Founder, CEO and Chief Alien of Blue Star Strategic Marketing.Social Media Manager Chunk-n-Chip Cookies. Marketing Strategist and Rogue Consultant. Still loves mischief and daiquiris.
And these are the blog posts you love to ppop up on that editorial calendar.
Sorry you had to go through this. Wish the employee had just admitted it up front. We have choices when we take actions. Sad that so much of our culture in the US supports lies and deceit to be it's own industry (like your accountant!). I mean how could the Sopranos succeed if law and honesty were best policies for everyone. Or the 'democratic' Elections!
It's ok Kid. Here. Have a lifesaver.
20 minutes ago on When a Leader Learns of Unethical Behavior
Great bunch of lessons Martin.
The only one I don't agree with is the last one #4. Any hack with a Twitter account is now a capable communications professional. Just ask Spaghetti O's.
19 hours, 14 minutes ago on Thirteen Crowdsourced Digital Media and PR Lessons of 2013
I love that you don't have an elevated title. Like 'That Loony You Should Listen Too' or Head Puffin. @ginidietrichkeeps you level headed.
After @jasonkonopinskiwas hired he started posting selfies with Kanye and Diddy on his Rich Kids of Arment Dietrich Instagram feed.
19 hours, 15 minutes ago on Thirteen Crowdsourced Digital Media and PR Lessons of 2013
If you have a 2 seater you can start because you can surely charge the gas and the local airport landing fees.
1 day, 18 hours ago on Agencies Must Evolve or Die
The problem with big agencies is they move so slowly. You would think with so much money and people resources they would know everything cutting edge. As with all industries disruptors exist. Unlike many other industries barriers to entry are low. You can't just start a Southwest Airline with 2 people in a room and a few credit cards for funding. But you can for PR/Advertising/Marketing and even Tech which is driving this all.
I will add to my comment this week that the agency of the future is the agency of today...except it is the future. The only changes will be the winners will utilize new technologies better and faster and probably add a few newfangled titles/positions based on those new technologies which really have existed forever.
Like when that Ad Agency Project Manager said 'Dude I like Creative Director better'.
'But your a project manager all project managers direct creativity, call meetings, divide responsibilities and work to keep the project on track and under budget'
'But dude! I do it more creatively trust me...the team beer pongs during late night brainstorming meetings'
2 days ago on Agencies Must Evolve or Die
Not sure you should ask @ginidietrich's hubby Kelly and her Dog Jack bauer they live like that 24/7 being around Gini, always dazed and naturally high. But in a good way.
2 days, 14 hours ago on #FollowFriday: James Halloran
@JRHalloran@Digital_DRKyou didn't see that @ginidietrichsaid no booze on her blog! Oban and Isle of Jura are pretty tasty.
My wife reads a ton of books that she wouldn't care about saving. So we donate them. But just seems that is a waste of trees and many save printing for the iconic (proud to display that I read this to feed my literary ego) and the OMG what a cool coffee table book books?
Anyway interesting list. Having book time has been hard for me.
As for technology and Social having regressed to the woods in the wilds and now living back in a small town with industrial things like supermarkets that have 90% major brand offerings vs my old place that had so much local/gourmet/better for you brands to having fastfood nearby vs 25 miles away (though still no starbucks nearby) there is something to be said about technology at some point tipping from beneficial to maybe hurtful as well. When I get back from dropping the daughter off will make time to delve into Joe's link more deeply.
2 days, 22 hours ago on The Three Things, Edition 58
The only think that trumps getting help for that is you would need a naturally charismatic show person type of leader. Like Richard Branson. They are very rare.
2 days, 22 hours ago on The PR Firm Debate: Should Startups Hire One or Not?
Mark missed the boat on that one. I am all for 'Core Competency' type of business focus. And you are 100% right. I think the real question is contract vs direct hire. Someone internally has to wear the Corp. Comm. hat. Just in terms of responsibility.
