Founder, CEO and Chief Alien of Blue Star Strategic Marketing in Vermont
@martinwaxman everyone made fun of the 'loose bonds of social' simply because it devalued their positioning as thought leaders. But thought leadership is risky 9 in 10 thoughts fail. When you say 'I think people will want to do this' that is a far cry from 'People want to do this because they told me they did'.
My wife and mother in law are crafters they would love your dad and his store!
15 hours, 59 minutes ago on C is for more than Cookie
@Karen_C_Wilson @Howie Goldfarb that is what I come here for Karen!
16 hours, 16 minutes ago on The Future of Content Marketing is Now
@bdorman264 I could not believe an Audi RS7 was for the winner. She must have high friends in low places
16 hours, 33 minutes ago on The Future of Content Marketing is Now
@DwayneAlicie remember your workbook is due by 7pm bub
16 hours, 34 minutes ago on The Future of Content Marketing is Now
@Digital_DRK I got an email from the Google telling me I lost authority with them. And I replied..... You can take your authority and shove it up (bleep) (bleep) (bleep) there I said it!
16 hours, 35 minutes ago on The Future of Content Marketing is Now
@KristenDaukas @LauraPetrolino @ginidietrich it also has to be flagged properly. Yahoo does a horrible job of letting you know what is sponsored or not makes it kind of icky going through news on their phone app.
16 hours, 36 minutes ago on The Future of Content Marketing is Now
@ginidietrich @KristenDaukas now I know why I don't get the emails. Sight.
16 hours, 37 minutes ago on The Future of Content Marketing is Now
@ginidietrich @Danny Brown what they really need is to socialize their B2B businesses....I know someone who can make that happen!
16 hours, 38 minutes ago on The Future of Content Marketing is Now
Very good Miss Dietrich! Not one mention of content marketing for SEO and everything is content marketing for sales conversions. My job here is done. Now if I can just get Chris Brogan to stop hijacking Buddhism to sell coffee filters and pop rocks.
16 hours, 40 minutes ago on The Future of Content Marketing is Now
@bdorman264 I am always willing to help you out. I am working on winning a contract
with my small town (9200) people and have galvanized the people I know
and have met over time here and have a small real life army. One is the
President and CEO of http://www.unionmutual.com/ they sponsor the
biggest annual event here in the summer 8)
17 hours, 36 minutes ago on C is for more than Cookie
@Digital_DRK anchor man the movie was just a little funnier than me though! Thanks for coming by!
Community ROI is squishy. Just because a Facebook page has very few participants doesn't mean the ones that are don't have value and for the right situation it could be exponential What if the only poster out of 5,0000 was say Larry Ellison who was just fascinated by your stuff and then decided to buy your company?
17 hours, 50 minutes ago on C is for more than Cookie
@samfiorella @Danny Brown I think being there and being responsive even if very infrequent is a great thing for brands especially on Twitter. But it isn't a requirement if your product or service is top notch.
1 day, 22 hours ago on Your Business Doesn’t Need A Facebook Page
@ThePaulSutton @Howie Goldfarb @belllindsay @ginidietrich @Shonali are you still in the twilight zone Paul?
1 day, 22 hours ago on #FollowFriday: Paul Sutton
Excellent post. I guess Spokeo no longer has to allow people to opt out? Because I had when they offered that but I am there again. But not in Vermont.
I think one thing to note is social media posts over time disappear but blogposts and news articles and online reviews can live forever. The good thing is most people will see something very old and disregard what it says.
1 day, 22 hours ago on Reputation Management: Eight Steps for Online Repair
Love all your points here Sam! I also have done some 'scale' math for large companies. Meaning how many 'social media' workers a brand would need to communicate on social with people. I would say 'What if all 35 mil Starbucks Fans all asked 1 question today on Facebook...or 1 million?' and the number is cost prohibitive. Even if someone could do 1 response a minute. That is 500 people they can response to. That is 2000 people to handle 1 million people. It is why the big brands stopped thanking people for mentioning them.....some will favorite your tweet or Like your comment but many can't handle that and just focus on the % needing real attention. So in reality and I posted this in 2010 Social Media is not scalable without having computers responding and that really isn't social without humans.
1 day, 23 hours ago on Your Business Doesn’t Need A Facebook Page
@Danny Brown @Howie Goldfarb @belllindsay fully agree Danny. There are a lot of tedious yet simple calls people make that on social can be answered instantly. I also like how that live person technology has evolved. Lots of tools.
