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Mark Schaefer rocks. Enough said.


Back when I had Sky Pulse Media Mark was so kind to feel he had to convince me to ditch my Alien Avatar for my real photo on the Twitter. So much so he wanted to convince...over the phone. He was right. I saw a huge change in how people related to me and I learned the biggest lesson. Unlike what all the gurus have said over the years people want to talk to people not to brands.....well we do talk to brands but only for customer service and free stuff/deals


Interestingly some people have become brands even though they are still people. If you go to Facebook and check out some of the biggest names in social circa 2009-2012 they are now ignored on that network. So I guess it can go in reverse.


17 hours, 9 minutes ago on The Spin Sucks Inquisition: Mark Schaefer

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I keep finding more and more brands kicking butt without social media. I also keep finding ones doing it themselves with no training and doing it right to grow relationships. It is usually agencies and consultants who screw things up. 

This is a great post. You have to actually write down the things you brought up. My ex client in the pool industry (a pox on them for being bad clients) lost all this when I left. Now the person who does the work recycles my old content (hilarious) and brings no value. And the results is a brand that posts every day on Social but really is getting no return.

This stuff doesn't work in a vacuum. Unless you stand outfrom your peers, bring value, and always ask 'Why would someone want my content?' and then 'Provide that content'. You are going to lose. If you just want to promote your brand and products....just do paid advertising. It will have a much higher ROI.

1 day, 15 hours ago on How to Build the Commodities of Identity and Trust in Social Media

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@Betsy Brand I am curious how many PR Pros find success doing the mass send. If it doesn't work why keep doing it?

1 day, 15 hours ago on Seven Step Process for Media Relations

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I love that you do all your writing on that typewriter then fax it to @Eleanor Pierce to be typed into your blog. 8)


I think that modern tools has made a lot of people lazy. I also think many PR/Media Relations/Publicists forget the value of a placement (again why do they not require Finance classes for Public Relations?). If getting coverage has value figure it out. If getting placed in a NY Times article is worth say $5000 to your client do you really think a blind pitch with no relationship or research entitles you to that? If you are the publication my guess is you know your value and will be offended someone will expect that. In fact if I was the publication I might want lunch or cupcakes or a freaking phone call. I might even discuss advertising (I know we hate pay to play but reality is you will cover your customers faster than non-customers).


Don't be a noob and don't annoy.

1 day, 15 hours ago on Seven Step Process for Media Relations

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@KateNolan @biggreenpen @LauraPetrolino too much Lobster is my guess. Plus Maine actually is filled with smog from Montreal ;-)

1 day, 15 hours ago on Four Questions to Ask Before You Complain on Twitter

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@biggreenpen @RobBiesenbach like when I wouldn't stop Tweeting you Rob....where is the 8th and 9th deadly sin for presentations? How could there only be 7. And you ignored me for months. Then finally you said 'Howie there are only 7 so shut up' . That hurt and I had people taunting me for weeks '8 and 9 howie 8 and 9'. My bad I apologize.

1 day, 15 hours ago on Four Questions to Ask Before You Complain on Twitter

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kind of proves the fallacy of the social employee. we want to be social just not for work. unless you make it a requirement and pay for it. i mean hey i see you in the office, in meetings, during conference calls. why do i also want to collaborate with an ESN ? i can see this working only for remote vs office/campus workers. but yes the potential is huge and any companies using facebook to collaborate is psycho.

2 days, 3 hours ago on Enterprise Social Networks, Fun, and the Creep Factor

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@ginidietrich @ClayMorgan would be great to see NASCAR's results in 3 years. Their problem is they are stuck with mostly oval tracks and I know many race fans who hate that they go in an oval with the same right or left turns.

2 days, 17 hours ago on A Communications Program that Works

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@ginidietrich @Howie Goldfarb no way I would do profit sharing. That is why ESOP companies are a huge fraud. Upper management can pay themselves big bonuses then show lower profits to share with employees. I got rally screwed by an employer who did this. Plus your stock gets tied up and you can't sell even after you are vested and leave. I had to take 5 yearly disbursements and couldn't sell as I saw the company struggle.


I think my point was covered in terms of if you can show what you did for others to support your rate/price with the emphasis of their payback has no ceiling.


BTW So there is at least one person I wouldn't feel bad if they got carjacked! That is a first!

2 days, 17 hours ago on A Communications Program that Works

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Yep Yep and Yep


All I have to add and we have talked about this here and offline, don't set yourself up to fail by taking the wrong client. We all know the red flags of people who read too much Mashable and not enough reality. And always be prepared for change.


