Howie G
Vermont
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Founder, CEO and Chief Alien of Blue Star Strategic Marketing.Director of Marketing Chunk-n-Chi Cookies. Marketing Strategist and Rogue Consultant. Still loves mischief and daiquiris.
Howie Goldfarb is a moderator of:
@bobledrew YOU CRUSHED IT DUDER!
Isn't Mary Meeker the woman like Henry Blodgett who got kicked off wall street for life for misdeeds during the dot.com boom? I am pretty sure she also got caught lying about crappy stocks she was pimping.
Gary is unique. He is a lot like Peter Shankman. As personal brands they take it seriously. Peter actually was preaching the 24/7 social public life online 2 years back. They both some how graciously connect with a crap load of people every day like the old gladhanders.
Good for them but that isn't reality.
Blog posts take me more than an hour. How do you do that? But my art works have taken sometimes years (but usually take weeks) so blogs are lightning quick.
Thanks for the tips Lady!
@Shonali @yvettepistorio leave facebook out of this. BTW did you see Myspace is advertising on TV big time? How many new social networks can afford prime time advertising? cc @ginidietrich
Wow condolences to the PRSA and his family. Very touching @ginidietrich and very nice for you to write this up. Makes one value the things in life so much more.
@belllindsay @RobBiesenbach can't believe you also thanked the person who walks your neighbor's dogs and cares for their monkey
WB @RobBiesenbach ! All your struggles and you finally made the biggest stage in the world. How does it feel?
Was your 2 years living in a box on the streets of L.A. telling knock knock jokes on Venice Beach now worth it?
Was your 3 years of working the Chicago Beat Comedian circuit playing to brutal crowds of 3 and 4 refusing to laugh now worth it?
Was your 2 years of being the water boy at Second City before they even let you apprentice worth it?
Was the 2 years training at Second City constantly being passed up for the big break because Steve Carroll stole your Schtick and Tina fey all your jokes now worth it?
Was the next two years of semi stardom warming up for Sam Kinnison never quite getting his stardom but surely acquiring his habits of fast women and drugs until your time in Betty Ford with actually a better result than Sam? Recovering and jumping into the PR fray and slowly building a successful career leading to today's bigger than big, huger than huge, greater than great moment worth it?
I sure hope so.
Great post @manamica it is important to find the right balance for productivity sake to not be creepy or faceless. But that said marketing exists because for many markets and products the value of a sale to an individual isn't enough to warrant the cost of a direct sales person. You can't have someone friending you to influence your purchase of pepsi. But pepsi has direct sales people selling to retailers and restaurants etc.
I feel there are 3 areas one grey one black/creepy that pose risk.
1] garbage in garbage out. if the humans doing the automating create poor algorithms or make oor assumptions you fail
2] Grey - like some of your examples you can make your brand feel very impersonal. Even club cards are impersonal. How many people get a glowing feeling when a coupon at the supermarket prints out for the brand you rejected in favor of the one you just bought because the rejected brand aid to have that coupon print when the competition was bought?
3] black/creepy - online tracking and behavioral targeting. Or like many retailers who operate secret cameras to analyze shopper behavior.
I think with the right balance and strategy you can automate a lot as long as it is balanced with real contact/feeling.
How about
Be Honest or Die?
Be Transparent or be sent to a Siberian Death Camp?
Honesty makes Money?
@ginidietrich yes per my number crunching you have 96.2% of all PR industry workers and 89.3% of all marketing industry workers reading this blog. Where you lag is you don't have many doctors reading and only a few lawyers. So you could expand your market potential with some viagra pitches and a DUI PSA.
@yvettepistorio @JoeCardillo @jasonkonopinski @belllindsay I can get you people to interview. Suzy Chapstick. Willy Wonka. Where's the Beef Lady. Lindsay Lohan. Elmer Fudd. JFK. KFC.
@ginidietrich @Danny Brown feed the pig feed the pig!
@LauraPetrolino your actions always speak louder than words Laura. Like that time you saved that whole family of puppies from the burning 54th floor in a single bound. Then said no comment when they interviewed you.
@dbvickery I will guest post on why road cycling is just a drug fueled pavement dead end to no where and how mountain biking is what real cyclists do. And I will interview @ginidietrich
@lauraclick don't do it. I once had @ginidietrich guest bartend and the riff raff she brought with her left my place in a shambles.
@katskrieger I have a guest post ready for a publisher '1001 reasons why Jack Bauer is the Spin Sucks Ghost Writer and @ginidietrich just a figurehead' and each reason I go over in detail. So far no luck.
As you get closer to 100% market penetration your growth rate will slow just like yours did. Facebook user growth rate in the US has been low single digits last 2 years.
I like to host casino nights myself.
Great tips Gini!
Yeah I love the slide share.
Kind of funny but I sometimes think of influence the same way we often wear clothes with tags telling people what 'design team' we were on. Or sports team. Its hard finding others not on an existing team. An influencer can get a try out for you but depending on what the product/service is will determine how hard to get someone to switch teams.
I have been using personal photos from around here on my posts. I never really looked at them in the way presented here. Thanks for the tips! And were are the Waxman pics! Sheesh he got off easy!
@jasonkonopinski stop humping the post! down Jason down!
@ginidietrich @ScottBaradell great you got her loaded Scott so she had no idea what or who she was blogging about. Just what we needed here. 8)