Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
@kamichat I agree and disagree. Being very successful doesn't mean 'rockstar'. Selling services to small businesses (if their courses work) can be very lucrative. Success for ones self doesn't equal for clients which is really my point. If Brogan was so sharp he could make much more money as a CMO at a fortune 500 company than what he is doing. You don't see Sandberg leaving Facebook to consult.I think my point is more that social media is part of marketing. And it had an outsized platform to preach from. But when I got serious I connected with many 'US Guys' and the Gini's and @Danny Brown 's and called them the reality posse. My friend Chris ran digital social for ATT and would go to Facebook HQ and email me what a charade they had going. Or Tom Moradpour who ran marketing for Pepsi Internationally when TBWA failed with the Refresh project. He then went on to run US (brought back TV/Superbowl) and now runs Global MArketing for LVMH. They are real rock stars but know one knows about them. They have so much more to share and learn from than the last Gen. So far not seeing a new Gen of worth and Broadsuite/Newman is not that at all.
I just feel remove Rockstar from the header (like we did Ninja and Guru in 2011) and focus on the real work. I need to update my reading list but it used to be longer on the right. Gunther and Ben are two of the smartest people I have ever gotten to know. But no one knows who they are. Vinny created some of the most memorable TV spots in history. Ask knows more about advertising than anyone I know. Edward Boches is a professor at BC and is high up at Mullen. Fred Wilson is a VC rock star at Union Square but also under the radar. I can go on. Substance over Image.But i love your last sentence! Because its important. If everyone has the same knowledge who has an edge? If everyone uses the same tactics who has an edge? no one really. Which is why everyone doing content marketing has killed content marketing for inbound lead gen. SEO competition is so fierce now AdWords kicks the butt of Content Marketing (and direct sales always has)
9 hours, 19 minutes ago on RIP The Death of the Social Media Rock Star
@AmyVernon @Howie Goldfarb I miss Myspace! It will still be my favorite. I wonder had the internet pipe been what it is today and computers with todays power if it would of kept going. It was killed by spam (curable) and slow load times with everyone having videos etc playing on their pages. But they let you trick your page like you do your home out and it was amazing for music connecting. I agree I haven't been as many places as you but still feel the same.
On that note I am starting to see slow load times for facebook now that they are loading so much on the home page.
BTW I had old screen shots for Godin, Solis, Brogan, Shankman, and a few others from early fall when I first thought of this.
1 day, 6 hours ago on RIP The Death of the Social Media Rock Star
@Danny Brown @JoeCardillo I only used Taylor as an good example for not to believe the gross follower numbers. Status People did respond on Twitter and said inactive means no tweet in the last 100 days. Really curious about those accounts and why the inactivity. When I look at the brand followers for the companies I used to run social for easily 80% of all the accounts tweeted 1x per day or less.
Danny well said!
@Ana Hoffman hi Ana! Thank you for the kind words. You are always very helpful with your content. I get very few emails that aren't trade pubs and yours are always very informative and hype free. My issue with over hyping social is more than users and brands know the real deal anyway. You will never see a fortune 500 CMO/CFO over hype social media because they are not pigeon holed into any sales/marketing channel and they see the real activity numbers. Having a Finance Degree I am all about calculating values and I am quick to crunch data to bring that out. Which my reason for looking at active followers vs fake or dead accounts more for better perspective. Looking at a brand's needs too is important. Like I did for Coke.
When Klout was hot I thought what if I had only 5 twitter followers who had accounts under aliases who rarely tweeted. And they happened to be the CEO's of Google, Microsoft, GE, Apple, and ATT. My Klout would be zero right? Yet these 5 people could be taking my ideas and exploding them offline internally in their companies. I would rather have that than Rhianna's following on Twitter and Instagram! I would be the most influential person on Twitter! But no one would know LOL
1 day, 13 hours ago on RIP The Death of the Social Media Rock Star
@ginidietrich WOW! You would think someone like that would fake it just because LOL
1 day, 13 hours ago on Content Distribution: Eight Ways to Gain New Readers
@ginidietrich I was wrong new websites I block all java script and have to unlock each new site and his after fully checking again still has them Considering his network size and how many shares he got...hiding them would be smart.