You should write a book on being a social business! 8)
4 days, 21 hours ago on Five Steps to Insanely Good Customer Service
@RobBiesenbach problem is they are socialists up there! Oh wait so is the US. Sigh.
Its funny because I mock the Award Winning Comcast Cares that started this whole thing in 2009. I was like You win an award for helping the lucky twitter customers while you let 99% of your customers rot away on hold?
The main problem with social media customer service is for the most part it is like calling an operator for directions. They can't help anything really complicated nor can they do anything contractual (account number, payments etc) at least not yet but I am not giving out passwords or private info to a company on a social net.
There is also the issue of people power. If Rogers had 25,000 calls a day and they move that to social they would need just as many people as they do answering phones. But they might reduce some of the extra time spent with 'hi how are you today? oh great yes weather is stunning today. Oh sorry rainy by you...how may I help you?'
So I get torn between what you did.....stroking a company for the rare success story or saying thanks for helping me as the rest of your customers rot away on hold 8) Glad you won the lottery @belllindsay
Oh btw yes the steps are great now if Brands would just listen!
4 days, 22 hours ago on Five Steps to Insanely Good Customer Service
@jesslaw @HeatherTweedy @Howie Goldfarb I went in 2005 and 2006 when it was still pretty much underground before Diddy and before Hilton and before the rich kids from silicon valley were going with their pack carrying servants and $25k for a spot in a camp and before it was a lottery to see who could go to the event.
That said the art and the music are the best you will experience anywhere on earth in any given year. And the fact you everything is free except ice and it is frowned upon to have any Branding anywhere. Where a shirt that says Pepsi and you might be thrown out. Booze is free everywhere and people were super nice (no idea now).
Do it before it ends! 8)
4 days, 23 hours ago on The Spin Sucks Inquisition: Jessica Lawlor
@HeatherTweedy @Howie Goldfarb @jesslaw I never said trying isn't cool Tweedy. I said a full time job should be plenty in ones life because when you die if you look back and only see 'work' then that would make me sad. Especially with so many kids who die before adulthood never being able to experience life at all...never mind get to burningman 8)
@jesslaw you are so lucky. If this was 1492 you would be condemned to the rack and the iron maiden instead of just the crazies! But not sure which is more painful.
5 days ago on The Spin Sucks Inquisition: Jessica Lawlor
When someone says a full time job is not enough...I have just two words for them....wait FOUR words.
Go To Burning Man
Just the planning and preparation will keep you plenty occupied for the 51 weeks you are not at Burning Man. Plus will keep your life/work balance more tilted to life...even though it is 51 weeks of work! 8)
Nice to meet you @jesslaw and inspirational in many ways. But take my advice! 8)
I will add this because @Digital_DRK can understand it.
Even if you are not using social media or have a presence as a Brand communities already exist about your products and brands. Not always online. In fact the majority is offline.
Where I moonlight there is a really beautiful four room inn upstairs. So many tourists and business who stay there or come in for dinner/lunch and sit at the bar talk about hotels (we have very few and the ones we have are dingy in the area), travel and their experiences. Once they connect and learn they travel for business too they share which ones they like and dislike. I participate because I traveled for business heavily from 2002-2007. I hear the talk and I love telling my great Hilton Story (they did something fabulous for me)...followed by why I now hate Hilton (screwed me out of 500k points)
Very few of these people ever talk online, leave reviews or share this on social networks. Rarely do they have their smart phones out. The majority of the community talk is offline in person. We talk airline points, hotel points, services, restaurants, cities etc
Very hard to participate as a brand....BUT YOU CAN...if you provide a great product, service, experience you will be part of the conversation just as you will be with the opposite. So focus on what you can control.
While the crazies are a powerful force here on Spin Sucks look at the upper right of this post. 32.787 people get this blog's posts every day. I bet maybe 2000 have shared content on social networks the last week. Maybe 125 have commented. But there is a community of 32000 people who I bet share this view email with their coworkers, talk about the discussions during lunch, and even try to look smart to managers by sharing what they learned as knowledge they now have.
Frankly I am unsure which group is more powerful...but being a crazy....
5 days ago on How to Build a Community that Thrives
@ginidietrich @John_Trader1 I think it depends on what the community is about. For example hacker communities all speak the same code. But for a Brand their products and how they are used could be different by locale. In the US Mercedes would be a luxury car community but in East Africa a Safari/Outback brand since they also make off road trucks.
