Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
I would love to track down your bully and give them a wedgie in front of their friends and family for you. I'm the hater of the haters. I can see one day being chosen by the devil to make the bad people cry in hell. I'm good at it. And someone has yo do it!
22 hours, 10 minutes ago on Adult Bullying is a Problem
Perky cheerleader type? Gosh can't stand them either. I spent over thirty years in the two shallowest cities on earth NY and LA and have met many insecure people very sad. And money usually makes people less secure vs more.
I have always admired your grace in handling when we disagree even though I am more than half the time right 8)
But admire even more your grace with strangers because I often do the opposite and fight back with nuclear weapons vs compassion and empathy. The world needs gentle protectors as well as forceful ones. We would make some team of police interrogators or attorney's I must say.
Me: admit it Mrs White you killed Cornell Mustard with the candlestick in the parlor because you are a shallow greedy woman and he shunned your advances to steal his fortune.
Gini; you poor thing Mrs White I know how hard it is to not have your love reciprocated here is a hug I'm sorry you had to act out in frustration like that
23 hours, 29 minutes ago on Adult Bullying is a Problem
@ginidietrich I made it through that top 25 list with only minor gagging. I assume you let Mitch Joel know the rankings immediately 8)
1 week, 3 days ago on PR ROI Means You Have to Do Real Math
@ginidietrich @LauraPetrolino PR should be like an Island unto itself. One with just a small inflatable raft to get back and forth from the rest of the company...as needed.
@ClayMorgan I think a big problem is public company CEO's wanting to behave like Private Company CEO's and they can't. But they do.
Dear everyone who read this. Forget you saw it. There is nothing to see here. Move along. Git!
I don't think I would fight over the vanity metrics on the dash board. I think over time when the important metrics are right there next to them the vanity ones cease to be vanity metrics.
The real problem is the bloat in the incumbent system. Very powerful interests do not want the big question answered: Half of your Ad/Marketing/PR spend is wasted. Do you know which half?'
The answer to date is 'no idea biggest mystery on earth. bigger mystery than easter island and the bermuda triangle combined...times like a gazillion. So spend the whole budget'.
I see CMO's with big budgets spending it like politicians at the taxpayer trough. I see Agencies using smoke and mirrors to convince these CMOs with big budgets they need stuff they don't.
Because if they calculated the ROI.......that wouldn't be a good thing for their revenues.
Go get them @ginidietrich but please keep this discussion a secret between friends. Thank you.
My 3 year old has a hard time deciphering between what she wants and what she needs. She needs it all. Loved the piece.
1 week, 3 days ago on What We Want Versus What We Need
@biggreenpen and that is not all. If you sign up now you get 5...not 3....not 4....but 5 Combo Wine Opener/Prune Pitters...great for stocking stuffers! That is right sign up for Slide Batch today and get 5 free wine opener/prune pitters. AND THAT IS NOT ALL! Friends because I am feeling so generous. If you call that 800 number right now we will also include a custom voice mail greeting for your cell, home or yacht phones recorded by either @ginidietrich or @belllindsay (limited to no more than 20 works 50 syllables and 140 Characters, local service fees and taxes are the responsibility of the buyer).
1 week, 4 days ago on SlideBatch: A Super Cool New PR Tool
Neat little tool.
Premium subscription ideas. If they added fireworks that explode all over your screen saying CONGRATULATIONS every time someone clicks a Link before being taken to that story would be huge.
Finally someone I have no idea who they are...until now! Nice to meet you Ces! Seems we see eye to eye on the Politics thing. But I also thing the same statement holds true for people and businesses in general. So many people and businesses are outraged or pursue things they want changed...except not for them. How many Defense Companies lobby for smaller Government except for Defense is a great example.
I agree on the city bike thing. After living in the rural mountains for a few years I couldn't imagine riding a bike in the big city. Prefer taking a cab. ;-)
2 weeks ago on The Spin Sucks Inquisition: Ces Guerra
My guess is your number 1 positioning statement was:
We offer cupcakes now in 4 flavors not just three like our competition.
