Danny Brown
Burlington, ON, Canada
- 6317 comments
- 9707 likes given
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Danny Brown is Chief Technologist at ArCompany, and an award-winning marketer and blogger. His blog is recognized as one of the leading marketing blogs in the world, and is featured in the AdAge Power 150, Hubspot's Hot 100 Marketing Blogs, SME's Top 10 Social Media Blogs 2011 list and Canada’s Top 50 Marketing Blogs. In 2010, it won the Hive Award for Best Social Media Blog at the South by South West festival. Danny is also the author of "The Parables of Business" and "Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing".
Danny Brown is a moderator of:
@Lisa Gerber Haha, why on earth would I optimize for "social media shitballs"? Who searches for that? Oh, wait, @ginidietrich does...
@pierreloic Thanks, mate. It's where I think the likes of Klout have limited themselves; they're pretty much keeping everything internal, and while that might initially seem attractive, it creates a walled garden that stifles innovation and progress. The announcement by yourselves and Nimble is exactly the direction that needs to happen, so it's great to see real business solutions like @Traackr leading the way here.
Thanks again for a great evening, and here's to chatting more on moving the industry forward.
My latest conversation: google
@Howie Goldfarb I doubt we'll ever get to the nirvana of the all-in-one solution, mate, it'd be just too costly and virtually impossible to meet every business's needs.
Start mingling something like @Nimble with @Traackr, though, and now we're talking. Oh, wait - they just went and announced that... :)
My latest conversation: google
@digitalsmarts Agreed. It's why you see so many platforms bought; the execution of the technology is poor, but the underlying platform may have huge potential, especially when it comes to providing a tailored platform for enterprise-level solutions. You can only hide poor workmanship for so long, when the CFO is asking the CMO where the budget is going and why there's no return...
My latest conversation: google
@Jesse Hopps Hi Jesse,
There's definitely value in the larger picture of amplification and awareness; after all, the micro-influencer still needs to know about the product or service to make a purchase decision. But once you have that then, yes, the real work begins and the understanding of that person (or profile) becomes much more granular and cross-platform. But then, who ever said success would be easy? :)
Thanks for the thoughts, mate, and look forward to hearing your thoughts on the book.
My latest conversation: It Has Always Been About Business Objectives
@JeffreyDavis108 Hey there Jeffrey, thanks for the kind words, mate, and your support of the book itself, sincerely appreciated.
I love the philosophy behind a school being one of the core deciding factors to attend. A strong education is key, but we still need to "create" the right human beings along with that education, and there's nothing better for that than a system that places values and ethics alongside educational values too.
Cheers again, mate, and looking forward to hearing your thoughts on the book!
My latest conversation: It Has Always Been About Business Objectives
@Howie Goldfarb @samfiorella The thing is, the crowd is just another loop in the circle, mate. As we share in the book, it's definitely about the one-to-one approach when it comes to the final decision, and a few more factors on top of that. Fun times for marketers!
My latest conversation: It Has Always Been About Business Objectives
@AmyMccTobin @RickRice Hmmm, that sounds way too smart for me - sure you weren't talking to my pet llama?
@RickRice You don't ask a brand logo to marry you - so why do so many forget to look at the person behind the veil? (Yes, crappiest analogy ever, but I'm still running on empty) :)
@RickRice Did you try tagging via Twitter or @Livefyre? How does @RTRViews on Twitter work? :)
@jeanniecw You'll be waiting a loooong time... ;-) @dbvickery @samfiorella
My latest conversation: It Has Always Been About Business Objectives
I'm so glad we're moving away from bra strap slippages - fair chafed my shoulders, they did!
My latest conversation: It Has Always Been About Business Objectives
@OpEdMarketing When the survey was presented, the explanation on the landing page offered the definition as it stands today (social scoring primarily). Additionally, the survey was open; yes, we invited our communities, but it was far more wide-reaching than these, as was borne out by the number of replies and the locales.
It's also another reason Sensei and ArCompany carried out the research, versus myself and Sam. To be honest, we were expecting vastly different answers; it was surprising (and validation) to see the results that came in from actual professionals using the space versus bloggers who sell.
The full results and breakdown of the demographics are available via the link on the infographic, or can be found here.
My latest conversation: What’s the Return on Influence Marketing?
@geoffliving Well, if I'd said "everyone that's educated", then I could see your point, Geoff. But I said "often" versus "always", and I stand by that. Besides, you're taking it at face value of education; there's much more to being educated than having a degree.
My latest conversation: Social Media Judge, Jury & Executioner: Disney’s About Face
@CatherineNikkel Thanks! You could try these:
http://blog.kissmetrics.com/guide-to-guest-blogging/
http://www.copyblogger.com/guest-blogging-opportunities/
Both offer great tips!
My latest conversation: Social Media Judge, Jury & Executioner: Disney’s About Face
@CatherineNikkel Glad to hear it went through - I'll keep an eye on the feed, thanks for the heads up.
You could check out this post I wrote back in 2010 for some pointers:
The Five Unwritten Rules of Guest Posting on Blogs
Hope that helps!
My latest conversation: Social Media Judge, Jury & Executioner: Disney’s About Face
@CatherineNikkel Thanks, Catherine, glad you enjoyed. Could you give me more information on the subscriber error, please? Was it to subscribe to the bog via email or RSS, or was it just for the single post via Livefyre?
Thanks again!
My latest conversation: Social Media Judge, Jury & Executioner: Disney’s About Face
@dbvickery You're only on Chapter 2? Dude, what's keeping you?? ;-) @Howie Goldfarb @chobani
My latest conversation: Why Social Software Platforms Fail
This reminds me of 1984 by George Orwell, and a quote from there.
http://www.flickr.com/photos/zooboing/5566075309/
I always wonder if we're living in the 21st century, or the first. Isn't it ironic how often the "most educated" people are the least so?
My latest conversation: Why Social Software Platforms Fail