Then it comes to resources, type of business, location in the birth cycle. Also the industry is key. Opening a new Agency/Service Business needs help immediately. But a self funded org spending 3 years getting a product to launch might want to stay in the dark for 2 years. On the flip side a VC funded org in need of second round financing might need to make some waves to build potential investor confidence.
3 days ago on The PR Firm Debate: Should Startups Hire One or Not?
Total over achiever. So much you left out @ginidietrich
You missed that he is the Southeast Alligator Wrassling Champ (he beat @bdorman264in the Semis in July.
Author of 6 books including Why you should Spin. Spin Rules. And if you don't Spin your standing still. (about Spin Class duh!).
He chose Indiana University of Pennsylvania purposefully to mess with everyone's heads.
He has a successful wedding planning business that he started as a teen.
He has named 3 not 1 not 2 but 3 comets discovered during his record setting 4178 viewings of Pink Floyd Laser Light at the Hayden Planetarian in NYC.
And you can find him on Celebrity Big Brother season 18 with Lindsay Lohan, Punky Brewster, Leif Garrett and Stephen Baldwin premiering Jan 18th on CBS.
And lastly he is rumored to be replacing Paula Deen with his new Cooking Show...the Fast and the Delicious 'How to microwave like a Champ" coming to the food network in 2014.
Nice to meet you @JRHalloranSir. Sorry I missed this yesterday. I was preparing my sled team for this winter's Iditarod. they grew a bit fat and lazy over the summer so we are doing double session until Christmas.
4 days, 21 hours ago on #FollowFriday: James Halloran
I have had broken computers and had to work on my phone. I have had broken phones and had to deal with no mobile. So many things are a convenience and when you stop having them you stop needing them.
So glad to have you back @Shonali I am just glad you still have a Klout score of 83.
5 days, 19 hours ago on While I Was Out: Reflections On a Social Media Hiatus
@LivefyreMeg Livefyre needs Emiticons.
This is pretty funny because type is soooo different from speech.
I CAN DO THIS TO SHOUT AT YOU with out really shouting at you. And if I did that you could still say is he shouting or is he not noticing shift lock?
And yet emotions and tone and inflection are missing. I have had email misunderstanding with past girlfriends. What you thought it meant this vs that?
Emoticons are great for at least solving one of the 3.
But do we really need more than 5 or 6? 8)
6 days, 2 hours ago on An Emotional Case for Emoticons
@yvettepistorio @ginidietrich @HeatherTweedy I was sharing some of the collective bias content studies with Gini, using their paid blogger network to influence unhealthy food buying decisions for major industrial food companies, in order to keep inflating our healthcare costs. And seriously seeing some of these products being touted I am like ewwwww. And seeing readers saying 'Oh I love the fake chicken nuggets from Tyson covering them with Cheez Whiz wow what a great idea!'. And those bloggers say they were compensated. I mean what sane mom would make a buying decision based on fake blog support. But they do.
Not sure which is more evil, Political PACs, Goldman Sachs, Facebook, or paid Collective Bias Mommy Bloggers!
6 days, 19 hours ago on Journalistic Ethics: What Every PR Pro Needs to Know
@KirkHazlett @ginidietrich have you seen the notes from Kirk's classes? Gini this and @Shonali that. He ditched the textbook and just uses your blog posts! 8)
@ginidietrich @Jon Boroshok wow Jon lives almost as north as I do. Maybe he wants to hunt for walrus with me someday!
@ExtremelyAvg @ginidietrich @bdorman264 I think transparency vs the act is what everyone craves. Then you can be accountable and accounted for.
When Bill's biggest client tell their boards why they insure with Lanier-Upshaw you know they always say 'They send us the best cookies for christmas' vs best insurer ever! 8)
@RobBiesenbach I love that you once read the National Enquirer and now don't!
So my Guerilla Marketing Tactics worked on you. They have not worked on @dannybrown because @DougH won the social business slot in his recent buzz word post.
6 days, 20 hours ago on Journalistic Ethics: What Every PR Pro Needs to Know
@belllindsay @Howie Goldfarb no manwich!?
1 week ago on Truth, Lies, and Facebook Memes