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Its a holiday? Every day is a holiday when you live in Vermont. You didn't know that?

3 days, 15 hours ago on The Spin Sucks Inquisition: A Recap

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Hi Rylan

I am working on a post right now separating social media crises vs events. and you just made me aware that a crises can happen online. They rarely do. Almost always they start with a real world event...think Oil Spill or Nestle's Palm Oil Practices.....then it goes online but also almost never goes viral without traditional media coverage (TV, Print, Digital Print). 


But hacking is different. Depending on the business that can be a crises. So I can add this and will link in my post what you wrote here. The Chrysler tweet was an event. Didn't affect Chryslers business....and 99.9% of non-social media industry people ever knew it happened. But it did get the agency fired and people who run social should beware that while they might embarrass a client without affecting their business in the real world...you can easily lose a client over this.


Nice post cheers


2 weeks, 1 day ago on Why Agencies Should Care About Their Client’s Social Media Security

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@JRHalloran nothing in marketing happens on purpose. Especially success ;-)

4 days, 14 hours ago on Four of the Worst PR Disasters of the Last Decade

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@Eleanor Pierce @lizreusswig as the blog accountant it seems Gini has been double counting and adding all the LIKES in as well. a full audit will take place with new results declared in 3-4 months.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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@belllindsay @annelizhannan I bet Gini is really at a Facebook 101 Bootcamp. That is how she relaxes.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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@corinamanea you do know that @ginidietrich is really just a virtual computer program running Apple's Advanced Holographic A19 O/S that is in beta testing right? That is how she pumps out the content.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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And Mr T voice overs to prove certain points.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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She used animation techniques.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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I took her Google Plus webinar and it was really slick.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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@ginidietrich surely could use the commenting boost.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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Maybe I should.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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Trying to decide if I should comment or not.

5 days, 13 hours ago on Two Lessons from Most Commented on Blog Posts

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@bdorman264 I'm here for the Kosher Bacon

6 days, 10 hours ago on Crisis Management: The Cliff’s Notes Version

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This is a microcosm of why CMO's have the shortest tenure of all C-Suiters on average at Fortune 500 companies. My sister said I should use the ALS challenge as a how to for businesses to start a viral/social campaign. I said 'Its a one off. It can't be repeated'. You can't repeat timing or luck. And great creative is usually a one off. There is a reason why Hollywood sequels rarely do as well at the box office as the original.

6 days, 12 hours ago on Good luck trying to replicate the ice bucket challenge

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@bdorman264 you have mcdonald's on one corner and the BK Lounge on your other corner you are set.

6 days, 12 hours ago on The 10 Percent of Communicators Who Get it

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All these years @DannyBrown taught me to write on my hand and now I will have clean hands!

Thanks for the very detailed how to Sarah!

6 days, 13 hours ago on 3 Types of Editorial Calendar to Manage Your Business Blog

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@LauraPetrolino @kevinanselmo its part of the circle of life.

6 days, 15 hours ago on The 10 Percent of Communicators Who Get it

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Occupy PR! once again the lower 90% are left out.Help us Take Back PR!

6 days, 15 hours ago on The 10 Percent of Communicators Who Get it

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@ginidietrich You don't drive a BMW they use a Ford Chassis, Subaru Engines and Jaguar interiors. But the tires are totally German.

1 week ago on The “I’m Busy” Badge of Pride

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@ginidietrich I recently have started seeing outrageous social media time numbers jumping from 20 mins a day per user to no fantastical 2-4hrs per user per day....and yet the time spent watching TV has crept up to 4.25 hrs a day. Now the time spent per person on activities a day is now up to 23.2 hrs and we still have to fit in sleep.

Someone is fibbing, Which is what we are doing when we say we are too busy.

1 week ago on The “I’m Busy” Badge of Pride

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@ginidietrich @Danny Brown drunk on Famous Grouse I see. But when you have the best scotch on earth how can one resist.

1 week ago on The “I’m Busy” Badge of Pride

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@EdenSpodek @ginidietrich they get fined now if they have too many late flights so they stretched the times to be closer to reality for travelers. They didn't do this willfully.

1 week ago on The “I’m Busy” Badge of Pride

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At least when I say I am too busy I really mean it. I mean I can tell who doesn't have little kids. It is so easy to see and we all know those people are not busy ever.

1 week ago on The “I’m Busy” Badge of Pride

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I hate smug arrogant self delusioned people. In LA BMW drivers have a rep like that Doctor on the road. I loved to block them in when I could after seeing one whizzing in and out of lanes not making progress huffing and puffing in their car cutting people off then riding my bumper...when the road speed is 30 mph and then POW! Kerrang! BOOM! The Gods of Patience have them encounter me....the one person they know they can't shoot out of anger and get away with a less than long and painful death....and after I see them whimper and whine and beg and plead...I make them wait a bit more.....until I see them cry and capitulate. At that point I let them out....give them a wink and a nod...knowing my work is done.


1 week ago on The “I’m Busy” Badge of Pride

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Very nice post. Just careful with the intro stats. Marketers like to ask questions that over hype their segment. So while 74% say they got new customers from Facebook.....what if 92% got new customers from Print? Or what if they got 2 new customers a month from Facebook but 175 from TV. We really don't know how well Facebook and Twitter are in comparison to other marketing channels based on your statement,

But yes burnout is huge. I always felt social was a 24/7 channel. But I think being on during business hours is plenty enough. Just state it on the network about sections.



1 week, 3 days ago on The Social Media Manager’s Daily Checklist

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@dbvickery great so next #measurePR questions will all be dissecting peyton mannings eye brow changes and his nail polish choices......wonderful

1 week, 4 days ago on #measurePR Recap: Chatting with Heidi Sullivan

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@ginidietrich @Howie Goldfarb I used to dreadmill at the gym in winter. Hated it. Now I have two kids strapped to my back while we play horse and cowboys in the house.