Think of how many Businesses paid agencies or spent internally to grow Facebook Fan bases because initially you could post and reach them...only to have Facebook slowly kill that over time? Plans should be 1,3,5 years and there should be quarterly reviews and goals.


But reality is if you can prove you make someone money they will pay you to do so.

3 days, 13 hours ago on A Communications Program that Works

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Hi Sam! Very interesting stuff. Last week I wrote that Social Media needs Traditional Media to make any noise. and since then I see so much proof it isn't funny. Like the Oreo tweet from the Superbowl would of been like a tree falling in the woods if the ad trade pubs didn't pick it up and tell everyone. And the two world cup examples I learned about here. Curious how many actually knew when it happened?


As for the Johnson's campaign I am curious how many entries they had. Is there a hashtag or something to help me research this. I actually love this stuff even if it is small scale in results. In this case even if they had only 25 submissions that could be enough to support a traditional TV campaign if enough of the videos were worth including in the montage above.

3 days, 16 hours ago on Johnson’s Baby Capitalizes on Prince George’s Birthday – Real-Time Marketing

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Great tips and cool story @bobWP !


When I first went solo a few years back I didn't use my name just my business on social media because if I grew I did not want my name attached. And being a big fan of Brand Fiction I took the role of Chief Alien (It was a space themed business). all my blog commenting tags were Howie at Sky Pulse Media. Or Chief Alien. I did that for almost 3 years and got name recognition. Even if people said 'Oh you are that Alien guy'.


But then I gave that up to partner in a more buttoned down business and switched to my full name. and so for a year I was my name with my title at my new business. That imploded last year in April.

Now I have a new business name thanks to @belllindsay (when I finally climb above the official poverty line in earnings she will get royalties!). I bring this up because I can't change my legacy online. Even here on Spin Sucks my bio has me with 3 different businesses over time.


But my experience has shown people like connecting with people. Brands kind of fall at the bottom in life. Which is why I am torn between the brand fiction and my name because my name is a constant at least until I have money to change it LOL

3 days, 16 hours ago on How a Five Letter Name Became a Brand

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@DwayneAlicie @ginidietrich when will incontinent marketing hit the big time?

6 days, 1 hour ago on The Spin Sucks Inquisition: C.C. Chapman

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I have a lot to say as always but have to run. If brands think they can stifle the 0.0001% of discussion about them online I actually am ok with that because offline WOM is the killer and they can't stop it...ever. But I will come back to update when I can.

1 week ago on Are We In Danger of Losing the Right to an Opinion?

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I just read this blog post from @benkunz about the youngsters and their mobile shopping habits in store. I question the online shopping for anyone under 18 since most do not have credit cards and the study Ben talks about says kids prefer shopping together socially.

http://www.thoughtgadgets.com/mobile-pushes-young-adults-to-shop-at-the-mall-but-why/


Not saying anything is wrong other than maybe the studies are flawed.  44 bil is peanuts. And the worldwide number of youths is dangerous. Most of these kids are in poverty and war stricken countries (palestine, iran, nigeria, india etc). The poorer you are with the shorter life expectancy in these places is causing this. I think the % in the US is a better starting point (not sure what that % is btw) but in 1st world countries the biggest cohort is over 65 and growing.

When I had a collegiate marketing product I touted their $200bil plus in spending power. Which came out to like 10% of what the 50+ folks spend a year. Which is why the @adcontrarian is always asking why market to kids with so little money. And loyalty doesn't last a lifetime.


So maybe the discussion really should be about the brands that make products for these age groups and how best to market to them? They are important I just am not sure unless I make a video game console or movies that the pay off is worth it?

1 week ago on Generation Z: Marketing at the Speed of Light

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@ClayMorgan now that I moonlight as a waiter at night 3x a week so many people were talking about it in person but not online. 


I agree I wonder often if we were able to filter properly how much of Social chatter about events and Brands would be info we would find valuable. Likes and Retweets not that valuable. Real commentary though or trends absolutely. Thank you so much for the comment and coming by Clay!

1 week ago on Facebook has 1 billion World Cup interactions in 18 days. So what?

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@ginidietrich LOL! You do know we all call you Apple Pie when you aren't around right? 8)


I hate that Facebook won't break out Likes, Comments etc but I assume if they are mostly Likes people and the news will yawn. I just remember 2 years back many social thought leaders were talking TVs with social feeds because we all want to watch and chat at the same time. But wouldn't GetGlue of exploded bigger if that was the case?


