Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
Kind of interesting post. I worked for a company that got ISO9001 certified. You had to write down all the work processes into a master manual of how to do everything. Except this did not include any of the unwritten rules. Irony for sure.
21 hours, 11 minutes ago on The Horrible Case of Unwritten Rules
@ginidietrich He can't be very smart if he doesn't live the sex drugs and rock and roll lifestyle everyone in social media seems to be enjoying.
23 hours, 50 minutes ago on Crisis Communications: Have a Plan for Success
Very informative post. Whats the Stelz really like? I heard crazy partier doesn't sleep the whole conference?
Recalls are preventative. Try getting a part approved for use on a car. While recalls make the news if you divide the number of recalls by the number of car parts over the years it rounds down to zero. They do pretty good Imagine if they sucked at part qualification? Most recalls come from poor design or a calculated risk to cut a corner or go skimpy in order to save money/increase margins.
As for Sea World I feel guilty I went in 1996 and saw Shamu and the dolphin show both amazing shows.
1 day, 1 hour ago on Crisis Communications: Have a Plan for Success
So you are adventurous? Need to get you to a desert rave party outside of LA...dance til dawn nap then rock climbing!. I am thinking Ibiza in the summer for the club circuit...but morning swims. Then Miami Winter Music Conference instead of SXSW with afternoon yacht parties. @ginidietrich always has me take people under my wing to mentor them.
4 days, 21 hours ago on The Spin Sucks Inquisition: Stephanie Vermillion
@SMVermillion @Corina Manea the book thing had me feeling it was oriented towards looking sexy on the job based on the author thus reinforcing stereotypes. Not saying the book does...just when you said pumps vs say flats or clogs or spiffy comfy sneakers that came to mind.That said I am all for women looking sexy at work because I strive to look my sexiest and I am always asking @ginidietrich about how my skinny slacks look and if my button down shirt shows off my rope chains and chest hair properly. She also helps me choose accessories like what belt and what cufflinks to use. She told me once 'Dude you need one of those big clocks around your next like Flava Flav has' but I haven't found the right one yet.
Darn it I am gone at that time. Having lunch in Waitsfield and eating Maple Donuts with my mother-in-law and kids.
Sorry @maddiegrant I don't get to ask you the tough questions I keep asking others in this space....questions people refuse to answer because it kind of hurts the whole Gen Y pitch. Like since you can't predict anything 10 years out and this Gen will be screwed with the burden of the US national debt to pay off will they even have any money for consumer purchases? What if we have another big war soon (possible!).? What if the GOP keeps destroying the social safety net and and the middle class and we wind up with 1% really rich and 99% in poverty (that is what they want). Or the fact the GOP doesn't want to invest in education or infrastructure and is trying to poison the land so no one can live how will they survive? Or 30 years ago a new worker entering the workforce had no idea 30 years later on average that they will be making the exact same money as they started out with (that is the reality today)....so is Gen Y ready for that and are they ok with that? What if we have to go back to hunting and gathering are they trained to do this?
What about the transitory aspects of Gen Y's like being so connected because as you get older have spouses and kids and careers you spend so much less time connected. So this is an Age vs Generational thing. 15-25 year olds will always be most connected just from having so much more idle time. So how do we plan for the unconnecting of Gen-Y as they age.
Oh ok @ginidietrich just told me it is all in the book!
6 days, 1 hour ago on Join Maddie Grant for a Special Author Q&A Today
@belllindsay you can have little data without big data. Businesses have this all the time. I wait tables at night. I know what regular customers drink and more because I talk to them. When Trout River went under and we switched to Rock Art with that tap I knew 3 regulars who always drank Trout River and when I saw them explained the change gave them a taster of the new beer an American Red and now they drink that.
My overall point is Big Data is being sold as more than it is which was my example on being able to figure out general business trends that are very helpful but not on an individual basis.
Another example would be Facebook. If I log in once a month I am an active user. Big data. But if you want to market to me you have no idea when that one time a month is which is the little data.
I was just highlighting the big data folks can't help businesses sell to individuals in the ways it is being promoted.
When I brought up the Dunkin Donut study your boss used that was big data that failed. They identified only the people who had their smart phones on...and were using an app that allowed a banner ad to be served and were near their competitor. But they had no idea what those people were doing. Were they actually on their way to the competitor to get coffee? Just passing buy? Do they even drink coffee? Without the little data that campaign was a failure aside from a high click rate and a high coupon save rate. The fact they only nailed 3.6% redemptions and don't even know the reasons for those shows the achilles heel of big data.
