction =P
3 weeks, 2 days ago on 14 Books to Read…or Skip
I pegged you for a Harlequin Romance and Mexican Novela fan for sure. How could I be so wrong? Oh wait hold on let me get the secret decoder ring. Ah ok I was right. Curious if your readers can figure out the titles you really are reading.
Do you ever read non-fiction that is not business publication oriented? Or cosmic hocus pocus like Shirley McClaine writes?
@ginidietrich I just noticed you left out the movie Gigli can you please explain yourself?
3 weeks, 3 days ago on The Grateful Challenge
@ginidietrich @lizreusswig I thought running in B&N was a felony in most states. The sign clearly says walk when you enter.
OK back. I think if you just stuck to the subject vs the color commentary you could of nailed 100. I know when you wrote about @belllindsay you stopped for at least 3 minutes thinking....'did I really just type that?'.
I am going to do this I think it is wicked super cool. This Kelly guy you sometimes mention much really like you putting up with so much of your shenanigans and hooliganism.
How did @Sydcon_Mktg 's list make it past 1] LA Kings 2] NY Islanders 3] Howie Goldfarb 4......4........4......
@ginidietrich you obviously lost the secret code decoder ring I sent you last year. Hash browns are burning is code for someone with a gun is at my door and I will be right back after I kill them. #SecretNinjaLife
This is your practice for when you finally win that Oscar....I mean Grammy....I mean Tony.....I mean Globe......I just invented the Oscar Grammy Tony Globe Award crap hash browns are burninng BRB!
There are some sales jobs that you can sell to almost any business. Back in my day it was pagers, cell phones, copiers, fax machines. Today my guess SEO, Web Design, Pubic Relations.....where everyone can use it. And there was 'That guy' back then who would at lunch go to the fish bowl of business cards that people enter to win a free lunch...and grab a handful of cards to teleprospect to.
I miss That Guy. I think he works for @bdorman264 now.
Nice to meet you and Happy Inquisition Day!
3 weeks, 6 days ago on The Spin Sucks Inquisition: Nikki Little
@biggreenpen @ginidietrich I saw the goonies in the cinema and have been scarred ever since.
Wow see what not having a computer does? I missed this Top 5 post for 2014.
I would want to restate to your readers that this is how you test new 'everything' in your business. While not everything can be practically measured, for example switching number 2 pencil brands testing to see if how many more hours of writing from each above the prior brand would be a waste of time, But when you try something new compare it to the old with performance measurements. And if you don't have any stats for your business processes good time to get on that. Especially if you make something.
Lastly I would take this one step further as a lesson in determining value. You stripped away the fluff (site visits) to focus on the important measures such as new subscriptions.
I also think the PR Daily thing brings more stature than the lower tier business pubs like Inc and Forbes. Projects you as a validate voice to be obeyed...I mean heard.
3 weeks, 6 days ago on How to Find the Right Content Distribution
I think their options depend on who owns the company. Are they public or private. I would maybe just sell if I was the CEO and had voting stake since the app for now is very valuable. Or he could flip the bird and milk it hoping they weather the storm. A public company would definitely need to go through your process.
BUT YES this is a business culture and ops issue not PR. I bet they hire Ryan Holiday.
4 weeks ago on The Uber Issues Cannot Be Fixed by PR
@ginidietrich are they called Bon Bons in Canada? cc @belllindsay
1 month ago on Plan Your Content Using a Marketing Funnel
@rwohlner I think @ginidietrich writes each on a little piece of paper then puts them into a hat and draws them one by one. That is how detailed she gets!
@rwohlner who are the Bears?
See I told you! Ok now back to this funnel thing.
You don't have to have a lot of money to use sophisticated planning techniques. It just means you probably don't have minions like @ginidietrich does to create these things.