Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
Great stuff @ginidietrich I would like to add another layer on this using less than science but still a little math. More specific to Facebook if you have a brand page with a significant number of fans even if the organic engagement is dead (like most pages these days) sometimes your message is one that awareness(reach) is more important than engagement (clicks). usually these are branded posts which often do more poorly on engagement than non-branded posts. it is best to do a small matrix with your spending options. Not all ad units are the same. Paying to boost a post to your brand page fans vs paying for a Facebook ad vs paying for a Google ad etc all have different price points. Best targeting should be your brand page fans but you might have to reach more people. Ad Words (search intent) vs Facebook (demographic/interest targeting) are different but paying only for clicks often gets huge impressions results.
As for heavy posting it has a dual edged sword. these days chance of spammng someone is really low. But it looks horrible to anyone who visits your facebook or twitter page. o
6 hours, 2 minutes ago on Boost Content with Science and Art
@ginidietrich @Word Ninja you forget that a $75 bil company is worth $231 Bil over hype. It set the standards of 'get in the news'. Yet when I type a business name in the search box never does it return ones close to me unless I already liked the page. How good can they be if I get results for Kansas when I live in Vermont. The advertising they serve is rarely relative to me. But I thought they knew so much about me. They call this company Facebook.
Get in the news! It works!
2 days, 1 hour ago on Eight of the Worst News Release Mistakes
I love how you went all Chief Alien on her Gini. I see my years of teaching you mad teasing skills has paid off.
My fraternity toast is 'To the old lady' now I know who I was toasting back in 1987.
Nice to inquiz you Betsy!
2 days, 22 hours ago on The Spin Sucks Inquisition: Betsy Decillis
@bdorman264 has @ginidietrich published any of your press releases you keep sending her?
4 days, 4 hours ago on Eight of the Worst News Release Mistakes
People still do press releases?
BTW I heard Mitch Joel outfitted his house with 100% As Seen On TV and Infomercial Gear because the right pitch at the right time for the right sham-wow gets him every time.
4 days, 5 hours ago on Eight of the Worst News Release Mistakes
This is a perfect example of Big Data vs Little Data. We can figure out how groups behave pretty easily. But when you get down to the individual it is very hard. It definitely gives an advantage to brick and mortar. No matter what you do online you have no control over sound environment or attention/focus.
5 days, 4 hours ago on How the Senses Affect Purchase Decision
@RobBiesenbach scale is relative. In consumer goods and things like Facebook you have a small number of people generating a ton of product that brings in sometimes only pennies per transaction. Or you can have a small number of people work on a huge project. What if your ideas when implemented could make a big company 7 or 8 figures in profits. That is how the securities industry and the movies works.
I have learned the same advice is worth different values based on how big the client is. But implementation also costs more the bigger the client ...usually.
5 days, 22 hours ago on The Art of Persuasion, or PR, Cannot Be Automated
But Facebook only has like $3-5 revenue per user of their service. And could disappear tomorrow if we flee it like we did myspace (one day we will).
You can't automate relationships. It is why social media isn't scalable and for massive consumer brands their investment in 'talking with customers' will always be minimal because they would have to hire to many people to talk with everyone and it would be negative ROI.
But I am thinking we need a few Gini-Bots!
6 days, 4 hours ago on The Art of Persuasion, or PR, Cannot Be Automated
I did a research paper in 1989 for college on if Money is a Motivator. It turned out it was to a degree but not the sole factor in employee happiness or job performance.But since 1989 almost all advances in wealth went to the 1%. The average employee 10 years ago....is making the exact same money they were after inflation as they do today. 10 years of hard work and no getting ahead.
I bring this up with the social business employee advocacy wonks and will bring that up here. Until people feel they are getting ahead they will never view their job as more than a job for most of them.The root of this is how the corporation as evolved to reward short term performance (upper management bonuses, stock options) with the ending of long term security/loyalty. Which means the CEO can be gone tomorrow so milk it while you can. Hard to feel very motivated when that is your upper management 'monkey see, monkey do'.....but the rest of the organization has no ability to make a killing short term like upper management....so you have upper management very engaged and everyone else really apathetic and that is with most orgs private and public.
So I have a problem with these facts from the past being glossed over when you talk about how to engage employees or activate them. This is not new stuff businesses have been talking about this for 30 years. The closest I experienced was an ESOP company I worked at in California. But in the end upper management was able to screw employees while making nice bonuses.