One thing I have done is go to Facebook. Most multinationals have country pages. You can just see the content posted on each and see how people feel about a Brand. The soda companies in the US get a lot of angry posts about how they are killing people with high fructose corn syrup and blaming them for the US obesity crisis. One reason Coke kind of abandoned their page But in other countries where Obesity is not an issue their view of these brands are much different.
I think case by case you might have to go regional.
@Digital_DRK @John_Trader1 so glad Canadians speak American even if Y'all spell Color wrong. 8)
@ginidietrich @jasonkonopinski I always suspected Dietrich was a Jewish surname!
5 days, 7 hours ago on How to Build a Community that Thrives
Yes but mostly when discussing the dietary habits of the great northern tree sloth U0001f607 (ok emojicons dont eork in livefyre?) we agree on way too many things as it is!
I think what you laid out sounds simple but it is not. I will put it simply for once.
You are a facilitator. You accept disagreements with your points of view gracefully and with wit and charm. I know. We disagreed once. You are accessible. You know your stuff and never throw out BS just so you can have content for a day. You support others even competitors because you are fearless and confident. You are transparent. You foster all this within your team. You say what you do and do what you say. You are ethical. You use spell check and the Google with pizzazz.
Most are not capable of this. But we can all strive too.
5 days, 17 hours ago on How to Build a Community that Thrives
Most excellent post your Mighty Dudess!
I think the hardest part for business owners is being honest. It is really easy to be self delusional. It is ok to be self delusional...we all are....but when called about it you have to be accountable. That has always been a very disarming aspect of myself. I can take the path as you mentioned of researching and having the right ground when teaching or being critical when the recipient keeps denying the truth. And often the reaction is 'Well how about this about you? Huh? Huh?' and I respond ...yes I know totally take responsibility something I work on. Somehow Fox News though can go years without accepting when they do wrong 8)
The customer isn't always right. But they almost always are right when it comes to their individual experiences. We just had a new restaurant open in our town. Some people love it and some hate it. And Olive Garden is opening nearby. Again some people love it and some hate it.Some of the issues creating the hate can't be fixed some can. Some of the reasons some people love them can not be carried over.
Most of the discussion about these restaurants happens off line in person. But some of the commentary does hit the review sites like Yelp! and Trip Advisor vs Social Media. The fact is I am sure each business owner knows their 'problems' (bad service for example) or their brand (Olive Garden lots of food for cheap but if you are a true fan of Italian..like me... you will say ewwwww...but that is ok because that isn't their target so they should own up to it)
5 days, 22 hours ago on Communications Done Well: Seven Things to Do Immediately
Most content is boring and too much is for SEO purposes which when I see that I just want to smash the content creators Mac Book. It is true btw that 90% of bad content comes from Mac users per a Nielsen/Mashable study from 1989.
1 week ago on Content Creators: Enough with the Boring
@DwayneAlicie so Proust..... thumbs up? down? Have you tried Finnegan's Wake yet?
I have never read Proust. But I have read a lot and maybe my subconscious was blocking the thought of ever reading Proust. Curious if I Proust enough will @ginidietrich get into the Proust Google search page 1? Prousting. Prousted. Proustalicious Very versatile word this Proust be don't you think?
1 week, 1 day ago on The Spin Sucks Inquisition: Dwayne Alicie
BTW why the crappy background and comment colors that no one can read? Oh you don't want comments nor having them read. I get it.
1 week, 5 days ago on What is a Millennial Mindset?
Many of your bullet points have existed for every generation. A few I just sigh and say 'Really'? With 50% of workers in crappy low paying jobs the company wanting you and you wanting them..That is the exception not the rule. The fact is all this focus on people who as a cohort have little spending power vs boomers and Gen X who will be saddled with the national debt because boomers won't have to pay it back and not sure I will either trying to guess the future is futile. We might be in a big war within 5 years. We might have an economic collapse again. Just to me any big brand that doesn't have the 15-25 age group as their prime focus is wasting their time on this and can worry about marketing and producing products for that group when their time comes. If you are Vans or McDonalds sure focus on your main customers. But they are the minority not the majority.