I just wonder why we didn't talk more about this huge event on Social Media. The bigger numbers belie the fact we have so many more people on Social now.



1 week ago on Facebook has 1 billion World Cup interactions in 18 days. So what?

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@JoeCardillo @Howie Goldfarb @ginidietrich @Danny Brown i agree. most great content is never seen unless it has major backing. think Avatar or Ironman. often a great movie succeeds because of massive ad spend. just being a journalist in a big publication gets you read.
the same work self published? low chance.


strategy and execution so important

1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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@ginidietrich @LauraPetrolino i went through this before. i know many agencies do poor work but often clients hamstring their work. i have first hand experience,

1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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@ginidietrich @JoeCardillo I don't read Seth Godin. And curious Joe how many times did Tal repeat that feat? It is easy when you have little competition to get lots of eyeballs. 4 years ago a brand could burp on a brand page and get 400000 likes (Gini does this as a person btw it is AMAZING!) now they get 4. Clutter kills all. To be honest most of the smartest people I know have few readers because they spend more time doing smart things than blogging. Gini and @Danny Brown are rare exceptions. When Ad Age did their power 150 I took pride in finding only 5 of the top worth reading and the rest were crocks. Readership means nothing but money for the publisher.

1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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Very interesting stuff @ginidietrich 

The problem I have with thought leaders in marketing/pr are 90% are wrong even though they write books, blog, give key notes and have huge network followings. Thought leaders promoted so many failed ideas about how we want to behave and the businesses that followed them wasted their money.

BUT I do give credit for businesses that try new things. Going to the Publication side of things they constantly need new content. Who wants to publish a story about how to execute a TV advertising campaign after a gazillion have been published since 1960. But when social gaming was a fad they all jumped on the social commerce bandwagon. (I have 20 examples from the last 5 years alone). 

Most journalists can't be thought leaders but the good ones can generate a crap load of reads/views etc. Glen Greenwald. Malcom Gladwell are examples of ones that stir the pot and are usually on target. and they cost more money than most publications want to spend. BUT the fact is the ones that do.....are much more successful businesses. Fortune torches Forbes because they pay (I assume) properly to get the good ones.


I think the key for any of us here is we have to have a history of being right.because then people stop listening. It has been 2 years since I have heard anyone talk about Brogan or Solis as people who know what they are talking about. You only have so many chances to be right.


1 week, 1 day ago on Thought Leaders, Not Organizations, Are Enticing to Publications

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@ginidietrich had you write this to make me happy I am sure 8)

As I mentioned in her post this isn't A/B testing. And after the suicide of a friend a year ago this month and the suicide of a son of someone I know from Social Media also last summer I found this pretty incredulous. I want to come back to this.......

You mentioned would it affect our emotions. Depends on the news. If it is a bunch of my friends all having a bad day or dwelling on a close person in our group who is really sick yes it would amplify sadness especially if I was trying to block it out and came to Facebook. If they show just negative stories then f course it won't. I mean isn't 90% of the news out there horrific? We are so immune to stuff and the US Censors have protected us for so many decades from 'Reality'. They show us bombs exploding but no broken bodies. They show us mug shots of murderers but not the bodies of the victims. So no it won't affect us.

Which brings me back to suicide. I have been screaming against the war on terror since the Patriot Act was signed. It is the biggest waste of tax payer money. Our security system worked on 9/11. No guns or bombs were used. They used box cutters. I mean how humiliating for us. Since 9/11 on average the US has had 14-15,000 murders. In fact it is almost 200,000 murders that NO ONE IN THE USA cares about. (proof we just block out bad stuff). 

BUT getting back to suicide. What I didn't know until last summer was that we have more suicides than we do murders. And that has me feeling Facebook put it's stock value and company at risk. One suicide from this could of wiped the company out.

So how STUPID is Facebook for taking that risk. If they funded a proper 3rd party research with volunteers there is no risk. Sometimes the smartest people are actually dumber than a door nob. Facebook has been very lucky to get where they are more luck than savvy trust me and it could be running out.



1 week, 2 days ago on Facebook Experiment: Why Mess With Our Emotions?

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Great list @Shonali if any of the authors complain I visited them just say you don't know me 8)

1 week, 3 days ago on Monday Roundup: Campaigns

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@Liz I agree I brought up semantics on paying taxes. I am curious the OpEd readership number. Can't be 1 million but maybe? I feel that someone who takes the job of corporate comm for Walmart is pretty much the same job you have as the Press Secretary for a President or Senator or Rep. So you take a beating from the other side whether your side is noble or in many cases not.