I like that you aren't fully top down on this. It would kill me to have to get a Mac just to IMessage when I hate Macs and Apple IOS. And while G+ maybe didn't replace facebook....Hangouts totally replaced Skype so Google won that war vs Facebook who owns Skype.
I would think the biggest challenge is capturing all this somehow and somewhere? Do you have a formal process for that? I can just see lots of things being discussed on multiple platforms and in 2 weeks when @ginidietrich is screaming for something she needs from you (she always screams right?) and you are like OMG was that on IMessage or email or Skype?
2 weeks ago on A Peek Inside Internal Communications at Arment Dietrich
@belllindsay @TomMartin @HeatherTweedy this depends actually on the organization. I used to sandbag. My bosses hated that. I would say 'Don't include this opportunity yet in our quarterly pipeline meeting because it isn't over 50% to me the chance of conversion. Then the meeting happens and it is in their because my boss wanted to show I was working on something new. I would say 'Great now I will get asked about it non-stop even though my confidence (for whatever reason) wasn't there.
2 weeks, 1 day ago on Join Tom Martin for a Special Author Q&A Today
@TomMartin @ginidietrich I am sad I wasn't able to be here today. I have extensive B2B sales experience in industrial sales and to be honest 90% of the leads I got from the marketing group were worthless. But ones that aren't I jumped on because I was paid commission. When asked why we didn't jump on the other 90% the response was 'We work for commission and I can't spend time on a bad lead' The problem was no one on the marketing side of two companies I worked for knew how to filter the good from the bad. So communication (Gini talk about silos) and compensation plans should align all parties? Including any agency help. I just can;t see people who are able to make more (vs flat paid people in orgs) would toss away easy money making just out of pride. Trust me cold calling, telemarketing sucks no one wants to do it. I would of given my sister and my mom for an easier path to sales.
So the real question is who is deciding what leads are valid and if they are valid why isn't a sales manager fired for not having their people pursue them? If they aren't valid why isn't the person in charge of the program fired for not helping the agency improve the quality of the leads. Agencies don't know the industry the way the client does. Not their fault if they aren't taught what to look for (title, user profile etc). Selling a service is way different than selling a product. Selling marketing or PR is way different than selling Honeywell Process Control Systems. I would see a machine at a customer and I could identify all the things being sold by competitors I can target. An agency and the marketing group could not. I knew the questions to ask to see if there was an application stumping them...again an agency or the marketing group could not....without lots of training and education.So I just think there is a disconnect...something deeper than ego or pride.
@ginidietrich @davedelaney it is so primitive i dont get the hype and no mobile app? the networks that stay don't get hyped at beta they get hyped after attracting millions of rabid users like snapchat, instagram and whatapp did. the lbs networks all died because the hype was more than the paltry user numbers.
2 weeks, 2 days ago on Hello Ello: Is the Latest Social Network for You?
I was excited because it is Vermont based. But I can't figure out how to use it! LOL I found no stream feed etc. But a lot of people found me and followed me (ones I already knew). Which had me thinking is a stream the de facto social interface? Maybe not. So while I stopped checking it out meaning to read some how to's I hope there is no stream or feed. It would upend everything!
But now to your point. My view? Stop chasing people on Social networks. We the people do not want to be chased. Now GeoMarketing is taking off because networks have launched to follow your mobile handset and serve you advertising based on where you are.
I think that is the back lash. When I got into advertising in Mid-Carrer with a consumer view point I felt 'Why are brands ruining everywhere I look with my eyes?' Well except here in Billboard free Vermont! But seriously. Should Comm Pros be telling clients to chase customers everywhere they go when we already have 24/7 access to every brand on earth on command everywhere we have a cell network or wifi? I am not so sure that should be the directive.
And the failure of Facebook Brand pages (they failed before the reach was throttled down) to me says 'Brands beware. Customers were supposed to flock to brand engagement and it was rejected' Be cautious and listen to @Eleanor Pierce she knows what she is doing.
@amandalgant @ginidietrich then the next step after you did all this is you then compare your web and non-web marketing efforts to evaluate where to allocate your sales and marketing resources. I am working with someone who surprisingly found that the online directories were feeding her more business than she thought and that her radio ads blew away print and web. Go figure!