Someone with hundreds of thousands of followers should have more than 28 FB 170 Twitter and 11 Linkedin shares. Especially after the book he wrote and what he has promoted as reality the last 8 years.
BTW I see every above ground network plugged into each site so I can keep everything I want disabled from ad networks to analytics networks and just let the important stuff through. I do it more for virus prevention than anything else.
Yesterday I put them to rest underground with a tombstone. The reason anyone with a big name in social media or thought leadership of any kind closes comments is because 1] no one is commenting anymore 2] people are exposing them as frauds and they prefer not to have that on their pages. Those are the only two reasons to do it. Remember most of the biggest names in social media from 2008-2012 have big egos They loved people fawning over them. They loved the attention. When that disappeared it hurt them emotionally. And by closing comments they can continue to keep a perception of importance.
To prove that someone who was once here for a Q&A for a book launch not only has removed comments.....BUT share buttons to. So now no one can see how little this top 10 A lister of the past is having their content shared.
Desperate times call for desperate measures @ginidietrich !
Very high quality informative post. You get an A+!
@stephanhov thank you Sir for the nice comment and coming by! I took a break from blogging last year I appreciate the encouragement! Cheers!
1 day, 22 hours ago on RIP The Death of the Social Media Rock Star
@Danny Brown I will never forget I used to listen to Mitch Joel and Joe Jaffe's across the sound podcast. And Joe I want to say 2 years ago said that he owned that fact that not everyone wanted to 'Join the Conversation' and he was in general wrong. Gave him credit for that.
@JRHalloran I used to brag that I only read 6 of the Ad Age 150 Top 100 blogs because the rest I found no value in. Two were @Danny Brown and @ginidietrich who even when I barely knew them showed their credibility and were never boastful or ever said they knew better....they were helpful and open to even dissension and discussion (as you well know they still are)
@StaceyHood thank you Stacy. Yeah I have been thinking of this post for months. The real genesis to go forward was some of the millennial are now pushing personal branding which I can't believe.
I went to a few social media club breakfasts in Albany NY in 2010 and found small biz owners hoping for magic with social. Then I saw Peter Shankman speak in 2011 whom I like as a person His talk was great til the end. He basically forecast us walking around sharing every detail of our lives. That we would care about our Klout and get competitive. Not just the geeks...everyone.When I whispered to the person next to me how I disagreed he heard and meandered over towards my area to ensure I didn't say that again lol
Great write up Mr Frank. I think the problem with that first graph showing needs has to do with every business having strengths and weaknesses. Everything listed has a solution in the marketplace And the size of the business determines personnel and monetary resources. One of our peers greatly missed their revenue goals last year. I had asked last summer about why don't they add a sales person to do biz development But was told content marketing was the focus. In retrospect I am sure biz development is not a priority.
I also think since there is so many marketing channels having expertise to succeed is thin.
As more small businesses abandon facebook will be interesting to see what happens with their ad inventory. It's a great platform for targeting but the conversions are weak vs others.
I think mobile today is the ;social media' of 2009-12 and is being overhyped and only the smartest will succeed. Banner ads don't really work. Push advertising is poor on that medium unless you do youtube preroll then that is different.
I used to use Saleforce for my business now I use insightly. When I worked for two employers an early adopter in 2001 it ground the sales team to a halt with minutiae. When I told a start up to use it we used it better but one of the co-founders tried to use it to micromanage the sales process and again it failed. I like the platform but I think it offers to many features and can be a boon or a bane depending on how it is used.
2 days ago on 5 Takeaways from the Salesforce State of Marketing
@belllindsay @Howie Goldfarb @LauraPetrolino @DwayneAlicie Agreed Lindsay. And as to Wynn he should just ban the whole Hilton Clan and explain how much nicer his new hotel is versus the old and decaying Hilton properties.
3 days, 8 hours ago on Newsjacking: The Good, the Bad, and the Super Bowl
@HeatherTweedy @belllindsay @ginidietrich the dude admitted to watching online porn after he had started dating Giselle. I give him credit for being honest! So he will admit to that but not trying to gain an edge? lol
@belllindsay @allpointspr100 during the Tom Brady press conference CNN kept showing banner quotes under him. One said 'I have no idea how the deflation happened'. or something similar. I missed taking a photo. I wanted to use that line in reference to his bedroom life with Giselle. He set himself up or CNN did!