I just feel the fact so many of us here have such differing views on the actual events and @ginidietrich 's take on them either disproves the piece or the flipside it might be exactly what Mr Tovar and Walmart prefers which is muddling big issues in the public arena so as not to hurt their business?

1 week, 3 days ago on Walmart Responds to Scathing Article in Brilliant Way

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@LauraPetrolino @jolynndeal I find this interesting and view it more as an industry story. I am always joe consumer. I think of what joe consumer will see and he will never read the NY Times article or ever see the response. My guess is if 1 million people discuss this it will be a lot (though Spin sucks doubled it). How many read the times article? 500K? I heard about it first here.

I think more of the wild claim their big ad made about spending $25bil a year for 10 years to grow american jobs before they even spend a dime doing so. Those are the punk communication moves I feel are more what is important because joe consumer sees that and that affects the company rep and maybe Mr Tovar should talk with the ad agency more. 


But yes we easily forget that 6 companies own 80% or more of our news and most of those companies have owners with specific business, social, and political biases. So yes question every story from every media outlet.


I blog often about bias in social media from the people who make money in social media. If I was a social media agency wouldn't all marketing solutions lie in social media even if not best ROI or fit? Would an Ad Agency tell Pepsi they could sell just as much soda with half the ad budget? 


Everyone and every industry and every business every religion every charity has a self serving bias almost always $$ oriented. Question it all.

1 week, 3 days ago on Walmart Responds to Scathing Article in Brilliant Way

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the times was right though. ask any cfo, accountant, investment banker, tax adviser, or finance degree owner. you can't not include every job sent over seas over the last 30 years, or that now pays lower in the US to compete with foreign labor to sell to walmart or the $900k per year each store gets in assistance for their workers every year from tax payer money. semantics is spin no? even if literally true? literally walmart is the biggest tax payer (if you add in all taxes federal and local their workers pay) but also is biggest tax drainer. none of walmarts minimum wage workers pays federal income tax fyi! no idea if they are a positive contributor or negative withdrawer without proper research.


that said reading this has me thinking the times has it in for walmart vs fair and balanced. no mention how 99% of starbucks coffee is not fair trade or the deforestation to grow coffee etc


1 week, 3 days ago on Walmart Responds to Scathing Article in Brilliant Way

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@ginidietrich @Danny Brown @belllindsay I never got upset at any Facebook changes aside from the squirrelly privacy changes and the fact they now track you across the web officially with the DATR cookie. Its their network. You would think the people who should be pissed off are the paying advertisers who get mediocore results er $ spent.

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@Eleanor Pierce @ginidietrich I always laugh when the A-D team talks here I always think don't they talk about this stuff during meetings?

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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@JRHalloran I recall a few of your comments here during that timed seemed like you were way too happy.

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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I liked the basic meat. Some of the first slides I had some issues with. I also think we have to start separating social for small, medium and large businesses. The bigger you get the less Social is useful for engaging with your customers and tilts heavily towards listening. Because even with good intentions megabrands can't be social with all their customers. 

So while Coke abandoned their Facebook page with 84 million fans (they post less than 10x per year) a lot of people post to the page (a few thousand a day) free feedback/data. But a small business not only can respond to everyone they can build relationships with customers that blow away anything a megabrand can do. 

A private single location restaurant can easily connect live customers with social media (taking the personal relationship online) while Coke can't. You can't be personal with 2 billion people without hiring 2 million workers.

I know we tend to write one size fits all content but one size really just fits one company in marketing/advertising.

1 week, 4 days ago on The Sunday Share: How to Use Social Media to Grow Your Business

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I saw one last week. The Top 10 innovative companies. The first 9 were mostly big mega companies. Number 10 was the company blogging about the list. WTF?

I like lists that are non-people lists. Like 10 trends to watch. Or Top 10 ways Rob Ford Parties. But those 'Most influential' lists are a bunch of horse crappola.

1 week, 4 days ago on The Top 14 Billion People You Should Definitely Do Something With List

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@ClayMorgan yes as I mentioned it is up to people whether to use Facebook. I stopped using Facebook as a means of daily communication with friends and family a few years ago. It never left a big void in my life.

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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curious should they notify the users studied? goodwill says yes. but goodwill and facebook are never in the same sentence why start now?

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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I agree with you 100%. While I don't feel this is anything close to A/B testing I did blog about this and felt the research was a valid pursuit albeit I felt it should of been done by a third party with participant consent.


