Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
@ginidietrich @JRHalloran you forget Gini got into PR only because her try out for the Spice Girls didn't go well.
11 hours, 47 minutes ago on Advice to Those Who Want to Build a PR Firm
@Eleanor Pierce when I was 18 I felt like I was finally an adult. When I turned 21 I thought the same and said 'I totally was still a kid when I was 18' When I turned 30 I realized that was when I finally felt I was a true adult and that at age 21-29 I was still a kid.
The fact is in the business world you have a really hard time with credibility with people older than 40 when you are in your 20's. You are too risky in your 20's. You often are still single and also often still party too hard. You haven't been around long enough to have built a career you are concerned about ruining with bad choices. But at 30 they say 'Wow you made it and you aren't in jail and you aren't dead...welcome to adulthood'.
11 hours, 59 minutes ago on Advice to Those Who Want to Build a PR Firm
@Eleanor Pierce @belllindsay I agree I totally did not follow the path expected. Sadly when I was in college Superstar DJ was not a viable career path like it is today.
12 hours, 2 minutes ago on Advice to Those Who Want to Build a PR Firm
@hackmanj BABY I WAS BORN READY!
Well actually the time I was cajoled into doing 12 beer bongs, 16 shots of tequila, and consume a whole binky of heroin while I was driving a School Bus full of 5th graders...I maybe was not ready for that. I could of used some practice. We wound up in Vegas instead of the La Brea Tar Pits and I swear little Joey broke the bank there betting all the kids lunch money on Red 17. I just can't remember.
12 hours, 3 minutes ago on Advice to Those Who Want to Build a PR Firm
I am always amazed when I bring up this blog and you with PR Pros and they don't know who you are. I mean not knowing who Edelman is I can understand.
The best advice ever given to me was by the one sales rep I hated working with when I was a Key Accounts Rep wanting to get back into outside sales.
He said 'Observe the people you feel are successful in the way you hope to be....and mimic the things you find give them an edge. Observe the people you feel are unsuccessful and make sure you don't mimic the things they are doing that you feel hinder their success.
The problem with this is simple. For all three of those young professionals. How can they succeed when they can't hire @belllindsay like you did. At least not yet......
12 hours, 6 minutes ago on Advice to Those Who Want to Build a PR Firm
Roger Goddell should just tell the nation to have women stop upsetting his players and to stop running into his players hands with their faces and bodies!
I knew i could crack this PR crisis! I mean you can't be any more transparent than that right! In fact he should go further. Tell Cops to stop pulling over his guys for erratic driving because then they wouldn't get DUI's. And to have other males stop running into his players hands when at bars late at night. I am calling Roger he owes me big time for this brilliant strategy! I mean Football Players aren't people. They are Uber Role Models who deserve to never get in trouble no matter what they do because we as a nation deserve Football!
1 day, 12 hours ago on The NFL is Missing the Cardinal Rule of Crisis Management
@steve_dodd @ClayMorgan the root problems as people like Stephen A Smith a sports reporter reported was women have to stop giving men a reason to slug them. Now just to play devil's advocate to Mr. Smith how come most women don't react the same way when their man does something that upsets them? Can't men do the same.
1 day, 13 hours ago on The NFL is Missing the Cardinal Rule of Crisis Management
@belllindsay someone should get Tim Tebow's opinion of this event. I bet he would say 'God wanted her beat up because God is in control of everything. Don't blame Ray Rice for doing the will of God' At least I think he would say that.
@RobBiesenbach I will agree but want to clarify, to me it was not the brain injury specifically but how they fought not to take care of the retired players with major medical problems from playing the same players who built the league into the money machine it is today. That is like tossing grandma in the street after she raised you by herself.
What I loved was how a recent story tried to frame domestic abuse by showing that DUI's since 2003 were around 230, assault and battery charges were over 100 (bar fights mostly)...but domestic abuse only had 88 arrests so maybe the focus is on the wrong issue.
I agree if you tell the truth and are transparent credible people can't make stuff up. Obviously Mashable, Fox News and the Enquirer will but as I said...the important thing is credible people and news outlets.
And really important is unless you are heading to jail why protect those that are? Doesn't make sense to me. Your brand faces no upside and only downside risk doing so.
@Eleanor Pierce yes we are going into stick season before the snow but after the leaf fall. Kind f siberia looking. But once it snows we have enough pine to be christmas postcard worthy til spring...which brings mud season....
4 days, 8 hours ago on The Spin Sucks Inquisition: Laura Mansfield
Nice to met you Laura! I love Portland .....I found Oregon pretty stunning my few work visits I had in the past.Just too many pine trees. You need more Maple's. Ours are going to start turning now.