@Word Ninja I forget who I discussed Krispy Kreme with but their physical stores do more advertising than any social media or paid media can ever get them. When I lived in LA they were on corners with tens of thousands of drivers going by every day they always had a long line at the drive through just like In Out Burger.
@Digital_DRK @Howie Goldfarb sounds like Dairy Queen should jump on this...oh wait there are none in the northeast that I know of LOL. On that note I moonlight a few nights as a waiter I am selling more ice cream sundaes now than in the summer.
@LauraPetrolino @DwayneAlicie @Howie Goldfarb irony for the Wynn is more drugs are done in that hotel everyday than in all of vermont each day. Every single hotel in vegas has high rollers getting high. BUT remember the last name. They obviously haven't banned Lindsay Lohan or Paul McCartney right? They did it purely as a dig at Hilton who has their own hotel/casino on the strip.
But I agree with the crafty side. As for resources I just think every agency went to their brands saying this will work can we hire people to monitor and bill you more even if it doesn't work like we are telling you it will!
personal branding is not important stop smoking hash. seriously. doing great work is important. being smart is important. the most successful people on earth barely use social media. they are too busy working and creating value. but hey i love a good laugh.
3 days, 9 hours ago on Personal Branding Requires A Touch Of Humility
The problem with news jacking is unless the TV and Print and Digital news picks up the post....no one sees it. Which is why when you fail you are more likely to get coverage.
Rob Schwartz CEO of TBWA used to be creative director in the LA office. He is responsible for killing the Pepsi brand and then he got the CEO job (who says failure isnt rewarded google Bob Nardelli). Michelin is a client and he tweeted that instagram post. At the time they had 300+ followers on Instagram. That was last week (tuesday I think I talked to him about it). I guess it worked. With the help of the news industry and blogs like this they now have 3000 followers. An increase of 1000%. But this is global brand with my guess is 2-3billion potential customers. That is really moving the needle right? Well I bet the people who came up with the post cost more than the benefit to the brand from the post in my opinion.
Reality is no one cares. Oreo didn't sell cookies from their superbowl tweet and michelin didn't sell any tires.
What works better is using Twitter/Instragram searches and doing one to one marketing. I have one for Vermont. Anyone who Tweets with Hashtag #Vermont i look at who they are where they are and then will often tweet them on behalf of a client in a personal friendly matter. This works and has higher conversion rates and ROI vs newsjacking in my opinion.
Your post is great @belllindsay because it is highlighting how in vogue this has become. I will add newsjacking to my list of social business and content marketing as what we will see die as a fad in 2015 when the returns bear out nothing to get excited about. BTW this is not new. This blog has covered this many times as PR crises like Kenneth Cole with the Arab Spring tweet in 2011. Just now EVERYONE AND THEIR GRANDMA is doing it.
3 days, 10 hours ago on Newsjacking: The Good, the Bad, and the Super Bowl
i dont get your personal branding fetish. it really reduces your credibility as a marketer. The smart and influential folks laugh at people like yourself. grow up. influence happens naturally. your high klout score is because you tweet so much. And klout is a failure. The last gen of personal brands are nobodies now. brogan. solis. etc. they never had any insights that worked brian. why follow their footsteps. this blog often uses decades old business practices and slaps social media on it. And its cute but anyone with a b school degree makes jokes about it. Want to be a personal brand? great. be kanye west. hot air no substance. instead maybe you should try being Tom Moradpour. Ex US marketing head of pepsi who now is CMO of LVMH. I want to be him not Chris Brogan. Good luck.
5 days, 10 hours ago on The Role of Social Media Tools in Personal Branding! #iSocialTalks
@belllindsay I thought he was in his thirties that damn botox fooling us all again!
6 days, 10 hours ago on The Spin Sucks Inquisition: Scott Baradell
@ginidietrich You stomped your foot once when the starbucks line was really long. That qualifies.
@biggreenpen don't encourage him!