Tricks and Rah-Rah don't pay bills. Getting employees to behave without financial reward doesn't work.You must reward them by sharing the spoils from top to bottom. BTW want to see a great 'but socialist' model look at Germany. And for public companies anyone can go to yahoo finance and see what the C Suite is making and how insiders are behaving and when you get told 'sorry we can't give you more than 3% raise this year'.....you can c tell them to 'engage this' your a liar.
6 days, 5 hours ago on When You Define Employee Engagement, Culture Improves
@Corina Manea actually @ginidietrich 's 63.7 shades of Orange is coming out in the fall. And she is going to be in a TV mini soap opera series biopic on this summer called As the Spin Sucks. It will be on Lifetime at 11:30am Thursdays this summer. She plays a Megalomaniac Record Producer looking for the next Boyband.
1 week ago on How to Ignite Your Brand Ambassadors
This is how both Amway and Scarface had so much success. You are on to something Dietrich. I knew this guy who knew someone who knew this gal who did this. I think back in 69.
I think the hard part for many brands that do not have direct live customer interactions is identifying the off line ambassadors who talk you up live with family friends co-workers and strangers. For brands that sell through retail/distribution 3rd parties you won't know. They aren't always active online for you. If you run the social media channels usually you know your biggest fans online are. And if you use alerts for your brand/product etc you can Identify who is blogging and publishing about you. That is actually the best getting an alert to see you received coverage you didn't work on.
For the chosen ambassadors for them to really have buy in you need to be personal with them unless you plan on bribing them or they will lose interest.
@Danny Brown well in that second paragraph @ginidietrich does say Benson is all about the foreplay without concern for ROI.
1 week, 3 days ago on The Spin Sucks Inquisition: Benson Hendrix
@Corina Manea yet we are in industries that lie to make money and don't get in trouble for it (us and politicians) from the 'innocent' lying (advertising) to the more nefarious 'selling false idols' to make cash to black hat ops.#irony
@RobBiesenbach they don't allow hot peppers of any type in ABQ since the incident at that middle school in 85. must of been a suburb.?
So in (Fight Club) when you pause and say 'You are dead Benson, going to kick your F-n A.....I mean Tally Ho! I am going to win the sparring bout ol'chap'........which leads to Benson........ quoting a Knights Tale. That is the surprise thing know one would know about Benson. And I am thinking if Albuquerque knew this they might revoke his cowboy license 8)
I drove through the city once on the interstate I just remember lots of Olive Gardens everywhere like almost every corner and most people rode horses to get around. Ooops...wait that was Tuscon....sorry dude my bad.
More of Benson's Bio
Little known fact. I actually won lots of money betting on Benson when I first met him but I think he started throwing (Fight Clud) just so I would lose my cash.
Little known fact. In 1987 Papa Johns stole Benson's Pizza Recipe.
Little known fact......Ben and Jerry's Coffee Heath Bar Crunch was named after Benson.
Little known fact...Benson is the Godfather of baby North West.
Little known fact...Martha Stewart alerted Benson to sell the same stock she went to jail for.....and he was never prosecuted.
Enjoy your weekend Benson!
@ginidietrich you wrote one of your best step by step how tos and I pull out the perfect song for it and that is weird? You know I don't do this service for just any blog.
1 week, 3 days ago on Media Relations: Increase Your Search Engine Optimization
Great how to!https://www.youtube.com/watch?v=OORsz2d1H7s
Hi JD great site. I agree on the big images. It is why Houzz has beaten Pinterest for people in the homebuilding and remodeling industry (customers and vendors). It is so much more visually stunning.
You did a great job with the visuals.
Granted my sample size was only 4 cruises 2 pacific and 2 africa once I clicked a cruise option the photos stopped. Not the ones you highlight in the slider. The search for a cruise function. Picking a region then browsing. Would be nice when clicking a port on the itinerary map for each cruise that photos from the port showing it off But maybe you can organize the photos you already have by linking them with locales so when I click a port I am taken to it.
So tell me about the cruiseclout rating. A lot of folks including me were right in poopooing Klout. Why would I want to contribute and get my rating up. I like the idea of the community helping you with more visual content as they take cruises and report on them on the site. But often scoring is based on volume....an elite yelper is because they have reviewed so many places vs the quality of their authority....same with Klout tweet 80 times a day vs the average user who does 4 you get a higher score. Wouldn't a heavy weight travel critic deserve a high cruiseclout score? Meaning one review/post from the editor of National Geographic Traveler would be viewed as uber to Howie even if I wrote 30 and got positive engagement. Or is cruiseclout something else?