@hessiejones @DwayneAlicie @LauraPetrolino not sure I agree with this statement. Customer has always been first for successful companies this pre dates the web and even computing. 9 in 10 new products fail because someone came up with ideas and then tried to create customers for it. In social media we have seen this failure so many times. Especially with Facebook. But Foursquare, Facebook places are great examples (location based checkins were a huge failure everywhere at least in the form they were first created). The benefit of the checkin was 100% for the service and not for the user. Facebook is migrating now in that direction. When was the last really useful change to facebook to users? 2011? Everything since then has been aimed at their paying customers....advertisers who will leave if users leave. Everything they tried that failed (and the list is long) was created to benefit serving ads for its paying customers and this will kill the company slowly. It is why snapchat is HUGE with all the milennials I am around. Most have ditched facebook because the service isn't about them.
In history successful businesses have always created products to fit the needs to customers even if customers don;t know it yet (Think IPod, Smart Phone, the Car, the Plane)
1 week, 6 days ago on Join Hessie Jones for a Special Author Q&A Today
I agree with your comment when something is free you are the product. But what you should be saying is when you pay you sometimes aren't the product. Just because you pay doesn't mean you aren't also a target for advertising (see cable TV). The problem with the cloud as we saw with Apple is it is hackable. The other problem is if someone else gets just one device of yours they could have access to all of them. Cloud is a poor term. Your stuff is still hosted on servers somewhere and you don't own them so you really still need to back up everything on your own hard drive or server. Any business that does not is crazy dumb.
What would be best is a personal cloud based off your own systems vs a 3rd parties. That would be the best because if you don;t think IBM isn't scouring your data for ways to make more money off of you are naive. IBM makes money selling business solutions and they will use your data and your activity to pitch you new products. So privacy is a very relative term.
Lastly is what happens when the company you buy cloud services with gets bought by another firm? IBM is in trouble. The CEO might not make it through 2015. There is talk they could become a take over target. What if Facebook buys them? How would you feel about your data IBM has? How hard is it to move your data from one cloud provider to another? Lots of questions go with the ability to access everything from multiple devices.
1 week, 6 days ago on How Cloud Enables a Reasonable Expectation of Privacy on the Web
@ginidietrich @3HatsComm I read it. Very excellent piece. Forget the trolling side of the story. I kind of feel if you are dumb enough or naive enough to be someone working in the tech industry in a senior position and you publicly tweet edgy to unsavory posts (she did more than the AIDs one) you maybe shouldn't keep that job.
for perspective being great at something only keeps you employed if you work for yourself. if you work for a company doesn't matter how good you are...beat your spouse or kid you get let go. call a subordinate a racist term you get let go. Run for Gov of virginia call a guy a macaca you lose the election. we do lose for poor judgement.
2 weeks ago on Seven Steps to Dealing with Critics
@ginidietrich the second one is two companies same industry both find they are targets of criticism for their businesses and one hid/ignored and one decided to turn it around and instead of react they led from the front thus avoiding criticism.
For big companies often the criticism is about business practices like Nestle and palm oil. Pepsi did bring back real sugar which not sure why it didn't do better in the market place. But you can takes these as opportunities is my point.Head in the sand only works so long and if you change long after the fact you fail to win any image battles.
Two quick comments. The BIG GUYS gave up. Go to Coke's facebook page. So many people post a day saying thanks for the obesity epidemic and thanks for killing children it is impossible to do anything unless they closed the page. I think it is one reason they kind of have left the page but don't do much aside from direct push content on occasion. McDonald's has ignored the haters and only responds to actual questions in their Ask us anything campaign.
The second one is BE A LEADER! Chobani was getting hammered two summers ago during their mold crisis by the No-GMO Project. This effort actually forced them to say 'naturally made' vs all natural because the cows would eat GMO corn feed. They stuck their head in the sand (upsetting me greatly and I lost a lot of respect for them). It took over 6 months for them to post a weak statement in January 2014 and finally in March 2014 got real about it. Rewind to that summer. Ben and Jerry's decided to just jump into the fray and lead the discussion. They were outspoken about their challenges (not enough grass fed milk on the market) and the were the biggest supporter of the GMO labeling law that Vermont passed. Just think about that...they supported labeling that might require them to state the milk came from cows that ate GMO food. Mad respect for BnJ.BTW Chobani jumped in last summer as also a proponent.