So you spent 90 mins in Cleveland with @ginidietrich and you survived to talk about it?
4 days, 16 hours ago on The Spin Sucks Inquisition: Laura Mansfield
@jennimacdonald @ginidietrich @LauraPetrolino there should be a special A-D S-S conference held the same week as Davos...but in Maine.
5 days, 7 hours ago on Happy Birthday, Spin Sucks!
@ginidietrich @bobledrew hmmm SSSS if you just add some properly placed I's..... ISISSS
@LauraPetrolino OMG You know Darth Vader! Now that is really cool.
@jasonkonopinski @ginidietrich on bikes! Well not real bikes....but road bikes are still classified as bikes at least until my congressional lobbying efforts pan out. Then they will be called 'comfy touring vehicles on rubber spinners.
@belllindsay @elissapr @ginidietrich calm down I mean it is not like it was the 9 year anniversary or something huge like that. I mean 9 years would be something. 8 years? Meh. I have things older than that in my fridge. but 9 years I ain't gots nothing that old.
@bobledrew @bdorman264 @elissapr @ginidietrich did someone say crack!? I'm in!
@ginidietrich @Nikki Little She called you a friend Nikki are you going to sit back and take that slight from her? 8)
So what happened to the other blog founders? @bdorman264 and I were thinking they are buried with Hoffa. So did you all watch the site analytics to see if anyone saw your post after you published it?
I remember my first blog back in '62 she was a sweet ride. Convertible...Red....Fire Engine Red....one of the first versions that you could throw the top down. She was a bit wobbly on the curves though. Had to retire her in '64...those were the days...sigh
GRATS @ginidietrich !
Btw this is my counter shows I have 18,287 comments published here no wonder I get no work done.
5 days, 14 hours ago on Happy Birthday, Spin Sucks!
Some big brands do not do much with their pages even with millions of fans. Because FB has throttled reach the bench mark engagement number I use for comparing facebook brand pages. It went from the average brand page receiving 1 action per fan per year to now 1x every 2 years for the average brand page.So if you are below that line you are doing better than average (though to me simple Likes of content are mostly valueless these days and that is the super majority of engagement)
The question for Brands is after investing time and money building your following/community do you just let it die? or like I have been advising use that group (and others you mentioned) for paid advertising. I personally feel promoted posts are the best because they are versatile.
That said while targeting might be better you always have to look at ad spend channels and as pay to play Facebook is no different now than any other advertising channel and you have to measure what works best. It is possible spending the money on Print or Cable TV spots might have higher ROI. If that is the case maybe it is ok to let your page flat line and use it just for customer service. To be blunt any brand that doesn't expect their page to be dead one day has their head in the sand. We will eventually migrate away from facebook and when people are gone why should brands stay?
Great post @jlarkin353
5 days, 15 hours ago on Three Facebook Advertising Tactics to Reach Your Target Audience
These are great @jessostroff I have been playing with Canva. I am going to check out the rest. Thank you!
6 days, 15 hours ago on Five Must-Have Free Visual Marketing Tools
Doesn't ;uck take a lot of preparation to succeed?
1 week ago on Why We Shouldn’t Confuse Real Time Marketing with Data Driven Marketing
I watched only 45 seconds of that horrible commercial..I heard Apple was maybe leaving ChiatDay? That would definitely move it further post-jobs.
I think the evolution of it's products vs advertising is what will be make or break and if they take risks like Jobs was able to take to open up new markets. Until recently advertising for Apple was an after thought. The products sold themselves. Now they have more competition in most markets and in my view need to focus on hardware (their strength) vs software (their weakness)
1 week ago on Is Apple getting closer to a post-Jobsian voice?
I would jump all 5 and put number 1 clients that can't pay on time.
1 week ago on Five Types of Clients to Avoid
I use my own pictures on my blog. What about screen shots though? Those are ok?
1 week ago on Visual Content, Confusion, and Copyright Laws
@KateNolan oh geez where would I be without you Kate! Thank you!
1 week, 1 day ago on How to Use Visuals in Your Content Marketing
Glitter - Silver, Gold, Copper
Blunt Tip Craft Scissors
2 Canisters Tear Gas
1 Cup Hot Chocolate
The Opt-out people drive me bonkers and I hate them.
But I love you @hackmanj ! I think my guild in Everquest kicked your guild's butt that time.....
1 week, 4 days ago on The Spin Sucks Inquisition: Joe Hackman
I have never found a service that gave me everything I wanted in terms of tools or measurement. Drives me nuts.