Never been on a cruise. They sound fun. Surprised some of the cruises are so cheap! I mean value oriented 8)
1 week, 4 days ago on Building a New Kind of Cruise Community
234 comments ranks @Ryan Hanley right below Dan Akroyd's Q&A and right above Chris Brogan. Very impressed. Just needs 12 more to gain 34th place right behind Emillio Estevez.
1 week, 5 days ago on Join Ryan Hanley for a Special Author Q&A Today
@Ryan Hanley @Howie Goldfarb @ginidietrich I know is always right...except when I tell her she isn't about something which happens every so often. But the correctness rate for her is very impressive.
@biggreenpen @Howie Goldfarb @Ryan Hanley @ginidietrich my dad and sister go a lot I used to before moving but always make 1-2 a summer. Have to root Lake Monsters now ;-)
@Ryan Hanley @biggreenpen @Howie Goldfarb I lived there 3 years down in schodack/castleton 08-11 where my folks retired to. we should go to a valleycats game this summer or meet for a beer sometime one of my trips back. @ginidietrich said you always have fine scotch with you.
@Ryan Hanley are you in Albany?
@ginidietrich @Howie Goldfarb in NYC we say I would like a sodapop please.
@JoeyGiangola @ginidietrich why not soda-pop like it is supposed to be called?
@ginidietrich in the library with mrs white while holding the candlestick used to murder General Mustard!
@Ryan Hanley @DwayneAlicie I agree the term has been hijacked. TV spots , product catalogs, a street sign in front of your business and your store window are content marketing
So I have declared content marketing dead because the odds are it working on its own is slim with so many...everyone now a content marketer. Thus my TV 30 Sec Spot comment. It is definitely dead for SEO help since Adwords is faster with better ROI per my studies with only experts like @crestodina and @ginidietrich really having any shot of a page 1-3.
Convince me I am wrong. Sebastian is waiting.
He will be a superstar DJ if possible or an xgames snowboarder
Sebastian has a content question
@Ryan Hanley So I read the book title and I think TV Advertising is the solution. It is one of the only ways to really get through most of the clutter since being found/seen is really the biggest challenge. And you have 30 seconds of golden glory. In fact until @ginidietrich 's late night cable 1800-4PR-4YOU spots in Chicago she was a relative unknown.
@ginidietrich @biggreenpen fast paced? @Ryan Hanley and I are each on bloody mary number 4. Might need more than an hour I think.
@LauraPetrolino @Ryan Hanley @ginidietrich Ryan just so ya know it was Laura's idea to have you on today. After last one was Q-Bert and his best selling 'The Jump Around PR Method' so in vogue today. So they needed an author with R for a first name. Laura came up with the only Author with R for a first name. I chose R Kelly but his book isn't out yet. So Stephen King is next month. Luckily you don't have to follow Stevie he is quite the Livefyre Q&A rock star it seems.
If you want to say every brand has a story I get that. But I disagree 100% on your thesis and cherry picking GoPro which is unique and successful is not the way to prove it. It is also an old story. Kodak and Polaroid and their predecessors were selling this for a hundred years. If you use 'creating user content' this is a broad category for sure but is still a minority of businesses.Most businesses sell a product or service and if you want to call a McDonald's Hamburger , Kraft Mac and Cheese or what is inside Target on the shelves content then yes that bigger picture works. Not sure the purpose of this article was that though. But McDonald's is not a content company when it comes to media or digital content. Nor is any of the businesses in that space. You can claim Target is because of their online store and plenty of marketing n photos and video. But would be hard pressed to find a fit for Kraft Mac an Cheese. Recipe components things that go in to many dishes could qualify. But don't over complicate the fact that 90%++++ of Kraft Mac and Cheese or Chobani Yogurt (finished foods) get eaten in their typical state not as part of a bigger recipe
1 week, 5 days ago on Conversation @ http://www.entrepreneur.com/video/244658
@ginidietrich @TonyBennett see what happens when the super hero outfit comes off? Mere mortal abilities. How many of those disposable Kodaks did you get at the liquidation sale? You said millions? Can you even get them developed?
1 week, 6 days ago on Media Relations: Track Effectiveness to Prove Investment
is the goal to find media outlets that 1] fit your story 2] have had previous success for your chosen key words in expectations that if you get a story placed that story winds up on page 1 when those key words are searched?Or just identify which media outlets to pitch?