6 days, 19 hours ago on Little Data Trumps Big Data When It Comes to Sales Conversions
Some of the comments on Gino's article were dumb but I didn't see bullying. One even started with how much they like her content just not this article .I also felt the supporting survey was extremely flawed based on the sampling. How can a CCO make 2x what the CEOs were making? Impossible unless the CEOs were me and the CCOs worked for fortune 500 companies.
The real issue was the pay rate at the top for PR the bottom for new hires was a lot closer for men/women.
And if bullying worked how come rush Limbaugh wasn't fired he has thousands of people a day torching him on social media. Hobby Lobby still hates women. It really takes unique circumstances for this to work
Under this pretext the jerk lady who ran Susan b komen would still have a job.
So the question is more tact and not to cross certain lines. But if you tell the truth its not bullying or trolling.
1 week ago on The Social Media Mob Needs to Go
@Digital_DRK @ginidietrich is 12 people a mob? Can tomorrows post research what qualifies as one 8) Because I need to know so I can create the right number of accounts to comment on the Millennial CEO site. I need to be a mob.https://www.youtube.com/watch?v=5ok9OdKVUno
@ginidietrich @ElissaFreeman it isn't the issue with 'anonyomous' as much as if you are going to be critical you need to present why in a way that proves your position right....like I always do.
@ginidietrich I do have an issue with that survey report. Not sure how accurate it is. I find it weird CCO's make so much more than CEO's and CMO's. But I will say that I am not surprised at the pay gap after 5 years experience. And the trolls who got upset need a chill pill. The good news is 128,987 people read the article and only 12 commented!
I will make this short. No I swear. And it will be perfect.
If you disagree with someone present the reason why with facts to back up your reason for disagreeing. If you are just a hater who has personal issues...STFU and go away.
I don't get the mob. Other than we have so many people who need to be smoking pot and listening to pink floyd than just attacking good people because they have mental issues.
Did I do good @ginidietrich ?
@Digital_DRK well @ginidietrich was never a rock star so she still exists.
1 week ago on PR Pros Must Embrace the PESO Model
@Danny Brown OMFG Mommy how could you not be ready for vacation!
@bdorman264 you determine your insurance rates on that book I am sure!
1 week ago on Little Data Trumps Big Data When It Comes to Sales Conversions
@Digital_DRK @ginidietrich so update. We talked on the Twitter. Jay says no comments because he says plenty of convo happens on the social nets. I find that a cop out. Most people turn off comments because they want no one putting in permanency on their site any dissension...especially if the disenter has the game and the proof that a thesis or post is wrong. Most social media rock stars of the bygone era have done this and now I can put Jay in that group. I feel having discourse on your blog/site is healthy and it is ok to be wrong. The probem with Thought Leaders (jay is one) vs Doers (like Gini) is like new products 9 in 10 new thoughts turn out wrong. I could give 20 examples in 2 minutes from the last 5 years.
Secondly Chad and I talked a bit and I agree with you Darryl on compartmentalizing. His view of leased is if another closed site hosts my content. And his view of leased is putting that content in places that naturally are not closed.
My point to Chad which he did agree with me about is that any content I created is my Owned content. But once it is published anywhere I lose control of it because of the open graph technology and the fact we screen shot and share links. So in reality anything published can be taken and done with it as someone pleases minus copyright/IP infringement.
Great case in point is I have been banned from commenting at @millennialCEO because they dont like that not only do I dissent, the fact is I am right almost always and thus I am a danger to their business. (Wouldnt be an issue if they didn't just republish press releases, have almost all content paid/sponsored by brands trying to sell something, or was accurate in data and reality). But I can still bring my dissent up on Twitter, Facebook, my own blog , other websites etc. So while they own their blog posts (except when caught plagarizing like they did stealing a Huff Post piece and rewriting it for Forces). they can't stop me from doing whatever I like doing with it as long as I don't lie to defame them or republish and make money off it (why would I do that with content that is shallow, lying, or just so fantastical only they believe it?)
So just kind of blew up POGLE huh.
