Chief Evangelist - BuzzShift Digital Strategy
Thanks for the inside info! I have to say that a spin on this article is how these tags could be used from a brand perspective. As more and more brands consider Instagram as another marketing platform, there will be new ways for audience contribution and brand reach. Pinterest showed us that contests and user generated content is an effect model to engage customers, so why not Instagram? As long as they don't overdo it on the hashtags (a personal pet peeve) I think it could really be something for all parties involved.
1 year, 9 months ago on The ultimate Instagram hash tag cheat sheet
I wish I were a numbers nerd, but I have to rely on words and visuals to understand impressions, shares, and analytics. Often in my agency I have our head of search sit down and show me what the heck he's talking about. "SHOW ME!" Needless to say, he is a patient person. I feel that our clients have the same issue and we've been implementing infographs and visuals as part of our reporting system. I think that you can over-do it, however, because those numbers are meaningful all on their own, and can often be misinterpreted when trying to visualize. Being in the social world means being flexible, so maybe this non-numbers girls needs to get used to data :)
2 years ago on Learn How to Measure What Matters
Rich, thanks for the suggestions, they're straightforward and a common-sense reminder to make sure that you follow a process in any and all costumer interactions. I agree with your assessment that one of the most overlooked tools in our digital arsenal is consistant monitoring. What comes with that monitoring process is the need to navigate between negative and positive commentary surrounding a brand. Sometimes customers cannot tell the difference between individual opinions or the brand talking. Do you have any additional insights on how brands can work with negative feedback on social media channels?
2 years, 1 month ago on Four Common Online Reputation Problems
Tyler, you've provided really thorough and effective ways to analyze and test your efforts on social media channels. The digital agency I work for is continually doing this from both client and agency brand perspective, but like you said, it's not a one-off. I especially like your suggestion to employ weekly pilot programs for individual platforms and developing your listening skills in the space itself. This kind of strategy takes time, especially if you're starting from scratch, but it can pay off big time in the realm of thought leadership.
2 years, 1 month ago on What Most Professionals Are Forgetting: Test Your Social Media Strategies First
Thanks for the Tumblr article, great examples here. I think that brands who use Tumblr have an advantage with front side visibility and dashboard connectivity. I especially like brands who use Tumblr as a lifestyle blog, rather than a more formal, informational blog channel. This allows brand advocates and customers to connect with the spirit, humor, aesthetic sensibility, behind-the-scenes, etc. that they wouldn't have access to otherwise. It's a bit tricky though, to keep brand consistency while producing a life-style blog, yo have to be careful that them overall message doesn't get lost or corrupted.
2 years, 1 month ago on Tumblr Done Right: 5 Businesses Who Use Tumblr Successfully
I latched on to the idea of integrating automation while maintaining a persona of omnipresence and responsiveness. I don't come from a straight marketing background rather, I studied network theory and media in graduate school and then got thrown head first into the world of digital brand strategy. Based on my experience, I agree with you on 2 points. The first is that PR people need to become fully integrated and at the same time quick to adapt to the ever-changing social landscape. The second is that the amount we will continue to morph into social cyborgs feels...exponential. I'm only gauging this assumption off of the growth of the internet itself, but it feels right (and also scary). If automation can squelch our overwhelmed, scary, the internet is just too big feelings AND cultivate meaningful connections with audiences, then I'm all in.
2 years, 1 month ago on Is PR Ready for the Social Cyborg?
@denniscaldwell Not to worry! I may have answered my own convoluted question: to make sure your domain name is original, as opposed to website.tumblr.com from an SEO/search perspective. I don't know much about the featured tag page and promotion, looking forward to those future blogposts :)
2 years, 1 month ago on 10 Reasons to Embrace Tumblr
So many good ideas for interacting with your community! I agree with large, shiny images, videos, and quick call to actions to engage an audience. I work for a digital strategy agency and sometimes find it difficult implementing thought leadership into Facebook posts. Posts about our office culture and events get lots of traffic, however posts with industry insights attract little attention. I think this might be due to our FB audience (more friends and fellow agencies). If you have any suggestions on why this might be, I'd appreciate it.
2 years, 1 month ago on 4 Ways to Write Engaging Updates on Facebook
@WordsDoneWrite Word to that. Better yet, figure out how to drive the band wagon!
2 years, 1 month ago on Want to Find More Fans? The #1 Place You Need to Be (And It's Not Facebook)
@DavidSpinks Sure thing! I recently built up an art non-profit's SM presence from basically zero. The non-profit is event-based, so it's easy to generate a conversation around the event, it's tougher to encourage consistent interaction and an authoritative voice.
My goal is to use SM platforms and the non-profit's blog to connect and promote a network of artists, musicians, and local businesses in the area (Dallas) who have a common thread of supporting the arts and doing social good.
I'm also working on building a community around the digital strategy agency I work for. It's a new challenge for me to strategize community building for an agency, as compared to a non-profit or brand, thought leadership and agency culture being our voice. Any insights are much appreciated!
2 years, 1 month ago on How To: Bring a Community Back from the Dead
Great insights! Your advice to create engagement around an interest vs. a brand is particularly useful, whether building a brand community from scratch or trying to pump life into a flatlined community. From experience, rebuilding a community takes time, patience, consistency, and more patience.
I've had a personal tumblr blog for 2 years, go me! I love the format, the easy of connecting to community, and the amount of timely info and memes I get via the dashboard. It's a perfect fit for my individual "branding" but I worry about using it for clients/brands because the platform isn't conducive to search or SEO. I agree with all of your Tumblr-is-awesome-and-here's-why reasonings, but do you know of any ways to better track posts on Tumblr?
Thanks for your insights! I too was one of those folks who hated my smartphone (I was a late cell phone adopter too, out of sheer stubbornness) but I realize the error of my ways. I think that as we go more and more mobile, the world of SM marketing and Search will change drastically. The people and objects in our life will become more and more interactive and it seems the gateway to that progressive interactivity is mobile devices. Smart to get on the mobile bandwagon now before things get crazy interactive!