6 days, 11 hours ago on The Spin Sucks Inquisition: Scott Baradell
OH @ginidietrich you do have Goodnight moon right? Totally hijacking this ode to @ScottBaradell with kids books. Cow in the road is another goodie!
So if type AA = tantrums and Type A = pouting what would Type B with an A minor be?
grats Scott! you are on point I have been hammering the current content marketing definition du jour for inbound/seo lately. that is like pushing social media marketing why glamourize the weakest channel attribute. Content is about conversions not search/inbound leads because it fully under performs in most cases (not all) for lead gen outside of very specific niches like professional services.
@ginidietrich @Howie Goldfarb yes and when she tweets she reaches about 50,000 and gets 300 retweets. Then Entertainment Tonight decides the tweet is important and shows it to 1,000,000 more. I think playing craps has better odds on your investment to succeed.
1 week ago on Influencer Relations: Tips to Extend Your Current Campaigns
Excellent post. Do not underestimate Twitter lists. I am curious if any of the two services gives you the ability to gauge networks of people. Only 12% of Taylor Swift's 50 million followers are real AND active per StatusPeople. So reality Taylor can only influence 6 million. Nice but I bet other celebs have more reach but less gross number of followers. Would be great to have that as a filter.
Case studies are tough. Great post on them thank you. I find most case studies in marketing are either hype, don't prove anything worked, to some are downright fraudulent.
http://www.wearesocial.com has some nice video case studies I was looking at this week. They have a pretty big client roster. I watched 2 for Evian and 1 for Rebook. Myself seeing them would never hire them.
But I want to clarify. If the clients had the right expectations and the price was right for a niche campaign as part of a bigger campaign I am sure they do well. But definitely not a primary campaign investment.
Which is my point. Careful what you publish. You might use spin or make something slick to win business but smart people will see through your bull. I give We Are Social credit. They give real numbers they did not fudge data. But that data was so underwhelming I was like 'why would a major brand do this?'
I guess always ask 'am I proving my case?'
1 week ago on Five Tips for Writing Case Studies that Rock
@ginidietrich @belllindsay @Digital_DRK 40hrs are for her daily mani-pedi?
1 week ago on Join Jeremy Miller for a Special Author Q&A Today
@ginidietrich @StickyBranding @belllindsay local and small!
@StickyBranding @ginidietrich bummed I missed this as I scroll through I could add so much to every thread. I just will say this question from Gini and the one about favorite module (simple clarity) run together.
So few businesses know what their real core competency is, who their real competitors are, or what their real market size is. I see that every day when reading all the flights of fancy with social media.
You can't begin to pursue a value added sales model until you know those things.
@Digital_DRK @StickyBranding @EdenSpodek not my fault you invested all your money in Puffin Eggs Darryl!
@StickyBranding if you agree to keep Sarah I will approve your annexation of Alaska
1 week, 1 day ago on Join Jeremy Miller for a Special Author Q&A Today
I am working to have my lunch date with Cher moved to next week so I can attend. Stay tuned!
@ginidietrich @StickyBranding I am pretty sure anything on your banned list exists because of me. I am very sorry. Just say OH BALLS! instead of the FBomb it works for @belllindsay
So if Canadians know so much about branding how come you haven't convinced everyone from Texas and Oklahoma to move to Canada. There must be a flaw in your branding efforts. I am pretty sure those people would be great additions to help further settle and industrialize the NWT and Yukon. They are like low hanging fruit per se. They have money and morals you can't get any better than that! Well we would keep Austin.
I just blogged about how all the work you put in as well as the rest of the first page resultees (minus Mashable) and three companies spent money on AdWords to trump all that effort. And I wonder if you took the $ and time it took to get on the results page and just bought AdWords which would have stronger results.
I just see to big an arms race now with everyone doing various forms of content to SEO programs. Kind of nullifying each other. If I type public relations metrics you lose one entry. But two of the three who bought adwords are back. It cost you my guess tens of thousands of dollars to get to this point of time investment for pr metrics. But measuring public relations comes back a TON of paid ads the same three as before plus ragan and others. And you don't show up. Same with Measuring PR. You don't show. At least not in my results. Which I would think with me they would be better?