1 week, 1 day ago on PR Pros Must Embrace the PESO Model
@Digital_DRK OMG can't even comment there! I feel if you claim to be in social media and dont have comments you are a fraud. Right @ginidietrich ? What does @DannyBrown think? So I asked jaybaer you don't have commenting on your site? Any reason why? I find chadswhite 's POGLE very gimmicky and disagree but can't.
@Digital_DRK I don't agree with it at all. I think it is gimmicky.
Granted is owned content that you put out there. All content that is published can be taken by anyone and used and reshared or published or changed etc. That then becomes earned media.
Leased is Granted media that they named leased because POGE sounds funnier than POGLE. They say Social Media here which is BS.
So if I create content and only distribute it on Facebook. It is Leased. But if I distribute the same content on Facebook and Twitter it is then Granted?
That is why people shouldn't smoke crack or meth because they feel amped and can't sleep and need to do something so they create gimmicks. I saw this exact thing on Breaking Bad season 4 btw.
Hola Amiga Gini
Como esta hoy? Quieres todo de pesos? Yo Gusto Pesos Me encanta gastar dinero. Mucho Pesos me hacen sentir rico.
Sorry I was late. Was being mischievous taunting some marketing charlatans this morning because I felt a need for some fun. And great fun was had by all....well by me at least....my victims maybe not so much.
This is a great post. It really is why businesses need...ahem...a strategist that is agnostic vs tied to a channel or product or niche. It is really hard to achieve this when certain people are biased based on what they do (silos) or what brings them income (poor compensation agreements).The other option is compensation based on sales/revenues/profits in a way that out weighs special interests. For example you might bill more with media relations than recommending a TV commercial. So how does the Brand/Client ensure you choose what is best for them vs themselves?
So while your post is dead on and very informative...it is very complex to achieve it. Small businesses are naive and big businesses have too many agencies etc each with self vs common interest.Best to just head to rosarita beach and party up with them pesos!
@RAReed @KateNolan you are not Old Bob! Old Skool maybe but not old.
1 week, 4 days ago on The Spin Sucks Inquisition: Bob Reed
I am always amazed at how selfish everyone is here. You never see.... Oh yes if I would die sooner for world peace....the elimination of cancer.....or no child goes hungry. Instead it's always me me me me! Come on take one for the team!
I remember I met Bob at a book store in the Haight. We both grabbed the last cliff notes to the Great Gatsby at the same time leading to a wrestling match that had to be broken up by police. He ripped my skinny jeans and I bit part of his ear off. After cooling down in jail for a year together we became great friends. Though he still cheats when we play Go Fish.
Nice to meet you Bob and seriously if I had gotten those cliff notes I would of passed 11th grade English and coulda been someone.
@ginidietrich @Danny Brown @Digital_DRK @ThePaulSutton The problem with the Industries (marketing, advertising, pr) is not the free lance vs agency models. The fact is both make more money billing clients more. So when their is a problem or a goal or a challenge a solution will always be found within the scope of work the agency or freelancer can offer. Which is why the outsourcing you mentioned earlier. That is my problem. The pay is not tied to results but activities. Paid media buying agencies work on 15% commissions so there is no incentive to spend less but every incentive to talk you into spending more. If an agency/freelancer hires people for a specific client and there is significant revenue, even if after say a year they realize they can pull this off with much less resources or less cost to the client......why should they do they right thing and lower billings and fire people?The big brands are trying to change this but it is hard because of all the reasons this blog has covered with figuring out ROI when many activities are all involved with the same goal.
When Facebook went public and filed their S-1 they chose a personal care campaign from P&G or Unilver that had major paid advertising and couponing for the launch of a new product.....yet Facebook claimed 100% of all the sales success was due to their ads.Fix the way compensation is provided and this can be fixed.
1 week, 4 days ago on Freelancer vs. Communications Firm: Which is Better?
@belllindsay @Howie Goldfarb yes this was a very good post that teaches brands how to stop being me focused!
1 week, 6 days ago on How to Use a Reverse Message Strategy
What bugs me the most about marketing people and marketing agencies is they are so 'me' oriented that often the message they create for clients is brand oriented vs customer oriented. And customer oriented always wins. It doesn't have to be just for the difficult topics like rabies, cat food made from cats, or why you should choose select a size paper towels. It works for everything.
Most messaging that is not consumer oriented really just says 'Buy my stuff so I can make money off you'.