I think the biggest mistake businesses and agencies make is thinking if they just fixed a web channel or offline channel it would work better. Advertising is famous for that. Banner ads were going to revolutionize advertising. People could then click on ads and interact with brands. When that failed the answer wasn't that people don't care about that thesis, it was that they needed to do banner. Usually the thesis is wrong and people should cut and run. if you don't measure and analyze you could keep pouring money down the drain.
2 weeks, 3 days ago on Analytics Resources and Data for Communications Pros
It starts with humans. Until we can get humanity to respect humanity we will never save the Earth. The lie of 'Well they did it before me so it is ok' doesn't hold up....ever.
Some of the hazing I went through to join a fraternity was some of the funniest experiences in my whole life, more so as the receiving end rather than the giver. I was not big on hazing because I wasn't hazed that hard, and everything I experienced was harmless, even if some of it was purely juvenile.
BUT some of my pledge brothers experienced some things that went a bit beyond acceptable behavior. All in the name of 'it was done to me as an individual...so I will pick the guy I don't like to suffer the same in order to let him in'.
But even that stuff (icy heat on someone's balls) was mild compared o what some fraternities in the US get busted for. We never were paddled or hit or slapped or punched or made to walk on nails or glass or had human waste thrown on us, like examples I have read has happened in Frats and Sororities.
And the recent hazing of the New Jersey High School Football team was horrible, We can't even get simple team mates to be nice to each other.
I really don't know where to start. This child bribe stuff and honor rapes is really bad. Online and offline bullying. Murder and rape a-plenty in the first world. Humanity is very sadly defective. No other animal acts the way we do. We are like a cancer on Mother Earth - until we become like the good bacteria in our gut, and not a virus or tumor, we are sadly doomed.
Somehow most of the world's great religions blindly preach creation, while they allow destruction of the exact thing the praise as being created by their Holy Gods who judge them for heaven or hell. Go figure.
3 weeks, 1 day ago on You Are Not a Man. You Are a Child Rapist.
Great tips Ms @ginidietrich
Gini is never content
When it comes to Content
3 weeks, 2 days ago on Use Lead Magnets to Generate Qualified Leads
I wish to add 50% of the people in the US have crappy service jobs making not much above minimum wage and get some sort of government assistance. Those people will be very hard to have engaged with their jobs until you engage their bank account.
I have issues with the blanket view of things. Most businesses can't improve engagement without proof the extra cost brings in extra sales and profits. A company like McDonalds or Walmart where the upper management knows the $$ they are making as status quo so why risk it.
And to be honest I personally feel the investment will pay off for shareholders (not net loss of value) and employees (better moral, givers vs takers of the system etc)....but maybe not top management.
3 weeks, 3 days ago on Management, Check Thyself
@ginidietrich is like Tom Coughlin in a lot of ways aside from her lack of superbowl rings. but hers will come!http://newyork.cbslocal.com/2013/03/07/how-giants-coach-tom-coughlin-won-everyone-over-and-earned-the-right-to-win/
btw totally stolen idea from MTV beach house. their scouts would go to some clubs i frequented on long island looking for hot people for their beach house pshow. this was circa 1990-92.
3 weeks, 3 days ago on How Anheuser-Busch Redefined Experiential Marketing
@Eleanor Pierce @ClayMorgan i heard @ginidietrich had one direction play on her uppity franzia boxed wine event last june.
@Eleanor Pierce @ClayMorgan from an ex Elite level partier and socialite i dont think thid event was cool enough to attract the real cool people. lol Diddy wasn't there and he crashes all free booze events.
@Danny Brown or is the question more about a brand with so much marketing dollars they expect to waste isn't this a better waste of money than another beer commercial?