Anyway I am direct traffic. I don't have to pass go or wait for an email. I come here directly. No detours through scary moldavian servers. No NSA listening nodes. Direct is where it is at. Just saying. and that is why I am often late but never too late. Always that gray zone.
1 week, 5 days ago on Important Message for Subscribers to DannyBrown.me
For @Eleanor Pierce
101 Infographics about eating Carrots for Better Eye Sight - Brian Solis
50 Social Media Case Studies involving Carrots - Bugs Bunny Agency
Trust Carrots - Chris Brogan
How to sell more Carrots with Inbound Marketing - Marcus Sheridan
The Tao of Carrots - Mark Schaefer
Carrots Rules - CC Champman and Ann Handley
YouCarrots - Jay Baer
Ps. Ons, Crts - Mitch Joel
7 Habits of Highly Effective Carrots - Stephen Covey
Carrots in the Round - Gini Dietrich and Geoff Livingston
1 week, 5 days ago on Read a Book Day is September 6
10 that changed my life
Ishmael - Daniel Quinn - taught me that if there is a creator (I am a skeptic) they crated this universe for all life forms not just humans
Illusions - Richard Bach - taught me anything can be possible if you use your mind. Plus also showed why being a Savior is not only a sucky job but will lead to your death.
Tao Te Ching - Taught me to trust the Way and my Path
Fear and Loathing in Las Vegas - taught me how much fun can be had as long as no one dies or gets arrested
Guns Germs and Steel - Jared Diamond - taught me the history of humanity and how we got here.
Lord of the Rings - Taught me not to trust Orcs
Rogers Rules for Success - Henry Rogers - Taught me how to be mindful and impressionable in business
Conan - Robert E Howard - Taught me how to slash and kill my way to victory...and when to run...
No One Gets Out of Here Alive/Wonderland Avenue - Danny Sugarman - The Doors book was the first 'hipster' book I had to read to be cool with the rock/deadhead crowd and it was awesome! The second showed the pitfalls of stardom since everyone died in the book except for the author and Iggy Pop.
The History of God - Karen Armstrong - taught me how when it comes down to it all historical religions of the world are based on the same set of pagan Gods/Goddesses and beliefs. We are one!
There you go!
@Eleanor Pierce great that takes away my personal responsibility!
Do you want my serious list or my comic relief list?
The 30 sec sot still rules fand is the most powerful medium still today. And thus the most valuable. Teach us how to make eic 30 sec spots @belllindsay ! We are READY!
1 week, 6 days ago on Visual Content and the End of Summer
Use the Google. Why more people don't blows me away.
2 weeks ago on Build—and Maintain—Your Online Reputation with These 14 Principles
amazed no Legos needed!
Its a holiday? Every day is a holiday when you live in Vermont. You didn't know that?
2 weeks, 4 days ago on The Spin Sucks Inquisition: A Recap
I am working on a post right now separating social media crises vs events. and you just made me aware that a crises can happen online. They rarely do. Almost always they start with a real world event...think Oil Spill or Nestle's Palm Oil Practices.....then it goes online but also almost never goes viral without traditional media coverage (TV, Print, Digital Print).
But hacking is different. Depending on the business that can be a crises. So I can add this and will link in my post what you wrote here. The Chrysler tweet was an event. Didn't affect Chryslers business....and 99.9% of non-social media industry people ever knew it happened. But it did get the agency fired and people who run social should beware that while they might embarrass a client without affecting their business in the real world...you can easily lose a client over this.
Nice post cheers
1 month ago on Why Agencies Should Care About Their Client’s Social Media Security
@JRHalloran nothing in marketing happens on purpose. Especially success ;-)
2 weeks, 5 days ago on Four of the Worst PR Disasters of the Last Decade
@Eleanor Pierce @lizreusswig as the blog accountant it seems Gini has been double counting and adding all the LIKES in as well. a full audit will take place with new results declared in 3-4 months.
2 weeks, 6 days ago on Two Lessons from Most Commented on Blog Posts
@belllindsay @annelizhannan I bet Gini is really at a Facebook 101 Bootcamp. That is how she relaxes.
@corinamanea you do know that @ginidietrich is really just a virtual computer program running Apple's Advanced Holographic A19 O/S that is in beta testing right? That is how she pumps out the content.
And Mr T voice overs to prove certain points.
She used animation techniques.
I took her Google Plus webinar and it was really slick.
@ginidietrich surely could use the commenting boost.
Maybe I should.
Trying to decide if I should comment or not.
@bdorman264 I'm here for the Kosher Bacon
3 weeks ago on Crisis Management: The Cliff’s Notes Version