Never knew @geoffliving was a public radio expert and you also found a US Postal expert in @missusP ! How do you find these people @shonali !
In seriousness I like how Geoff views measurement in the same way he keeps detailed stats on the Mets. It is really fun making a game out of this especially when you relate to this years World Series Champs with MVP Matt Harvey.
In question 6 Geoff mentions there is no excuse to be afraid of data. The reality is all the hypsters are afraid of data because it exposes what they are doing as not quite as impressive as they want it. For example during the Super Bowl (last two) and the World Cup I reduced the BIG FLASHY GROSS ACTIVITY NUMBERS for Twitter and Facebook as a second screen with people talking about the events....into the per person activity and it came out so low that basically on an individual basis people were very infrequently mentioning the events on social networks and the number who actually did were a minority of viewers. But that would never be presented in a news article or a report from someone trying to hype their role or industry. To me why certain people run from data makes 100% sense. Their job and pay depends on hiding reality.
2 weeks ago on #measurePR Recap: March Measurement Madness
The problem with instagram is many. You need another app to really trick out photos. You need another app to repost instagrams. There is no built in stats or analytics. You are forced to always have a photo. Branded content tends to fail. Nature, Pets, Kids, Party Pics etc tend to get the most action. A Like is the lowest level of action I have seen on a network. The reason is we click Like....A Lot! Way more than for Facebook content we see. No idea if it is the heart vs the word Like that does it but I Love most pics I see. I rarely Like on Facebook To me that kind of devalues things Comments are spare but you can have conversations like you do on Facebook and they do get all in one place unlike Twitter where you need to view conversations.
I think it is great for visual story telling. But stay away from canned brand content. Hashtags are used much more here also lots of link bait. I always check #Vermont and find a lot of non-vermont content hoping to be seen from around the world using US States Hashtags.
Instagram is hot because it is still sequential with no pay to play...yet and because the activity numbers look good (vanity) but I find it the weakest in terms of connecting with fans so far. But those vanity metrics sure look good for a community manager to present.
Curious what the stats are thanks for those links.
2 weeks, 1 day ago on The Business Guide to Using Instagram
@Digital_DRK @Howie Goldfarb @patmrhoads @ginidietrich ok I did the google Rob Ford. Amazing this digital technology. Really. Now if I can get Rob's number and invite him to the big Arment Dietrich May Picnic and Yacht party.
2 weeks, 1 day ago on PR Industry Salary Survey Has Bad News for Women
@ginidietrich @Jennifer Frighetto perfect example of why men need to make more.
As long as they can cook Canadian Bacon it's all good Aimee!
@Digital_DRK @Howie Goldfarb @patmrhoads @ginidietrich no it was Tom Ford the future Star Wars and Indiana Jones star who ran Toronto with an iron whip back in the early 70's. I know my T-Town history and my Ford's it was required in 7th grade
@ginidietrich @EmilyWenstrom I never knew you buffed Gini! I do it after Spin Class.
@Digital_DRK @patmrhoads @Howie Goldfarb I put @ginidietrich in touch with Tom Ford so she can hire him at half what he made as mayor.
@cspenn @ginidietrich @Corina Manea this is the problem with the new claims that the power is shifting from the employer to the employee. It is really hard to negotiate pay when there are lots of people willing and able to take your job. It is why we need to create as best as possible value that can't be replaced easily.
The one irony I see with the snake oil people selling 'social business employee advocacy' is encouraging employees to grow their personal networks for the company when they really don't want to be doing that could back fire. Just like a rolodex the company does not own these networks and someone can easily take that network to the competition.
@ginidietrich @RobBiesenbach its simple. You publish everyone's salaries and conditions they were hired under. This will put immense pressure on the high earners to prove they are worth the extra money and take a lot of pressure off the low earners from having to work harder or have too much responsibility. It would work incredibly well.
It is very simple. Women can't be trusted with money. When they have a lot of money they blow it on clothes, shoes, and make up. This is a fact I read from a blog post on the RNC website explaining why the lily ledbetter fair pay act should never be passed. In fact the only people who blow money faster than poor people are women and that is bad for the economy. The reality is men should be paid a lot more and then they will trickle down some of that money via an allowance to their wives. That was from Rep Paul Ryan's website.
So this info shouldn't be shocking. In fact ask @RobBiesenbach for some cash he is loaded with his higher pay scale.