Interesting perspective. Other brands have tried different things. I forget which Scotch Brand had private clubs for the 25-40 crowd in every city. I just feel when your target is cost conscious binge drinkers who will switch to coors if they can get an extra si pack when it is on sale and whom will most likely stop drinking Bud brands if they seriously like beer as they get older and have more resources (exactly what my history was) would be interesting to see if the 1000 who attended can out influence the 99,000 who ditched the brand for not being chosen. Of course of the 100k who auditioned I am curious how many did because it would be a free party with free drinks and attractive people there to they can dream of hooking up.
My guess the 50 people who went and did hook up will be passionate Bud brand advocates and the rest will forget the event as just another hipster party they went too.
Kind of weird to have such risk with such little potential reward in my view. But great case study!
@belllindsay @lizreusswig @ginidietrich is no Donald for sure. I mean she doesn't even have a skyscraper with her name on it......yet.
3 weeks, 4 days ago on It’s Planning Season! Plan to Work With Us!
@ginidietrich @creativeoncall new website means new SEO planning I could just guess the google phrases that will take me here in the future. Banana Blueberry Protein Smoothie.
Cupcakes are Healthy
Fuzzy Burningman Boots
Extreme Competitive Eating
The Chuck Kent
The Real Chuck who is Chuck Kent
How to Replace Canadians with Friendly Robots that Speak Fluent Canadian (this is for @belllindsay )
@biggreenpen @LauraPetrolino hopefully 2015 everything will blow up for everyone! Wait that sounded bad..the NSA which monitors all @livefyre comments might think I meant that literally. I did not mean that everything for everyone should blow up for reals. I mean in a contextual situation that things go better than expected hoped for or imagined for everyone well not everyone...not ISIS....definitely not. People who beheaded other people definitely deserve to blowup...literally. And that guy impersonating an Alien as Gov of Florida...definitely not for him either....he is stealing my schtick. Axel Rose also does not deserve a good 2015. Going down my list........Kanye and Kim....actually will offer you both in 2015 to ISIS in exchange for all existing and future hostages you might take....next up Justin Bieber
@LauraPetrolino @Eleanor Pierce I am an Official Sponsor of the Kanye West Fan Club. Does that count?
@JRHalloran I heard @ginidietrich wailed on the bass guitar with her whammy bar and distortion pedal
@belllindsay what is a paycheques ? Is that some sort of a French Pastry?
Do you use Franklin Planners?
@Danny Brown I don't agree fully with the article while I agree with plenty of the observations and points. I have used it as an example of flawed surveys giving flawed answers many times. One question was do you prefer to go to a party or walk alone in the woods. Well both.
But it is highly accurate on on two really important comparisons Judgers/Perceivers and Abstract/Sensate communication. I have observed this for years and dated a woman with a degree in psychology/typology. Knowing how best to communicate/negotiate in situations can be the difference between persuasion/agreement and failure/disagreement. Those I feel are nature vs nurture.
The superficial stuff like Extro/Introverts doesn't have much value. And Feelers vs Tool users only explains why one person is good at art and one good mechanically. And these could very well be nature and nurture. When young a feeler could easily learn mechanical stuff from a parent who does a lot of tool using (which also to me includes things like digital coding)
4 weeks ago on Why You Need to Be the Bane of the Status Quo
OH Dag Darn It! I left out one more thing. He makes a HUGE case for Twitter. Twitter is really only one of two platforms you can 'get to know' customers and prospects and better than linkedin. It is very non-threatening/non-intrusive even if it is pubic especially if you start out helpful....resharing worthy content of the person or company prospect etc. Help them before you ask them to help you.
4 weeks ago on Three Skills Every Communicator Must Have
Just like why do we often vote for people to screw us economically as our Government. Or accept spying. Being a student of human behavior it fascinates me and has me despair this happens so often.
I think so many of us have accepted 'God' which is technically a flight of fancy and this flight of fancy is also a dictator in our lives. Think about that....I have to accept what a fantasy creation says and run my life based on that character's writings.
Now my whole life ceases to be fact based and enables us to live delusionally.
I know a bit about personality typology and much of it is nature vs nurture. And 45% of the world are SJ's in Myers-Briggs. traditionalists who find 'asking' distressing and uncomfortable, That makes it really hard starting with such a handicap to make progress. But as I saw my dad's growth on gay marriage (he is an SJ) from against to staunchly for it. If you flip them that same trait is a benefit to your side.