I think identifying who to pitch is often what intimidates DIYers. Using various search types you can find a lot of insights (google, social platforms, etc). And isn't there a website like technocrati to help?
AlsoCan't I just use one of those wire services that I can blast the same pitch to 500-10000 journalists work better?
Well Groupon is a magic bullet just like social media is. Let's not mince words here . I read Mashable I know these things.
1 week, 6 days ago on To Hire a PR Firm or Not to Hire a PR Firm
@Corina Manea @Howie Goldfarb @ginidietrich That is so true if we can't talk vampires we would be left trading pinterest corn bread recipes. BORING.
2 weeks, 2 days ago on The Spin Sucks Inquisition: Corina Manea
@Corina Manea @RobBiesenbach @ginidietrich all down hill from here in life Corina!
2 weeks, 3 days ago on The Spin Sucks Inquisition: Corina Manea
Yay @Corina Manea ! I have to admit passing wind at those people who were stressing your dog was a very cool move. So Romania can you please tell us if the Dracula Myth is true....@ginidietrich and I have been watching the Twilight Movies and I tell her Vampires are just a myth and she insisted vampires are for real. Can you please tell us what is the truth?
I love when I see posts like this because I am always looking for successes but so few qualify.
So I ran through the jetblue which was from 2010 and things are different today. So no idea if it would work today....but also no idea it worked back then. Any stats on numbers of people who participated and completed the scavenger hunt? Jury is out no proven ROI.Victoria Secrets is another jury is out. They have 25 mil facebook fans, 6 mil Twitter fans. So far 240 pins for this promotion. Will have to see how it unfolds.
The Heineken one had pretty much zero participation if you go to the page and roll over for number of comments and loves.
My guess is word didn't get out and it was tedious and people gave up. Something I have discussed with @ginidietrich what it takes to motivate someone to take action.
Actually I nailed the reason. You get two tickets to the US Open Men's Final. But no transportation or hotel. So unless you live in the area the cost to you would be a lot more than the $520 value of the tickets. That severely reduces the potential pool of entrants.
I guess I have seen a lot of great ideas with social but very few things have shown me any results and to show results you need to know participation rates and conversions if you get them. It cost Heineken a lot of money to set up their promo if they did any advertising + the agency to give away $1600 worth of prizes and then have almost no one participate. A+ for trying but people want really quick rewards ..how many really play monopoly at mcdonalds or the supermarkets? Way too long to find out if you won to care.
Didn't mean to give a long critique BUT you did promise ROI . As for your advice at the end very good!
2 weeks, 4 days ago on Social Media Contests with Real ROI
@ginidietrich @biggreenpen all spiders are likeable! Just some are misunderstood.
2 weeks, 4 days ago on Introducing Spider: A Super Cool Link Listening Tool
@MediaLabRat @spiderQube @DanMaduri @ginidietrich bacon bar and concierge service also coming?
@ginidietrich @Danny Brown @SamFiorella RJD?
Some of the stats I want you to be careful about. Forbes is not read by professional business people like the way Spin Sucks is read. And while the listy thing is an interesting metric I refuse to call anyone an influencer unless I can see real influence (lots of link clicking, resharing from posts..or purchases if that can be proven).
I guess I would of expected those comparison results vs Forbes.
I think this data collection stuff can be a winner if it is analyzed correctly but most people suck at data analysis and pattern recognition which is why 9 of 10 new products and businesses fail.
So the signals to look for as the perfect prospect for A-D...CEO, Owner, Founder. College Educated. Vegan. Rollerblader. Red Wine lover, favorite color is emerald green.
I am not much of a facebooker. I can see this app having potential if the bribery is right for brands. I do a lot of studying in the social space about what it takes to get people to take action and it takes a lot for anything branded. But definitely a lot of pitfalls here. My concern would be branded content and then something horrible filmed and me unable to delete everything or have it savable to haunt the brand later. For example a suicide or someone doing sadistic things to their cat for kicks. So much can go wrong.
2 weeks, 5 days ago on Riff App: Build Community and Have Fun
@Danny Brown @Howie Goldfarb I am pretty sure that was created by @crestodina for the Vienna Beef account.
@ginidietrich yes but in your givenchy 9000 thread organic egyptian cotton robe hand stitched by benedictine monks in the swiss alps and your jimmy choo bath slippers you are still rocking it.