1 week, 4 days ago on Social Media Missteps: A Jawbone UPdate

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Want to know who does customer service great? @skullcandy whom I did a nice piece on in 2010 http://bluestarstrategic.com/2010/01/27/customers-rule-examples-of-great-skullcandyand-piss-poor-facebook-business-ethics/


I used to have to replace my ear buds regularly but now it has been 2 years because they fixed the weak link in the deign. They have a lifetime warranty no questions asked. But if you decide to be honest and say you broke them doing a triple Ollie 420 mctwist on a skateboard they will give you 50% credit in honor of your braveness. Or even if you tripped and broke your face while speed walking it is all good!

1 week, 4 days ago on Social Media Missteps: A Jawbone UPdate

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Sorry but Social Business is the biggest fraud going on right now. All businesses are social. And the angle Brian and Altimeter and many others take only works for a very small segment of businesses. I have blogged about this extensively. If you want to have a healthy debate instead of being a cheerleader/fanboy like Mashable is that would be great. And would make Hootsuite a thought leader vs a bandwagon player..

1 week, 6 days ago on Brian Solis – Social Insights [VIDEO]

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@HughAnderson @ginidietrich Hi Hugh! I agree with you. I was also surprised they didn't view building their twitter network up from this as a tactic. They really just respond to influencers and they miss a chance to bond deeper with customers. Their clothes are really cute and high quality but lots of competition. If you can afford Zutano you can buy clothes from anyone. Incremental sales add up. If people who bought 4 items just bought 1 more each because they were followed back etc?

1 week, 5 days ago on How the Zutano Blogger Outreach Program Hit Huge Audiences

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@bdorman264 LMAO! I think the Rays owe you some Zutano for trading Price.

1 week, 5 days ago on How the Zutano Blogger Outreach Program Hit Huge Audiences

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@ginidietrich @annhandley wow a frisbee too you rock Ann!

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich but he is a nice guy and a dog lover. 

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@belllindsay @LauraPetrolino @annhandley I now regret not taking Evelyn Woods Speed Reading when I was in 7th grade.

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@Eleanor Pierce @ginidietrich CLEVELAND!??? I hate LeBron James groupies he always pulls the hotties and I get stuck with Simon and Oliver the Oxen

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @aimeelwest well Gini was in training to be a Chef until she got no press coverage about her carrot julianning skills so she went into PR.

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@SusynEliseDuris @Eleanor Pierce @annhandley I saw the news that the reason Leonardo Di Caprio dissed Bieber in Ibiza and said 'out of my face'...was he was dancing with Ann

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@annhandley @AndreaKempfer I am writing a book about people who write about writing books.

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@ginidietrich @JoeyGiangola Joey I warned you about this didn't I? Wait no I did not. My apologies. LOL

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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@AndreaKempfer @ginidietrich @annhandley uhm Gini watch your back I think Andrea is an up and comer and she means business.

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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HOLY GUACAMOLE BATGIRL! 272 Comments. Look like my work is done promoting this shindig. Where is the after party @annhandley ? And what DJs are coming?

1 week, 5 days ago on Join Ann Handley for a Special Author Q&A Today

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This is a GREAT post. When I worked with Chunk-n-Chip I always turned a bad Yelp review into a chance to flip them into brand advocacy and had quite a bit of success!


Not sure if you know about the Amazon Vine Program? They have professional reviewers they pay to review products sold even if they aren't an expert. One guy who gave Marketing in the Round a so-so review also reviewed fishing gear and something else so unrelated. It turns out that products with bad reviews outsold products with no reviews.


So what does that say about reality?

1 week, 5 days ago on Bad Reviews: A Crisis or a Blessing?

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@ginidietrich you are definitely smarter than you cook! I mean cooker than you are smart! Geez you know what I mean!

1 week, 5 days ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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@ginidietrich @tonylandscapes poor david had a post linked on Shonali's blog and when I read it I thought....great premise but you aren't as smart as everyone says you are....I need to go back and see if he replied to my comment enlightening him. How can I read someone's book and view them as a thought leader if they don't understand history and economics?! sigh 


Play that Queen song please 

https://www.youtube.com/watch?v=rY0WxgSXdEE

1 week, 5 days ago on Newsjacking Gone Wrong: Four Simple Rules to Heed

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I think this is much more complex than you present it. For some businesses say Huff Post I am not sure what the comments have done other than show a topic is of interest. So few people talk to each other vs at the article and a Huff Post surely can't sift through the data like say Pepsi might to gauge interest in a new product. 


I feel the real reason many are shutting off comments is they don't want to defend ideas or even discuss their positions. Especially some folks who once were big personal brands but now are on the edge of irrelevancy (Chris Brogan for example). I was banned from commenting on mashable a few years back (I still am and proud of it). Their commenting guidelines state: comment if you agree with the article. If you disagree email the editor. Uhm...really? So when you present false information or cherry pick data to prove a point or just leave out no supporting data I am not allowed to question this publicly?


Yes the trolls suck but seriously some people are very thin skinned with delicate egos. Come to my blog and attack me and I will just laugh at you. Not everyone can do that. Threaten me in any way and I will go Liam Neeson in Taken on you. Again most people can't handle that. It sucks we have trolls but hey have you ever sifted through the #tcot on Twitter.....there is a lot of horrible stuff posted there from american conservatives. 


I just feel closing comments doesn't stop the conversation it just moves somewhere you can't see it and that can be more harmful than hosting it where you can see it. Just saying.

1 week, 5 days ago on Comment sections are on their way out

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