These are great tips for all employees. When he mentions being a cost vs an asset. Your job is only safe if you are an asset. You have to add value in a noticeable and measurable way. You can't measure your value without at least simple math.. Businesses don't let go people who make the company money. The second which is more precarious is that you add value simply from the fact replacing you.
The newspaper business was based on oligarchy-monopolies. It was a bad business model. The only portable news sources were radio and newspaper. And in many markets there was only 1-2 newspapers. The New York Times didn't compete with the Chicago Tribune. Now they do because of the web and mobile devices.
Those monopolies/oligarchies had inflated revenues which supported having journalists world wide and more investigative and high end work. Since digital ads pretty much failed to replace print $$ 1 to 1 staff had to go. It sucked. I was a long time home delivery subscriber to the LA Times. I saw their downsizing from 2000-2008 including emailing with some of them.
So now they have more readers than ever before more total time spent consuming news than ever before (news isn't dead) but less revenues than ever before. Which dilutes and lowers the quality of the news we consume. Sucks!
Just like Social Media has lowered the overall quality of the PR/Marketing/Advertising going on with more average industry workers making less $ each.
I always get told I was cray for my mid career change. Now I can say 'Yeah but I know of a Lawyer who did the same thing'! In this case a really needed one up that benefits me 8)
I agree with Transparency. I respect pete cashmore for building mashable even though I bash the site and its content as mostly pithy at best and fraudulent at worst. And when he wrote privacy is dead in 2009 I knew he knew nothing about people, consumers, and must be attached to a crack pipe daily for that article. So I don't respect his brain because he is lucky vs smart, Transparency is what brands need more of (honesty etc) but people want more privacy. There is a reason 50% of facebook accounts are private and as I grow an Instagram network for a client I find over 30% of the accounts so far are locked requiring permission to follow. Oh and there is that booming Snapchat.
Happy Inquizzed Day Kerry! Too bad now you lost a beautiful Friday. But you can make it up tomorrow!
1 month ago on The Spin Sucks Inquisition: Kerry Gorgone
@ginidietrich @annelizhannan I want clarify two things Walmart's business model implodes if they have to either provide healthcare or a living wage. They rely on the Government (many other companies too like McDonald's etc) to provide tax breaks, free healthcare, food stamps etc so their workers can get by. So if a living wage is required those businesses will start bleeding money tomorrow. In fact Walmart gets I think some ridiculous % of the food stamp program redemptions and many of those folks are their employees.That is one issue. The second is don't wrap yourself in Jesus and be a company like I described above. McDonald's at least is just cold blooded capitalist. I can get with that. But religious hypocrisy I can't get with.
So from the NY Times spin piece. We hired 42,000 vets.
Great. Why? because the US taxpayer has their healthcare covered. But are those 42,000 managers? How many of those vets who risked their lives for our country now have to receive government assistance because Walmart hired them at minimum wage? Most? Maybe now he can say the real truth? How would you feel about someone storming fallujah coming home working full time and still needing Government help because their employer won't help them?
So what he said is TRUE. But reality is SHAMEFUL.
It's all spin he is a spin doctor. I can rebut every single one of his rebuttals just like that. So yes it was brilliant. But to me very disingenuous.
I just want to repeat something very important. That business model is not a stable one and already with the economy better the last 2 years Walmart is starting to see its businesses erode. Every worker making a living wage can afford to shop elsewhere.
1 month ago on The Squishy Grey Line of Ethics
@annelizhannan I have been thinking about the resume thing. I mentioned above to @ginidietrich that I felt the job required non-stop white lies and spin working for that company. I don't feel its politics are the problem I feel the business and labor practices are the problem. I am watching the Roosevelts by Ken Burns and see similarities to Walmart and the old Coal Barons Teddy fought for labor rights.
