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There's absolutely no premium aspects of this shoe. Yet it will cost over $150.
5 months, 3 weeks ago on Nike Zoom Kobe VIII – Blue – Purple
Oh and the little '+' technology they've been promoting probably cost them $5 extra, if it's even that much. And those 'sport packs'? Another gimmick. Just another strategy to get you to look at the regular, though still overpriced models, more favorably.
9 months ago on Nike LeBron X Plus Packaging
People, dont you all realize that this is all strategy for Nike? The more shock and focus you pay towards the $315 pricetag, the less shock and focus to give to the "reasonable" and "regular" price of the standard Lebron Xs. Keep in mind that $180 isn't exactly normal, and its actually $10 more than last year's Lebrons. And that the $225 Hyperposites is equally ridiculous since its not even a signature shoe. Same with the Hyperdunks.
Nike wants these $315 Lebrons to take the headlines. The more you talk about them, the less you notice the transformation they're trying to make. Don't be surprised when you hear yourself thinking, "Well at least these [insert name of non-signature kicks you want] are only $200." Its whats happening to the general price of shoes that should worry you.