My point is you can pay to show up in all the various searches easily and it is much harder doing it the content marketing route. You have been VERY successful considering about a gazillion people and businesses want those slots. Not everyone can win. In fact over 99.99999% will lose. So I just don't like the odds of the long term dollar investment required to get there when I can take that same money (if I have it up front) and just buy the slot.
I guess my point is people and businesses totally underestimate and under-cost what it takes to be very successful taking this route. I have experienced some success for one client having media relations build some good search results but not by design. It was a buy product of just working to get the media coverage. Media relations should be a part of all integrated marketing programs for sure. But perspective is needed when weighing effort vs rewards is all.
1 week, 2 days ago on Use Media Relations to Get on the First Page of Google
My biggest pet peeve is people not using the google.Not only can it give you lots of information you could maybe find vacation photos...of the journalist....and not their spouse on vacation in france....when they are supposed to be in Tennessee covering one of the many Marketing Conferences. And you can then parlay that into a positive story for your client. But not if you don't use the google.
1 week, 3 days ago on Eight PR Sins Every PR Pro Should Avoid
@ginidietrich @Howie Goldfarb what? You have a high Klout score. It's ok. No need for shame. We ended high klout discrimination a long time ago in this country.
1 week, 6 days ago on The Spin Sucks Inquisition: Martin Waxman
@martinwaxman @ginidietrich you mean Super Heroes Martin and the Halls of Justice obviously. What is your Super Power?
@EdenSpodek @belllindsay shhhhh. Martin was actually present when the famous Cain and Able match went down.
@martinwaxman @KristenDaukas whoa Martin just showed his Mafia side, Someone gonna get a cap busted in them at Mashable for some of the stuff they publish.
@martinwaxman @Eleanor Pierce no she meant external. Some people see dead people. Eleanor hears Yoda. Doctors confirmed she actually does hear Yoda but have no way to cure her.
@martinwaxman @RobBiesenbach I always tried to squeeze every last minute I could before starting a project in college...or studying for tests. And I did not get married until I was 45 but in general I am very prompt even with the dilly dallying. I was not late to my wedding for example. And I meet deadlines. I guess the better phrase is 'Work well under Panic'
I was so excited to see @ginidietrich 's tweet on the twitter! This viral stuff really works I am going to write a blog post on how easy the viral thing is. And I can see why Gini's Klout is so high. But back to Canada! Which means Kloot!
I had no idea about your MCing @martinwaxman so you used to rhyme with Eminem that makes you old skool! I have been meaning to listen to Inside PR maybe now that you achieved Inquizzed status I will do so. Do you tell jokes to Gini on the program?
I know you don't speak western Canadadian. but I so want to put an Ay at the end of each Yoda phrase Ay. If only Rcck Moranis had played Yoda the world would be so different today. But I identified with your story.
Always nice learning more about you Martin you are one of the good people....almost an icon.....you are on icon trajectory keep up the good work!
@ginidietrich @Howie Goldfarb 5 more just got released. Amazing how fast your post helped them.
2 weeks ago on The Ultimate Guide to Media Interviews
There are a lot of people who could of used these tips during their stay at Gitmo! Just saying.
I think the biggest obstacle for C level execs is handling interviews about things involving litigation. Or potential litigation if they say the wrong thing. Back when CNBC had credibility I used to watch their CEO interviews and when things are great the interviews usually went well. But when not great it can be like russian roulette.
Mindful as I saw during the chobani mold debacle you have to coordinate all this stuff with your social media team. Nothing like an uninformed front line worker getting a curve ball 'Your CEO said this' and having to respond or even decline to answer. Looks bad.
@ginidietrich hopefully with a better ending?
2 weeks, 2 days ago on An Editorial Calendar Equals Lots of Content from One Idea
I wing it too! And when I have the rare post that gets a lot of hits I can say I successfully wung it!
I took the last @crestodina webinar and it was really good. I think people should know how the search thingy works. Completely changed my view of content marketing for search (SEO) and its not a battle for the faint of heart but you should still tweak and do what you can to maximize your inbound traffic, especially the simple stuff.
Plus Andy segues with Black Sabbath riffs to keep you alert.
2 weeks, 3 days ago on How Social Media Affects Search