So back to the resume. On that level I felt his white lie fits their needed 'personality profile'. But my question is 6 credits short why didn't he finish. To me that is the big red light. Not talking about someone 60 yrs old needing to walk for the big final job. We are talking someone young smart and ambitious? Curious his age when he almost finished school. Took me 6 years total time and 3 schools....two main schools (Arizona State 2.5 yrs and UNC-Greensboro 2 years) and one local 2 yr SUNY School (1 year) in between to get my degree in Finance.
Why couldn't he finish those 6 credits? Depending on the school that could be between 2 and 6 classes.
you know i agree with this post even if not the walmart example.
what i disagree with is mr tovar has had to lie and fib to the legal extent possible for that job. meaning he is so good at. his resume lie proved it. now they have to hire either a] an illegal blackhat smoking doesn't cause cancer person...or an ethical person who will be too honest and not do what walmart needs done.
blows my mind. walmart has been struggling short he stock.
btw i felt the ny times response was very dishonest in my opinion. lets brainstorm a better example please.
I remember one summer at video camp there was this girl named
Rita.....I was in love with her film making equipment.. To say she was
stacked is an under statement. She had Sony on top of her Polaroid. Oh
1 month ago on DIY Video: How You Look Matters
@amybailey @belllindsay @biggreenpen @ginidietrich @LauraPetrolino did Lindsay just tell Laura to become a pot head?
@belllindsay @ginidietrich yes aim high and ensure there are ceiling mirrors!
@belllindsay @amybailey surely she meant Vancouver film capital of the world
@Digital_DRK @Eleanor Pierce now if only you folks would ban tar sands except when used as a children's cereal topping.
1 month, 1 week ago on Banned Books Week: Celebrate the Freedom to Read
@lizreusswig @ginidietrich that is the real reason Gini puts up with me. She feels she would be closed minded if she banned me.
@biggreenpen @ginidietrich @bdorman264 this is why banning anything that grows on earth naturally from people. I would say 'Oh I can't smoke pot but I can go smoke Pine Needles or Parsnips? Are you high? Is that why you think you can stop people from utilizing what you claim God created? I mean you can't tell me God created something he doesn't want me to use.....I mean he is Freaking God! Why would he do that? Unless it is the Deer he created it for. But God created the forest for the animals and we destroyed all those saying F-U Deer. So I mean this all doesn't make sense. Didn't God create us with eyes and allowed us to create banned books for those eyes to read?. These God people drive me nuts with their picking and choosing these things with no basis for rationality or reality'.
Oh and for clarity...most people who believe in God are fairly sane. Like the NFL domestic abuse a small minority are ruining for the rest of the people. But a recent survey done showed that people who are avidly religious also are much more likely to believe in Magic. Take that Harry Potter haters!
@belllindsay I love how Canada has banned all the Stephen King novels saying they are way to scary.
This stuff cracks me up. We should learn from the many Governments that existed in the past that thought they could control their human residents...but never could. The fact is the Romeo and Juliet complex is a human trait. If you tell someone they can't have or do something...they want it so much more.
This reminds me of all the great movies like the Lorax and Cars 2 that have some people out raged because they are Pro- the Environment or too Liberal in their story line. Oh wait isn't Harry Potter a satanic or witchcraft story?
I find uptight people silly. True story in my Senior year in High School my You and the Law civics teacher talked 1st amendment and brought up how Aleister Crowley published the Satanic Bible. My town was almost 100% catholic and Jewish and we had quite a few scary devil movies come out when I was in K-12 like the Exorcist, the Omen series etc. And Ozzy was at his peak and being a metal head just the fact this silly book existed...I HAD TO HAVE IT. So I went to my mall....to B Dalton booksellers (remember them?) and bought it in paperback.
Now instead of me opening it up and finding Satan like people find Christ...I was like OMG This is so freaking silly. After about 2 weeks of childish pranks where I would plant it in people's lockers (seriously kids at school were freaked out by a paperback book from Penguin Books) I gave it to my teacher so he had a physical show and tell copy. That said while Parker Brothers makes the Ouija Board people claim scary stuff happens with that cardboard and plastic game made in China.
@ClayMorgan Which has me thinking how do we classify the power behind the throne type of leadership?
1 month, 1 week ago on Managers vs. Leaders: The Traits of Each