Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
@Eleanor Pierce @lizreusswig as the blog accountant it seems Gini has been double counting and adding all the LIKES in as well. a full audit will take place with new results declared in 3-4 months.
20 hours, 39 minutes ago on Two Lessons from Most Commented on Blog Posts
@belllindsay @annelizhannan I bet Gini is really at a Facebook 101 Bootcamp. That is how she relaxes.
20 hours, 40 minutes ago on Two Lessons from Most Commented on Blog Posts
@corinamanea you do know that @ginidietrich is really just a virtual computer program running Apple's Advanced Holographic A19 O/S that is in beta testing right? That is how she pumps out the content.
20 hours, 41 minutes ago on Two Lessons from Most Commented on Blog Posts
And Mr T voice overs to prove certain points.
20 hours, 43 minutes ago on Two Lessons from Most Commented on Blog Posts
She used animation techniques.
20 hours, 44 minutes ago on Two Lessons from Most Commented on Blog Posts
I took her Google Plus webinar and it was really slick.
@ginidietrich surely could use the commenting boost.
20 hours, 45 minutes ago on Two Lessons from Most Commented on Blog Posts
Maybe I should.
Trying to decide if I should comment or not.
@bdorman264 I'm here for the Kosher Bacon
1 day, 17 hours ago on Crisis Management: The Cliff’s Notes Version
This is a microcosm of why CMO's have the shortest tenure of all C-Suiters on average at Fortune 500 companies. My sister said I should use the ALS challenge as a how to for businesses to start a viral/social campaign. I said 'Its a one off. It can't be repeated'. You can't repeat timing or luck. And great creative is usually a one off. There is a reason why Hollywood sequels rarely do as well at the box office as the original.
1 day, 18 hours ago on Good luck trying to replicate the ice bucket challenge
@bdorman264 you have mcdonald's on one corner and the BK Lounge on your other corner you are set.
1 day, 19 hours ago on The 10 Percent of Communicators Who Get it
All these years @DannyBrown taught me to write on my hand and now I will have clean hands!
Thanks for the very detailed how to Sarah!
1 day, 19 hours ago on 3 Types of Editorial Calendar to Manage Your Business Blog
@LauraPetrolino @kevinanselmo its part of the circle of life.
1 day, 22 hours ago on The 10 Percent of Communicators Who Get it
Occupy PR! once again the lower 90% are left out.Help us Take Back PR!
@ginidietrich You don't drive a BMW they use a Ford Chassis, Subaru Engines and Jaguar interiors. But the tires are totally German.
2 days, 9 hours ago on The “I’m Busy” Badge of Pride
@ginidietrich I recently have started seeing outrageous social media time numbers jumping from 20 mins a day per user to no fantastical 2-4hrs per user per day....and yet the time spent watching TV has crept up to 4.25 hrs a day. Now the time spent per person on activities a day is now up to 23.2 hrs and we still have to fit in sleep.
Someone is fibbing, Which is what we are doing when we say we are too busy.
2 days, 10 hours ago on The “I’m Busy” Badge of Pride
@ginidietrich @Danny Brown drunk on Famous Grouse I see. But when you have the best scotch on earth how can one resist.
@ginidietrich @belllindsay Sistah's Sledge!
@EdenSpodek @ginidietrich they get fined now if they have too many late flights so they stretched the times to be closer to reality for travelers. They didn't do this willfully.
@corinamanea @ClayMorgan i blame Oprah.
2 days, 23 hours ago on The “I’m Busy” Badge of Pride
At least when I say I am too busy I really mean it. I mean I can tell who doesn't have little kids. It is so easy to see and we all know those people are not busy ever.
I hate smug arrogant self delusioned people. In LA BMW drivers have a rep like that Doctor on the road. I loved to block them in when I could after seeing one whizzing in and out of lanes not making progress huffing and puffing in their car cutting people off then riding my bumper...when the road speed is 30 mph and then POW! Kerrang! BOOM! The Gods of Patience have them encounter me....the one person they know they can't shoot out of anger and get away with a less than long and painful death....and after I see them whimper and whine and beg and plead...I make them wait a bit more.....until I see them cry and capitulate. At that point I let them out....give them a wink and a nod...knowing my work is done.