But the fact remains it is a free service. Like them or not it's your choice to use Facebook or not. MANY MANY MANY people in the US do not use Facebook or use it rarely. In fact my guess is at least half of us are like this. And there are lots of options for communication which most we all use way way way way way way way more than we do social media (SMS, Email, Phone, in person talking etc).


I will say one thing about risk though. I always judge companies for investing based on the decisions and leadership I see. Plenty of companies get lucky and then die off for a myriad of reasons. Remember Yahoo was once valued way more than Facebook at it's peak and look where they are now. The string of incidents at Chase lately under Jamie Dimond is hurting its stock. If just one person jumped off bridge from this study Facebook stock loses billions in value. Shows a major lack of institutional control in my opinion.


I also think a general class action against all these TOS sleazes to get a supreme court hearing on them because agreeing to human scientific experiments maybe should require a special opt in

1 week, 4 days ago on Facebook Manipulates Us and Handles the Communication Exactly Right

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Weird that @livefyre makes me sign in again if I already signed into SideNotes.

I love that @bobledrew came here and instead of plugging himself, like Jimi Hendrix a very unassuming rockstar, he used his megamic to promote @jenniferwindrum 's SMAC! That is really classy and exactly what Jimi would of done. 


The power of monkeys is not to be underestimated. @jimrome got new affiliates by having listeners bang the monkey which meant call your local sports radio station and demand his show. Then the Los Angeles California Anaheim Angeles of Los Angeles but really is in Orange County won a World Series using their Superior Rally Monkey technology which was a Sock Monkey. And now Jennifer has elevated the Sock Monkey to epic levels to kick the arse of a major deadly disease. Now even @bobledrew is on the Monkey!


BTW if you have not seen the footage of Bob on stage at Woodstock opening before the Jefferson Airplane it's a must see!

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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Spray and pray. I am by no means an A-list blogger, but I get sprayed news releases all day long.

But isn't spray and pray what advertising is all about?

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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At heart, I think I’m an observer, and I can spend a lot of time just fascinated by human behavior.

Something tells me Bob used to go to the Mall just to people watch!

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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I’m not sure what about me is that surprising. I guess it might be that while I can seem extroverted, and I think I have a pretty good sense of humor, I have a real shy streak.

Bob is also a sensitive, caring, macho feminist, who collects Rob Ford Bobblehead dolls.

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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I’m not sure what about me is that surprising. I guess it might be that while I can seem extroverted, and I think I have a pretty good sense of humor, I have a real shy streak.

yes what is up with that? Fake extroverts!

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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While I was decompressing with a glass of wine, he slid a box of stationery to me. He’d picked it up in the museum because he wanted me to have a little bit of the art to take home.

it was really a re-gift from 2007 bob doesn't station but he knew Gini stationed!

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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Well, it was a great idea in theory. I went to the wrong museum. I was carrying a bunch of books that I’d brought with me from the event in Toronto and it was raining.

oh geez ottawa no wonder i always forget ottawa is in canada.

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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Well, it was a great idea in theory. I went to the wrong museum. I was carrying a bunch of books that I’d brought with me from the event in Toronto and it was raining.

T-Town has more than one art museum?!!!!!!!

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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He had suggested we meet at the art museum and stroll through there before my big speaking gig.

T-Town has an Art Museum?!

1 week, 4 days ago on The Spin Sucks Inquisition: Bob LeDrew

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I simply can’t see the point of living AS LONG AS YOU POSSIBLY CAN.

at least no longer than 378 years which Bob calculated as how long it would take to grow the perfect heirloom tomatoes.

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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I’m much more interested in EXPERIENCING everything I want to in life than in ACHIEVING. And I’d trade 10 years for experiences in a second.

Bob goes to Shirley McClaine's Channeling Camp every August in Taos.

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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Prop me on a coffee shop patio on a busy sidewalk and I could stay there forever. As long as the coffee’s good.

Bob tours the Starbuck's circuit every summer because he says the soy latte is the best.

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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There are some social situations where I can really find myself wanting to withdraw or hold back.

When out the blue 3 years back in Shanghai Bob was signed up by friends as a joke in a Karaoke to the Death Contest. Bob tried running but some burly Uzbeks had bet big on him to win and he was unable to back out. He won btw.

1 week, 6 days ago on The Spin Sucks Inquisition: Bob LeDrew

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@RebeccaTodd you do know @RobBiesenbach has it all right?

2 weeks, 1 day ago on What Having it All Really Means

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@LSSocialEngage the first time @ginidietrich responded to me on Twitter after like 300+ attempts I finally felt I had it all

2 weeks, 1 day ago on What Having it All Really Means

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