@LauraPetrolino @ginidietrich gyms are a gold mine. I used to go to Planet Fitness in Albany NY. I heard the owner of the franchise tell someone in the locker room that 70% of the members pay every month and never show up.
2 weeks, 4 days ago on The Spin Sucks Inquisition: Alicia Lawrence
I hate that they took the term social business and use it for cloud based computing collaboration. Makes my ears steam. Nice informative post Sir.
2 weeks, 4 days ago on Life in the Marketing Cloud
Curious Alicia if your college article was right? Also do you feel like your career is taking longer than your sister Jennifer's? How do you explain to your extended family the fact you have not won an Oscar yet? I had to deal with my cousins who became 2 ivy league doctors and 1 ivy league lawyer. It was tough. But they never went to burningman or to desert rave parties or grateful dead concerts so I of course have won in life.
Anyhoo I loved your fable. Thank you for sharing and being inquizzed!
The matrix is coming. Not sure I want to be plugged in or if it will be a benefit for those that do. But it is coming 8)
3 weeks ago on What we talk about when we talk about advertising*
I always place my content marketing out in the garage. This way it doesn't smell the house up and if I need to put it outside I can just open the garage and let it wander the neighborhood.
3 weeks, 1 day ago on Where Does Content Marketing Belong?
So let me get this straight @samemac you are the helpless guy everyone makes fun of who is looking for a wife to cook and clean for them because they aren't capable of doing that for themselves? I had a good friend who became an oral surgeon who was like that. I was like 'Dude really you can do a root canal but you can't iron? If you can't figure out the ironing thing I surely don't want you in my mouth with a scalpel!'
But hey if you can be the bread winner you can have a stay at home wife to make your life perfect! He found his wife. I remember when I came to visit from LA she made us a turkey dinner and freaked when I got hm to help do the dishes. I guess she felt I was crossing a line into her area. And someone with a college degree from the south I know about that. But you reversing it would be AWESOME! Because that is really upsetting in the South. And that wouldn't really be a sexist situation in fact it would be actually feminist I love it!
Nice to meet you Sam! And thank you for being inquizzed!
3 weeks, 4 days ago on The Spin Sucks Inquisition: Samantha McCain
The headline discussion is interesting. On mobile I use apps. So I go to Huff Post, Guardian, NY Daily News etc for reading. Once there yes I choose what to read based on headlines. But the topic is usually what is the decider. I am very active every day doing this and there really is no way for any of these platforms to reach me outside of their app. So having content I want inside the app is key. I used to 'discover' content via social media but that has become a very small % now of my reading.
I think as we have all now been working more since the recession ended the sliver of time and chance to insert into our awareness has gotten smaller and smaller. Which to me has actually benefited big names with Apps vs small websites trying to make it. I am much more likely to go to those on my laptop than mobile.
So big challenges for content marketers and content producers with the volume of content increasing and the amount of time and space they are trying to get into shrinking. Will it all collapse into a black hole singularity with only Ziggy cartoons making it through?
3 weeks, 4 days ago on Four Tips to Help You Create Content in a tl;dr World
@martinwaxman everyone made fun of the 'loose bonds of social' simply because it devalued their positioning as thought leaders. But thought leadership is risky 9 in 10 thoughts fail. When you say 'I think people will want to do this' that is a far cry from 'People want to do this because they told me they did'.
My wife and mother in law are crafters they would love your dad and his store!
4 weeks ago on C is for more than Cookie
@Karen_C_Wilson @Howie Goldfarb that is what I come here for Karen!
4 weeks ago on The Future of Content Marketing is Now
@bdorman264 I could not believe an Audi RS7 was for the winner. She must have high friends in low places
@DwayneAlicie remember your workbook is due by 7pm bub
@Digital_DRK I got an email from the Google telling me I lost authority with them. And I replied..... You can take your authority and shove it up (bleep) (bleep) (bleep) there I said it!
@KristenDaukas @LauraPetrolino @ginidietrich it also has to be flagged properly. Yahoo does a horrible job of letting you know what is sponsored or not makes it kind of icky going through news on their phone app.
@ginidietrich @KristenDaukas now I know why I don't get the emails. Sight.
@ginidietrich @Danny Brown what they really need is to socialize their B2B businesses....I know someone who can make that happen!