Very nice post. Just careful with the intro stats. Marketers like to ask questions that over hype their segment. So while 74% say they got new customers from Facebook.....what if 92% got new customers from Print? Or what if they got 2 new customers a month from Facebook but 175 from TV. We really don't know how well Facebook and Twitter are in comparison to other marketing channels based on your statement,
But yes burnout is huge. I always felt social was a 24/7 channel. But I think being on during business hours is plenty enough. Just state it on the network about sections.
6 days ago on The Social Media Manager’s Daily Checklist
@dbvickery great so next #measurePR questions will all be dissecting peyton mannings eye brow changes and his nail polish choices......wonderful
6 days, 16 hours ago on #measurePR Recap: Chatting with Heidi Sullivan
@ginidietrich @Howie Goldfarb I used to dreadmill at the gym in winter. Hated it. Now I have two kids strapped to my back while we play horse and cowboys in the house.
6 days, 21 hours ago on Social Media Missteps: A Jawbone UPdate
@ginidietrich @belllindsay @Eleanor Pierce @ClayMorgan why not fitbit?
Want to know who does customer service great? @skullcandy whom I did a nice piece on in 2010 http://bluestarstrategic.com/2010/01/27/customers-rule-examples-of-great-skullcandyand-piss-poor-facebook-business-ethics/
I used to have to replace my ear buds regularly but now it has been 2 years because they fixed the weak link in the deign. They have a lifetime warranty no questions asked. But if you decide to be honest and say you broke them doing a triple Ollie 420 mctwist on a skateboard they will give you 50% credit in honor of your braveness. Or even if you tripped and broke your face while speed walking it is all good!
6 days, 23 hours ago on Social Media Missteps: A Jawbone UPdate
Sorry but Social Business is the biggest fraud going on right now. All businesses are social. And the angle Brian and Altimeter and many others take only works for a very small segment of businesses. I have blogged about this extensively. If you want to have a healthy debate instead of being a cheerleader/fanboy like Mashable is that would be great. And would make Hootsuite a thought leader vs a bandwagon player..
1 week, 1 day ago on Brian Solis – Social Insights [VIDEO]
@HughAnderson @ginidietrich Hi Hugh! I agree with you. I was also surprised they didn't view building their twitter network up from this as a tactic. They really just respond to influencers and they miss a chance to bond deeper with customers. Their clothes are really cute and high quality but lots of competition. If you can afford Zutano you can buy clothes from anyone. Incremental sales add up. If people who bought 4 items just bought 1 more each because they were followed back etc?
1 week ago on How the Zutano Blogger Outreach Program Hit Huge Audiences
@bdorman264 LMAO! I think the Rays owe you some Zutano for trading Price.
@ginidietrich @annhandley wow a frisbee too you rock Ann!
1 week ago on Join Ann Handley for a Special Author Q&A Today
@ginidietrich but he is a nice guy and a dog lover.
@belllindsay @LauraPetrolino @annhandley I now regret not taking Evelyn Woods Speed Reading when I was in 7th grade.
@Eleanor Pierce @ginidietrich CLEVELAND!??? I hate LeBron James groupies he always pulls the hotties and I get stuck with Simon and Oliver the Oxen
@ginidietrich @aimeelwest well Gini was in training to be a Chef until she got no press coverage about her carrot julianning skills so she went into PR.
@ginidietrich @JoeyGiangola @Howie Goldfarb I had no idea @LauraPetrolino did so many interviews!
@SusynEliseDuris @Eleanor Pierce @annhandley I saw the news that the reason Leonardo Di Caprio dissed Bieber in Ibiza and said 'out of my face'...was he was dancing with Ann
@annhandley @AndreaKempfer I am writing a book about people who write about writing books.
@ginidietrich @JoeyGiangola Joey I warned you about this didn't I? Wait no I did not. My apologies. LOL
@AndreaKempfer @ginidietrich @annhandley uhm Gini watch your back I think Andrea is an up and comer and she means business.
HOLY GUACAMOLE BATGIRL! 272 Comments. Look like my work is done promoting this shindig. Where is the after party @annhandley ? And what DJs are coming?
This is a GREAT post. When I worked with Chunk-n-Chip I always turned a bad Yelp review into a chance to flip them into brand advocacy and had quite a bit of success!