Now you can go the Mashable route and ban truth telling folks from commenting! 8)
This reminds me of the last scene from the hilarious Meaning of Life from Monty Python when Death comes to Dinner. He totally faces the American dude at the 2:58 mark. https://www.youtube.com/watch?v=GzejK4-qZ2EKind of sums up the ego thing.
2 weeks, 1 day ago on Why do so many people suck at communications?
I love this @Corina Manea because I have been battling people and companies in the 'social business' arena. They sell this fantasy that employees are going to be advocates on social media for their employer. They sell this as a blanket fit for all businesses. Yet when it comes to pay. recognition, transparency etc these companies fail. Walmart can never be a social business. If your employees rely on government handouts to feed their families because their employer treats them like cattle you will never get them to be your champion online or offline. Offline is even more important because people take offline much more seriously and to heart. Me tweeting I hate my employer means less than me telling a stranger face to face, I feel your tips are valid for all businesses and many don't have to be utilized just for the stars to have an impact. Of course when I bring this up to the IBM's the fraud's like Daniel Newman the Edelman Tricksters I hear crickets.Great @spinsucks scavenger hunt kick off!
2 weeks, 1 day ago on How to Keep Your Best Performers Happy
Bah I wrote a funny comment yesterday requiring an hour of research to get it right and POOF it was lost in @livefyre not cool. 8(
2 weeks, 2 days ago on The Spin Sucks Inquisition: Darryl Robinson-Keys
@GeneneMurphy Hi Genene I commented above about for certain information I think TV and Newspaper communicate most of the same stuff for free with much wider reach.
I wonder does Portland have a tourism page and maybe that is a much better type of page for Facebook for them?
2 weeks, 5 days ago on Using Social Media for Government Communications
I love their page. But most posts have almost no Likes. The funny ones with the sarcastic cat got the most. But they have a 1000 talking about number trying to find the big hit. I was sharing with Gini yesterday how I posted a sappy birthday post for my son on a brand page I run in our town. It had about 450 views (page has 1600 fans) and got about 35 likes. If you can't get someone to Like that post they will never Like anything.
So being the investigator I am. With a population of 66,000 (not sure total in the area and obviously I can't see the viewership numbers) and only 3000 fans is spending time on that channel worth it? Are people mostly using other channels? Obviously local TV and news is conveying a lot of this for free for them. Does he city web site have more traffic and are people using that? M guess is reach is low because Facebook treats the page like they do the Kraft Mac and Cheese page. Maybe Facebook should stop being greedy A-Holes and let City pages have more reach?
I feel its ok even with low engagement and fan numbers (4.5% of city and I guess 2-3% of area population Liked the page) to have the page, but that they should select the best channels vs all channels and do the right.
In terms of your advice for running the page very most excellent my lady.
Kind of cute having occasional parking bans. We have a parking ban....from Nov 15 to April 15th. 8)
@martinwaxman @EleanorPie I think blogging is a poor term now a days. There are so many forms and platforns. I can claim Instagram is a photo blog Youtube a video blog or I could have a place on my website that I keep updating. Even an email news letter is kind of a blog.
2 weeks, 6 days ago on Business Blogging: Five Reasons You Have No Readers
@Eleanor Pierce I only joke when @ginidietrich posts because she is funnier than I am. I am just trying to keep up ;-)
Great post. The two biggest challenges are distribution and understanding why you blog. As I recently blogged if your primary goal is being found on the web from people who are searching for things...you should close your blog. There are many very smart people who can do this better than you and will. You are better off paying for adwords or doing direct sales. Blogs should be more for customer retention and new customer conversions after they come to you because you already connected (think of new visitors here who don't know Gini but see her speak the first time).
Distribution is TOUGH! Best way is an email list which I have fallen flat on. Social networks can help but first you have to build followers and even after that only a small % will ever see your posts. But if you build relationships and get spots on industry trade pubs or give talks and other ways of getting your name out there your site and thus content will have more traffic.
@JayDolan there is supposed to be just 19 were three new ones discovered recently?
3 weeks ago on Tell Your Organization’s Story Without Sex
@bdorman264 they use sex to sell insurance. What about Flo for Progressive huh? Or that hot chick on the ESurance commercials. Yes she is a cartoon but a hot one for sure! Your industry can go GoDaddy you just need to make it reals!
Oh and @adroad was my inspiration back when I was Sky Pulse Media to create my Chief Alien persona. The Chief would not exist if it wasn't for Ms. Helen!