Not sure if you know about the Amazon Vine Program? They have professional reviewers they pay to review products sold even if they aren't an expert. One guy who gave Marketing in the Round a so-so review also reviewed fishing gear and something else so unrelated. It turns out that products with bad reviews outsold products with no reviews.
So what does that say about reality?
1 week ago on Bad Reviews: A Crisis or a Blessing?
@ginidietrich you are definitely smarter than you cook! I mean cooker than you are smart! Geez you know what I mean!
1 week ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
@ginidietrich @tonylandscapes poor david had a post linked on Shonali's blog and when I read it I thought....great premise but you aren't as smart as everyone says you are....I need to go back and see if he replied to my comment enlightening him. How can I read someone's book and view them as a thought leader if they don't understand history and economics?! sigh
Play that Queen song please
I think this is much more complex than you present it. For some businesses say Huff Post I am not sure what the comments have done other than show a topic is of interest. So few people talk to each other vs at the article and a Huff Post surely can't sift through the data like say Pepsi might to gauge interest in a new product.
I feel the real reason many are shutting off comments is they don't want to defend ideas or even discuss their positions. Especially some folks who once were big personal brands but now are on the edge of irrelevancy (Chris Brogan for example). I was banned from commenting on mashable a few years back (I still am and proud of it). Their commenting guidelines state: comment if you agree with the article. If you disagree email the editor. Uhm...really? So when you present false information or cherry pick data to prove a point or just leave out no supporting data I am not allowed to question this publicly?
Yes the trolls suck but seriously some people are very thin skinned with delicate egos. Come to my blog and attack me and I will just laugh at you. Not everyone can do that. Threaten me in any way and I will go Liam Neeson in Taken on you. Again most people can't handle that. It sucks we have trolls but hey have you ever sifted through the #tcot on Twitter.....there is a lot of horrible stuff posted there from american conservatives.
I just feel closing comments doesn't stop the conversation it just moves somewhere you can't see it and that can be more harmful than hosting it where you can see it. Just saying.
1 week ago on Comment sections are on their way out
I am a strong believer in castration for men who do these things to women. Maybe something worse. That might be getting off light if I had my choice. Sorry I am late to commenting things have been crazy.
Thanks for putting this together Dude it means a lot. I had two long term relationships with rape victims. One was from a serial rapist in Long Beach, Ca who knew she left one window open at night and waited for a party night when she would be sound asleep to slowly disconnect and remove her TV and stereo which was in front of that window. Lucky for her she didn't get hurt aside from the violation and emotional scars.
The other was a victim of the date rape drug. Two guys who could get laid anytime they wanted too and then did long stints in jail.
There needs to be a gang of women who find these men and use a big massive dong on a harness and show them what it is like. Not sure why men are like this but its horrible.
1 week, 1 day ago on The Bullshit Excuses for Attitudes Towards Women Needs to Stop
@LauraPetrolino @bobledrew Laura are you worried that BioDieselPower and Solarpower might displace PetroPower some day?
1 week, 1 day ago on Newsjacking Gone Wrong: Four Simple Rules to Heed
@ginidietrich @rosemaryoneill you also can not teach luck. There was a post on Mark Schaefer's grow blog about CEO's don't trust CMO's...which has always been the case. And that is because luck isn't repeatable. I mean many brands tweeted during the superbowl. Who was really paying attention? You have 100 million viewers and 14000 saw the tweet and retweeted and 4000 saw and favorited it...when rounded down no one saw the tweet. BUT somehow the news grabbed it and ran and it was a HUGE success...at least in media circles (seriously go to your mall and quiz people if more than 3 out of 1000 know the tweet I will pay for cupcakes if 3 or less know it...you buy the cupcakes. That is luck. And unrepeatable because the next clever attempt even if great people yawn and say 'Ferguson in flames is way more important than Brian Urlacher pulling his back out and Icy Hot Tweeting something cool during that moment'
CEOs like repeatable things like manufacturing error reduction and if they hire 3 more sales reps on average they make 50% back on their investment. Marketing....luck almost always.
The key here is traditional media HAS to run with it or it dies almost every ti,e. 99.999% of these needed that coverage or it is a beached whale.